SOAPURE

BUSINESS MODEL CANVAS

PRINCIPLES OF ENTREPRENEURSHIP (ENT 530)

FACULTY & PROGRAMME : FACULTY OF ACCOUNTANCY (AC220)

GROUP : D1AC2204B
SEMESTER :4
PROJECT TITLE : BUSINESS PLAN

GROUP NAME :SITI MASITAH BINTI SAIDI (2020853806)

IRDINA AUNI BINTI ALIAS (2020834978)
MUHAMMAD AIMAN BIN IDRIS (2020602756)
AFNAN HAFIZUDIN BIN SHAFIE (2020834872)
AMIRUL KHOIRUDDIEN BIN ZULKARNAIN (2020828674)

LECTURER NAME : ASMA SHAZWANI SHARI

 ACKNOWLEDGEMENT

Assalamualaikum w.b.t. First and foremost, we would like to thank Allah the Almighty for
giving us the strength and ability to complete this report. We are grateful because we managed
to complete our business plan report within the time given by our lecturer. This assignment
cannot be completed without the effort cooperation of our group members, Siti Masitah Binti
Saidi, Irdina Auni Binti Alias, Muhammad Aiman bin Idris, Afnan Hafizuddin bin Shafie and
Amirul Khoiruddien bin Zulkarnain.

Therefore, we would like to acknowledge with thank, the individuals who had guided us in
making this report. Firstly, we sincerely thank our lecturer, Madam Asma Shazwani Shari for the
guidance and encouragement in finishing this assignment and also for teaching us this course. We
also extend our gratitude to University of Technology MARA for giving us this opportunity.

Next, we would like to express our gratitude to all our friends who had helped and shared ideas
with us. They also gave us endless supports and advice to go through the assignment amidst
of the pandemic. We also want to thanks to our parents and our family members, who has always
supported us morally as well as economically.

Finally, we would like to thank everyone who contributed towards completion of this report. Your
kindness, support, opinion, and advice are much appreciated.

Thank you.

ii
 TABLE OF CONTENT

NO CONTENT PAGES

1 ACKNOWLEDGEMENT 2

2 TABLE OF CONTENT 3

3 EXECUTIVE SUMMARY 4

4 INTRODUCTION
1.1 Company Background
1.2 Environmental And Industry Analysis
1.3 Description Of Venture
1.4 Marketing Plan
1.5 Operations Plan
1.6 Organizational Plan
1.7 Financial Plan
1.8 Milestones

5 CONCLUSION 14

iii
 EXECUTIVE SUMMARY

Our company is called Soapure and we are focusing on making a good skincare. Our
company produced body wash capsules called Soapure. This report is focusing on how our
company works and contains lots of information about our product. The aim of our company is
we want to make a convenient health product that consists of organic ingredients that has been
recommended by many expert dermatologists and this disposable portable capsule soap is
convenient to carry and easy to use. At the same time, we want to help people out there who have
skin problems to be our consumer by trying our product as it consists of safe and organic
ingredients only.

On top of that, we also want to show to our consumers the good side of our company by
giving the best service to them as we already put lots of effort into running our business
effectively. This can be proven by going through this report which contains a detailed business
analysis of our product which helps our company to run effectively and become more organized
by carrying out various strategies.

We choose to establish this product because of the high demands of organic products, and
it can generate high profit for our company. Hence, to make it more attractive and interesting,
our company decided to make some innovation by implying our creativity and modern element
in this body wash. Nowadays, color and fragrant is one of the important things in any product.
So, we produced the capsules in various colours and fragrant but using organic ingredients. Each
colour has a different fragrance. At the same time, our company also has been planning to
introduce and export our capsule soap to other countries such as Singapore, Thailand, Brunei,
and Taiwan.

Last but not least, this capsule soap has a good future prospect because it is an organic
and convenient product that differs from others. We have always believed that we will be able to
expand our business and become one of the leading brands in Malaysia.

iv
1. INTRODUCTION

1.1 Company Background

Soapure is a body wash business that is owned by our group that emphasize more on
customers who have problem skin such as sensitivity to certain soap due to its ingredients.
Soapure is a gentle skincare that has been recommended by many expert dermatologists. This
company has workers that graduated from various fields of studies that specifically on health and
beauty. This is because we want to create a convenient health product that can create
opportunities for people who want to take care of their skins perfectly.

This product formulated with specific and high-quality ingredients to provide functional
skincare for a variety of skin types and conditional by medical experts who are better in
understanding people’s skin needs. By providing different packaging, Soapure company has
applied an eco-friendly and soluble packaging which is capsules that are mostly known as
liquitabs for single use that contain liquid body soap. These capsules break down easily once
they contact with water while the customers are taking baths to release the liquid soap product.
These liquitabs are small with that has been pre-measured to correct dosage that amounted to 10
ml liquid soap due to safety for customers they supposedly took the correct amount by person
and have many colours applied which are blue, yellow, red, green, white, orange, and purple.
Each colour has a different quality fragrance but the same function. Furthermore, we sell those
capsules in 40 pieces with a price about RM39.90 that is affordable for people in Malaysia.

Soapure are made with no chemical preservatives or additives that can be proofed with
less bubbles when you apply it. Our products are biodegradable, cruelty free and minimally
packaged that require less space. Our soap is fragrant and healthy for you and your family and
secure for the environment. Soapure also are friendly with travelers due to easy to carry
anywhere and provide less liquid that can be accessible at the check stuff section. It is also safe
for kids because our company already labelled “keep away from kids” with an image caution on
it.

5
1.2 Business Background

Name of the business : Soapure

Business address : Bangi Sentral
: Jalan Medan Pusat Bandar 8A, Seksyen 9,
Correspondence address Bandar Baru Bangi, 43650 Selangor.
Website address : https://www.soapure.com.my
E-mail address : soapure@gmail.com
Telephone number : 013-5352717
Fax number :555-123-4567
Form of business : Partnership
Main activity : Organic Skincare
Date of commencement :1 January 2023
Date of registration :1 January 2022
Registration Number : In Progress
Name of Bank : Bank Islam
Bank account number : 03148020116288

6
1.3 Business Location

Figure 2.0: Map

\
Figure 2.1: Premises (front)

For the business place, we choose Bangi Sentral as a main center for our service and product as it is
the best center to operate which located at corner of the shopping lots. The condition of the building is
good considering it's a new building and the size of the building is suitable for our office as the
products are sufficient with the setting and size of the building. Lastly, the cost of the building is set
to be RM7,000 monthly cost.

7
1.4 Partners Background
General Manager

Name : AFNAN HAFIZUDDIN BIN SHAFIE

Identity Card Number :
Permanent Address :

Email Address :
Telephone Number : 011-25464936
Date of Birth :
Age : 21
Marital status : SINGLE
Academic qualification : DEGREE
Course attended : ACCOUNTING

Skills : COMPUTER
Experience : THREE YEARS OF RETAIL FOOD EXPERIENCE
Capital contribution : RM 250,000

8
 Administration Manager

Name : SITI MASITAH BINTI SAIDI

Identity Card Number : 010815031000
Permanent Address : LOT 1622, JALAN KAYU KELAT, 16700,
SEMERAK, PASIR PUTEH, KELANTAN

Email Address : masitah0815@gmail.com

Telephone Number : 013-5458527
Date of Birth : 15.08.2001
Age : 21
Marital status : SINGLE
Academic : DEGREE
qualification
Course attended : ACCOUNTING
Skills : MICROSOFT
Experience : BUSINESS ONLINE
Capital contribution : RM 100,000

9
Marketing Manager

Name : AMIRUL KHOIRUDDIEN BIN ZULKARNAIN

Identity Card Number : 010714 - 03 - 0949
Permanent Address : Lot 2307-A, jalan beris kubur besar, kg beris kubur
besar, 16050, bachok, Kelantan.

Email Address : amirulkhoiruddein@gmail.com

Telephone Number : 013-9681537
Date of Birth : 2001
Age : 21
Marital status : SINGLE
Academic qualification : DEGREE
Course attended : ACCOUNTING
Skills : MICROSOFT
Experience : BUSINESS ONLINE
Capital contribution : RM250,000

10
Operation Manager

Name : IRDINA AUNI BINTI ALIAS

Identity Card Number :
Permanent Address :

Email Address : @gmail.com

Telephone Number : 011-10927514
Date of Birth :
Age : 21
Marital status : SINGLE
Academic qualification : DEGREE
Course attended : ACCOUNTING
Skills : COMMUNICATION
Experience : PART TIME PROMOTER
Capital contribution : RM100,000

11
Financial Manager

Name : MUHAMMAD AIMAN BIN IDRIS

Identity Card Number :
Permanent Address : 9, JALAN RAPAT PERMAI 15, TAMAN RAPAT
PERMAI, 31350, IPOH, PERAK
Email Address : @gmail.com
Telephone Number : 011-15371260
Date of Birth : 01.09.2001
Age : 21
Marital status : SINGLE
Academic qualification : DEGREE
Course attended : ACCOUNTING
Skills : MICROSOFT
Experience : ACCOUNTANT
Capital contribution : RM 100,000

12
2. ENVIRONMENTAL AND INDUSTRY ANALYSIS

Nature of industry'
Soapure is a business industry that offers an organic skincare which is everyday items and
essential needs for customers. The reasons why we started Soapure is because of our pursuit
in helping those people who had a terrible experience using skincare or body wash that
contains chemicals which may lead to damage skin. Hence, we have our own uniqueness is to
improve people's lives by offering secure and efficient body wash for all types of generation.

Environmental and business trends

Environmental trends pose both threats and opportunities for businesses in terms of new
types of goods and services. The purpose of this research is to investigate how businesses
capitalize on business opportunities created by environmental change in order to develop a
sustainable competitive advantage. We have produced commercial soap by innovating the
packaging that is good for the environment hence can reduce certain pollution. We also
make various colours with different fragrance but still it can be a cure for the skin. We tend
to get along with the trend of innovationstyle.

Demographic trends
Demography is the study of human population growth, structure, and movement
which take stock of a population at a specific point in time, as well as flows of vital
events such as births, deaths, marriages, and migratory movements. This also
include age, gender, ethnicity, fertility rates, and more. The research interest for
demographic statistics in Soapure are teenagers, women, and men. These consumers
are likely to be our target due to the essential needs and everyday items is a
necessity to them.

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2.1 Key success factors in an industry

Operations. Soapure will give attention to our operations by ensuring our product is eco-
friendly meaning that, we will not use any usage of chemical ingredients in our body wash that
will affects people with sensitive skin especially for those who suffer from eczema. Thus, we
take in mind all feedbacks so that we can improve operations and achieve better results by
monitoring metrics like revenue and customer satisfaction ratings.

Finances. The cosmetic industry requires a lot of research and development and
maintain good relationships with their suppliers. Key success factors that our product
can apply is include maintaining accurate accounts payable records, monitoring
inventory, and pricing products competitively.

Marketing. Marketing is the process of promoting the products, and services to increase
profits. Marketing's role is to foster a positive relationship between an organization and its
customers or potential customers. As a result, it is one of the most important business processes
for a company. Market research, corporate branding, customer profiling, and the exploration of
various marketing channels are all part of good marketing. It also entails soliciting customer
feedback on how the organization can improve its services. Soapure use marketing through
various channel such as sending customers periodic updates about promotions and discounts
and also placing billboards at strategic locations. However, it is difficult to stay for a long
period in this business industry due to the new products introduced to the customers. Hence, we
will always work hard to build strong marketing such as in advertising and promoting our
product to be known to peo

14
3. DESCRIPTION OF VENTURE

3.1 Description of product

Soapure is an organic product and 100 percent natural. It made with organic aloe vera,
lavender, honey, virgin coconut oil, vanilla absolute and other natural ingredients. This is a
strong point to attract customers to buy our products because the demand for natural and organic
products is extremely high. Other than that, we guarantee Soapure is safe and high-quality
products. This is because product safety is our highest priority, and our company will conduct
tests to ensure the safety of the product. Soapure is made in our own company’s lab. Our
laboratory staff is an expert in Pharmacology, microbiology, toxicology, and biochemistry. Next,
Soapure is in capsules, and it is different from other products. The capsules are completely
compostable and biodegradable. The capsules can be thrown directly into the organic waste and
decompose at least 90% within 6 months.

3.2 Problem Statements

Nowadays, a lot of people like to travel overseas but most of them have a typical problem
which is that they need to bring a mini stuff in order to save space or if they use a plane, they
need to save weight and liquid content which must be in a 100 ml container. This will make a
traveler have difficulty in this condition in fact body wash is a basic need. Besides, for students
living in hostels or for those who live in a small house, they might have limited space to store all
this stuff, so they need something that has a small size to make them easy to organize in their
storage.

Moreover, there are a lot of body wash that are not eco-friendly meaning, the usage of chemical
ingredients in most body wash affects people with sensitive skin especially for those who suffer
from eczema. Organic products that focus on the body skin are limited and hard to get in
pharmacies or drug stores and most of them do not have a good attraction for customers to buy in
terms of color and fragrance. Therefore, having this organic body wash is to help those who have
skin issues and for those who like organic products.

15
3.3 Problem Statements
We have produced commercial soap by innovating the packaging that is good for the environment
hence can reduce certain pollution. We also make assorted colors with different fragrance but still
it can be a cure for the skin. The responsibility that we have led us to create Soapure step by step in
producing a natural and organic that have been dermatologically tested and approved, that is
suitable for any skin type We tend to have a good relationship with the trend of innovation style.
However, it is difficult to stay for a long period in this business industry due to the new products
introduced to the customers. Hence, we will always work hard to build strong marketing such as in
advertising and promoting our product to be known to people. We aim hard to offer all-
encompassing, organic solutions that may actually and significantly enhance wellness and quality
of life

16
3.4 List of Furniture and Fittings

Table 5.10: Table of Furniture and Fittings

Item Quantity Price/Unit (RM) Total Cost
(RM)
Office furniture & 2 2,000 4,000
fittings
File Cabinet 5 800 4,000
Air Conditioner 1 1,200 1,200
TOTAL 9,200

3.5 List of Office Equipment

Table 5.11: Table of Office Equipme

Item Quantity Price/Unit (RM) Total Cost (RM)

Computer 2 800 1,600
Fax Machine 1 1,000 1,000
TOTAL 2,600

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4. MARKETING PLAN

4.1 Introduction to marketing

Marketing is one of the crucial factors that will help the company increase its product sales as this will
increase the company's revenue significantly. Soapure is a newly registered company in Malaysia,
and we are focusing on meeting customer demands. Our company utilized a variety of methods to
entice any potential customer to become a client and achieve our sales and business objectives.

4.2 Target market

In determining our target market, we have already assigned segments based on research. Our
target market consists of teenagers, families, and working adults, and those in need of a quick
snack and food service.

Figure 5.0: Target market

According to the pie chart, as we can see most of skincare consumer consist of women aged
18 years and above. Even while some men are interested in cosmetics, they are things that
primarily appeal to women, and women are more likely to buy beauty products than men.

18
4.3 Market Size

Table 5.0: Market Size

Market Segment Population Target Market (%) Target Market
Teenagers 2,000 20 400
Men 1,200 32 384
Women 3,400 48 1,632

Table 5.1: Market Size in RM

Market Segment Target Market Potential Purchase Total Potential Purchase
Monthly (RM)
(RM)
Teenagers 400 39.90/month RM 39.90 x 400 = RM 15 960
Men 384 39.90/month RM 39.90 x 384 = RM 15 322
Women 1,632 39.90/month RM 39.90 x 1,632 = RM 65 117

TOTAL RM 96 399
Market size per year = RM 1 156 788

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4.4 Market share
Table 5.4: Market share before entrance

Competitors Market share (%)

Sephora 42
Watsons 58
Soapure -
TOTAL 100

Table 5.5: Market share after entrance

Competitors Market share Loss market New market Market

(%) share (%) share (%) share/yearly
(RM)
Sephora 42 5 37 18,473,495
Watsons 58 5 53 22,392,115
Soapure - - 12 6,717,635
TOTAL 100 10 47, 583, 245

20
 4.6 Sales Forecast
• Table 5.6: Sales forecast for three consecutive ye

Sales Projection / Forecast

Year Month Sales Collection
1 559,803
2 559,803
3 559,803
4 559,803
5 559,803
6 559,803
7 559,803
8 559,803
9 559,803
10 559,803
11 559,803
12 559,803
2018 Total Year 1 6,717,635
2019 Total Year 2 (Increase by 5%) 7,053,517
2020 Total Year 3 (Increase by 8%) 7,617,798

21
4.7 Competitors
Strength – Weakness Analysis of Competitors
Table 5.2: Competitor’s Strengths & Weaknesses
Competitor Strengths
Sephora
 Have years of experience and
they already have their own
regular customers because
public usually trust more in
bigger companies.
 Sephora have a wide range of
products including organic and
non-organic products that
customer can choose based on
their preferences.
Watsons
 Have many branches around
Malaysia and other countries
with consistent revenue growth.
 Offer online services which
customer can purchase their
product easily and have it
delivered right to their house.
Weaknesses
 Insufficient skill in predicting
productdemand, resulting in a
higher rate of missed opportunities
compared to competitors
 The price is quite expensive
compared to our products since
their product usually cost more that
RM 100.
 Customers who like branded
goods are unlikely to purchase
anything from Watsons.
 Lack of staff training
might lead to
unsatisfactory customer
service from their team,
which will make
consumers uneasy when
they keep on promoting
products that they do not
want.
22
4.8 Analysis of “Soapure” Opportunities & Threats
Table 5.3: “Soapure” Opportunities & Threats
Opportunities
 Soapure takes the opportunities to
generalize people to go green while
caring about their skin. Our capsules
are 98 percent bio sourced and 100
percent biodegradable.
 Since the demand for convenient
shower kit for travel is rising, Soapure
produce disposable and easy to carry
body wash capsules that is suitable for
travelers since it is small and fit easily
into luggage or bags.
 Soapure decide to expand our organic
skincare product not only in Malaysia
but also to other countries such as
Singapore, Thailand, Brunei, and
Taiwan.
Threats
 Soapure must compete against
established companies like Sephora
and Watsons and the public usually
trust more in bigger companies, it will
be hard for our company to expand
and promote our product.
 The fact that our product is 98 percent
organic, rising costs in ingredients
give a significant impact to our
company. This is because it will
increase the cost of our expenses, thus
reducing our profit.
 Our company must consider the fact
that natural ingredients would be
expensive to buy, and it is hard for
us to keep our product affordable for
everyone affecting the sale and
company performance people will
choose to buy a cheaper product and
it will be extremely hard for people
to spend their money on our organic
product.
23
4.9 Marketing Strategy
i. Location/Distribution Strategy
Soapure located at Bandar Baru Bangi where all the promotion and sales were held to
customers through various channels. Thus, being in the center of Selangor make it easier for
us to maintain and distribute our products to customers around Malaysia through direct sales,
cod, and mailing.

ii. Online marketing strategy

In order to persuade more people to purchase our products, we will keep publishing more fun
marketing ideas and share creative content about our products on our websites or social
network such as Facebook, Instagram, and Twitter. On top of that, we also use our product
advertising on billboards. The interesting tagline about our products on billboards also can go
viral quickly because it attracts people attention to get know more about our information
products. This helps our business to deliver the information in a powerful way on billboards.

iii. Price Strategy

Our company used value-based pricing prices which is based on the perceived value of our
products. It is how much our customers believe our products are worth because we cater to
their preferences. In accordance with this, we took advantage of the opportunity to improve
the value of our prices and the position of our products because they are based on the cost of
production, the price for our product is comparable for our competitors. Hence, we will
continue to offer our products at the lowest price because we believe that our customers are
willing to purchase products that are of high quality and affordable. It is because we want to
make sure people

24
iv. Promotion Strategy

Advertising will play a significant role in solidifying our position in this industry. It
could bring many potential customers to our business with effective advertising.
Advertising is the determining factor in whether a business will succeed. A good product
has no value if its advertising is unimpressive. we choose to maintain our customer
relationship by doing promotion for our products. It will give an opportunity to the
customers to buy our products in a bargain at reasonable prices, and of course the overall
price will be lower than normal. While doing promotion during specific events, we will
also provide vouchers for the customers. They can redeem and use the voucher to get
more discounts when they reach a specific amount of spend. As a result, our customers
can spend and save more than any other day. Apart from doing promotion and providing
vouchers, we will also do contests and giveaways for example once in 3 months, or to
celebrate our company’s anniversary and any other special events. During the contests
and giveaways, we will make sure to offer our customers with amazing prizes so that
they will be excited to join it. All the amazing prizes will act as one of our ways to
appreciate our customers in a milestone.

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5. Organizational planning
5.1 Introduction to the organization

i. Vision

To create a healthier world built on the foundation of good hygiene.

ii. Mission

To improve people's lives by offering secure and efficient body wash for all types of
generation.

iii. Objectives

1. To provide a safe and high-quality product for consumers to create a healthier world.
2. To ensure satisfactory quality products for customers
3. To maintain a steady profit

26
5.2 Organizational Structure

An organizational structure is a system that outlines how specific activities are directed
to achieve the goals of the organization. These activities can include rules, roles, and
responsibilities.

5.3 Administrative Manpower Planning

Table 1.6.1: Position and Number of Personnel
Position Number of Personnel
General Manager 1
Administration Manager 1
Marketing Manager 1
Operation Manager 1
Financial Manager 1
Operation Employees 2
Security Guard 2
Total 10

5.4 Schedule Of Tasks & Responsibilities

Table 1.6.2: Schedule of Tasks & Responsibilities
Position Tasks & Responsibilities
General Manager • Establish procurement, production, marketing, field, and
technical services policies and practises, and coordinate
actions with corporate staff to coordinate efforts.

• Collaborates with customers, government, community

organisations, and employees while enforcing ethical
business practises to enhance the company's image.

• Ensures service quality by establishing and enforcing

organisational standards.

• Examines technological and financial opportunities, 27

presents assumptions, and proposes
 objectives in order to formulate a strategic plan.

Administration Manager • Supervises office and administrative personnel by

communicating job requirements, evaluating job
performance, and disciplining workers.

• Maintains administrative personnel through recruitment,

selection, orientation, and training.

• Establishes policies and procedures for staff training,

coaching, counselling, and career advancement.

• Initiates and coordinates departmental objectives, deadlines,

and projects.

• Develops and maintains policies and procedures to enhance

departmental operations and functionality.

• Supervises and acquires office, reception, mailroom, and

kitchen supplies.

Marketing Manager • Create and oversee marketing campaigns from conception

to execution to evaluation.

• Develop management tools and best practises for marketing

programme or project execution.

• Create marketing programme business plans, timelines, and

budgets, and develop marketing strategies and tactics.

28
 • Resolve issues and solve potential problems.

• Responsible for the company's overall marketing process

review

Operation Manager • Ensure the efficient operation of various processes that

contribute to the provision of services by our organisation.

• Ensuring that the operation systems align with the

organization's overall goals.

• Making strategic decisions concerning system planning,

design, and operation.

• Achieving and maintaining a high level of performance by

controlling and improving the value chain and supporting
processes
• Coordinate’s activities affecting operational decision-
making.

Financial Manager • Prepare financial statements, reports on business activity,

and projections.

• Monitor financial information to ensure compliance with

legal requirements.

• Examine the company's financial reports and look for ways

to reduce expenses.

• Analize market trends to identify expansion opportunities.

• Assist management in making fiscal decisions.

29
 5.5 Schedule of remuneration
Table 1.6.3: Schedule of Remuneration
Position No Monthly EPF SOCSO Total
Salary Contribution Contribution (RM)
(RM) (RM) (RM)
General Manager 1 3,000 330 53.35 3,383.35
Administration Manager 1 3,000 330 53.35 3,383.35
Marketing Manager 1 3,000 330 53.35 3,383.35
Operation Manager 1 3,000 330 53.35 3,383.35
Financial Manager 1 3,000 330 53.35 3,383.35
TOTAL 16,916.75

5.6 Compensation and benefits

The efficiency of our employees is one of the most essential aspects of our business. Therefore,
to achieve the best results from our employees, we will provide a few incentives that will allow
them to assist us in achieving our mission and vision.

a. Salary, EPF and SOCSO

All employees will receive a starting salary of RM1,500. The salary will increase gradually
based on business and employee performance. The starting salary for the top managers, which
include the general manager, administration manager, financial manager, and marketing
manager, will be RM 3000. The employee's monthly salary will be reduced by 13% to fund the
EPF. In addition, SOCSO is mandatory for all workers earning a salary of at least RM 1,500,
with 0.5% deducted from their pay.

b. Maternity Leave- 3-month Paternity Leave - 1 week

We provided maternity and paternity leave to all our employees, with 90 days of maternity
leave and 15 days of paternity leave, respectively.

c. Bonus
If the company meets its annual profit target with at least one month's worth of salaries, the
entire staff will receive a bonus.

d. Annual Leave - 12 days

Each employee will be granted annual leave

e. Working Days - 7 days 30

Our morning shift employees will work from 5 a.m. to 1 p.m. (at least 8 hours) and will be
permitted to take turns working overtime until 5 p.m. (max 12 hours). Our evening staff will
work from 4 p.m. to 12 a.m. (at least 8 hours) and will be permitted to take turns working
overtime beginning at 12 p.m. (max 12 hours). As we are opening production every day, all our
 employees must take their weekly leave by rotation.

f. Others
The company offer monthly allowances to employees who are sent on company business or for
any other work-related reason.

31
5.7 List Of Furniture & Fittings
A list of office furniture is necessary to facilitate layout planning and budget considerations.

Table 1.6.4: List of Office Furniture & Fittings

Item Quantity Price/Unit (RM) Total Cost (RM)
Office furniture & 4 2,000 8,000
fittings

File Cabinet 5 280 1,400

Air Conditioner 1 1,200 1,200
TOTAL 10,600

5.8 List Of Office Equipment

A list of office equipment is necessary to facilitate layout planning and budget considerations
and required for maintenance expenses.
Table 1.6.5: List of office equipment
Item Quantity Price/Unit (RM) Total Cost (RM)
Computer 2 2,350 4,700
Fire Extinguisher 1 145 145
Fax Machine 1 449 449
Printer 1 173 173
Clock 1 9 9
Closed circuit Television 4 229 916
(CCTV)
Office Telephone 1 342 342
TOTAL 6,734

32
5.9 Administrative Budget

Table 1.6.6: Table of administrative budget

Fixed assets Monthly Other Total
expenses expenses expenses
Particulars (RM) (RM) (RM) (RM)

Fixed Assets

Office Furniture and fittings 10,600 10,600

Office Equipment 6,734 6,734

Premises Renovation 8,500 8,500

Working Capital

Remuneration 16,916.75 16,916.75

Pre-Operations

Deposit (rent, utilities, etc.) 2,800 2,800

Business Registration & Licences 300 300

Insurance & Road Tax for Motor 1,000 1,000

Total 25,834 21,016.75 46,850.75

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1.7 FINANCIAL PLAN

1.7.1 Introduction
A financial plan is a written description of a person's current financial condition, long-term
financial objectives, and plans for achieving those objectives. For lenders or investors, the
financial strategy is the most crucial part. The objective is to show that your company will
expand and become profitable. You must make accurate forecasts or projections in order to
accomplish this.

One of the finest methods for the business endeavor to continue to be lucrative and solvent is
through sound financial management. Consider some of the general challenges you will need
to cover in your formal business plan in this section.

Determine the exact sum of money required to launch your venture (start-up costs) and the sum
required to maintain it open in order to establish a sound, realistic budget (working capital or
operating costs).

1.7.2 Start-up cost

Estimate the costs related to one-time activities the venture engages in when it opens a new
facility, introduces a new product or service, operates in a new market or with a new category of
client or beneficiary, starts a new process in an existing facility, or launches some new operation
following extensive research and discussion.

34
Figure of start-up

Soapure
PROJECT IMPLEMENTATION COST & SOURCES OF
FINANCE
Project Implementation Cost Sources of Finance

Requirements Cost Loan Hire-Purchase Own Contribution

Existing F.
Fixed Assets Cash Assets

Land & Building

Renovation 8,500 8,500

Office furniture and fittings 10,600 10,600

Office equipment 6,734 6,734

Billboard 2,500 2,500

Signboard 1,000 1,000

Office furniture and fittings 9,200 9,200

Office equipment 2,600 2,600

Machine 40,600 39,875 725

Equipment 3,900 3,800 100

Working Capital 1 months

Administrative 10,150 10,150

Marketing 7,236 7,236

Operations 404,784 404,784

Pre-Operations & Other Expenditure 14,800 14,800
Contingencies

TOTAL 522,605 521,780 825

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1.7.3 Working Capital
Working capital is the initial investment needed to fund everyday operations up until the company
makes its first sale. Therefore, the quantity of working capital depends on how long it will take the
company to make enough sales to pay for its immediate expenses.

Figure of working capital for marketing expenditure

36
Table of working capital for administrative expenditure

37
Figure of working capital for operations expenditure

1.7.4 Start-up Capital and Financing

The total start-up capital includes the initial investment as well as the working capital required to launch
an enterprise. The entrepreneur's own equity contribution is the most typical source of funding for new
ventures. Cash or other assets may be used as the equity contribution. Term loans rank as the second
most popular method of funding. Most commercial banks provide this kind of long-term funding.
Working capital needs and fixed asset financing are both possible with a term loan. The current interest
rate and the required loan amount, respectively, determine the interest rate and the loan period.

Table of Start-up Capital and Financing

ESTIMATED START-UP CAPITAL

FINANCING
Equity: Share & Venture Capital 800,000 38

Loan 521,780
Annual interest rate (2%)
Loan Duration (9 years)
1.7.5 Cash Flow Statement

The predicted statement of cash inflow and outflow for the entire planned time is known as a cash flow
pro-forma statement. The pro forma cash flow statement is typically created over a period of three to
five years. Nevertheless, depending on the initiatives being conducted, lengthier times may occasionally
be required. The following details must be displayed in the pro forma cash flow statement:
• Cash inflows, or the anticipated quantity of money coming into the business.
• Cash outflows - the anticipated sum of money leaving the company.
• Cash inflows and outflows are measured as a cash surplus or deficit.

Figure of cash flow statement

SOAPURE ENTERPRISE
CASH FLOW STATEMENT
MONTH Pre-Operations 1 2 3

CASH INFLOW
Capital (Cash)
Loan
Cash Sales 521,780
Collection of Accounts Receivable 559,803 559,803 559,803

TOTAL CASH INFLOW 521,780 559,803 559,803 559,803

CASH OUTFLOW
Administrative Expenditure
Salaries, EPF and SOCSO 10,150 10,150 10,150
Marketing Expenditure
Salary, EPF and SOCSO 5,086 5,086 5,086
Banner 100 100 100
Flyers 50 50 50
Grand Opening 2,000 2,000 2,000
Operations Expenditure
Cash Purchase
Payment of Account Payable 235,044 391,740
Carriage Inward & Duty 2,350 2,350 2,350
Salaries, EPF & SOCSO 10,194 10,194 10,194
Repair and maintenance 500 500 500
Other Expenditure
Pre-Operations
Deposit (rent, utilities, etc.) 12,500
Business Registration & Licenses 300
39
Insurance & Road Tax for Motor 2,000
Vehicle
Other Pre-Operations Expenditure
Fixed Assets
Purchase of Fixed Assets - Land &
Building
Purchase of Fixed Assets - Others 84,809
Hire-Purchase Down Payment
Hire-Purchase Repayment:
Principal 14 14 14
Interest 7 7 7
Loan Repayment:
Principal 4,831 4,831 4,831
Interest 870 870 870
Tax Payable
TOTAL CASH OUTFLOW 99,609 36,152 271,196 427,892
CASH SURPLUS (DEFICIT) 422,171 523,651 288,607 131,911
BEGINNING CASH BALANCE 422,171 945,821 1,234,428
ENDING CASH BALANCE 422,171 945,821 1,234,428 1,366,339

40
1.7.6 Income Statement
The Soapure Enterprise income statement, which displays the anticipated profit or loss for the intended period, often
for three to five consecutive years, is prepared as the next step in creating a financial plan. The pro forma income
statement typically includes the following components:
Cost of production (cost of the good), gross profit, and net profit.

Figure of income statement

SOAPURE ENTERPRISE INCOME STATEMENT

Year 1 Year 2 Year 3

Sales 6,717,636 7,053,517 7,617,798
Less: Cost of Sales
Opening stock
Purchases 4,700,880 4,935,924 5,330,798
Less: Ending Stock
Carriage Inward & Duty 28,200 28,200 28,200
4,729,080 4,964,124 5,358,998
Gross Profit 1,988,556 2,089,393 2,258,800

Less: Expenditure
Administrative Expenditure 121,801 121,801 121,801
Marketing Expenditure 86,833 86,833 86,833
Other Expenditure
Business Registration & Licences 300
Insurance & Road Tax for Motor Vehicle 2,000 2,000 2,000
Other Pre-Operations Expenditure
Interest on Hire-Purchase 83 83 83
Interest on Loan 10,436 10,436 10,436
Depreciation of Fixed Assets 17,127 17,127 17,127
Operations Expenditure 128,332 128,332 128,332
Total Expenditure 366,911 366,611 366,611
Net Profit Before Tax 1,621,645 1,722,782 1,892,189
Tax 0 0 0
Net Profit After Tax 1,621,645 1,722,782 1,892,189
Accumulated Net Profit 1,621,645 3,344,427 5,236,616

41
1.7.8 Balance Sheet

The pro forma balance sheet depicts the company's financial situation at a particular moment in time in terms of the
assets it owns and how those assets are funded, whereas the pro forma income statement depicts the company's
financial performance for the anticipated period. For a time, frame of three to five years, the pro forma balance sheet is
created.

Figure of balance sheet

SOAPURE ENTERPRISE
BALANCE SHEET

Year 1 Year 2 Year 3

ASSETS

Non-Current Assets (Book Value)

Land & Building

Renovation 6,800 5,100 3,400
Office furniture and fittings 8,480 6,360 4,240
Office equipment 5,387 4,040 2,694

Billboard 2,000 1,500 1,000

Signboard 800 600 400
Office furniture and fittings 7,360 5,520 3,680
Office equipment 2,080 1,560 1,040
Machine 32,480 24,360 16,240
Equipment 3,120 2,340 1,560

Other Assets
Deposit 12,500 12,500 12,500

81,007 63,880 46,754

Current Assets
Stock of Raw Materials 0 0 0
Stock of Finished Goods
Accounts Receivable
Cash Balance 2,553,538 4,470,350 6,716,400

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 2,553,538 4,470,350 6,716,400

TOTAL ASSETS 2,634,545 4,534,231 6,763,153

Owners' Equity
Capital
Accumulated Profit
1,621,645 3,344,427 5,236,616
1,621,645 3,344,427 5,236,616
Long-Term Liabilities
Loan Balance 463,804 405,829 347,853
Hire-Purchase Balance 660 495 330
464,464 406,324 348,183
Current Liabilities
Accounts Payable 548,436 783,480 1,178,354

TOTAL EQUITY & 2,634,545 4,534,231 6,763,153

LIABILITIES
1.8 PROJECT MILESTONE
1.8.1 Implementation Schedule
Activities Deadlines Duration(months)
Incorporation of business Jan-Feb 2023 2
Application for permits & Feb-May 2023 4
license
Searching of premise May-June 2023 2
Renovation of premise June 2023 1
Procurement of machine and June-Aug 2023 3
raw material
Recruitment of labours Aug-Sep 2023 2
Installation of machine Sep-Dec 2023 4
Installation of CCTV Dec 2023 1

1.8.2 Gantt Chart

Activities Ja Fe Ma Ap Ma Ju Jul Au Se Oc No De
n b r r y n y g p t v c
Incorporation of business / /

Application for permits & / / / /

license
Searching of premise / /

Renovation of premise /

Procurement of machine / / /
and raw material

Recruitment of labours / /

Installation of machine / / / /

Installation of CCTV /
A project plan is depicted using a Gantt chart, a tool for project management. It normally has
two parts: on the left is a list of actions, and on the right is a deadline of one to three months.
The Soapure team member begins looking for a good spot for our businesses. We move on with
the agreement on permits and licence for our store when the location has been decided.
Additionally, the administrative team completed a refurbishment that complemented our motif,
which is a modern design with black flowers as its primary colour. Because the shop was a
brand-new structure, the refurbishment only took around a month. As a result, it takes about a
month for the remodelling phase to be finished before the machine and all of the equipment can
be installed. For the following stage, Soapure Enterprise will begin acquiring the machinery,
raw materials, and snacks from countries including Japan, Turkey, Thailand, and Korea. From
June to August 2023, the procurement period might last three months. To ensure that the
workforce is prepared to work and meets the requirements of style and work quality sought by
Soapure Enterprise, labour will be hired in August and September prior to the grand opening of
the Soapure store in 2024. Because there are so many new hires, the hiring procedure barely
takes two months. Because there are so many recent graduates looking for work, the hiring
process barely takes two months. Finally, it takes 4 months and 1 month, respectively, to install
a machine and a CCTV system.
 4. CONCLUSION
The main purpose of our business is to help people out there who have sensitive
skin likeeczema by using our product formulated with specific and high quality ingredients.
By releasingthis product, people out there will have more options when choosing their body
care products. Inthe end, those with skin problems might finally find the most suitable
products for their skin. Onthe other hand, this report contains a detailed business analysis
for our product which helps our company to run effectively and become more organized
with the help of BMC and SWOT method. We aimed to prove to the customers that our
business is the best in terms of our quality and effectiveness when we run our business thus
making a local product that we can be proud of.