Product page

 High quality picture

 Promotional summary

 Product specifications

 Packaging Specifications

 Price Information: should be clear, align with packaging

 Order and shipment specifications

 Reviews/rating (B2C)

 Call to action (Request quote, Contact for more….)

 Related Products (“You may also like… / People also ordered…)

Steps to design your content strategy:

 Developing your brand’s communication pillars.

 Prioritising your brand’s communication pillars.

 Developing content ideas for each brand’s communication pillar.

 Create your unique brand’s story.

 Plan content for your Website or store in a Marketplace.

 Plan content for your social media channels.

Communication Pillars Example:

 Your brand’s story.

 Your brand’s purpose.

 The human side of your brand.

 Your products’ functional, emotional or symbolic benefits (your pain relievers

and gain creators).

 How to use your product.

 Tips / Tutorials / Guides / Recipes.

 Social or environmental positive impact that your brand makes.

 Trends in your industry.

  Your sustainable production process and materials, ingredients involved.

 Your expertise in the industry.

 Credentials, certifications, proof to build your reputation.

 Promotions / discounts.

 How to buy your product, what additional services do you offer, opening hours,
credit conditions, delivery times, frequently asked questions, etc.

 Testimonials, satisfied customers.

 News in your industry.

 Limited editions and collaborations with other

brands/ambassadors/influencers/celebrities

 Your point of view on current issues in your industry.

 User generated content related to your brand.

 Your inspirations (brands, organizations, references, quotes).

Work: Communication Pillars

No. Topic Detailed content

1 Brand’s purpose
2 products’ functional,
emotional or symbolic
benefits
3 Point of view on current
issues in your industry.
4 Tips/Tutorial/Guides
5 Promotions/Discounts
6 Testimonials, satisfied
customers.