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Full Download PDF of Test Bank For Communication Research: Asking Questions, Finding Answers, 5th Edition Joann Keyton All Chapter
Full Download PDF of Test Bank For Communication Research: Asking Questions, Finding Answers, 5th Edition Joann Keyton All Chapter
Full Download PDF of Test Bank For Communication Research: Asking Questions, Finding Answers, 5th Edition Joann Keyton All Chapter
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Description
Communication Research: Asking Questions, Finding Answers covers basic
research issues and processes, both quantitative and qualitative, appropriate for
communication students with little or no previous research methods experience.
The text's guiding principle is that methodological choices are made from one's
research questions or hypotheses. This avoids the pitfall in which students learn
one methodology or one methodological skill and then force that method to
answer all types of questions. Instead of working with one methodology to
answer all types of questions, students come away understanding a variety of
methods and how to apply them appropriately.
Instructors and students can now access their course content through the
Connect digital learning platform by purchasing either standalone Connect access
or a bundle of print and Connect access. McGraw-Hill Connect® is a subscription-
based learning service accessible online through your personal computer or
tablet. Choose this option if your instructor will require Connect to be used in the
course. Your subscription to Connect includes the following:
Table of Contents
CHAPTER 1: Introduction to Communication Research
CHAPTER 2: The Research Process: Getting Started
CHAPTER 3: Research Ethics
CHAPTER 4: Introduction to Quantitative Research
CHAPTER 5: Measurement
CHAPTER 6: Populations, Samples, and Sample Size
CHAPTER 7: Quantitative Research Designs
CHAPTER 8: Surveys and Questionnaires
CHAPTER 9: Descriptive Statistics, Significance Levels,
and Hypothesis Testing
CHAPTER 10: Testing for Differences
CHAPTER 11: Testing for Relationships
CHAPTER 12: Quantitative Analysis of Text
CHAPTER 13: Reading and Writing the Quantitative Research Report
CHAPTER 14: Introduction to Qualitative Research
CHAPTER 15: Designing Qualitative Research
CHAPTER 16: Qualitative Methods of Data Collection
CHAPTER 17: Analyzing Qualitative Data
CHAPTER 18: Reading and Writing the Qualitative Research Report
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