The History of Fashion

Fashion, as we know it today, has a rich and intricate past. From ancient times to the
modern era, clothing has evolved, reflecting cultural shifts, technological advancements,
and individual expression. Here are some key points from fashion history:

Before 1900: Couture Beginnings

• In the early 18th century, the first fashion designers emerged as leaders of style.
Françoise Leclerc, the queen’s dressmaker, gained prominence among French
aristocracy. Marie Madeleine Duchapt, Mademoiselle Alexandre, and Le Sieur
Beaulard expanded their clientele to foreign aristocrats1.

1900s: Golden Age of French Fashion

• The 20th century witnessed significant changes. Fashion magazines, with

photographs, became influential. La Gazette du Bon Ton, founded in 1912,
showcased the latest trends and beauty. Designers like Paul Iribe and Georges
Lepape contributed attractive fashion plates1.

1920s: The Roaring Twenties

• The Jazz Age brought flapper dresses, dropped waists, and Art Deco influences.
Coco Chanel revolutionized women’s fashion with her chic, comfortable designs.

1950s: Post-War Elegance

• Christian Dior’s “New Look” emphasized hourglass silhouettes, full skirts, and
nipped waists. Hollywood stars like Audrey Hepburn set style trends.