BANTAD NATIONAL HIGH SCHOOL

Brgy. Bantad Gumaca, Quezon

Peelicious

A Business Report

Submitted by:

Mhyrene Q. Fontanilla

Submitted to:

Ms. Joanne Marie F. Nera

Subject Teacher

December 13, 2023

Company Background:
Peelicious

The name of my company Peelicious combines the playfulness of gummy candies with the

irresistible appeal of banana peel. It's catchy, memorable, and highlights the deliciousness of my

product.

Welcome to Peelicious, where we bring you the delightful world of banana peel gummy candy!

Our passion lies in crafting the most scrumptious and unique gummy candies made from real

banana peels. Each bite is a burst of fruity goodness, combining the sweetness of ripe bananas

with the chewy texture of our carefully crafted gummies. We take pride in using only the finest

ingredients to create a mouthwatering experience that will leave you craving for more. Whether

you're looking for a tasty treat to satisfy your sweet tooth or a fun and flavorful gift for someone

special, our banana peel gummy candy is the perfect choice. Indulge in the peeliciousness and let

your taste buds go bananas!

My business offers a product that is out of banana peel,Banana Peel Gummies is a unique and

innovative venture that aims to utilize the abundant banana resources produced by farmers in our

barangay. It is a local business that focuses on transforming banana peels into delicious and

nutritious gummy snacks. By upcycling banana peels, the company aims to reduce food waste

and contribute to a more sustainable food industry.

M company recognizes the importance of supporting local farmers and promoting their produce.

By sourcing banana peels directly from farmers in our barangay, Banana Peel Gummies not only

creates a market for their product but also helps in generating additional income and supporting

the local economy.

My company is committed to producing high-quality gummies that are not only tasty but also

packed with the natural goodness of bananas. Through careful processing and quality control

measures, Banana Peel Gummies ensures that each gummy is made with the utmost care and

attention to detail.

The vision of Banana Peel Gummies is to become a leading brand in the healthy snack industry,

offering a sustainable and unique alternative to traditional gummy candies. The company aims to

delight customers with its innovative product and contribute to a greener and healthier future.

Proponent

That sounds like a great plan for your company, Peelicious! As a proponent, your focus will be

on selling banana peel gummy candy. This unique and innovative product will surely attract

customers who are looking for healthy and sustainable snack options. By utilizing banana peels

that would otherwise go to waste, you're also contributing to reducing food waste. To ensure a

steady supply of high-quality banana peels, your partnership will be with the farmers in your

barangay. Collaborating with local farmers is an excellent way to support the local economy and

establish a sustainable source of banana peels for your candy production. By working together,

you can create a mutually beneficial relationship where the farmers benefit from fair

compensation for their produce, and you have a reliable supply of banana peels.It focus on

creating a strong brand identity for Peelicious, highlighting the unique qualities of your banana

peel gummy candy, such as its health benefits and eco-friendly production process. Implement

effective marketing strategies to reach your target audience and build a loyal customer base
The proponent for Peelicious and its banana peel gummy product! Distributing our product and

finding the right partners are important steps in growing your business. Here are some for

distribution and potential partnerships:

1. Local Grocery Stores: Approach local grocery stores in your area and nearby towns. They

often have a section for local or unique products. Talk to the store managers or owners and

present your product. Highlight the benefits of your banana peel gummy, such as its health

benefits and sustainability.

2. Online Marketplaces: Consider selling your banana peel gummy on popular online

marketplaces like Amazon, Lazada, or Shopee. These platforms have a wide reach and can help

you reach customers beyond your local area.

3. Health Food Stores: Target health food stores or organic shops that focus on promoting

healthy and sustainable products. They might be interested in stocking your banana peel gummy

as a unique and eco-friendly snack option.

4. Cafes and Restaurants: Approach local cafes and restaurants that align with your product's

values. They might be interested in offering your banana peel gummy as a healthy and

innovative dessert or snack option.

5. Schools and Offices: Consider approaching schools and offices to offer your banana peel

gummy as a healthy snack option for students and employees. This can be a great way to

introduce your product to a larger audience As for partnering with banana farmers in your

barangay, that's a fantastic idea! Collaborating with local farmers not only supports the local

economy but also ensures a fresh and sustainable supply of banana peels for your gummy

production. Reach out to the farmers in your barangay and discuss the possibility of a
partnership. You can offer them a fair price for their banana peels and establish a mutually

beneficial relationship.

The proponent for Peelicious and its banana peel gummy product! Distributing our product and

finding the right partners are important steps in growing your business. Here are some for

distribution and potential partnerships:

1. Local Grocery Stores: Approach local grocery stores in your area and nearby towns. They

often have a section for local or unique products. Talk to the store managers or owners and

present your product. Highlight the benefits of your banana peel gummy, such as its health

benefits and sustainability.

2. Online Marketplaces: Consider selling your banana peel gummy on popular online

marketplaces like Amazon, Lazada, or Shopee. These platforms have a wide reach and can help

you reach customers beyond your local area.

3. Health Food Stores: Target health food stores or organic shops that focus on promoting

healthy and sustainable products. They might be interested in stocking your banana peel gummy

as a unique and eco-friendly snack option.

4. Cafes and Restaurants: Approach local cafes and restaurants that align with your product's

values. They might be interested in offering your banana peel gummy as a healthy and

innovative dessert or snack option.

5. Schools and Offices: Consider approaching schools and offices to offer your banana peel

gummy as a healthy snack option for students and employees. This can be a great way to

introduce your product to a larger audience As for partnering with banana farmers in your
barangay, that's a fantastic idea! Collaborating with local farmers not only supports the local

economy but also ensures a fresh and sustainable supply of banana peels for your gummy

production. Reach out to the farmers in your barangay and discuss the possibility of a

partnership. You can offer them a fair price for their banana peels and establish a mutually

beneficial relationship.

As a proponent for Peelicious and its banana peel gummy product, I can suggest some specific

distribution channels and potential partners for your business:

1. SM Supermalls: Approach SM Supermalls, one of the largest retail chains in the Philippines,

to discuss the possibility of distributing your banana peel gummy product in their stores. They

have a wide customer base and a strong presence in various cities and provinces.

2. Pasalubong Centers: Consider partnering with local pasalubong centers, which are popular

among tourists and locals looking for unique and traditional Filipino products. Your banana peel

gummy can be a great addition to their selection of pasalubong items.

3. Local Health Food Stores: Target health food stores in your area that focus on promoting

natural and organic products. These stores often attract health-conscious consumers who would

appreciate your banana peel gummy as a healthy and sustainable snack option.

4. Online Platforms: In addition to physical distribution channels, explore online platforms such

as Lazada, Shopee, or your own e-commerce website. These platforms can help you reach a

wider audience and provide convenience for customers who prefer online shopping.

As for partnering with banana farmers in your barangay, it's a wonderful idea that promotes

local collaboration and sustainability. By working together, you can ensure a fresh and reliable
supply of banana peels for your gummy production. Establish a fair and mutually beneficial

partnership with the banana farmers, where you can support their livelihoods while they provide

you with high-quality banana peels.

There are several places where you can distribute or sell your banana peel gummy candy.

Here are some options to consider:

1. Candy Distributors: Reach out to candy distributors like Walson Food Distributor or Kings

Candy in Singapore. They specialize in distributing a variety of candies, including gummies.

Contact them to discuss the possibility of adding your banana peel gummy candy to their product

lineup.

2. Candy Shops: Explore local candy shops in your area or nearby cities. These shops often have

a wide selection of sweets and chocolates, and they may be interested in featuring your unique

banana peel gummy candy. You can approach shops like those mentioned in The Honeycombers'

article about the best candy shops in Singapore.

3. Online Marketplaces: Utilize online marketplaces like Shopee Singapore to sell your banana

peel gummy candy. Create an online store and list your product to reach a wider customer base.

Shopee Singapore offers a dedicated category for candies, where you can showcase and sell

your product.

Remember to highlight the unique qualities of your banana peel gummy candy, such as its health

benefits and eco-friendly production process, when approaching distributors, candy shops, or

online platforms. This will help differentiate your product and attract potential customers.
Organization

Because of very limited resources of the proponent, the proposed business will be formally

registered with the department of trade and industry(DTI) as a single proprietor

Objectives

1. Market Penetration: Increase market share and brand awareness by expanding the distribution

of Peelicious banana peel gummy candy to new regions and target markets. This objective

focuses on reaching more customers and establishing a strong presence in the candy industry.

2. Product Development: Continuously innovate and improve the banana peel gummy candy

product to meet customer preferences and demands. This objective involves researching and

developing new flavors, packaging options, or variations of the product to cater to different

consumer tastes.

3. Sustainable Sourcing: Strengthen partnerships with local banana farmers in your barangay to

ensure a sustainable and reliable supply of banana peels for the gummy candy production. This

objective emphasizes the importance of supporting local communities and practicing eco-

friendly sourcing methods.

4. Brand Building: Build a strong and recognizable brand for Peelicious through effective

marketing strategies, engaging social media presence, and positive customer experiences. This

objective aims to create a loyal customer base and establish Peelicious as a trusted and preferred

brand in the candy industry.

5. Customer Satisfaction: Prioritize customer satisfaction by delivering high-quality products,

providing excellent customer service, and actively seeking feedback to continuously improve.
This objective focuses on building long-term relationships with customers and fostering brand

loyalty.

6. Expansion into New Channels: Explore opportunities to expand distribution channels for

Peelicious banana peel gummy candy, such as partnering with online retailers, specialty stores,

or international markets. This objective aims to increase accessibility and reach a wider customer

base.

7. Brand Differentiation: Differentiate Peelicious from competitors by highlighting the unique

selling points of your banana peel gummy candy, such as its sustainable production process,

health benefits, or use of locally sourced ingredients. This objective aims to create a distinct

brand identity and stand out in the market.

8. Retail Partnerships: Establish partnerships with retail chains, supermarkets, and convenience

stores to increase the availability and visibility of Peelicious banana peel gummy candy. This

objective focuses on securing shelf space in high-traffic retail locations to reach a wider

customer base.

9. Online Presence: Enhance your online presence through social media marketing, influencer

collaborations, and targeted online advertisements. This objective aims to increase brand

awareness, engage with potential customers, and drive online sales of Peelicious banana peel

gummy candy.

10. Product Packaging and Design: Invest in attractive and eco-friendly packaging for Peelicious

banana peel gummy candy to enhance shelf appeal and customer experience. This objective

focuses on creating visually appealing packaging that aligns with your brand image and values.
11. Community Engagement: Engage with the local community through events, sponsorships, or

partnerships with relevant organizations. This objective aims to build a positive brand image,

establish connections with customers, and contribute to the community's well-being.

12. Quality Control: Implement strict quality control measures throughout the production process

to ensure consistent quality and safety of Peelicious banana peel gummy candy. This objective

emphasizes maintaining high product standards and meeting customer expectations.

13. Customer Education: Educate consumers about the nutritional benefits and eco-friendly

aspects of Peelicious banana peel gummy candy through informative content, blog posts, or

collaborations with health and wellness influencers. This objective aims to increase awareness

and understanding of the product's value proposition.

14. Sales Growth: Set sales targets and implement sales strategies to drive revenue growth for

Peelicious banana peel gummy candy. This objective focuses on increasing sales volume,

expanding customer base, and maximizing profitability.

15. Local Employment: Create job opportunities within the community by hiring local residents

for various roles within your company, such as production, packaging, marketing, and

distribution. This objective aims to contribute to the local economy and provide employment

opportunities for community members.

16. Community Outreach: Engage in community outreach programs and initiatives to support

local causes, such as sponsoring local events, participating in charity drives, or collaborating

with local organizations. This objective demonstrates your commitment to giving back to the

community and fostering positive relationships.

17. Supplier Diversity: Expand your network of local suppliers by sourcing other ingredients or

packaging materials from local businesses. This objective promotes collaboration and supports

the growth of local suppliers, contributing to the overall economic development of the

community.

18. Educational Initiatives: Partner with local schools or educational institutions to provide

educational programs or workshops on topics such as nutrition, sustainability, or

entrepreneurship. This objective aims to empower and educate the community, fostering a sense

of pride and ownership in local products.

19. Environmental Stewardship: Implement sustainable practices within your company, such as

using eco-friendly packaging materials, reducing waste, and promoting recycling. This objective

demonstrates your commitment to environmental responsibility and sets an example for other

businesses in the community.

20. Collaboration with Local Businesses: Collaborate with other local businesses, such as cafes,

restaurants, or gift shops, to showcase and promote Peelicious banana peel gummy candy. This

objective encourages cross-promotion and supports the growth of the local business ecosystem.

Product

1. Why the Banana Peel Gummy Candy Product:

The banana peel gummy candy product was chosen for its unique and innovative nature. Not

only does it offer a delicious and enjoyable snacking experience, but it also promotes

sustainability by utilizing banana peels that would otherwise go to waste. Choosing this product

aligns with the growing consumer demand for eco-friendly and innovative food options.
2. What Are Gummies:

Gummies are a type of chewy candy that are typically made from a mixture of gelatin or pectin,

sweeteners, flavors, and colors. They come in various shapes, sizes, and flavors, and are loved by

people of all ages. The chewy texture and fruity flavors make gummies a popular choice for a

fun and tasty treat.

3. What Is a Banana Peel:

A banana peel is the outer protective covering of a banana fruit. It is typically yellow when ripe

and has a slightly rough texture. Banana peels are often discarded after consuming the fruit, but

they actually contain valuable nutrients and can be repurposed for various uses.

4. How Banana Peels Are Turned into Gummies:

To turn banana peels into gummies, the peels undergo a process of cleaning, boiling, and

blending. First, the peels are thoroughly cleaned to remove any dirt or residue. Then, they are

boiled or simmered to soften them. Once softened, the peels are blended or mashed into a paste-

like consistency. This banana peel paste is then mixed with other ingredients such as sweeteners,

flavors, and gelling agents like gelatin or pectin. The mixture is poured into molds and allowed

to set, resulting in banana peel gummy candies.

5. Benefits of Banana Peel Gummy Candy:

- Nutritional Value: Banana peels contain beneficial nutrients such as potassium, dietary fiber,

and antioxidants. These nutrients can contribute to digestive health, heart health, and overall

well-being.
- Sustainability: By utilizing banana peels that would otherwise go to waste, the production of

banana peel gummy candy promotes sustainability and reduces food waste.

- Unique Flavor Profile: Banana peel gummy candy offers a distinct flavor profile compared to

traditional gummies, providing a unique and enjoyable snacking experience.

- Eco-Friendly Choice: Choosing banana peel gummy candy supports eco-friendly practices by

utilizing a part of the fruit that is often discarded, reducing environmental impact.

These benefits make banana peel gummy candy an appealing choice for individuals looking for

innovative, sustainable, and tasty snack options.

Here are some nutritional value and health benefits of banana peel:

1. Nutritional Value:

- Banana peels are a good source of dietary fiber, which aids in digestion and helps maintain

bowel regularity.

- They contain essential vitamins and minerals, including vitamin B6, vitamin C, potassium, and

magnesium.

- Banana peels also contain antioxidants, such as carotenoids and polyphenols, which help

protect the body against oxidative stress.

2. Health Benefits:

- Depression Relief: Banana peels contain tryptophan, which can help boost serotonin levels in

the body, promoting a positive mood and potentially relieving symptoms of depression.
- Digestive Health: The fiber content in banana peels can support healthy digestion and prevent

constipation.

- Heart Health: The potassium in banana peels may help maintain healthy blood pressure levels

and support cardiovascular health.

- Oral Health: Rubbing the inner side of a banana peel on teeth may help whiten them naturally.

- Wound Healing: Applying mashed banana peel to wounds may help promote faster healing and

prevent scarring.

These are just a few potential health benefits associated with banana peels. It's important to note

that individual results may vary, and it's always a good idea to consult with a healthcare

professional or nutritionist for personalized advice.

As for the advantages your product can have over other businesses, you can highlight the unique

selling points of your banana peel gummy candy, such as:

- Utilizing sustainable and locally sourced banana peels, promoting eco-friendly practices.

- Offering a healthier alternative to traditional gummy candies by incorporating the nutritional

benefits of banana peels.

- Providing a unique flavor profile and innovative snack option for customers looking for

something different.

- Supporting local farmers and contributing to the community by sourcing ingredients locally.
Target market

1. Kids: Children who are fond of gummy candies can be a primary target market for your

product. Kids often enjoy the chewy texture and fruity flavors of gummies, making them an ideal

audience. You can create a marketing strategy that appeals to kids by highlighting the fun and

delicious aspect of your banana peel gummy candy. Consider using vibrant packaging, catchy

branding, and engaging storytelling to capture their attention.

2. Adults: While kids are a significant target market, it's essential not to overlook the adult

consumer segment. Many adults also enjoy gummy candies as a nostalgic treat or a convenient

snack option. Your marketing efforts can focus on the unique selling points of your banana peel

gummy candy, such as its sustainability, health benefits, and innovative use of banana peels.

Emphasize the natural ingredients and nutritional value to attract health-conscious adults

Marketing mix

1. Product:

- Emphasize the unique selling points of your banana peel gummy candy, such as its use of

sustainable and locally sourced banana peels, nutritional benefits, and innovative flavor profiles.

- Focus on creating appealing packaging that showcases the eco-friendly and health-conscious

aspects of your product.

- Consider offering different flavors or variations of your banana peel gummy candy to cater to

different customer preferences.

2. Price:
- Conduct market research to determine the optimal pricing strategy for your banana peel gummy

candy. Consider factors such as production costs, competitor pricing, and target market

affordability.

- Position your product based on its unique qualities and benefits, allowing you to justify a

premium price point if necessary.

3. Place:

- Identify the best distribution channels to reach your target market. This can include partnering

with local stores, supermarkets, specialty shops, or health food stores that align with your brand

values.

- Explore online platforms such as e-commerce websites, social media marketplaces, or your

own website to expand your reach and accessibility.

4. Promotion:

- Develop a comprehensive promotional plan to create awareness and generate interest in your

banana peel gummy candy.

- Utilize various marketing channels such as social media, influencer collaborations, online

advertising, and content marketing to reach your target audience.

- Highlight the sustainability, health benefits, and unique flavor profiles of your product in your

marketing messaging.

- Engage with your audience through storytelling, interactive content, and contests to build a

strong brand presence and foster customer loyalty.

Implementation

To implement our banana peel gummy candy effectively, consider the following steps:

1. Research and Development:

- Refine your recipe and production process to ensure the quality and taste of your banana peel

gummy candy.

- Experiment with different flavors, textures, and packaging options to create a unique and

appealing product.

- Conduct market research to understand your target audience's preferences, dietary

requirements, and purchasing behavior.

2. Production and Sourcing:

- Establish a reliable supply chain for sourcing high-quality banana peels from local farmers in

your barangay or nearby areas.

- Ensure that your production facilities meet food safety standards and regulations.

- Develop efficient manufacturing processes to scale up production while maintaining product

quality.

3. Branding and Packaging:

- Create a compelling brand identity that reflects the values and unique selling points of your

banana peel gummy candy.

- Design attractive and eco-friendly packaging that stands out on store shelves and conveys the

sustainability and health benefits of your product.

- Consider including informative labels or certifications that highlight the nutritional value and

eco-friendly aspects of your gummies.

4. Distribution and Sales:

- Identify the most effective distribution channels to reach your target market, such as local

stores, supermarkets, specialty shops, or online platforms.

- Establish partnerships with retailers or distributors who align with your brand values and have

access to your target market.

- Develop a sales strategy to promote your product to potential buyers, including offering

samples, conducting product demonstrations, or participating in trade shows or food expos.

5. Marketing and Promotion:

- Develop a comprehensive marketing plan to create awareness and generate interest in your

banana peel gummy candy.

- Utilize various marketing channels, including social media, online advertising, influencer

collaborations, and content marketing, to reach your target audience.

- Highlight the unique qualities of your product, such as sustainability, health benefits, and

innovative use of ingredients, in your marketing messaging.

- Engage with your audience through storytelling, interactive content, and contests to build brand

loyalty and customer engagement.

6. Customer Feedback and Adaptation:

- Encourage customer feedback to understand their preferences and improve your product and

marketing strategies accordingly.

- Continuously monitor market trends, competitor activities, and consumer demands to adapt

your offerings and stay competitive.

Competition

My Peelicious company, which specializes in banana peel gummy candy, could face

competition from various sectors. Here are some potential competitors:

1. Trolli: This company is well-known for its wide variety of gummy candies, including the

popular Sour Brite Crawlers.

2. Haribo: A leading brand in the gummy candy market, Haribo is famous for its Gold-Bears and

other gummy candies.

3. Albanese Candy: This company offers a range of gummy candies, including their popular 12

Flavor Gummi Bears.

4. Black Forest: Known for their organic and classic gummy worms and bears.

5. Jelly Belly: While famous for their jelly beans, they also produce a line of gummy candies.

6. Life Savers: Known for their hard candies, they also produce gummy variations.

7. Swedish Fish: A popular gummy candy brand, known for its unique, fish-shaped candies.

8. Sour Patch Kids: This brand is famous for its sour-to-sweet gummy candies.
9. YumEarth: They offer organic and allergy-friendly gummy candies, which could appeal to

health-conscious consumers.

10. SmartSweets: This brand offers low-sugar gummy candies, which could attract consumers

looking for healthier candy options.