MINISTRY OF EDUCATION AND TRAINING

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INDIVIDUAL ASSIGNMENT REPORT FOR
MARKETING 101

SUBJECT CODE MKT101

INSTRUCTOR NGUYEN QUOC BAO

CLASS MC1804

GROUP 9

PROJECT MARTIDERM SUNSCREEN

GROUP’S MEMBERS AND ID

NGUYEN NGOC THAO VY SS181286

NGUYEN HOANG THI AN SS181019

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 Table of Contents
I. Introduction ...................................... 3

II. Personal experience........................ 3

III. 4P analysis ..................................... 4

IV. Suggestions and

recommendations.................................. 5

V. Appendices and Reference ......... 5

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 I. Introduction
MartiDerm is Spain's leading cosmetic brand, born in 1952.
Sunscreen products have 2 types of capacity: full size 40ml and
mini 2ml version. This is a hybrid physical and chemical
sunscreen, suitable for almost skin types such as oily skin, acne
skin, normal skin, dry skin, ... But dry skin needs to moisturize
well before use because MartiDerm sunscreen is quite oil-
controlling. In addition, with the spf50 index plus, it is also
suitable for treated skin.
II. Personal experience
With our experience, we comment that MartiDerm's ingredient
list has many good sunscreen ingredients, such as tinosorb S that
will help fight UVA and UVB rays - agents that are harmful to
the skin. But there are still some ingredients like silicone,
fragrance will not be suitable for sensitive skin. In addition, we
all feel that this sunscreen has a pretty good oil control ability,
up to 6-7 hours, does not raise the tone, so it looks very natural
on the skin. Moreover, Martiderm is not water-resistant, so when
you wash your face, the sunscreen layer will also wash off and
have to reapply sunscreen, so we don't like this point.
About the scent, we think it is quite pleasant, fragrant but not
long on the skin.
In terms of capacity, with 40ml, we feel quite small and it runs
out quickly

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 III. 4P analysis
Product: MartiDerm sunscreen is a skincare product that
provides protection against UVA and UVB rays. The product is
available in different formulations to suit different skin types
and needs. It claims to be water-resistant and provides long-
lasting protection.
Price: MartiDerm sunscreen is positioned as a premium product
and is priced higher than some other sunscreens on the market.
The company justifies the higher price by highlighting the
quality of the ingredients and the effectiveness of the product.
Place: MartiDerm sunscreen is available in pharmacies,
drugstores, and online marketplaces. The brand has a strong
presence in Spain and is expanding into other markets.
Promotion: MartiDerm sunscreen is promoted through a mix of
traditional and digital marketing channels. The brand uses
influencer marketing to reach its target audience and participates
in events and sponsorships to increase brand awareness. The
company also uses social media platforms to engage with its
customers and create a community around the brand.
Overall, MartiDerm sunscreen is positioned as a high-quality
product that provides effective protection against the sun's
harmful rays. The company focuses on the quality of its
ingredients and the effectiveness of its products to justify the
premium price point. It also leverages a mix of traditional and
digital marketing channels to reach its target audience and build
brand awareness.

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 IV. Suggestions and recommendations
We think Martiderm should remove the fragrance to be more
suitable for many skins. And an important thing for sunscreen is
that it is waterproof because users can apply it when going to the
beach or swimming, so the waterproof feature is extremely
necessary, if using MartiDerm to contact water, it is considered
useless.
In addition, at the end of the day, there is a phenomenon of
sunscreen clumping when touching the face, we also hope the
manufacturer can improve this.
V. Appendices and Reference
Market research report MartiDerm on e-commerce platforms
Shopee, Lazada, Tiki for sellers from June 2022 to May 2023,
made by Metric.vn - Market data analysis platform.
The sales report of MartiDerm sunscreen on the e-commerce
floor achieved Hidden in 12 months and increased by more than
113.3% compared to the last quarter. Assessing the MartiDerm
sunscreen market, business shops can sell at popular prices from
200,000 VND to 500,000 VND. The most distributed and best-
selling products are Martiderm sunscreen, Martiderm la formula,
etc...