Variables Entered/Removeda

Model Variables Variables Method

Entered Removed

KUALITAS
1 PRODUK, . Enter
CITRA MERKb

a. Dependent Variable: KEPUTUSAN PEMBELIAN

b. All requested variables entered.

Model Summary
Model R R Square Adjusted R Std. Error of the
Square Estimate

1 .581a .337 .284 2.517

a. Predictors: (Constant), KUALITAS PRODUK, CITRA MERK

ANOVAa

Model Sum of Squares df Mean Square F Sig.

Regression 80.524 2 40.262 6.357 .006b

1 Residual 158.334 25 6.333

Total 238.857 27

a. Dependent Variable: KEPUTUSAN PEMBELIAN

b. Predictors: (Constant), KUALITAS PRODUK, CITRA MERK

Coefficientsa

Model Unstandardized Coefficients Standardized t Sig.

Coefficients

B Std. Error Beta

(Constant) -11.102 8.885 -1.250 .223

1 CITRA MERK .579 .250 .377 2.314 .029

KUALITAS PRODUK .862 .328 .428 2.629 .014

a. Dependent Variable: KEPUTUSAN PEMBELIAN

NO JUMLAH X1 JUMLAH X2 JUMLAH Y
1 25 24 25
2 25 24 25
3 23 23 21
4 24 22 23
5 25 20 21
6 25 24 24
7 23 21 25
8 21 21 23
9 18 24 20
10 19 24 19
11 21 24 22
12 22 24 23
13 22 22 20
14 21 22 20
15 22 20 16
16 20 22 17
17 20 22 18
18 22 21 17
19 21 21 17
20 23 21 19
21 20 24 20
22 21 20 14
23 20 21 20
24 23 21 17
25 20 20 19
26 23 21 20
27 20 21 23
28 20 21 24
29 23 20 21
30 21 20 22