OUR GROUP BRAND PLEDGES A CONSTANT STEP FORWARD TO REALIZE “E”

The Fuji Electric Group is built on two vital resources: technological

strength and customer trust. “F” symbolizes these two vital resources.

“e” symbolizes our activities to enrich society (enrichment) by constantly

innovating our technologies (evolution) in harmony with the environ-

ment (environment).

We make the best use of “F” to realize “e”.

THIS IS OUR PLEDGE TO THE WORLD, SOCIETY AND CUSTOMERS.

Content

Content 02

Portrait 03

Philosophy 04 - 05

Innovation 06

Products 07 - 10

Partnership 11

People 12 - 13

Service & Safety 14 - 15

2 2
Combination of tradition and passion
The Fuji Electric Group started out in 1923 as Fuji Manufacturing Co., Ltd., a capital and technology tie-up between Furukawa Electric Co., Ltd. and German

company Siemens AG.

Today Fuji Electric is a synonym and a brand for success and one of the largest corporate groups worldwide.

Japanese and European Engineers combine together and are passionate about producing leading products of the highest reliability. Together, they create

technical solutions which set new standards worldwide. Fuji Electric has been, still is, and, always will be, geared to technological innovation.

Since 1987, Fuji Electric ranks among the leading technological suppliers of frequency inverters, servo systems, PWM converters and HMI in the European market.

For decades, products of Fuji Electric have been successfully established in many

industrial processes in Germany, Spain, Italy, France, UK and other European

countries.

Global know-how for individual customer solutions.

3 3
 “Best Solutions through
passionate and
pro-active People“
José A. Alemany, General Manager of Electric System Division

We, Fuji Electric, pledge as responsible corporate citizens in a global society to strength-

en our trust with communities, customers and partners. Our mission is to:

• Contribute to prosperity

• Encourage creativity

• Seek harmony with the environment

Fuji Electric Europe GmbH

Electric System Division Electric Devices Division

Drive & Automation Semiconductor Imaging Device Solar Power
Department Department Department Department

4
 Excellence is a journey
We satisfy. We inspire.

Visionary technology and high quality standards are essential elements of

our company culture.

Our primary goal is to offer products and services of premium quality and

highest benefit. We see our challenge in identifying and understanding

demands before problems arise and to translate them into individual solutions.

We are aware of our responsibility for today, tomorrow and into the future.

We have thus made a strong commitment towards society, environment,

clients, employees and suppliers.

Excellence is a journey, it can be travelled daily. Our clients have a long-

lasting faith in our performance, ranging from consultancy through

problem-solving, delivery and service.

Our destination: Best performance.

5
Technology through constant

innovation.

The multitude and the positioning of our in-

novative products have formed the basis of our

business achievements for almost 100 years. Thus,

we keep on enhancing existent products.

Research and product enhancements are done in our own

research facilities and in close co-operation with institutions.

Our proximity to customers and our worldwide presence enable us

to be always one step ahead in new top-quality product developments.

Therefore, we are able to offer solutions which constantly optimize industrial

processes.

We create a new culture of excellence at the interface of industry and technology.

We set new standards for a technological evolution which is in harmony with the

environment.

Premium quality.

High performance, every day

6
Quality is our drive

FREQUENCY INVERTER

Fuji Electric is one of the world’s top market share

manufacturers of general-purpose inverters.

Fuji Electric frequency inverters already have

a long and successful history since the first

frequency inverter released in 1980. Excellent

quality, superlative motor shaft performance

and the highest efficiency, contributing to the

“green” environmental effort, characterizes our

product range.

7 7
SERVO SYSTEM

Fuji Electric Servo systems provide “high performance”, “high value”

and “high usability”.

With the flexibility and functionality to support a wide range of applica-

tions on all types of mechanical equipment, our Servo drives and motors

take advantage of Fuji Electric’s core capability to advance toward the

concept of “optimal motion control”.

8
PWM CONVERTER

The best way of saving energy is not to waste it.

Fuji Electric is striving to develop and is promoting the widespread adoption of

eco-products, which boost energy efficiency and help to alleviate the environ-

mental burden of society as a whole.

Taking advantage of innovative technologies, we provide high-performance

PWM Converter which actively contributes to the protection of the global

environment by returning a part of consumed energy.

9
HMI

Today’s manufacturers require a system that enables to

integrate all kind of information flow from the manufacturing

level to other business level. Our HMI offers solutions that enable

to control all the information easily and cost effectively.

Our HMI provides a wide variety of models with the industry’s greatest

number of connection types, 32,768 colours and possibilities of data ex-

change by using compact flash cards.

10
 Norwegian Sea

Strong partnership
North Atlantic Ocean

North Sea Baltic

Sea

Headquarter

Branch Black Sea

Partner

Egypt

Syria
Mediterranean Sea
South Africa

Israel

Credibility through excellent support

Support plays the decisive role for us: we are fast, efficient and high-performing. Above all, however, we are solution-oriented; we have integrity

and are committed.

This perception distinguishes us from our competitors and makes us a credible and strong partner.

Only strong partners establish strong partnerships. More than 30 partners: in Europe, Middle East and Africa.

Because of our global presence, we are always reachable and we consult you individually with highest competence. From People to people.

11
 EXTRAORDINARY COMPETENCES ENSURE SUCCESS

At Fuji Electric, people come first. Good work is done by the company and excellences

come from people working there. A whole network of specialists from all departments

cooperates enthusiastically to achieve customer satisfaction: from development engineers,

over product managers to sales people, logistics and support teams.

CUSTOMER SATISFACTION

Ideal solutions are

designed by people
12
Working together to win
We work together in the best possible way. All employees are highly skilled,

pro-active and competent. Staying true to our corporate DNA, Fuji Electric

creates an environment that allows every employee to demonstrate their in-

dividual character and abilities. This, we believe, will allow us to set the pace

in every specialist field where we have a presence, and generate new value

unique to our human resources.

Human Resources:

Best Resources

13
Customer service is
a priority with us

Weeks later, months later and years later.

After it has been sold, a product or a service still remains something which has been

developed by our company. The provision of operational support for solu-

tions and components throughout their lifecycle are highly expected.

Fuji Electric is actively strengthening its worldwide net-

work and developing predictive maintenance technology

to enrich its lifecycle maintenance support which is

critical element of operational service.

best care and attention.

14
 Safety comes from management and spreads through out to all business

segments and operational fields. The communication within Fuji Electric ensures strong

network and good co-operation. Our strong network emphasizes the high reliability, outstanding safety and

advanced technology which we offer in our products, people and solutions.

WITH SAFETY ALWAYS ONE STEP AHEAD

Safety and Reliabilty

15
Headquaters Europe
Fuji Electric Europe GmbH
Goethering 58
63067 Offenbach/Main
Germany
Tel.: +49 69 669029 0
Fax: +49 69 669029 58
info_inverter@fujielectric.de
www.fujielectric.de
Swiss Branch
Fuji Electric Europe GmbH
Park Altenrhein
9423 Altenrhein
Tel.: +41 71 85829 49
Fax.: +41 71 85829 40
info@fujielectric.ch
www.fujielectric.ch
French Branch
Fuji Electric Europe GmbH
265 Rue Denis Papin
38090 Villefontaine
Tel.: +33 4 74 90 91 24
Fax: +33 4 74 90 91 75
info_inverter@fujielectric.de
UK Branch
Fuji Electric Europe GmbH
Tel.: +44 7 989 090 783
info_inverter@fujielectric.de
Headquaters Japan
Fuji Electric Systems Co., Ltd.
Gate City Ohsaki East Tower,
11-2 Osaki 1-chome, Shinagawa-ku,
Chuo-ku
Tokyo 141-0032
Japan
Tel: +81 3 5435 7280
Fax: +81 3 5435 7425
www.fesys.co.jp
Spanish Branch
Fuji Electric Europe GmbH
Sucursal en España
Ronda Can Fatjó 5, Edifici D, Local B
Parc Tecnològic del Vallès
08290 Cerdanyola (Barcelona)
Tel.: +34 93 5824 333
Fax: +34 93 5824 344
infospain@fujielectric.de
Italian Branch
Fuji Electric Europe GmbH
Via Rizzotto 46
41126 Modena (MO)
Tel.: +39 059 4734 266
Fax: +39 059 4734 294
info.italy@fujielectric.de