Opportunity Canvas Title: Date: Iteration:

Users & Customers
Target Audience:
Construction Companies: ReTyre
products can be used in various
construction projects, making
construction companies a key
audience.
Architects and Designers:
Professionals who specify building
materials will appreciate sustainable
options like ReTyre.
Homeowners: Individuals seeking
eco-friendly home improvement
solutions.
Gyms and Fitness Centers: Rubber
mats for gym floors and yoga studios. Existing solutions are inadequate in
Schools and Playgrounds: Safe and
durable flooring options.
Eco-Conscious Consumers:
Individuals who prioritize
environmentally friendly products.
Understanding User Needs:
Conduct surveys and interviews to
understand user preferences.
Identify pain points related to
traditional materials (e.g., concrete,
ceramic tiles).
Address specific needs (e.g., slip
resistance, insulation, aesthetics).
Problems
Environmental Pollution: Discarded
tires contribute to environmental
pollution, affecting soil, water, and air
quality.
Health Hazards: Improper tire
disposal leads to breeding grounds
for disease-carrying mosquitoes and
poses fire risks.
Inefficient Waste Management: The
lack of effective tire recycling
systems results in inefficient waste
management practices.
Solutions Today
addressing the tire waste problem.
Lack of Proper Recycling Infrastructure:
The current waste tire management
lacks efficient recycling infrastructure.
Dumping and Burning: Many discarded
tires end up in landfills or are burned,
causing environmental harm.
Limited Reuse: Some tires are
retreaded or repurposed, but the scale
is insufficient.
Environmental Impact: The existing
solutions contribute to pollution, health
hazards, and resource wastage.
Solution Ideas
Rubber Bricks for Construction:
Create durable rubber bricks using
recycled tire material.
Advantages: Lightweight, insulating
properties, and eco-friendly.
Flooring Tiles:
Develop tiles made from recycled tires.
Benefits: Slip-resistant, shock-
absorbing, and easy to maintain.
Yoga and Gym Mats:
Design yoga mats and gym floor mats
using recycled tire rubber.
Features: Cushioning, non-slip surface,
and eco-conscious.
Playground Surfaces:
Utilize recycled tire material for safe and
durable playground surfaces.
Shock-absorbing properties reduce the
risk of injuries.
Road Pavements:
Utilize recycled tire material in road
pavement construction.
Improve road durability and reduce
noise pollution.
Cost-effective and sustainable solution
for road infrastructure.
Users Value
Eco-Friendly Alternatives: ReTyre
provides sustainable alternatives to
conventional construction materials.
Environmental Impact: Users benefit
from eco-friendly products that
contribute to a cleaner environment.
Health and Safety: Rubber bricks, tiles,
and mats offer safety features (such as
slip resistance) while minimizing health
hazards associated with traditional
materials.
Adoption Strategy
Collaborate with Companies: Partner
with firms to incorporate ReTyre
products. Highlight environmental
benefits and cost-effectiveness.
Engage Architects: Educate about
ReTyre’s versatility. Encourage
specifying ReTyre materials.
Environmental Organizations: Partner
with NGOs for awareness & promotion.
Awareness Campaigns: Use social
media, workshops, and industry events.
Distribution Partnerships: Establish
channels through retailers and
wholesalers.
User Metrics
Adoption Rate: Measure the
percentage of potential users who
actually adopt ReTyre products. This
can be tracked over time to assess the
product’s market penetration.
User Satisfaction: Conduct surveys or
collect feedback to assess how
satisfied users are with ReTyre. Use a
scale (e.g., 1 to 5) to quantify
satisfaction.
Usage Frequency: Monitor how often
users engage with ReTyre products.
Are they using them daily, weekly, or
less frequently?
Retention Rate: Calculate the
percentage of users who continue
using ReTyre products over a specific
period (e.g., monthly or annually).
Environmental Impact: Quantify the
positive environmental impact of
ReTyre. For example, how many tires
are diverted from landfills, and how
much CO2 emissions are reduced?
Cost Savings: If ReTyre products are
cost-effective compared to traditional
materials, track the financial savings
for users.

Business Problems Budget Business Metrics

Overcoming Skepticism: Address concerns or doubts about the quality
and effectiveness of recycled materials. Educate potential users about the
benefits and reliability of ReTyre products.
Ensuring Consistent Quality: Maintain a high standard for ReTyre products.
Implement quality control measures throughout the production process
to ensure uniformity and reliability.
Managing Production Costs: Optimize production efficiency to minimize
costs while maintaining product quality. Explore cost-effective sourcing,
manufacturing, and distribution strategies.
How much money or team time would
you budget to solve this problem and
achieve this outcome?
Revenue from ReTyre Sales: Track the total revenue generated from selling
ReTyre products. This includes both direct sales and any partnerships.
Cost Savings Compared to Traditional Materials: Calculate the cost difference
between using ReTyre products and traditional materials (e.g., concrete,
rubber tiles). Highlight the financial benefits for users.
Market Share: Monitor the percentage of the market that ReTyre captures.
This reflects its competitive position and growth potential.
Customer Lifetime Value (CLV): Estimate the long-term value of a customer
who consistently purchases ReTyre products.(repeat purchases and loyalty.)
Environmental Impact Score: Develop a scoring system to quantify the positive
impact of ReTyre on the environment. This can include metrics related to
waste reduction, energy savings, and carbon footprint reduction.