Ethics in

Business
Research

McGraw-Hill/Irwin
Business Research Methods, 10e Copyright © 2008 by The McGraw-Hill Companies, Inc. All Rights Reserved.
 2-2

Types of Ethical Violations

Violating
Misrepresenting
disclosure
results
agreements

Breaking Deceiving
confidentiality participants

Padded Avoiding
invoices legal liability
 2-3

Ethical Treatment of Participants

Explain study benefits

Explain participant
rights and protections

Obtain informed
consent
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Ethical Responsibilities

Special guidelines
apply to children!
• Informed consent
means parental
approval.
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Participant Confidentiality

Obtain signed
nondisclosure

Non-
Restrict
disclosure of
access to ID
data subsets

Minimize Reveal only

instruments with written
requiring ID consent
 2-6

Right to Privacy

Right to refuse

Prior permission to
interview

Limit time required