2. " Monopolies and Oligopolies have more market power
than firms in monopolistically competitive and perfectly competitive industries. " A firm under perfect competition is price taker and not a price maker. This is because the number of firms is so large that the share of an individual firm is only a small fraction of the whole market supply. Therefore, no individual firm can influence the market price by varying its sale. This means the price is constant for a firm. Hence, the demand curve of a firm under perfect competition is a horizontal straight line.
Also, in perfect competition all the firms produce
homogenous products or the products are perfect substitutes of each other. So, no firm can earn extra normal profits by increasing its price because if the price gets higher than the existing market price then the buyers would shift to other firms. Hence, the firm has no control over the price. Under monopolistic competition there are many sellers of the product but the product of each seller is different from one another. Product differentiation is carried out through brand name. Example - Firms producing different brands of soap, as in, Lux, Dettol, Boutique etc. A firm under monopolistic competition exercises partial control over price because of product differentiation. Difference in design, colour, weight, packaging attracts the buyers which can make them buy the product even at higher price. But full control over price is ruled out because 1) there are many competitors in the market 2) there is large number of close substitutes The demand curve of the firm under monopolistic competition is downward sloping due to partial control over price. Quantity sold increases when price is reduced. Both under monopoly and monopolistic competition, the demand curve is downward sloping but under monopolistic competition the demand curve is much flatter. This means it is more elastic. A slight increase in its price would shift its buyers to another firm. In monopoly market there is a single seller of the product with no close substitutes. Example - Indian Railways (earlier) Now after partial privatisation it can no more be called a complete monopoly. A monopolist has complete control over price and can also practice price discrimination. Therefore, a monopolist is a price maker. The reasons are: - 1. There is no competition because it is the single seller 2. There are no close substitutes. So, the buyers cannot shift to another product 3. There are barriers to the entry of new firm. Therefore, the existing firm faces no challenge Still, this does not mean that the monopolist can sell any amount at any price because the quantity demanded depends upon the buyers. There is an inverse relationship between price and demand. Therefore, the demand curve for a monopoly firm slopes downward. The monopoly demand curve is steeper than monopolistic competition or it less elastic than monopolistic competition. Under Oligopoly there are a few big firms and a large number of buyers for the commodity. Here each firm has a share in the market. Therefore, price and output decision of one firm impacts the price and output decision of the rival firms in the market. Example - car producers in the market Toyota, Ford, BMW etc The Oligopolistic firms make market control through advertising which generates brand loyalty from the consumer’s side. Hence, we can clearly see that monopolies and Oligopolies have more market power than firms in monopolistically competitive and perfectly competitive markets.