Kellogg is the worlds leading producer of cereal and one of the largest producers of convenience foods with 2010

sales of nearly $12.4 billion. With distribution in more than 180 countries, Kellogg's produces some of the world's most iconic and easily recognizable brands including: Keebler, Pop-Tarts, Eggo and Rice Krispies. As of FY 2010, the company generated 68% percent of its revenues in North America, 18% in Europe, 7% in Latin America, and the remainder in the Asia Pacific region.
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Today, Kellogg faces the most difficult operating environment it has experienced in many years. Prime among the challenges confronting Kellogg are rapidly rising prices for several of the key inputs for its cereal and snack foods, including corn and wheat. Rising energy prices exacerbate high input prices by increasing the cost of transportation and delivery to Kellogg's distributors. Finally, Kellogg faces intense competition from General Mills and Kraft in its core U.S. market where a slowdown in consumer spending, as a result of America's ongoing economic hardships, threatens to hurt sales. The focus on obesity and health & wellness has become a major force in the food industry. Kellogg has capitalized on this trend with new adult-oriented cereals, directed toward the middle aged and the aging baby boomber generation. Three particularly successful health focused products include the Smart Start line which lowers blood pressure and cholesterol, All-Bran which aids digestion, and the Special K which aid with weight reduction and maintenance weight watching. Since Special K's introduction, it has been one of the fastest growing brands in the world, showing the impact of the healthy consumer. Kellogg has also become a player in the organic food business with its very successful Kashi brand of organic foods, purchased in 2000
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. Kellogg has also benefited from portion-control of its

snack products which puts a healthy spin on some of its less healthy products offerings.

Business Overview
Kellogg's business is separated into two operating segments: Kellogg North America and Kellogg International. Kellogg generates the majority (68%) of it's revenue in North America which consists of the United States and Canada. The company's North American division is further subdivided by product type including cereal (24% of 2010 total sales), snacks (33%), and frozen and specialty categories (11%). Kellogg International generates the remaining 32% of sales and consists of three regional operating segments: Europe (18%), Latin America (7%) and Asia Pacific (7%).
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Schedule for the Day 8:30 a.mDrop Kids to school 9:00 a.mPrepare for the sales pitch 10:15 a.m.Meeting with Boss 11:00 a.m..Meeting with the clients 1:00 p.mLunch Break 2:30 p.m..Meeting with the divisional heads 4:00 p.m..Make Purchase Requisition 6:00 p.m..Off to home Your complete schedule for the day is there but something still seems to be missing. Hmmm.Oh yes, breakfast! Breakfast is supposed to be the most important meal of the day but due to our busy routines we forget or ignore it because we simply do not have the time to go through the whole process of preparing and then patiently eating our breakfast. Kellogg`s has come up with a solution by providing ready to eat breakfast that will ease into your daily schedule without interrupting your work! Packing Kelloggs Cornflakes comes in 500g packing and 250 g packing that appeals the sense, due to the use of eye catching colors and fonts. The humongous cock on the left side of the pack has great significance as it reflects the fact that a new day has begun and what better way to start that day than with Kellogg`s Cornflakes.

Rs.292

Rs. 184

Rs 400

Toasted Flakes of Golden Corn Yes, that is what you`ll find once you open the box; toasted flakes of golden brown. The contents of the box are exactly what are mentioned on the outside which is the least we can say for other products that promise one thing and deliver an entirely different product. The best part about Kellogg`s cornflakes is that they taste as scrumptious without milk as they do with it. The crispy, crunchy sounds created as you munch on them are a clear indication of their freshness and talking from experience, 90% of the times, the corn flakes are fresh and can sustain over a long period of time, if stored properly. However, there have been times, though few and far between, that the corn flakes were either soggy or burnt from the beginning or turned so only after a few days. Kellogg`s Corn Flakes have a distinctive scent of corn that gives a feeling of freshness and makes you want to take handfuls of corn flakes and start munching on them immediately.

Convenience No longer do our mothers have to get up way before our school or office time to make us hearty breakfasts of parathas or egg and toast. Kelloggs Cornflakes have, without a doubt, made our lives easier by providing us with a solution to breakfast that is healthy, yummy and easy to consume. Nutritional facts Kellogg`s Corn Flakes fall into the category of healthy foods since they contain no cholesterol and are rich in essential vitamins and minerals such as Vitamin B12, Vitamin B6, Folic Acid and Iron ,to name a few. All these nutrients are vital for the proper functioning of your body. So not only are you getting breakfast that is tasty, but is also full of nutrition.

Summary

The Good: Ready to eat breakfast that provides complete nourishment and is yummy! The Bad: The price might put it out of reach for some people. Moreover, sometimes, the cornflakes turn out to be soggy which goes against the very promise of Kellogg`s Corn Flakes of providing fresh, toasted cornflakes. The Bottom Line: If you want a quick yet healthy breakfast and if you`ve got a few extra bucks to spare then Kellogg`s Corn Flakes are your new best friends!