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CW2 Event Management Individual Report - Zsófia Nagy
CW2 Event Management Individual Report - Zsófia Nagy
INSTITUTE SWITZERLAND
EVENT MANAGEMENT
INDIVIDUAL REPORT -
Zsófia Nagy
Spring - 2024
Executive Summary
Table of contents:
Executive Summary 2
Chapter 1 - Introduction
1.1 Background Information 4
2.1 Introduction 7
Chapter 4 - Conclusion
4.1 Conclusion 23
Chapter 5 - References 25
Chapter 1
- Introduction
1.1 Background information
The incredible BSc, MSc, and Culinary - 2024 Spring class had the opportunity to
plan an unprecedented event, the likes of which HTMi has never seen with this
specific theme. Escape Room 2024 was the name and theme of the activity- and
mental-task-related event that the students attended. Various themed rooms
were set up, and competing student groups could participate.
5
The setting was the lovely Sörenberg, where about fifteen students from four groups
were able to come and spend an afternoon or day with us inside the walls of
Mariental, whether or not they finished the chores in our apartments.
All of the procedures required to make the event happen were completed
without incident during the planning and preparation stages; nonetheless, the
organisers' small number of members occasionally led to some challenges
and arguments. Two things are necessary to achieve remarkable things: a
well-thought-out strategy and insufficient time (Leonard Bernstein, 1987). For
the student applications, the BSc, MSc, and Culinary students formed
groups, and they competed against one another for a set period of time—
fifteen minutes. Our name, Cyper Saviors, which was mentioned before, was
perfectly matched with our Event because it is a combination of Cypher
(referring to a secret or coded message; a Cypher represents puzzles,
riddles, or codes that need to be decoded or solved) and Saviors (signifying
those who rescue or save others from peril or difficulty). In this context, it
represents the role of the team as problem solvers or heroes who navigate
through challenges and obstacles.
6
There were opening and closing events both before and after the main event,
which took place on April 19th. It took the perseverance and hard work of all
nine students to not only make it happen but also to make it successful. The
success of the activities is a fantastic representation of the class's
professionalism, attention to detail, and goal-oriented effort. The class was
motivated to work harder and surpass their best efforts by the prospect of
competing with other students in groups at the Escape Room 2024
Sörenberg. As a result, the departments of Marketing, Food & Beverage,
Sponsorship/Finance, Entertainment/Music, Game Management, and Project
Management Team were established from the BSc, MSc, and Culinary
classes. Every team and department held great significance, and the event
would not have gone as smoothly and superbly without the precise
collaboration between them. Raffle ticket sales were booming in the
beginning, especially at the launch event among the students and even the
Manager in Training (MIT) and teacher members, because all of the events
(the opening launch event, game night, main event, and closing ceremony)
were supported by various premium sponsors. Our students' participation
and level of competition with each other were effectively increased by the 13
different brands that supported us, and one of them provided supplements.
These included vouchers from brands like Volg, Hotel Schweizerhof
(breakfast for two), Rischli Hotel, Victoria Jungfrau Grand Hotel & Spa
(Sunday brunch for two), and hats and headbands from Denner, Peter's,
Backerstube, Alpenrosli, Truly Asia, and TschudiHui.
The marketing team wanted to make sure that people were curious and
informed, that they were satisfied and engaged, that people knew about
our escape room event, that they could help followers of all stripes grow
and develop, and that they could share information via posters and stories
on social media platforms like Instagram, TikTok, and email.
7
Additionally, the
organisers of the event
strongly advise the after-event review
because of its many advantages, including how it might improve future
events. However, some of the organisers do not think this activity is
8
necessary. But it has the same impact as other aspects of the event
(Masterman and Wood, 2006).
As a result, the organiser will be able to create an event highlight following
the event that contains the essential components and data to provide the
stakeholders with a comprehensive overview (Bowdin et al., 2011).
Before, during, and after the launch event, the Cypher Saviors Marketing
Management Department began to grow its social media following,
increase the number of raffle and event tickets that students purchased,
and gradually develop the competing teams. After that, our ticket sales
proceeded without a hitch, thanks to surveys and a personal touch.
Fifteen players in total took part in four groups. The coffee shop, MCR,
basement, and dorm room were the rooms that the Cypher Savior team
selected for the participants. Every student was chosen to participate in the
event in groups so that they could compete against other students. The
participants/students will move through the three rooms.
In order to perform better in the games, grouping the students can also
promote motivation, boost communication, and sharpen their attention to
detail.
The group was effective overall, even if its size and talent were not always
constantly driven or productive. Furthermore, our team set out to engage
every student in the school, or at least fifty percent of them, in our event.
The objective was not effectively accomplished. Our team was able to sell
a good number of raffle tickets following our first event, which was our
launch event, but there weren't enough tickets sold for the main event for
potential reasons such as cost, uncertainty about the attendees' identities
in a group, and lack of information.
Even with the prior variables, the Main Event and the outcome were still
successful, but the students would have purchased a few more tickets. The
marketing staff was present to promote the tickets, sell them, and assist
the students in providing information. Through regular posts and stories on
social media, the marketing team used direct and indirect advertising to
ensure that every student was aware of any updates regarding the major
event. It is clear from the survey that the participants were happy with the
launch event, game Night, and Main Event in addition to it.
11
Despite the fact that not every member of the team had the same idea
about the event, from the perspective and opinion of the team, we worked
well together. In the rooms, the Event participants had to cooperate. In
addition to playing the provided room games, Tony, Minh, and Sofi
generously offered their time to help with the setup and decor the evening
before the main event, doing their utmost to ensure the success of the
event. Everything proceeded according to the team members' plans, and
everything was completed on schedule. It gave the team a strong head
start for the Main event the following day. Finally, on the day of the Main
Event, a few last-minute adjustments were made to the student groups and
the games. Even with the aforementioned adjustments, we managed to
maintain order despite the occasional chaos. Everyone helped one another
out, took responsibility for their own tasks, and completed them flawlessly.
- Acknowledgement of brands
- Growing a customer-focused mindset
- Generating Opportunities
- Learn about possible customers.
- Upselling to customers
having the ideal marketing team is one of the most crucial elements of a
successful event.
A few essential elements were possibly absent, and it is advised that those
will be added in addition to the enjoyment that we have shared during the
weeks and how well we complemented one another:
We can sum up our marketing staff's effort and effectiveness during the
event's preparation and implementation phases as positive. Even though
the event's explanation was straightforward and uncomplicated, we could
have included a little bit more.
Since the event could not occur without sponsors, having a strong
sponsorship team is essential. Zoe was the sole student on the sponsoring
team, which emphasizes the outstanding outcome. We raised 758.32 CHF
in total from the students, and that money went toward supporting Save the
Children. In addition, 86 raffle tickets were sold, bringing in an additional 86
CHF. We all performed a fantastic job with the food and beverage offerings
since we were able to meet our financial target prior to the commencement
of the main event.
Food and beverages will probably have the biggest impact on your budget
because this is the part of the event that most guests will remember. Food
brings people together, encourages conversation, and makes decision-
making easier (Uhlmann et al., 2018). Fortunately, the F&B Department
was able to enjoy the event even more during the BSc Launch and Closing
ceremony. During the Main Event, Lily and a handful of us who assisted
her were still able to enjoy it. It was essential to have this mentality, which
Lily embodied, to persevere through the demanding and draining weeks.
Every single student from the BSc, MSc, and Culinary classes respected
each and every one of us who worked in the F&B Department. The
commitment and the amount of funding and assistance provided by the
aforementioned agency are just astounding. In addition to all of the
innovative work and partnerships, the department needs to be thoroughly
assessed.
To make the department more dependable and effective going forward, the
following suggestions should also be made:
We should all be proud of the team, as the BSc, MSc, and Culinary classes
spent four to six hours a week standing in the kitchen.
Chapter 4 - Conclusion
4.1 Conclusion
Every student gave their all, giving the greatest possible representation of
the BSc, MSc, and Culinary class as well as the school. In the hopes of
achieving even greater success in the future, the recommendations will
hopefully be implemented in the events to follow. The aforementioned
issues were unrelated to how the event turned out. It had a greater effect
on the relationships amongst the students, which is crucial for bringing out
the best in each individual kid. We are confident that the knowledge we
have acquired, both academically and practically, will help us in our future
endeavours. Not to mention the enjoyment experienced each time.
Without a doubt, the class learned a great deal before, during, and after the
events. Throughout the process, students showed devotion, teamwork,
discipline, and a consistent attitude.
18
Chapter 5 - References
Bowdin, G., Allen, J., O’Toole, W., Harris, R. and McDonnell, I. (2011).
Events Management. 3rd ed. London: Routledge. [Accessed 21 May
2023].
Friday, C.V. on, July 28th and 2023 (n.d.). 20 Event Planning Quotes to Inspire Event
Planners | Event Espresso. [online] Available at:
https://eventespresso.com/2023/07/event-planning-quote/.
Getz, D. (2012) Event Studies: Theory, Research and Policy for Planned
Events. 2nd ed. London: Routledge [Accessed 27 May 2023].
https://doi.org/10.1108/10610420810887563
Uhlmann, K., Lin, B.B. and Ross, H., 2018. Who cares? The importance of emotional
Wanderoy Göransson, N. and E Kibtia, M., 2018. We Would Love to Meet You!: A study
It was only during the activities that I realised the class’s hard work was
finally paying off—all of their effort to make the event possible. It dawned
on me that my dream has always been to work with a creative team and
manage events virtually. The players and my classmates also had an
impact on my character and personality. Putting together the team and
deciding on the ideal lineup to promote our event effectively was a novel
experience for me. The official evaluation process began following the
occurrences. I now know how to deal with challenging circumstances and
not become stressed out. In addition to this, Evelynn taught me how to
oversee and run an entire department. We all experienced incredibly hectic
and trying times leading up to, during, and following the event. I took away
from this experience this knowledge. Maintain discipline and consistency
while acting appropriately.
All in all, organising the Cypher Saviors Escape Room 2024 Mariental
Building, Sörenberg, was a worthwhile experience that taught me a lot
about life and provided me with a lot of knowledge. By means of precise
planning, flexibility, stability, inquiry into feedback, and enough
collaboration, I have refined my capacity to plan, be on time, and create, as
well as expanded my understanding of event coordination in relation to
social media and marketing. This realisation has given me the motivation to
tackle future challenges and stoked my desire to create a memorable and
prosperous event.
I am appreciative of everyone for all that has happened to me and for
teaching me all the important lessons that will help me in the future.
22
Staff Roles
23
Mitch Mitch.torres@htmi.ch
SOFIA TICKET AGENT sofia.nagy@htmi.ch TICKET SALES, CUSTOMER SERVICE, CASH
HANDLING, EVENT INFORMATION, RECORD
Zoe FINANCE zoe.dao@htmi.ch KEEPING, SALES REPORTING, AND MARKETING
SUPPORT.
GREETING AND SEATING GUESTS, MAINTAINING
CLEANLINESS, COLLABORATING WITH KITCHEN
TANISH SERVICE mohamed.nazar@htmi.ch
STAFF, MAINTAINING A POSTIVE ATMOSPHERE,
AND SERVING FOOD.
Risk Assessment
Who might be What further action do Who needs to
What are the What are you already doing to Likelihoo When is the action needed
harmed and you need to take to carry out the
hazards? control the risks? d by?
how? control the risks? action?
Injured:
Falling Players, Staffs Make space. Prepare first aid supplies Game manager.
Hit, bump into (when attend the First aid. and train staff on Possible Host. When the problem occurs
something (table, wall, game) Contact game manager or host. emergency skills Event team.
door)
Customers could
Intensify monitoring of
suffer from food
Adherence to food safety food safety practices,
poisoning,
Food Safety / Food guidelines, regular staff training, implement more rigorous Continuous, with periodic
resulting in Possible F&B
Poisoning and temperature controls for food food handling audits, and reviews
illness,
storage and preparation enhance staff training
hospitalization,
programs
or worse
24
Make space.
Game manager.
Players, Staffs Don’t touch people who have been
Check electronic devices Host.
Shockwave (when attend the electrocuted. Rare When the problem occurs
before the event day Event team.
game) Contact game manager or host.
MIT.
Call emergency number: 144
Players
Host outside: Sharark
Those who joined the Before the event Send a email before the
Call or contact the player. Possible Game manager When the problem occurs
game arrived late is about to take event date
Let the next team play first.
place
Employees and
Implement more frequent
customers could
hand washing reminders,
suffer from
Regular cleaning schedules, increase cleaning Ongoing, with immediate
foodborne
Hygiene employee hygiene training, and frequency of high-touch Possible F&B implementation of
illnesses,
use of appropriate cleaning agents surfaces, and conduct improvements
infections, or
regular audits of hygiene
chemical
practices
poisoning
Business
operations could Develop relationships
suffer, potentially Diversification of suppliers, with additional suppliers,
Supply Chain leading to maintaining inventory buffers, and explore local sourcing Review quarterly and adjust
Possible F&B
Disruptions financial losses regular communication with options, and create a as necessary
and reduced suppliers contingency plan for
customer critical supplies
satisfaction
Customers could
Intensify monitoring of
suffer from food
Adherence to food safety food safety practices,
poisoning,
Food Safety / Food guidelines, regular staff training, implement more rigorous Continuous, with periodic
resulting in Possible F&B
Poisoning and temperature controls for food food handling audits, and reviews
illness,
storage and preparation enhance staff training
hospitalization,
programs
or worse
25