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CONTENTS
Preface ......................................................................................... xv
SECTION I THE TOOLS OF JOURNALISM ........................................................ 1
Chapter 1 JOURNALISM TODAY...................................................................... 3
The Journalism Profession ............................................................3
Technology and Journalism ....................................................... 4
More News from More Sources .....................................................5
The News as a Business ................................................................6
What Does It Take to Be a Successful Journalist? .......................7
Journalism Terms ...................................................................... 9
Journalism Style .......................................................................... 10
The Writing Coach: The “N.E.R.D.” Factor
in Getting a Job................................................ 11
Chapter 2 SELECTING AND REPORTING THE NEWS ..................................12
News Characteristics and News Elements ................................. 13
Types of News: Hard News and Soft News.................................. 17
Applying The Elements of News .............................................. 18
The Concept of Objectivity ............................................................ 18
Public Journalism .....................................................................19
What Is Not Newsworthy? ............................................................ 19
Questions for Evaluating News ................................................ 20
The Importance of Accuracy ........................................................20
Reporter’s Guide to Accuracy .................................................. 23
Guest Columnist: Why I Stayed at a
Small-Town Newspaper ................................. 23
Exercises ...................................................................................... 25
Chapter 3 NEWSWRITING STYLE ................................................................. 27
Simplify Words, Sentences and Paragraphs ............................... 27
The Tone of News ..................................................................... 28
Combining Long and Short Sentences .................................... 29
vii
T
he numbers for The New York Times reflect the situation for many U.S.
newspapers in the 21st century. The average daily circulation for the print
edition of The Times is about 730,000. But another 1,133,000 read The
Times online, for a total daily circulation of about 1,865,000. That reflects
an increase in total readership over previous years. But online circulation is less
lucrative than print circulation. During a recent three-month period, The Times
brought in $159 million in advertising revenue, but only $38 million—less than
24 percent—came from digital advertising. In fact, The Times now brings in
more revenue from circulation than from advertising, a reversal of the pattern
that had prevailed in the news business since the late 19th century.
The readership and revenue numbers for The Times and for most other news
organizations reflect a changing industry. More and more Americans turn to dig-
ital devices—computers, tablets, smartphones—for news. But in the digital world,
advertisers are less dependent on traditional news and entertainment media for
access to the consumers they want to attract.
As the news business has changed, so have the expectations for the men and
women starting careers in journalism. Journalism schools and departments are
rethinking their curriculums as they try to figure out what sets of skills will best
prepare their graduates to find and hold jobs. At some schools, students are learn-
ing how to write HTML code, tell stories visually, develop and manage databases
and even design video games. Other schools want students to become proficient
in multiple skills, such as shooting still and video images and creating webpages,
as well as the more traditional journalistic skills. A few schools have closed their
journalism programs or merged them with other departments and majors.
At the same time, however, news editors and producers who hire journalism
graduates want employees with solid skills in the core of writing, editing and re-
searching. They want journalists who can think critically to evaluate information
and work in teams to develop and present stories to readers and viewers.
Just as the news business has been changing and as journalism education
has been changing, this textbook has been changing, too. We have added chap-
ters on such things as writing for digital media and visual journalism. At the
same time, however, we remain committed to emphasizing the basic skills of
journalism, skills that will be demanded of all journalists, no matter whether
they are writing for a traditional newspaper, a television station, an online news
organization, a blog or a public relations organization. Every journalist must be xv
able to write clearly and correctly and make complicated issues understandable
and interesting.
The function of journalism that sets it apart from other jobs and businesses
involved with communication is its role in providing citizens in a democracy with
the information they need to govern their society. As James Madison said nearly
190 years ago, “Popular government without popular information, or the means
of acquiring it, is but a prologue to a farce or a tragedy or perhaps both. Knowl-
edge will forever govern ignorance. And a people who mean to be their own gov-
ernors must arm themselves with the power that knowledge gives.”
Self-government in the 21st century requires citizens to confront such issues
as health care, global warming, criminal justice, economic stability, interna-
tional trade, war and diplomacy. The catalogue of issues is long and daunting. If
citizens are going to be able to make sound decisions about these issues, they
need reliable information. And most citizens will get the bulk of their informa-
tion from journalists. The journalists who are best able to provide that informa-
tion will be ones who have a broad understanding of how society works and the
ability to explain the issues and how they affect citizens in an understandable
and interesting manner.
Successful reporters possess two traits:
Being engaged in the world means reporters have a high degree of curiosity
about their beats and life in general and they feel empathy for the people who are
the subjects of their stories. Curiosity helps reporters see story ideas in almost
everything around them and develop the stories assigned to them.
● Many communities have charter schools, which are supported with tax
money but exempt from some of the requirements placed on public schools.
Do students in charter schools perform as well as students in ordinary public
schools? Do charter schools enroll the same proportion of students with dis-
abilities or students whose native language is not English as public schools?
● Civil forfeiture laws allow states to confiscate money and property obtained
illegally, as through the sale of illegal drugs, and use the money to finance law
enforcement. What do state and local governments do with the money and
property they confiscate? Are the people whose property is confiscated always
convicted of crimes?
● States offer tax incentives to lure businesses so as to provide more jobs for
their citizens. What businesses are getting these tax incentives? How much
do they cost and how many jobs do they create?
These are just a few examples of the kinds of questions and the kinds of stories
journalists can generate if they have curiosity. Reporters must constantly ask
about the details of their beats, even when they have no expectation the answers
will lead to stories. No reporter can predict what tidbit of information may help
unravel a great story. But even the information that yields no story might help the
reporter understand and explain events to readers and viewers.
Being engaged also means having empathy for the sources and subjects of news
stories. People in the news often confront highly emotional situations. The sources
and subjects may be victims of crime or the relatives of a victim; they may be
people who have lost loved ones in a plane crash; they may be athletes who have
just suffered a defeat; or they may be community residents worried about how a
proposed development might affect their lives and their property. A story about a
knife attack by a male employee on a female supervisor is not just an antiseptic
crime story or an exercise in deductive logic. It is a story about anger, frustration,
betrayal, terror and humiliation. A reporter who cannot empathize with the
people involved cannot truly understand their experiences or tell their stories.
The ability to empathize does not require reporters to abandon objectivity and
impartiality. Empathy differs from sympathy. Sympathy requires one to have the
same feelings as another or to achieve a mutual understanding with another. Em-
pathy involves projecting one’s personality into that of another so as to under-
stand the other person better. Reporters who have empathy for others can
understand them without embracing or approving their emotions. Empathy is
consistent with objectivity; it also is indispensable for producing a truly objective
and thorough story. If reporters cannot understand the emotional states of the
people they write about or assess the emotional changes events inflict on sources,
they will fail to report the full story.
Curiosity and empathy enable reporters to get the who, what, when, where,
why and how of a story. Putting those elements into a coherent, interesting and
readable story requires that reporters be articulate, which combines at least two
skills. One is the ability to use words effectively, to select the appropriate words
and use them correctly and to arrange them in sentences that are grammatically
correct and properly punctuated. The other skill is the ability to organize the ele-
ments of the story—the facts, the quotations and the anecdotes—in a manner that
is captivating, informative and dramatic.
Reporters who understand grammar and diction can construct sentences that
are clear and precise. The following sentences contain the same words but mean
different things, simply because one word is in a different location:
A skillful writer understands that in the first sentence, “only” limits whom she
kissed, and in the second sentence, it limits where she kissed.
A skillful writer also knows that one of these sentences accuses the subject of
a crime:
The first sentence uses “Bob” as an essential modifier of “husband,” meaning that
Wanda has more than one husband and the one she sent to the store is Bob. The
sentence implies Wanda has committed the crime of bigamy. The second sen-
tence, because it uses commas before and after “Bob,” makes it clear that Wanda
has only one husband, and his name is Bob.
● Foremost is the change in title to “Writing and Reporting for the Media”
from “Reporting for the Media.” We think the new title accurately reflects
the objectives of the book for developing the abilities of journalism student
to gather and evaluate information and to present it in a clear and interest-
ing manner.
● The book contains two entirely new chapters. Chapter 14, “Visual Journal-
ism,” explains the basics of what journalists entering today’s job market will
have to do to create video and audio content, incorporating it in news stories
for delivery over the Web. Chapter 19, “Introduction to Investigative Report-
ing,” explores how to begin developing skills in an essential aspect of Ameri-
can journalism. The chapter on investigative reporting replaces the old
“Advanced Reporting” chapter.
● The chapter on grammar and spelling has been revised and combined with
Chapter 4, “The Language of News.” The discussion of the parts of speech has
been greatly condensed while the treatment of basic grammatical errors has
been expanded.
● The chapter “Selecting and Reporting the News” has been moved earlier in
the book. The discussion of news judgment was considered so basic to a
newswriting and reporting class that it should come as early as possible in
the book.
● The book contains many more visual elements. The number of photographs,
information graphics and cartoons has been greatly expanded, and many
of those visual elements are in full color.
● The text for nearly every chapter has been revised and rearranged to create
more entry points to the text and break up the long columns of gray type. A
number of sidebars have been created for most chapters. Often these sidebars
have information that was in the text previously but which seemed to inter-
rupt the flow of the presentation of major ideas. In other cases, the sidebars
have information that is new to the book.
● The text is shorter by nearly 20 percent. Every chapter has been trimmed.
This keeps the text more tightly focused on key concepts and helps lower the
cost of the book so it remains affordable for students.
● The Web presence (www.oup.com/us/bender) for the book has been
expanded. The website, which is password protected so that only instructors
and students will have access, includes many new and old exercises. Some
of the exercises are self-graded so that instructors can have their students
complete them online and then download the scores to their computers or
to course management software.
● The summary of the AP Stylebook is being published as a separate pamphlet
and packaged with the textbook. This was a late addition to the 10th edition,
but it proved popular and will be retained for this and future editions.
● New and updated examples have been added throughout the book. Many deal
with news events that have occurred since the writing of the 10th edition,
such as the Boston Marathon bombing and the shootings at Sandy Hook Ele-
mentary School in Connecticut.
● New columns have been written specifically for this book. Paula Lavigne, an
investigative reporter for ESPN, has written a column on developing story
ideas, and Andrew Nelson, a reporter with the Omaha (Neb.) World-Herald,
offers some tips on covering the police beat. The book retains a number of
columns on writing by Joe Hight, editor of the Colorado Springs (Colo.)
Gazette, and columns on reporting by Don Stacom of the Hartford (Conn.)
Courant. New photographs and illustrations have been added, some to
chapters that had no illustrations in the past.
Appendices
“Writing and Reporting for the Media” provides three appendices: (A) a city di-
rectory, (B) rules for forming possessives and (C) answer keys for some exercises.
Reporter’s Guides
Most chapters end with reporter’s guides (e.g., “Reporter’s Guide to Accuracy” in
Chapter 2) that summarize the major points covered in the chapter and help
Flexibility
“Writing and Reporting for the Media” is flexible. Teachers can assign the chap-
ters in almost any order. Moreover, the book and website provide enough exer-
cises that instructors can assign their favorites and then assign extra exercises for
students who need more help. Some teachers use the book for two semesters: for
basic and advanced reporting classes. There are enough exercises for both terms.
The book can be used in general media writing classes and those specific to
newswriting and reporting. Still, those who prefer the book’s traditional empha-
sis on the print media can assign the chapters on public relations and writing for
the broadcast media as optional readings.
Hundreds of Examples
“Writing and Reporting for the Media” contains hundreds of examples from the
work of students and professionals. Each new topic or discussion of errors typi-
cally includes examples. Students are also shown how to avoid or correct errors.
Some examples have been written by prize-winning professionals, and stu-
dents can use their stories as models. For instance, examples from The Associated
Press, The New York Times, The Washington Post and several other U.S. newspa-
pers, large and small, illustrate many of the concepts discussed in the text.
Instructor’s Manual
The authors provide a detailed Instructor’s Manual that includes ideas, recom-
mendations, answers and quizzes. The manual’s introductory sections discuss
accuracy, grades, suggested policies and assignments. Those sections are fol-
lowed by sample course outlines and lists of the exercises that contain ethical
dilemmas and sexist remarks. Other sections provide answers for many of the
exercises. The manual also includes tests covering AP style, vocabulary, attribu-
tion and spelling.
Practical Approach
Like previous editions, the 11th edition is concrete, not abstract or theoretical.
Its tone is practical and realistic. Its language is readable: clear, concise, simple
and direct. Because of the book’s realism, students will encounter the types of
problems and assignments they are likely to find after they graduate and begin
entry-level jobs with the media.
Pro Challenge
Several exercises in the chapters about leads and the body of news stories are
subtitled “Pro Challenge.” Professionals have completed the exercises so students
assigned the same exercises can compare their work to that of the professionals.
The professionals’ examples appear in the Instructor’s Manual.
A Single Volume
By combining everything students need in a single volume, “Writing and Report-
ing for the Media” provides a convenient package at a reasonable price. Like ear-
lier editions, the 11th edition includes both the instructions and examples that
students need to learn to write more effectively. It also includes a multitude of
exercises so that students do not have to buy separate workbooks and stylebooks
along with the text.
A NOTE OF THANKS
Journalists are wonderful people: enthusiastic, interesting and helpful. While
working on this book, we wrote to dozens of them. Reporters, photographers and
editors from Portland to Philadelphia, from Miami to New York, answered our
letters and provided advice and samples of their work.
We would especially like to thank the many professionals who have given
us permission to quote their work: Tom Rosenstiel, the executive director of
the American Press Institute; Craig Silverman of the Toronto Star; Steve
Buttry, digital transformation editor of Digital First Media; Sue Hadden,
former editor of the Waynesboro (Pa.) Record Herald; Henry McNulty, owner
of Henry McNulty Communication Services and a former associate editor of
the Hartford (Conn.) Courant; David Cullier, an assistant professor of jour-
nalism at the University of Arizona; Matthew Stibbe, freelance journalist and
CEO of Articulate and Turbine; Roy Peter Clark, senior scholar and vice pres-
ident of the Poynter Institute for Media Studies; Don Fry, an affiliate of the
Poynter Institute for Media Studies; John Mollwitz, formerly of the Milwaukee
Journal-Sentinel, who has worked in almost every newspaper job from paper
boy to copy editor to board of directors member; Andrew J. Nelson, a reporter
for the Omaha (Neb.) World-Herald; Don Stacom, a reporter for the Hartford
(Conn.) Courant; Joe Hight, editor of the Colorado Springs (Colo.) Gazette;
Paula Lavigne, a reporter for ESPN’s Enterprise and Investigative Unit; Jack
Hart, former managing editor of The Oregonian in Portland; Scott Pohl, a
radio news reporter for WKAR in East Lansing, Mich.; Robert Gould, television
taught courses in news reporting, news editing and design, digital journalism,
public relations writing, photography, photojournalism, magazine design and
media ethics. His research explores the relationship between mass media and
public policy. In addition, he has conducted workshops and seminars on the
relationship between journalism and public institutions. In 2011, Shippensburg
University recognized his commitment to diversity by presenting to him the
Dr. Martin Luther King Jr. Humanitarian Award.