Sportsbook

Budget
Calculator
Plan your Sportsbook Launch
with an Accurate Budget
SPORTSBOOK BUDGET CALCULATOR

Contents

3. Executive 17. Sportsbook Budget

Summary Calculator File
File Description
4. Introduction

5. Sportsbook 22. Legal Disclaimer

Market Overview
Sports Betting Facts
and Figures
Continents Sports Betting
Facts and Figures 23. Budget Calculator
Top Revenue-Generating Tutorial
Sports Worldwide

11. Advantages 24. The SOFTSWISS

of Budgeting Sportsbook

13. Most Common

Mistakes When 28. SOFTSWISS
Calculating a Budget Product Portfolio
and How to Avoid
Them
General Budgeting Mistakes
29. About
Mistakes When Budgeting for
International Market Target SOFTSWISS

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SPORTSBOOK BUDGET CALCULATOR

“At SOFTSWISS, we firmly believe that planning

is key to the success of your betting business.
Accurate budgeting and detailed planning are
the cornerstones when considering the launch
of a bookmaking business. Turning an initial
idea into a project, meticulously planning, and
selecting the right software platform requires
a professional approach and consideration of
product quality, especially in sportsbooks.

SOFTSWISS has extensive experience in the

field of sportsbook software, helping its part-
ners achieve success.

Do not be afraid to take a step forward. At

SOFTSWISS, we are always ready to support
you on this exciting journey.”

Alexander
Kamenetskyi
HEAD OF SPORTSBOOK
AT SOFTSWISS

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SPORTSBOOK BUDGET CALCULATOR

Introduction

Entering the online gambling market

can be a very profitable venture. Nav-
Here you will find:
igating this journey can often feel like
trying to spot land on the horizon from A brief overview of the
global sports betting
a boat in the middle of the sea. To set markets
foot on that land and achieve success
you need to know the required re- A list of the most
sources. By resources, we mean the common mistakes when
calculating a budget and
cost items you must include in the
recommended solutions
budget to launch an online sports-
book that aspires to succeed.
A Budget Calculator
downloadable file
Preparing a budget is challenging. This
is why we have developed this Online
A glossary of terms to
Sportsbook Budget Calculator outlin- help you understand
ing everything you need to start. each variable

DOWNLOAD THE CALCULATOR NOW

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SPORTSBOOK BUDGET CALCULATOR

Sportsbook
Market Overview

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SPORTSBOOK BUDGET CALCULATOR
Sportsbook Market
Overview
Information is one of the most critical
inputs for any decision-making process.
Just like knowing the budget required,
knowing the current situation of on-
line sports betting is essential before
launching your own bookmaker busi-
ness.
The international online betting
market offers endless possibil-
ities and is in continuous growth,
SOFTSWISS SPORTSBOOK
where every year that passes
sets a new record in its figures.
Knowing the market’s growth figures
worldwide will help you decide from the
beginning which geographical areas your
sportsbook can target. Based on this, you can
also project the investment in software, li-
cences, marketing, affiliate programs, and oth-
er items influenced by the scope you want to
give to your sportsbook.
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SPORTSBOOK BUDGET CALCULATOR
Five factors are
driving the massive
growth in the online
sports betting market:
Technological innovations:
The integration of new and advanced technolo-
gies improves such aspects of online gambling as
user experience, security, and the development
of betting websites and apps. The most promi-
nent example is the influence and application of
Artificial Intelligence (AI) and Machine Learning
(ML) in marketing optimisation, fraud detection
and security, user behaviour analysis, and the im-
plementation of responsible gambling measures,
among other areas.
Personalisation and UX
are linked mainly to a country’s culture, such as
the most popular sports or the tendency to bet
on sports. However, factors that shape, expand,
or limit a country’s user preferences include
technological advances, internet penetration,
and microeconomic situation.
Local landscape:
The first thing that influences a country’s partic-
ular situation regarding the iGaming market is the
legal framework that regulates online gambling.
Other aspects include internet accessibility, user
penetration, and users’ sporting preferences.
SOFTSWISS SPORTSBOOK
Payments:
In the iGaming industry, payments are as crucial
as regulations or licensing. They play a funda-
mental role in establishing and maintaining trust
among players, a critical factor given the sensi-
tive nature of financial transactions and their as-
sociated risks. In 2024, payments will be one of
the most critical aspects in the iGaming world.
Macroeconomic conditions:
More affluent countries with strong and grow-
ing economies provide conducive environments
for users to participate in online sports betting
as a form of entertainment. They also allow for
greater digitisation, supported by more mature
gaming audiences and players.
IF YOU WANT TO KNOW ALL
THE TRENDS FOR THIS YEAR IN
DETAIL, YOU CAN DOWNLOAD
THE IGAMING TRENDS 2024
BY SOFTSWISS HERE.
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SPORTSBOOK BUDGET CALCULATOR

Sports Betting Facts

and Figures
The geographic location and targeted territory of the prospective iGaming
business are two critical budget planning factors. For this reason, we bring
you an overview of the most relevant industry numbers on a global and con-
tinental level.

Revenue in the Number of businesses

Online Sports in the sports betting
Betting market: market worldwide 2024:
2023: EUR 40.68bn 24,244
Projected for 2024: EUR 46.67bn
with a 14.01% increase compared
to 2023 Fastest Growing
Market:
North America
Average Revenue
Per User (ARPU):
Largest Market:
2023: EUR 313.10
Projected for 2024: EUR 317.60 Europe

Number of users:
2023: 121.8 mln
Projected for 2024: 137.2 mln

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Continents Sports Betting

Facts and Figures
2024 Sports betting forecast

Annual Average
Revenue Growth Revenue User
Continent (Expected) Rate % Per User Penetration

Asia EUR 3.33bn 6.02% EUR 142 1.4%

Europe EUR 15.67bn 4.97% EUR 420 7.4%

North
America EUR 10.85bn 12.40% EUR 180 11.6%

South
America EUR 2.09bn 14.92% EUR 380 1.5%

Oceania EUR 9.2bn 5.38% EUR 975 17.3%

Africa EUR 0.67bn 6.35% EUR 197 1.26%

Source: Statista

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Top Revenue-Generating
Sports Worldwide
According to Statista.com, a total of EUR 36.7bn is predicted for 2024. This
is the combined amount of revenue that each sport will generate:

eSports 6,4% € 25bn

Basketball 9,4% € 3.4bn

American Football 9,4% € 3.8bn

Football 9,4% € 3.9bn

Tennis 12,5% € 4.2bn

Boxing | MMA 15,6% € 5.2bn

Others 37,5% € 12.7bn

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Advantages
of Budgeting

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SPORTSBOOK BUDGET CALCULATOR

Advantages of Budgeting
When transitioning from a business idea to reality, determining the required
funding becomes a primary concern. You can either estimate costs based on
your assumptions or opt for the ideal approach: creating a comprehensive
budget to accurately evaluate all the variables and indicators necessary for
a successful start.

The Budget Calculator we have created

allows you to make an accurate estimate of
the costs required to launch your sportsbook
successfully. In addition, it will help you to:

Prevent and avoid Set short- medium- and

unforeseen expenses long-term objectives

Plan in advance the Make informed financial

required funding decisions

Know your economic and

financial possibilities and
limits

Know more precisely how to

allocate the investment

Identify all aspects of

budgeting

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SPORTSBOOK BUDGET CALCULATOR

Most Common
Mistakes When
Calculating a Budget
and How to Avoid
Them

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SPORTSBOOK BUDGET CALCULATOR

Most Common Mistakes

When Calculating a Budget
and How to Avoid Them
The Budget Calculator aims to help users interested in launching their sports-
books make necessary calculations while minimising the margin of error as
much as possible. For this reason, we have prepared a list of the most com-
mon budgeting mistakes that can affect your sportsbook’s success. The list
is divided into general mistakes and mistakes clients should avoid when tar-
geting markets in different countries.

GENERAL BUDGETING MISTAKES

Problem
Lacking domain knowledge: For newcom-
ers or users with no previous experience,
the lack of understanding of the basic prin-
ciples and mechanisms of the bookmak-
ing business can lead to improper budget
planning, underestimation of risks and po-
tential revenues.
Solution
To prevent inaccuracies in filling out the
budget calculator, the best thing you can do
is to educate yourself beforehand. You can
refer to the guides on launching a sports-
book or creating a betting site.

Problem
Inadequate acquisition strategy planning:
The absence of effective traffic manage-
ment strategies can result in insufficient
player influx and, consequently, low
revenue.
Solution
To prevent player acquisition from becom-
ing a problem, we recommend that you con-
sider making a good investment in your af-
filiate marketing strategy and that you have
an experienced player acquisition person,
team, or consultant.

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SPORTSBOOK BUDGET CALCULATOR
Problem
Overlooking retention planning: If no nec-
essary attention is paid or the retention
plan is poorly designed, the consequences
for the bookmaking business can be se-
vere: low player loyalty, player leakage or
additional expenditures on a new plan.
Problem
Underestimating payment processing
costs: If payment processing costs are not
accurately budgeted, they can lead to an
overestimation project benefits.
MISTAKES WHEN TARGETING DIFFERENT
MARKETS SIMULTANEOUSLY
Problem
Allocating a uniform budget: It is a severe
mistake to allocate the budget uniformly
across all geographic regions without con-
sidering differences in player behaviour,
preferences, and LTV. Different regions
may require varying levels of investment in
marketing, player acquisition, and localisa-
tion efforts.
SOFTSWISS SPORTSBOOK
Solution
It is important to allocate a portion of the
budget to invest in a player retention strate-
gy or to hire services to manage it.
Solution
IT is essential to consider costs associated
with different payment methods, currency
conversion fees, and chargeback manage-
ment.
Solution
Suppose you intend to target players from
different countries. In that case, you can
make a different budget for each country by
adjusting the variables in the Budget Calcu-
lator that differ between the countries.
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SPORTSBOOK BUDGET CALCULATOR

Problem
Skipping targeted GEO market research:
The significant consequence of not carry-
ing out the necessary research will make it
harder to optimise affiliate traffic budgets.
Solution
It’s essential to analyse factors such as
sports betting regulations, competition,
market saturation, and player demographics
in each region to inform budget allocation
decisions.

Problem
Ignoring seasonal trends: The main prob-
lem is that not researching seasonal trends
in sports betting in each country in advance
will mean a significant loss of opportunity
and revenue for the bookmaking business.
Solution
The best solution to the problem is to have
a calendar with the most important sports
events of the year, which will help you be
better prepared for planning.

Problem
Not adjusting affiliate strategies based
on GEO performance: The two main con-
sequences of making this mistake are in-
vesting money incorrectly and not getting
the desired results.
Solution
It’s important to iterate and refine strategies
based on insights gained from analysing the
performance of affiliate traffic in different
regions.

If Brazil or South Africa are among the countries you

plan to work with, explore our dedicated reports:

SOFTSWISS IGAMING IN SOUTH AFRICA REPORT

SOFTSWISS IGAMING IN BRAZIL REPORT

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SPORTSBOOK BUDGET CALCULATOR

Sportsbook Budget
Calculator File

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SPORTSBOOK BUDGET CALCULATOR

Sportsbook Budget
Calculator File

We have created this tool so that you could make the most accu-
rate budget possible for setting up and launching your sportsbook.

This section presents a complete guide on how to optimise your

use of the Sportsbook Budget Calculator, including:

File description
Legal responsibility disclaimer
Video tutorial on correct usage

For optimal Calculator use, please read the following sections

thoroughly before starting.

DOWNLOAD IT NOW

SOFTSWISS SPORTSBOOK 18
SPORTSBOOK BUDGET CALCULATOR

File Description
The Budget Calculator is a spreadsheet tool equipped with automated for-
mulas containing all the essential indicators and variables required for com-
prehensive budgeting.

The Budget Calculator file consists of two linked sheets:

Template
The Template is the spreadsheet where all the
variables and indicators are organised:

Introductory section: This table presents the background information you need to
start planning your sportsbook business. Inputting the required numbers will gen-
erate key results.

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SPORTSBOOK BUDGET CALCULATOR

Expenses block: This section is divided into two phases to facilitate more accurate
cost calculation.

Pre-Launch Expenses: This phase includes all the variables to be considered be-
fore launching and establishing a sportsbook.

Operational Expenses: This phase shows the recurring elements required to run
the sportsbook month by month for twelve months.

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SPORTSBOOK BUDGET CALCULATOR

Revenues: This table will outline the revenue stream generated by the sportsbook
when it is already operating.

Glossary:
This second sheet explains each indicator and variable and gives some advice
on how to fill in the corresponding cell to make the budget as accurate as possible.

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SPORTSBOOK BUDGET CALCULATOR

Legal Disclaimer
The process of planning and launching a sportsbook business dif-
fers from project to project. Most variables and indicators in the
Calculator file vary according to each individual’s situation, geo-
graphic location and other aspects. While our intention is to pro-
vide a tool that aids in accurate budgeting, it is essential to under-
stand that we are not responsible for any actions taken or decisions
made based on the information provided. Users are encouraged to
use the tool responsibly and exercise their judgment accordingly.

The SOFTSWISS Team requests that you use the tool at your dis-
cretion, recognising that the results may vary from user to user.

IF YOU HAVE ANY COMMENTS OR FEEDBACK ON

THE ONLINE SPORTSBOOK BUDGET CALCULATOR
AND FORMULAS, PLEASE CONTACT US AT
REPORTS@SOFTSWISS.COM

SOFTSWISS SPORTSBOOK 22
SPORTSBOOK BUDGET CALCULATOR

Budget Calculator Tutorial

The first step to using the Budget Calculator is to download it. If you still
need to do so, you can do it here.

Done with that step? Then let’s get started:

IMPORTANT! Do not attempt to complete the

Calculator file directly as you will not have permission.
To start editing the file, you must select ‘Make a copy’
or ‘Download’ to save it on your device or storage.

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SPORTSBOOK BUDGET CALCULATOR

The SOFTSWISS
Sportsbook

SOFTSWISS SPORTSBOOK 24
SPORTSBOOK BUDGET CALCULATOR

The SOFTSWISS
Sportsbook
The Sportsbook is one of the flagship products in the SOFTSWISS portfolio.
It is the key that will open the big door to the online sports betting market.

This robust sports betting software platform offers over 2,000 unique bet-
ting markets and over 200 sports, including esports, ensuring access to
100,000+ live events.

The SOFTSWISS Sportsbook can be tailored to each client’s needs.

SOFTSWISS offers different integration options for acquiring the Sports-

book, including the White Label Solution and Sportsbook Integration.

White Label Solution: ideal for a standalone
launch or as an additional service for an existing
iGaming company. This solution is delivered as
a complete package and includes the platform,
an international licence (Malta, Curaçao, or
Kahnawake), and built-in payment processing.
Sportsbook Integration: This option is ideal for
existing iGaming businesses. The Sportsbook can
be easily integrated into a casino, poker site, or
any other iGaming platform of choice. Operators
can opt for the integration via the Sportsbook
(API, iFrame) and the Game Aggregator (API,
iFrame). The client can also complement the
Sportsbook with the Jackpot Aggregator within
the same integration.

If you already have an operating casino platform, integrating the Sportsbook, which is
fully compatible with any iGaming platform on the market (not only SOFTSWISS ones),
will significantly boost player engagement and revenue for your business.

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SPORTSBOOK BUDGET CALCULATOR

It’s Time to Start

Budgeting

SOFTSWISS SPORTSBOOK 26
SPORTSBOOK BUDGET CALCULATOR

Thank you!
We hope you found the Budget Calculator useful.
Your feedback is always valuable to us as we
strive to provide quality content that addresses
your questions, generates new opportunities, and
contributes to the growth of your business.

Please take a few more seconds to tell us what your

thoughts on our Sportsbook Budget Calculator
and leave us any other comments that may help
us continue improving.

CONTACT US

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SPORTSBOOK BUDGET CALCULATOR

SOFTSWISS Product
Portfolio
Explore the SOFTSWISS product portfolio and strengthen
your iGaming brand with a winning technology partner.

CASINO CRYPTO MANAGED

PLATFORM SOLUTION SERVICES
Full-service modular Based on the Online Casino 6 in-house support teams for
iGaming software Platform and CoinsPaid wallet operational support – player
platform to manage online management and payment care, anti-fraud, content, and
casino operations processing more

DISCOVER DISCOVER DISCOVER

GAME
AGGREGATOR SPORTSBOOK AFFILKA
iGaming content hub with Next-gen sports betting Affiliate management
20,000+ games available via software platform with focus software for results-driven
an API integration on gamification partner program launch

DISCOVER DISCOVER DISCOVER

JACKPOT LOTTERY
AGGREGATOR TERMINAL TURFSPORT
Revolutionary jackpot Multi-jurisdictional land- A leading provider of omni-
management software based hardware for the channel wagering software for
for player acquisition and offline gambling industry sports, horse racing, numbers
retention and more.

DISCOVER DISCOVER DISCOVER

SOFTSWISS SPORTSBOOK 28
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About SOFTSWISS

LAUNCHED LOCATION

2009
Development centres in
Malta, Georgia, and Poland.

BRAND VALUES CONTACT US

Expertise order@softswiss.com
www.softswiss.com
Service
Security
Innovation

CLIENT CARE BRAND MISSION

SOFTSWISS clients get
the best software tools for
running an online gaming
business. The success of
our clients is our success.
Changing the iGaming
industry through tech
innovation.

SOFTSWISS SPORTSBOOK 29
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