Questionable Advertisements

1. House of Wellbeing Nutrition, Slow – Burn vitamins

https://wellbeingnutrition.com/products/slow-burn-weight-management-capsules
CLAIMS: To burn calories 5 times faster than regular supplements
BASIS- Double Blind controlled placebo study
 https://www.verywellhealth.com/double-blind-placebo-controlled-clinical-trial-
715861#:~:text=Thus%2C%20a%20double%2Dblind%2C,given%20to%20a
%20control%20group.
 https://www.ncbi.nlm.nih.gov/books/NBK546641/
FOUND ON- Instagram on 5 January 2024 at 12:55 pm

WHY IS IT QUESTIONABLE-
 Mentions in the description that when used in conjunction with a healthy diet and
regular exercise, the rate at which you lose weight using fat-burning capsules will
increase tremendously.
  Claims of weight loss at an accelerated rate, especially by a specific multiple like
"five times faster," may lack scientific evidence or proper studies to support the
assertion. Without credible evidence, these claims can be misleading.
 Weight loss is a highly individualized process, influenced by factors such as genetics,
metabolism, lifestyle, and overall health. Making broad claims about speed without
considering individual variability can be misleading and may not apply to everyone.
 Merely states a method of conducting study as proof without any concrete
evidence of their product. Thus, not backed by their study.

2. FAST&UP, L carnitine tablets

https://www.fastandup.in/product/l-carnitine-combo-of-3-tubes-orange?
gad_source=1&gclid=Cj0KCQiAtOmsBhCnARIsAGPa5yZ69ZALAs12gcUIrVmce_4VZPe_aI98hwI
YKEWXVafG0S-mzLMQIsMaAkh2EALw_wcB
CLAIMS: To turn Fat into Abs
BASIS- It helps to effectively burn fats & convert stored fatty acids into cellular energy and
hence helping in weight management, energy production, lean and toned body and
improved athletic performance.

FOUND ON- Instagram on 8 January 2024 at 6:47 am

 WHY IS IT QUESTIONABLE-
As per https://www.verywellfit.com/facts-about-ab-workouts-1229499
 Yes, you can exercise and reduce your body fat, but you can't choose where you lose
fat. To get six-pack abs, you may have to drop your body fat to a level that is either a
struggle to maintain or downright unhealthy. Many of us have the goal to get six-
pack abs but most will find it difficult to reach that goal.
 There are many factors that determine body shape, including age, genetics, sex,
hormones, body type, lifestyle, eating habits, stress management, and sleep habits.
Striving for an unrealistic body shape can damage your mental health and self-
esteem.
Thus, giving highly suggestive remarks without stating its after effects or the other efforts
that go into building abs is misleading.

 It states that its ideal for fitness enthusiasts, however later mentions in the FAQ a
large variety of suggested users which can be from various groups.
 Weight loss is a highly individualized process, influenced by factors such as genetics,
metabolism, lifestyle, and overall health. Making broad claims about speed without
considering individual variability can be misleading and may not apply to everyone.

3. Setu india, Lean : LITE

https://setu.in/products/lean-lite-new?variant=40987058372745
 CLAIMS- To shed 2.5x fat in 3 months
BASIS- Studies that show Capsimax is proven to enhance metabolic rate and reduce appetite.
https://omniactives.com/product/capsimax/

Found- On Instagram on 5 January 2024 at 1:05 pm

QUESTIONABLE-
 Weight loss is a highly individualized process, influenced by factors such as genetics,
metabolism, lifestyle, and overall health. Making broad claims about speed without
considering individual variability can be misleading and may not apply to everyone.
 Because it makes no mention of following a healthy diet or including certain form of
exercising in the advertisement but goes on to include that aspect when trying to
prove their claim. Thus, they create a misleading image that their product itself is
sufficient to shed 2.5 times fat itself.

4. Blue Tea India

https://bluetea.co.in/collections/reduce-belly-fat
CLAIMS- To lose 12 kg in 90 days
BASIS- Studies that show Capsimax is proven to enhance metabolic rate and reduce appetite.
https://omniactives.com/product/capsimax/
 Found- On Instagram on 5 January 2024 at 1:05 pm
QUESTIONABLE-
 It's crucial for health-related claims to be supported by scientific studies. If there is
no evidence to support the weight loss benefits of blue tea, the advertisement may
be seen as making unsubstantiated claims.
 Losing 12kg in 90 days is an ambitious and potentially unrealistic weight loss goal for
many individuals. Rapid weight loss can be unhealthy and may not be sustainable in
the long term.
 Rapid weight loss can pose health risks, including nutritional deficiencies, muscle
loss, and other adverse effects. Promoting such rapid weight loss without
considering potential health risks can be irresponsible.

5.