16. Study and list top 10 keywords related to cancer treatment.

Cancer treatment, Oncology,

Chemotherapy, Radiation therapy, Immunotherapy, Cancer surgery, Cancer care, Breast cancer
treatment, Prostate cancer treatment, Lung cancer treatment
17. Advantages of Content Marketing:
 Increases brand visibility and awareness
 Builds trust and authority with the audience
 Drives organic traffic through SEO
 Generates leads and conversions
 Enhances customer engagement and retention
18. How Search Engines Work: Crawling: Purpose: Discover new and updated web content.
Process: Automated bots (e.g., Googlebot) browse the web, following links to collect
information from web pages.
 Indexing: Purpose: Organize and store the collected information. Process: Data from
crawling is processed and stored in a search index, categorizing content by keywords,
relevance, and other factors.
 Ranking: Purpose: Determine the order of search results. Process: Algorithms evaluate
indexed content based on relevance, quality, and various ranking factors (e.g., keywords,
site authority, user experience). The most relevant results are displayed at the top.
 Additional Factors: User Experience (UX): Influences rankings through factors like
page speed and mobile-friendliness. Algorithms: Regular updates improve search
accuracy (e.g., Google’s Panda, Penguin). Local SEO: Uses local signals for location-
specific searches. Structured Data: Helps search engines understand and display
content better.
19. Different Objectives of Paid Campaigns:
 Increase brand awareness
 Generate leads
 Drive website traffic
 Boost sales and conversions
 Promote specific events or offers
 Enhance app downloads
20. Advantages of Google Analytics:
 Provides detailed insights into user behavior
 Tracks website performance and traffic sources
 Helps identify high-performing content and pages
 Measures ROI of marketing campaigns
 Facilitates data-driven decision making
 21. List all the platforms in paid media: Google Ads, Facebook Ads, Instagram Ads LinkedIn Ads,
Twitter Ads, YouTube Ads, Bing Ads, Amazon Advertising, Snapchat Ads, TikTok Ads
22. List all the measuring terms in paid media:, Clicks, Impressions, Click Through Rate (CTR),
Cost Per Click (CPC), Cost Per Thousand Impressions (CPM), Conversion Rate, Return on Ad
Spend (ROAS), Cost Per Acquisition (CPA), Bounce Rate, Engagement Rate

Part C: Long Answer Questions (3*10=30 marks)

23. Create a media plan for IVF center for good reach:
 Objectives: Increase awareness, drive consultations, and boost patient inquiries.
 Target Audience: Couples seeking fertility treatment, aged 25-40.
 Channels: Google Ads, Facebook Ads, Instagram Ads, YouTube.
 Budget Allocation: 50% Google Ads, 30% Facebook/Instagram, 20% YouTube.
 Content Strategy: Use testimonials, educational content about IVF, and success stories.
 Timeline: 6-month campaign with bi-weekly performance reviews.
 Metrics: Clicks, CTR, conversion rates, cost per conversion, and patient inquiries.

24. Mithra Hospital - Electronic City - Prepare Digital Marketing Plan of Action:
 Objectives: Enhance online presence, increase patient bookings, and improve community
engagement.
 SEO Strategy: Optimize website for keywords related to orthopedics and local search terms.
 Content Marketing: Publish blog posts, patient stories, and health tips.
 Social Media: Active presence on Facebook, Instagram, and LinkedIn with regular updates and
patient engagement.
 Paid Campaigns: Google Ads targeting local keywords, Facebook Ads targeting nearby
residents.
 Email Marketing: Monthly newsletters with health tips, hospital updates, and special offers.
 Metrics: Website traffic, search engine rankings, social media engagement, and appointment
bookings.
25. Write an article/blog of 250 words on Stress Management:

Stress Management: Tips for a Healthier Life

In today’s fast-paced world, stress has become an almost inevitable part of life. Managing stress
effectively is crucial for maintaining both mental and physical health. Here are some practical tips to
help you manage stress:

Identify Triggers: The first step in managing stress is identifying what causes it. Keep a stress diary to
note down situations that make you feel stressed and your reactions to them.

Exercise Regularly: Physical activity is a great stress reliever. It releases endorphins, which are natural
mood lifters. Aim for at least 30 minutes of exercise most days of the week.
Practice Mindfulness: Techniques such as meditation, yoga, and deep breathing exercises can help
calm your mind and reduce stress. Take a few minutes each day to practice mindfulness and focus on
the present moment.

Maintain a Healthy Lifestyle: A balanced diet, adequate sleep, and avoiding excessive caffeine and
alcohol can significantly impact your stress levels. Ensure you get 7-8 hours of sleep each night.

Stay Connected: Talking to friends and family can provide support and a sense of belonging. Don’t
hesitate to share your feelings with loved ones.

Manage Your Time: Prioritize your tasks and break them into manageable steps. Use a planner to
keep track of deadlines and commitments.

Remember, stress is a part of life, but it doesn’t have to control your life. By adopting these strategies,
you can better manage stress and lead a healthier, more balanced life.

26. How do you implement an ORM for a Dental Clinic?

 Monitor Online Mentions: Use tools like Google Alerts and social media monitoring to track
mentions of the dental clinic.
 Claim Online Listings: Ensure the clinic is listed on Google My Business, Yelp, and other
relevant directories, and keep the information updated.
 Encourage Positive Reviews: Ask satisfied patients to leave positive reviews on Google, Yelp,
and social media.
 Respond to Reviews: Address negative reviews professionally and promptly, offering solutions
or apologies as needed.
 Content Marketing: Publish informative content about dental care, patient testimonials, and
success stories on the clinic’s website and social media channels.
 Social Media Engagement: Actively engage with followers on social media, responding to
comments and messages promptly.
 SEO Optimization: Ensure the clinic’s website is optimized for search engines to improve its
visibility and reputation online.