Chapter 12: Mobile Multimedia

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 Overview

In this chapter, you will learn how to:

• Consider the implications of mobile devices
in the worldwide digital revolution
• Describe what mobile/tablet devices can be
used for
• Discuss mobile device hardware
• Discuss mobile device operating system

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 Implications of Mobile Devices

• Tablets, readers, and smartphones delivering

text, images, audio, and video.

 As mobiles entered daily life, lives improved.

 The office is now at your fingertips, at any time
and from anywhere.
 Social media has reconnected friends, family,
and classmates by making communication
easier and more interactive through multimedia.
 E-mail and text messages and video clips are
everywhere.

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 Digital Revolution Worldwide

Mobile and multimedia Internet is altering our

quality of life, our quality of health, the way
we interact socially, the environment,
schools and education, the retail
marketplace, styles of employment and
work, and the organizational patterns that
drive business and economies.

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 Applications of Mobile/Tablet
Devices (continued)
• Retail
- Retailers can “push” tailored messages about
store specials and sales to shoppers (marketing)

- Researching product information

- Comparing prices

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 Applications of Mobile/Tablet
Devices (continued)
• Retail

- Shopping

- Mobile pay

- Scanning barcodes/QR codes

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 Applications of Mobile/Tablet
Devices (continued)

• Education
- Quizzing tools

- Chat and Online Discussion Forums

- Blended Learning

- Learning through sound,

video clips, graphical
display, internet search

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 Applications of Mobile/Tablet
Devices (continued)

• Travel

- Hotel/flight bookings

- Advance insight on your holiday destination via

Virtual reality (VR)

- Navigation

- Marketing tool

- Weather prediction

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 Mobile Device Hardware

• It is the combination of hardware, operating system,

and system programming features that differentiates
the many brands of tablets and smartphones available
in the marketplace.
• Mobile devices may have as many as four radios on board.
• Code Division Multiple Access (CDMA) and Global
System for Mobile Communications (GSM) are the
communication protocols that cellphones talk to cell
networks
• A Subscriber Identity Module (SIM) card can be
seamlessly swapped among handsets, bringing your phone
books, contact lists, and schedulers to a new phone without
rekeying or having to make a trip to the provider.

© 2011 The McGraw-Hill Companies, Inc. All rights reserved

 Mobile Device Hardware

© 2011 The McGraw-Hill Companies, Inc. All rights reserved

 Mobile Device Hardware
(continued)

• 3G and 4G are communication protocols that

govern this movement of information on the radio
connection between handset and tower.
• LTE (Long-Term Evolution) and WiMAX (Worldwide
Interoperability for Microwave Access) are
competing 4G technologies.

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 Mobile Device Hardware
(continued)

• Wi-Fi provides a high-speed connection to wireless

access points or hotspots.
• Bluetooth is a very short-range, low-power radio
technology to interconnect up to seven devices by
radio.

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 Mobile Device Hardware
(continued)

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 Mobile Device Operating Systems

• Android is an open-source operating system for

mobile devices based upon the Linux kernel and
maintained by Google.

• iOS is a proprietary, closed source operating

system developed and owned by Apple.

• Together, these OSs are used on more than 99

percent of all mobile devices.

• Other OSs: Blackberry, Symbian, S40,

Windows, BADA

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 Mobile Device Operating Systems

© 2011 The McGraw-Hill Companies, Inc. All rights reserved

 Mobile Device Operating Systems

© 2011 The McGraw-Hill Companies, Inc. All rights reserved

 Mobile Device Operating Systems

© 2011 The McGraw-Hill Companies, Inc. All rights reserved

 Programming Mobile Apps

• Programmers writing apps for iOS use Objective C;

they use Java when programming for Android
devices.

• Other programmers use HTML5, CSS and JavaScript

to construct hybrid apps and save themselves the
difficulty of learning multiple complex languages.

• Others use frameworks and integrated

development environments (IDEs) such as Adobe
Flex and AIR, ciui-dev, jQT, jQuery Mobile, Sencha
Touch, PhoneGap, Motorola’s RhoMobile Suite,
WebApp.Net, eMobc, Rare-Wire, Eclipse, and Android
Studio.

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 Programming Mobile Apps

• The responsive web design (RWD) movement is

developing methods to deal with the difficulty of
programming for the many screen sizes in the mobile
and desktop worlds. Typically, the advice is to
consider the smallest screen first

© 2011 The McGraw-Hill Companies, Inc. All rights reserved

 Summary

• Tablets, readers, and smartphones delivering text,

images, audio, and video have explosively changed
the nature of society in all nations around the world
regardless of culture or language.

• Smartphones and mobile devices are used in all

aspects of daily life, from social revolutions to game
playing entertainment to calling a taxi.

• Mobile device hardware is the combination of

hardware, operating system, and system
programming features that differentiates the many
brands of tablets and smartphones available in the
marketplace.
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 Summary

• iOS and Android are the operating systems used on

more than 99 percent of mobile devices.

• Programming mobile apps is not trivial and requires

a framework or integrated development
environment.

• To deal with the many screen sizes and pixel

densities, the responsive web design (RWD)
movement is developing methods to deal with the
difficulty of programming for the many screen sizes

© 2011 The McGraw-Hill Companies, Inc. All rights reserved