Abstract

“Media Literacy and Consumer Behaviour” the concept of media literacy and its impact on consumer
behavior

Introduction

When people understand media messages better, they can make more informed decisions about
products and services.

literature review

Media literacy plays a crucial role in shaping consumer behavior.

method and data

Media literacy refers to an individual’s ability to analyze, evaluate, and create information related to
various types of media

Analysis & result

It helps protect children and young people from the negative effects of commercialization in media.

Discussion

Teaching kids about media literacy in families and schools helps them understand ads better and tell
what’s real from what’s just trying to sell something.

Conclusion

Marketing Consumerism Focused on Children

Bibliography

1. https://www.sciencedirect.com/science/article/pii/S1877042814035964
2. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1909366
3. https://www.sciencedirect.com/science/article/pii/S0370269323002976
4. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1909366