The researchers used thematic analysis in analyzing the gathered data.

Objectives Findings Conclusions Recommendations

What are the challenges Marketing Crisis • People are • Stores

encountered by the small afraid to go should
• Erratic Decrease in Sales/
business owners/ out, for they venture on
Revenue/ Income (Erratic
managers/ supervisors? are scared to variety of
Decline in Demand, Some
be infected products
Stopped Offering
by the virus. and not just
Instalment Terms)
focus on a
• Minors,
single line
senior
of product
citizens and
especially if
persons with
it is non-
comorbiditie
essential.
s are not
They
allowed to go
should be
out of their
able to
homes.
analyze the
• People situation
prefers to and adopt
buy more on to what the
essential community
goods. needs in
order to
• For security provide the
reasons, products
people are which are
afraid to basic
spend too necessities
much money and in
on non- demand.
essential
goods. • Businesses
may offer
• Some moratorium
businesses for their
stopped customers
offering with unpaid
instalment instalments
terms in times
because they crisis.
have
difficulties in
collecting
from
customers
with unpaid
instalments
and they
can’t force
them to pay
because of
the situation.