THEORETICAL FRAMEWORK

The Researcher include 6 theories related to the research title.

FIRST; TOURIST GAZE THEORY BY JOHN URRY:

The Tourist Gaze Theory explains how people’s expectations influence their satisfaction with a tourist destination. What they expect
to see and experience can shape how satisfied they are with their trip.

Then we have “Collaboration Theory and Community Tourism Planning, and also “Community-Based Tourism Theory”

In this two theories explain the role and importance of the community engagement, to the development and effective strategies of
tourism management.

While on the other hand here in EXPECTANCY CONFIRMATION THEORY BY RICHARD L OLIVER.

The confirmation of visitors expectation significantly impact to their overall satisfaction.

Thats why we always hear the word expectation vs reality.

Then when it comes to MARKETING STRATEGY,

THERE Is THEORIES OF DIGITAL MARKETING BY DAVE MURROW,

It emphasize the importance of modern technology, in promoting different businesses.

Lastly there is “TOURISM THEORY OF CHANGE” This theory focus on the different strategies such as, investment , policy change,
and capacity building, that can lead to desired outcomes including poverty reduction, job creation, more infrastructure.. while
preserving cultural heritage and protecting the environment.

NOW LET’S GO TO THE STATEMENT OF THE PROBLEM: BASAHIN LANG

The study aim...........

AS what you can see in No.1 the Researcher will asses the strategies, action and plan of the Barangay Officials toward the
improvement of BOTOLAN FALLS in terms of:

1.) MARKETING STRATEGY

2.) COMMUNITY ENGAGEMENT

3.) ENVIRONMENTAL CONSERVATION

4.) ECONOMIC GROWTH

While in no.2, there will be an assessment of its impact. (basahin)

And in no. 3 the Researcher will asses if there are satisfaction among the residents of Barangay Caagutayan towards the improvement
of Botolan falls.