Enterprise Analysis and Disk Research

Company‟s Name BHARAT DYNAMICS LIMITED .

MBA I – C

ROLL NO. NAME OF STUDENTS

 143 AMISHA GOSAVI
 144 ANIL KEWLANI
 146 ANIRUDHA BHOSALE
 147 ANJALI PATIL
 148 ANUSHKA KAWADE

Co-ordinator : Prof. Rohan Deshpande Sir

BHATAT DYNAMICS LIMITED

Enterprise and Background :

Establishment :
Headquartered in Hyderabad, Bharat Dynamics Limited (BDL), was
incorporated on 16 July, 1970 as a Public Sector Undertaking under the
Ministry of Defence, Government of India to be the manufacturing base for
guided missile systems and allied equipment for the Indian Armed Forces.
 Since its inception, BDL has been working in collaboration with DRDO &
foreign Original Equipment Manufacturers (OEMs) for manufacture and supply
of various missiles and allied equipment to Indian Armed Forces.
Company Name BHARAT DYANMICS
LIMITED.
Founder Commodore A
Madhavarao (Retd.)
Founded in 1986
Head quarter HYDERABAD
sector DEFENCE
website www.bharatdynamics.com

History :

India began to develop indigenous missiles through the Integrated

Guided Missile Development Programme (IGMDP), which gave BDL
an opportunity to be closely involved with the programme wherein it
was identified as the Prime Production Agency. This opened up a
plethora of opportunities to assimilate advanced manufacturing and
programme management technologies and skills. Responding to the
Concurrent Engineering Approaches adopted by DRDO in IGMDP,
BDL was seen as a reliable and trust worthy ally, and resulted in the
induction of India’s first state-of- the-art Surface-to-Surface Missile
Prithvi. BDL has delivered Prithvi to the three services as per
requirements. BDL has forayed into the field of under water weapon
systems and air-to-air missiles and associated equipment with
technology support from the DRDO and other players in this domain.
Current Promoters : N Nagaraja,
Siddharth Mishra,
P Radhakrishna,
N. Srinivasalu,
Chandraker Bharti,
Sunil Chintaman Mone,
Sanhamitra Mishra,
Rajendra Singh Shekhawat,
Nanda Kumar Subburaman,
Pawan Sthapak,
Jaswant Lal Sonkar.

Chairman : Cmde A. Madhavarao Director (Technical) as Chairman

and Managing Director of BDL | BHARAT DYNAMICS LIMITED INDIA.
Vision :
To be a world-class enterprise producing international standard quality products for
the Defence industry.
Mission :
To establish itself as a leading manufacturer in the aerospace & underwater
weapons industry and emerge as a world class sophisticated, State-of-the-art,
global enterprise, providing solutions to the security system needs of the count

Values – Quality policy :

 Zeal to excel and zest for change

 Integrity and fairness in all matters
 Respect for diginity and potential of individuals
 Strict adherence to commitments
 Ensure speedy response
 Foster learning,creativity and teamwork
 Loyality and pride in the CPSE
 Board Of Directors :

Chairmain and Managing director:

Government director:

Shri U Raja BabuDirector

General, Missiles and Strategic Systems (MSS)
Shri Anurag Bajpai

Joint Secretary (DIP)

WHOLE TIME DIRECTORS :

Shri Nuka Srinivasulu

Director (Finance)
Organizational Structure :

Domestic Presence :
Bharat Dynamics Limited (BDL) is an Indian defense company, primarily
engaged in the manufacture of missiles and missile systems. BDL has its
presence in various locations across India, including Hyderabad, Bhanur,
Visakhapatnam, and Ibrahimpatnam. These facilities are dedicated to research,
development, and production of defense equipment, particularly missiles and
related systems.
Global Presence :
(BDL) is an Indian defense public sector undertaking. BDL primarily
deals with the manufacture of missiles and underwater weapons for the
Indian Armed Forces. BDL’s global presence may have evolved since
then, but traditionally, it has been focused on serving the Indian defense
establishment.

Current Head Quarters :

The headquarters of Bharat Dynamics Limited (BDL) was located in Hyderabad,
Telangana, India.
Corporate Offices :
Bharat Dynamics Limited (BDL) had corporate offices primarily in
Hyderabad, Telangana, India, where its headquarters is located. BDL
primarily operates in India, and its corporate presence is centered around
its headquarters. However, the organization may have regional offices or
facilities related to its operations in various parts of India

Manufacturing Locations :
Bharat Dynamics Limited (BDL) has several manufacturing locations in India.
Some of its key manufacturing facilities include:

1. Hyderabad, Telangana: This is where BDL’s headquarters is located, and it’s

one of the major manufacturing centers for missiles and defense systems.

2. Bhanur, Telangana: BDL has a manufacturing unit in Bhanur, which is known

for producing a variety of defense systems and missiles.

3. Visakhapatnam, Andhra Pradesh: BDL has another manufacturing unit in

Visakhapatnam, where it focuses on naval weapon systems
Online Presence :
(BDL) had an online presence through its official website. You can typically find
information about the company, its products, and contact details on their official
website. However, the website address may have changed, or they may have
expanded their online presence since then.
CSR(Corporate Social Responsibility) :

Bharat Dynamics Limited (BDL), being a government-owned defense

company, often focuses its corporate social responsibility (CSR) initiatives
on activities that benefit society, the community, and the environment. Some
common areas where defense PSUs like BDL may be involved in CSR
initiatives include:

1. Education: Supporting educational programs and initiatives, including

scholarships, vocational training, and infrastructure development for
schools.

2. Healthcare: Contributing to healthcare projects, such as providing

medical facilities, equipment, and healthcare services to underserved
communities.

3. Skill Development: Offering skill development and training programs to

enhance the employability of local youth.

4. Environment: Undertaking initiatives for environmental sustainability,

such as afforestation, waste management, and conservation efforts.

5. Community Development: Supporting local communities through

projects that improve infrastructure, livelihoods, and overall well-being.

6. Disaster Relief: Providing assistance during natural disasters and

emergencies by contributing resources and expertise.
Markets :
Product and Product Line :
Bharat Dynamics Limited (BDL) is primarily engaged in the design,
development, and manufacture of a wide range of defense products, particularly
in the area of missiles and underwater weapons. Some of the notable products
and product lines of BDL include:

1. Missiles: BDL manufactures a variety of missile systems, including the Akash

surface-to-air missile system, the Prithvi tactical surface-to-surface missile, the
Nag anti-tank guided missile, and others.

2. Torpedoes: BDL is involved in the production of lightweight and heavyweight

torpedoes for the Indian Navy.

3. Countermeasures: BDL produces countermeasure systems to enhance the

survivability of various platforms against incoming threats.

4. Components and Subsystems: BDL also manufactures a range of components

and subsystems for missile systems and defense applications.
Generic Brands :

Bharat Dynamics Limited (BDL) primarily manufactures defense

equipment and munitions for the Indian Armed Forces. They don’t produce
generic consumer brands like those in the fast-moving consumer goods
(FMCG) sector. Instead, they focus on defense-specific products, such as
missiles, torpedoes, and countermeasures.

Major Customers :

Bharat Dynamics Limited (BDL) primarily serves as a defense

equipment manufacturer for the Indian Armed Forces. Its major
customers are various branches of the Indian military, including the
Army, Navy, and Air Force. BDL supplies a range of defense products,
including missiles, torpedoes, and countermeasures, to meet the
requirements of these armed forces. Additionally, BDL may have some
export customers, but its primary focus is on serving India’s defense
needs.
 Customer Segmentation :

Bharat Dynamics Limited (BDL) primarily serves the defense industry, and its
customer segmentation can be broadly categorized as follows:

1. Indian Armed Forces: The largest and most significant customer segment
for BDL is the Indian Armed Forces, including the Army, Navy, and Air
Force. BDL provides them with a wide range of defense equipment and
munitions, such as missiles, torpedoes, and countermeasures.

2. International Customers: BDL may have international customers,

including foreign governments and defense agencies. They export
defense equipment and expertise to other countries, contributing to their
international customer segment.

3. Government and Public Sector Entities: BDL may also provide defense-
related products and services to other government agencies, research
institutions, and public sector organizations involved in defense and
national security.
 Emerging Potential Competition :

 Potential competition for Bharat Dynamics Limited (BDL) in the defense

industry. Keep in mind that the competitive landscape can change over
time, and new entrants may emerge. Some potential competitors for BDL
include:

1. Private Defense Companies: Private defense companies in India and abroad

may compete with BDL in various segments of the defense industry, from
missile production to electronics and surveillance systems.

2 .International Defense Contractors: Global defense contractors, such as

Lockheed Martin, BAE Systems, and Raytheon, may compete with BDL when it
comes to international contracts and collaborations.

1. Emerging Defense Startups: There is a growing number of defense startups that

focus on cutting-edge technologies and innovation. They can become competitors
in niche areas.

2. State-Owned Defense Enterprises: BDL competes with other state-owned

enterprises in India, such as Hindustan Aeronautics Limited (HAL), for defense
contracts and projects.

3. Foreign Defense Manufacturers: Foreign defense manufacturers and suppliers can

also compete for contracts and partnerships in the Indian defense market.
Financial Information :

FINANCIAL SUMMARY ON AUGUST 04, 2023

BALANCE SHEET OF LAST FIVE YEARS :

Listed On :
1. NSE :
● SHARE PRICE : 965.40 INR (as on 29 oct 2023)
● YEAR RANGE : ₹787.00 - ₹1,278.00
● MARKET CAP : 176.94B INR
● P/E RATIO : 49.95
● SYMBOL : BHARAT DYANMICS LIMITED

 SCRIP CODE : 541143

IPO DETAILS :

Initial public offering of 22,451,953 equity shares of face value of Rs.10 each
(equity shares) of Bharat Dynamics Limited (the company or the issuer) through an
offer for sale by the promoter, the president of india, acting through the ministry of
defence, government of india (the selling shareholder), for cash at a price of Rs.428*
per equity share (the offer price), aggregating to Rs.952.79# Crores (the offer). The
Company has reserved a portion of 458,203 equity shares for allocation and
allotment to eligible employees (as defined herein), (employee Reservation portion).
The offer less employee reservation portion is referred to as the net offer. The offer
and the net offer constitute 12.25% and 12.00% respectively, of the pre and post offer
paid-up equity share capital of the company. The face value of the equity shares is
Rs. 10 each. The offer price is Rs.428 per equity share and is 42.8 times the face
value of the equity shares *a discount of approximately 2.34% on the offer price was
offered to retail individual bidders (retail discount) equivalent to Rs.10 per equity
share and to eligible employees bidding in the employee Reservation portion
(employee discount) equivalent to Rs.10 per equity share. # subject to finalisation of
basis of allotment
CORPORATE GOVERNANCE :
AWARDS :