SAMPLE:

4, Crisis (proactive, reactive, recovery):

- Proactive: Issue Management: 3/7 steps:

+ Identification: at least 3 triggering events (none similar to the crisis given).

+ Analysis

+ Strategy decision

- Reactive:

+ Deal with the given crisis with at least 3 strategies. (together or separately).

- Recovery:

4, Crisis (Gia Bao):

 Proactive (Issue Management):
+ Identification: at least 3 triggering events (none similar to the crisis
given)
The first step is to identify the potential triggering events that might lead to
crises for our entertainment company.
o 1, (CYBER RISK) Cyberattacked, and leak a large amount of
confidential data, including customer information, financial records,
intellectual property, or unreleased projects, musics, personal
information of employees and celebrities, and embarrassing emails
between executives
o 2, (REPUTATION) A famous social account accuses us of treating
less famous groups unfairly, by pointing out huge differences
regarding the performance clothes of a trending music group and the
less popular one of your company.
o 3, (REPUTATION) A music group member in your company is
accused by his old classmate of fat-shaming and bullying him when
they were in high-school.
+ Analysis
 o 1, (CYBER RISK) Cyberattacked: stolen large amounts of
confidential data, including customers’ and trainees’ information,
intellectual property (unreleased projects, etc.), personal
information of employees and celebrities.
o Probable impacts:
- To our company:
 Loss of reputation and credibility: Your company may lose the trust and
respect of your stakeholders, who may perceive you as irresponsible,
unprofessional. You may also face negative media coverage, public scrutiny,
or legal action (lawsuits), which could damage your image and brand value.
 Loss of revenue/profits: Your company may lose sales, profits, or
opportunities as well as your competitive edge, as your intellectual property
or unreleased projects may be leaked, copied, or sabotaged by your rivals or
hackers. May have to pay a ransom to the hackers.
 Regulatory fines: GDPR (EU) (10-20 mil euros, 2-4% annual revenue)

o To our customers:
 Face identity theft, fraud, phising, other cybercrimes when their personal
information was compromised.
o To our celebs/artists/trainees:
 Info (both pesonal and professional) such as contract, salaries, contact
details, personal photos and videos, being leaked could expose them with
cybercrimes as well, but much worse (blackmail, frequent harassments), loss
of privacy, mental issues.
o Who are affected? My company, my customers, my artists, trainees.

Additional info:

https://www.centripetal.ai/blog/cyber-attacks-in-entertainment-and-
media-what-are-the-risks/

https://www.verizon.com/business/resources/articles/s/preventing-cyber-
attacks-in-the-entertainment-industry/

o 2, (REPUTATION) You are accused of treating less famous

groups unfairly => reputation, credibility, trustworthiness.

o Who are affected?

o Our company:
  You could face a backlash from the fans of the less popular group, who
may feel that you are neglecting or discriminating against their idols.
They may demand an explanation, an apology, or a change in your
management practices. They may also boycott your products, services, or
events, or spread negative word-of-mouth about your company.
 You could face legal action from the music groups or their fans, who
may claim that you breached their contracts, violated their rights, or
discrimination. This could result in costly lawsuits, settlements, or
damages, as well as damage your reputation and credibility in the industry.
 You could attract negative attention from the media, who may
investigate or report on your company’s issues or controversies. They
may portray you as a greedy, irresponsible, or abusive company, or compare
you unfavorably with other entertainment companies. They may also
influence the public opinion or perception of your company, or trigger more
accusations or complaints against you.
 You may lost deals with sponsors/partners and brands. This could also
harm your revenue.
o Our sponsors/our partners:
 They might suffer from boycotting, negative responses as well.

Additional information:

https://www.cnn.com/2021/09/27/tech/activision-blizzard-eeoc-harassment-
settlement/index.html

https://www.theguardian.com/technology/2021/aug/08/activision-blizzard-lawsuit-
women-sexual-harassment

https://www.cnn.com/2021/09/14/tech/activision-blizzard-lawsuit-nlrb/index.html

o 3, (REPUTATION) A group member in your company is accused

by his old classmate of fat-shaming and bullying him when they
were in high-school.
o Who are affected?
o Our company:
 Loss of reputation and credibility: Your company could face public
backlash and criticism for harboring a bully and not taking appropriate
 action against him. Your company’s image and brand value could be
tarnished, and you could lose the trust and respect of your fans, customers,
partners, and investors. You could also face legal consequences if the victim
decides to sue your company or the music group member for defamation,
emotional distress, or other damages.
 Loss of revenue and profit: Your company could suffer financial losses due
to the scandal. Your music group’s sales, streams, downloads, and
endorsements could drop significantly, as fans and consumers boycott their
products and services. Your company could also lose sponsorship deals,
advertising contracts, and broadcasting rights, as other companies and media
outlets distance themselves from your scandalous music group. Your
company could also incur additional costs for damage control, such as hiring
lawyers, public relations experts, and crisis management consultants.

https://www.scmp.com/lifestyle/entertainment/article/3012225/k-pop-
school-bullying-scandal-hyolyn-agrees-settlement-over
o The accused artist:
 The accused member: He could face a loss of reputation, fan support, and
career opportunities. He could also face legal action from the accuser or the
entertainment company, depending on the contract terms and the validity of
the accusation. He may have to issue a public apology, take a hiatus, or leave
the group altogether. For example, Hyunjin of Stray Kids had to take a four-
month break from his musical activities after he was accused of bullying a
former classmate
o The band he is in:
 The music band: The band could suffer from a decline in popularity, sales,
and public trust. The band could also face internal conflicts, pressure, or
resentment among the members. The band may have to adjust their
schedules, performances, or promotions without the accused member. The
band may also have to deal with negative comments, boycotts, or protests
from the fans or the media. For example, S#arp, a co-ed group, had to
disband after a horrific bullying scandal between two of its members
o The brands/sponsors working with him:
 They might receive bad review and face boycott as well.
 - Establish issue support teams:
o 1, Cyber Attack:
 Including 4 people:

To deal with a cyber attack, you should invite the following people to your issue
support team:

- A leader
- A PR practitioner
- A legal advisor
- An IT security specialist

 A cyber incident response leader who will coordinate the overall response
and recovery efforts, communicate with internal and external stakeholders,
and make strategic decisions12.
 A public relations and communications team who will manage the
internal and external communications, protect the reputation of the
organization, and respond to media inquiries12. This team may include PR
specialists, media relations officers, and crisis communications experts 2.
 A legal and compliance team who will advise on the legal and regulatory
obligations and implications of the attack, such as reporting to authorities,
notifying customers, and handling lawsuits12. This team may include
lawyers, compliance officers, and data protection officers2.
 A technical cyber incident response team who will investigate the nature
and scope of the attack, contain and eradicate the threat, restore normal
operations, and collect and preserve evidence12. This team may include IT
security specialists, network engineers, system administrators, forensic
analysts, and malware experts2.

o 2, Unfairly treat:

To deal with an accusation of unfairly treating your less music band, you should
invite the following people to your issue support team:

- A leader
- A legal advisor
- A PR practitioner
 A public relations and communications leader who will coordinate the
overall response and recovery efforts, communicate with internal and
external stakeholders, and make strategic decisions1. This person should
have experience and expertise in managing the reputation and image of your
music band, as well as handling media inquiries and social media posts.
 A legal and compliance team who will advise on the legal and regulatory
obligations and implications of the accusation, such as reporting to
authorities, notifying customers, and handling lawsuits12. This team may
include lawyers, compliance officers, and data protection officers2. They
should be familiar with the laws and regulations that apply to the music
industry, such as intellectual property rights, contracts, and royalties.
 A public relations and communications team who will manage the
internal and external communications, protect the reputation of your music
band, and respond to media inquiries12. This team may include PR
specialists, media relations officers, and crisis communications experts 2.
They should be able to craft and deliver clear, consistent, and credible
messages that address the accusation and restore the trust and confidence of
your fans and customers.

o 3, Bullying in the past:

 Including 5 people,
- A leader
- A legal advisor
- A mental health advisor
- A PR practitioner
- A creative director
o A crisis manager: This person would be in charge of overseeing
the overall response strategy, coordinating the actions of the team, and
communicating with the stakeholders. He or she would also be
responsible for making decisions, resolving conflicts, and
evaluating the outcomes. For example, JYP Entertainment’s CEO,
Park Jin-young, personally apologized and explained the situation
after a bullying scandal involving GOT7’s Youngjae.
o A legal advisor: This person would be in charge of providing legal
counsel, reviewing contracts, and handling lawsuits or settlements. He
or she would also be responsible for ensuring compliance with laws,
regulations, and ethical standards. For example, SM Entertainment’s
 legal team defended EXO’s Chanyeol against false rumors and
threatened legal action against the perpetrators.
o A public relations specialist: This person would be in charge of
managing the media, the fans, and the public. He or she would also
be responsible for crafting official statements, issuing apologies, or
conducting interviews. For example, Big Hit Entertainment’s PR
team released a statement and an apology after BTS’s Suga was
criticized for sampling a controversial speech in his mixtape.
o A mental health counselor: This person would be in charge of
providing emotional support, counseling, and therapy to the accused
member, the music band, and the entertainment company. He or she
would also be responsible for helping them cope with stress, trauma,
or guilt. For example, Cube Entertainment’s counselor helped (G)I-
DLE’s Soojin deal with the mental pressure after she was accused of
bullying by multiple people.
o A creative director: This person would be in charge of planning,
designing, and executing the artistic aspects of the band’s activities.
He or she would also be responsible for adjusting the schedules,
performances, or promotions without the accused member. For
example, YG Entertainment’s creative team rearranged the
choreography and the stage for BLACKPINK’s performance after
Jennie injured her ankle.

+ Strategy decision:
Trước khi xảy ra thì làm gì? Khi nó xảy ra thì làm gì?
1. Cyber attack:
A, Before (Proactive actions):
- Improve the company’s cyber security.
Implementing and updating your cybersecurity policies,
practices, and tools, to protect your data and assets from
unauthorized access, use, or disclosure. You may need to use
encryption, authentication, firewall, antivirus, backup, and
recovery solutions, as well as train and educate your staff and
artists on cybersecurity awareness and best practices.
B, When occurs (Reactive actions):
- Communicating and collaborating with your stakeholders, such
as your customers, partners, artists, and the media, to inform
them of the incident, apologize for any inconvenience or harm,
and assure them of your actions or plans to address the
 situation. You may also need to seek their feedback, support, or
cooperation, to enhance your relationship and reputation with
them.
- Try to secure the data, track the hackers, find evidence, and
boost the security system.
- Engaging and consulting with your legal, regulatory, or
industry authorities, to report the incident, comply with any
rules or obligations, and seek any guidance or assistance. You
may also need to cooperate with any investigation, audit, or
litigation, to demonstrate your accountability and responsibility.

2. Unfair treat:
A, Before:
- Make sure that your artists are treated equally. (maintain a good
relationships with all of the artists, maintain a fair and
transparent work environment, hearing their voices, through
monthly feedbacks, etc.)
- Fair and clear contracts, stating the rights and duties of both
parties, make sure that they are well-informed of that.
B, When occurs:
- Conducting an internal investigation of your company’s
policies, practices, and resources regarding the treatment of
your artists => identify the root causes of the problem, verify
the accusation, (implement some improvements or reforms to
ensure that your artists are treated equally and fairly, and that
their needs and interests are respected and protected, if
appropriate)
- Communicating openly and honestly with your artists, fans, and
the media. You may need to acknowledge the issue, apologize
for any mistakes or shortcomings, and explain your actions or
plans to address the situation. You may also need to express
your appreciation, support, and commitment to your artists and
fans, and highlight your achievements, values, and vision as an
entertainment company.
- Take legal actions if necessary (being sued, or things go too far
and you need to defend your company)
3. Bullying in the past:
A, Before:
- Conducting background checks and interviews before signing
or hiring celebrities. The companies may verify the celebrities’
 academic records, social media accounts, and personal
references to see if there are any signs of bullying or being
bullied in the past. They may also ask the celebrities about their
experiences and attitudes towards bullying and how they would
handle such situations.
- Provide training and education on bullying prevention and
intervention for your music group members and staff. Help
them develop the skills and strategies to identify, prevent, and
stop bullying. Teach them how to provide constructive
feedback, resolve conflicts, and cope with stress.
- Monitor and supervise the interactions and activities of your
music group members and staff. Be alert for any signs of
bullying, such as verbal abuse, physical aggression, social
exclusion, or cyberbullying. Intervene promptly and
appropriately when you witness or hear about bullying
incidents.
- Listening to and addressing the concerns and complaints of
their celebrities, staff, and fans. The companies may provide a
safe and confidential channel for their celebrities, staff, and fans
to report any incidents or suspicions of bullying involving their
celebrities. The companies may also investigate and verify the
validity and reliability of the reports and take appropriate
actions to resolve them. The companies may also provide
counseling, mentoring, or other resources to help the victims
and the bullies of bullying recover from the negative effects of
bullying.
B, When occurs:
- Conduct an internal investigation: You should verify the
validity and the source of the accusation, and gather as much
evidence and information as possible. You should also
interview the music group member involved, and the other
members of the group, to get their side of the story and their
perspective on the issue. You should be fair and objective in
your investigation, and avoid any bias or prejudice.
- Communicate with the public: You should acknowledge the
accusation and the public’s concern, and express your sincerity
and regret for the situation. You should also inform the public
of your investigation process and your intention to resolve the
matter as soon as possible. You should avoid making any false
or misleading statements, or any statements that could
 aggravate the situation or offend the victim or the public. You
should also monitor the public’s reaction and feedback, and
respond accordingly. You should also communicate your
decision and the rationale behind it to the public, and show your
commitment to prevent such incidents from happening again in
the future.

- Take disciplinary action: Depending on the outcome of your

investigation and the severity of the accusation, you should
decide on the appropriate disciplinary action for the music
group member involved. This could range from a public
apology, a suspension, a donation, a lawsuit, or a termination.
You should also consider the impact of your decision on the
music group, the victim, and the public, and try to balance the
interests of all parties involved.

- Provide support and counseling: You should provide emotional

and psychological support and counseling to the music group
member involved, the other members of the group, and the
victim, if possible. You should also help them cope with the
stress and the trauma caused by the situation, and help them
heal and recover from the ordeal. You should also provide them
with guidance and education on how to avoid such behavior
and situations in the future, and how to respect and empathize
with others.
5, Crisis Management:
II. Reactive phase:
A former trainee accused the company of overworking trainees and limiting
their daily food intake to the extreme.
Extend: The former trainee actually worked for our competitor, and that
company tried to get her into our company to search for information. After
months without earning anything, she quitted and our competitor
commanded her to give us a severe accusation.
Sued of defamation and intrusion.

+ Deal with the given crisis with at least 3 strategies. (together or separately)
 Rectifying: Investigation:
Contacted with the accuser (victim) for more information, and handed out
anonymous forms for all of our staff, trainees, celebs for feedbacks. The results are
normal, no one really reports that the environment is too harsh, or their daily meal
is not adequate. We tried to contact with the accuser , but she kept avoiding us and
denied to meet directly.
 Offensive: threaten
When we threatened her that we would file a lawsuit against her, she started to tell
us the truth, and give evidence. Turned out, she is a spy from our competitor, and
after months without any information, our competitor demanded her to accuse us.
 Defensive: denial
Obviously, we denied the accussation, officially. We also sued the
competitor for defamation and intrusion as well.

 Recovery phase:
- Publish daily meals of each group, monthly handing out forms to
members to rate the quality and the quantity of their food portion,
their schedules,... then adjust for better.
- Gave the accuser /former trainne another chance.
- Fund a part of our profit for co-establishing “MyCewchey” – a non-
profit, non-governmental organization providing the weak, including
trainees, who are or potentially would be victims of slave contracts,
with necessary information through courses and lessons of laws, as
well as affordable lawyers and other related services to clear things
up, as well as to guarantee that they get their rights and duties, before
signing any contracts as well as defending them if anything occurs to
them.
- Funding for “Body Positivity” campaign, supporting free body shape.
Bing:

- Some of the worst scenarios if hackers cyberattack and leak large

amounts of confidential data from your entertainment company are:
 You could face legal actions from your customers, employees, partners, and
celebrities whose personal information, financial records, or intellectual
property were exposed or stolen. You could also face fines or sanctions
from regulators or authorities for violating data protection laws or industry
standards. For example, in 2014, Sony Pictures Entertainment had to pay $8
million to settle a class-action lawsuit filed by former employees whose
personal data was leaked by North Korean hackers1.
 You could suffer reputational damage and loss of trust from your
customers, fans, and the public, who might perceive your company as
irresponsible, unprofessional, or unethical. You could also face negative
publicity and criticism from the media, social media, or other influencers,
who might expose or mock your embarrassing emails, unreleased projects,
 or internal conflicts. For example, in 2017, HBO was ridiculed by hackers
who leaked unreleased episodes of Game of Thrones and demanded a
ransom of $6 million2.
 You could experience financial losses and competitive disadvantages due
to the disruption of your business operations, the loss of revenue from your
leaked or stolen content, the increase in cyber insurance premiums, or the
decrease in credit rating. You could also face market pressure and
customer churn due to the loss of customer loyalty, the emergence of new
competitors, or the decline in demand for your products or services. For
example, in 2020, almost half of the firms in the entertainment sector
reported at least one cyber incident, and took an average of 224 days to
identify a data breach, two weeks longer than the global average3.

- What could be the crisis caused by this triggering event:"A famous

social account accuses my entertainment company of treating less
famous groups unfairly, by pointing out huge differences regarding
the performance clothes of a trending music group and the less
popular one in my company"?
This triggering event could cause a crisis for your entertainment
company, as it could damage your reputation, credibility, and
trustworthiness in the eyes of the public, the media, and your artists.
Some possible consequences of this crisis are:

You could face a backlash from the fans of the less popular group,
who may feel that you are neglecting or discriminating against them.
They may demand an explanation, an apology, or a change in your
management practices. They may also boycott your products,
services, or events, or spread negative word-of-mouth about your
company.

You could also face criticism from the fans of the trending group,
who may feel that you are exploiting or overworking them. They may
worry about the health and well-being of their idols, or question your
motives and ethics. They may also lose respect or loyalty for your
company, or support your competitors instead.

You could lose the trust and confidence of your artists, who may
feel that you are not treating them fairly or supporting them
adequately. They may become dissatisfied, demotivated, or depressed,
or seek to terminate their contracts with you. They may also speak out
against you, or expose more of your internal problems or scandals.

You could attract negative attention from the media, who may
investigate or report on your company’s issues or controversies. They
may portray you as a greedy, irresponsible, or abusive company, or
compare you unfavorably with other entertainment companies. They
may also influence the public opinion or perception of your company,
or trigger more accusations or complaints against you.

To prevent or mitigate this crisis, you may need to take some

proactive or reactive measures, such as:

Conducting an internal audit or review of your company’s policies,

practices, and resources regarding the treatment of your artists. You
may need to identify the root causes of the problem, and implement
some improvements or reforms to ensure that your artists are treated
equally and fairly, and that their needs and interests are respected and
protected.

Communicating openly and honestly with your artists, fans, and the
media. You may need to acknowledge the issue, apologize for any
mistakes or shortcomings, and explain your actions or plans to address
the situation. You may also need to express your appreciation,
support, and commitment to your artists and fans, and highlight your
achievements, values, and vision as an entertainment company.

Engaging or collaborating with your artists, fans, and the media.

You may need to involve them in your decision-making or problem-
solving process, or seek their feedback or suggestions. You may also
need to create or participate in some positive or constructive activities
or initiatives, such as charity events, social campaigns, or fan
meetings, to enhance your relationship and reputation with them.

For more information and guidance on crisis management in the

entertainment industry, you may refer to some of the web search
results I found for you, such as The Media, Entertainment and Culture
Industry’s Response and Role in a Society in Crisis, Celebrity Crisis
Management: Our Complete Guide, or What’s Going On Behind the
 Scenes? Mental Health and the Entertainment Industry. I hope this
helps.

- What are the possible impacts of " being cyberattacked, and stolen
large amounts of confidential data, including customer information,
financial records, intellectual property, or unreleased projects, musics,
personal information of employees and celebrities, and embarrassing
emails between executives" on my entertainment company?
Being cyberattacked and having large amounts of confidential data
stolen can have severe impacts on your entertainment company, such
as:

Loss of reputation and credibility: Your company may lose the trust
and respect of your customers, partners, artists, and the public, who
may perceive you as irresponsible, unprofessional, or unethical. You
may also face negative media coverage, public scrutiny, or legal
action, which could damage your image and brand value.

Loss of revenue and market share: Your company may lose sales,
profits, or opportunities, as your customers may cancel their
subscriptions, demand refunds, or switch to your competitors. You
may also lose your competitive edge, as your intellectual property or
unreleased projects may be leaked, copied, or sabotaged by your rivals
or hackers.

Loss of data and assets: Your company may lose access to or

control over your data and assets, as they may be corrupted, deleted,
or encrypted by ransomware. You may also incur high costs to
recover, restore, or replace your data and assets, or to pay ransom or
fines to the attackers or regulators.

Loss of productivity and morale: Your company may experience

disruption, downtime, or delays in your business operations, as you
may need to investigate, contain, or resolve the incident. You may
also face stress, anxiety, or dissatisfaction among your employees and
artists, who may feel violated, insecure, or demotivated by the breach.

To prevent or mitigate these impacts, you may need to take some

proactive or reactive measures, such as:
 Implementing and updating your cybersecurity policies, practices,
and tools, to protect your data and assets from unauthorized access,
use, or disclosure. You may need to use encryption, authentication,
firewall, antivirus, backup, and recovery solutions, as well as train and
educate your staff and artists on cybersecurity awareness and best
practices.

Communicating and collaborating with your stakeholders, such as

your customers, partners, artists, and the media, to inform them of the
incident, apologize for any inconvenience or harm, and assure them of
your actions or plans to address the situation. You may also need to
seek their feedback, support, or cooperation, to enhance your
relationship and reputation with them.

Engaging and consulting with your legal, regulatory, or industry

authorities, to report the incident, comply with any rules or
obligations, and seek any guidance or assistance. You may also need
to cooperate with any investigation, audit, or litigation, to demonstrate
your accountability and responsibility.

For more information and advice on how to deal with cyberattacks in

the entertainment industry, you may refer to some of the web search
results I found for you, such as Cybersecurity in the Entertainment
and Media Industries, The Risks of Cyber Attacks in Entertainment
and Media, or Cyberattacks on Media Companies and Cybersecurity
Measures. I hope this helps.

- Analyze Step 4–Analysis of Issue Management:

Analyze the most important issues in some detail.
Determine their probable impact on the company or its divisions as
precisely as possible.
Establish issue support teams if appropriate.
Identify/rank stakeholders.

Step 4 of issue management is the analysis of the most important

issues that may affect your company or its divisions. The purpose of
this step is to understand the nature, causes, consequences, and
implications of each issue, and to prepare for the next steps of
planning and action. Some of the tasks involved in this step are:
 Analyzing the most important issues in some detail. You may need
to collect, review, and evaluate relevant data and information about
each issue, such as its background, context, scope, severity, urgency,
and trends. You may also need to identify the key factors, drivers, or
influences that shape or affect each issue, such as its stakeholders,
sources, triggers, or risks.
Determining their probable impact on the company or its divisions
as precisely as possible. You may need to assess and measure the
potential or actual effects of each issue on your company or its
divisions, such as its financial, operational, strategic, reputational, or
legal impacts. You may also need to estimate the likelihood,
magnitude, duration, and frequency of each impact, and compare them
with your company’s goals, objectives, or standards.
Establishing issue support teams if appropriate. You may need to
form or assign a group of people who are responsible for managing
each issue, or a set of related issues. You may also need to define the
roles, responsibilities, and authorities of each team member, and
provide them with the necessary resources, tools, or guidance. You
may also need to coordinate and communicate with the teams
regularly, and monitor and evaluate their performance and progress.
Identifying and ranking stakeholders. You may need to identify the
individuals, groups, or organizations that have an interest,
involvement, or influence in each issue, or are affected by it. You may
also need to categorize and prioritize them according to their power,
interest, attitude, or expectations. You may also need to establish and
maintain a positive and constructive relationship with them, and seek
their input, feedback, or support.

For more information and examples on how to conduct issue analysis,

you may refer to some of the web search results I found for you, such
as [Issue Analysis - A Comprehensive Guide], [Issue Management
Process], or [Issue Analysis and Management: A Process
Methodology]. I hope this helps.

To form an issue support team, you may follow these steps:

Identify the issue that needs to be addressed, and its scope, severity,
urgency, and impact on your company or its divisions. You may use
the issue analysis method that I explained in my previous response, or
refer to some of the web search results I found for you, such as Issue
 Analysis - A Comprehensive Guide, Issue Management Process, or
Issue Analysis and Management: A Process Methodology.
Define the objectives, goals, and outcomes that you want to achieve
by resolving the issue, and the criteria or indicators that you will use
to measure your success. You may also consider the risks, challenges,
or constraints that you may face, and the opportunities, benefits, or
advantages that you may gain.
Select the people who will be part of your issue support team, based
on their skills, expertise, experience, availability, and interest in the
issue. You may also consider their roles, responsibilities, and
authorities in your company or its divisions, and their relationship or
influence with the stakeholders of the issue. You may need to consult
with your managers, supervisors, or colleagues, or seek approval from
your leaders, directors, or executives, before forming your team.
Communicate and collaborate with your team members, and
establish a clear and common understanding of the issue, the
objectives, the expectations, and the plan. You may use Microsoft
Teams to create a dedicated channel or group for your issue support
team, where you can share information, documents, files, or tasks, and
communicate via chat, voice, or video. You may also use Planner to
assign and track tasks, and use the Files tab to organize your work.
You may refer to Team up to resolve customer complaints - Microsoft
Support for more guidance on how to use Microsoft Teams and
Planner for your issue support team.
Monitor and evaluate your team’s performance and progress, and
provide feedback, support, or recognition to your team members. You
may also need to adjust or update your plan, objectives, or tasks,
based on the changing situation, new information, or feedback from
your stakeholders. You may also need to report or present your
results, outcomes, or recommendations to your managers, leaders, or
executives, or to the media, the public, or the customers, depending on
the issue and its impact.

- What are possible impacts of "A music group member in your

company is accused of fat-shaming and bullying his classmate when
he was in high-school." on my entertainment company?
A music group member in your company being accused of fat-
shaming and bullying his classmate when he was in high-school could
have a serious impact on your entertainment company. Some of the
possible impacts are:
 Loss of reputation and credibility: Your company could face public
backlash and criticism for harboring a bully and not taking appropriate
action against him. Your company’s image and brand value could be
tarnished, and you could lose the trust and respect of your fans,
customers, partners, and investors. You could also face legal
consequences if the victim decides to sue your company or the music
group member for defamation, emotional distress, or other damages.
Loss of revenue and profit: Your company could suffer financial
losses due to the scandal. Your music group’s sales, streams,
downloads, and endorsements could drop significantly, as fans and
consumers boycott their products and services. Your company could
also lose sponsorship deals, advertising contracts, and broadcasting
rights, as other companies and media outlets distance themselves from
your scandalous music group. Your company could also incur
additional costs for damage control, such as hiring lawyers, public
relations experts, and crisis management consultants.
Loss of talent and creativity: Your company could lose the music
group member involved in the scandal, either voluntarily or
involuntarily. If he decides to leave the group or the company, you
could lose a valuable asset and a source of income and popularity. If
he is forced to leave the group or the company, you could face legal
disputes and contractual obligations, as well as negative publicity and
fan backlash. Either way, your company could lose a talented and
creative artist, and your music group could lose a key member and a
part of their identity and chemistry.

If this happens, you should take immediate and appropriate action to

handle the situation and minimize the damage to your company and
your music group. Here are some possible steps you could take:

Conduct an internal investigation: You should verify the validity

and the source of the accusation, and gather as much evidence and
information as possible. You should also interview the music group
member involved, and the other members of the group, to get their
side of the story and their perspective on the issue. You should be fair
and objective in your investigation, and avoid any bias or prejudice.
Communicate with the public: You should acknowledge the
accusation and the public’s concern, and express your sincerity and
regret for the situation. You should also inform the public of your
 investigation process and your intention to resolve the matter as soon
as possible. You should avoid making any false or misleading
statements, or any statements that could aggravate the situation or
offend the victim or the public. You should also monitor the public’s
reaction and feedback, and respond accordingly.
Take disciplinary action: Depending on the outcome of your
investigation and the severity of the accusation, you should decide on
the appropriate disciplinary action for the music group member
involved. This could range from a public apology, a suspension, a
donation, a lawsuit, or a termination. You should also consider the
impact of your decision on the music group, the victim, and the
public, and try to balance the interests of all parties involved. You
should also communicate your decision and the rationale behind it to
the public, and show your commitment to prevent such incidents from
happening again in the future.
Provide support and counseling: You should provide emotional and
psychological support and counseling to the music group member
involved, the other members of the group, and the victim, if possible.
You should also help them cope with the stress and the trauma caused
by the situation, and help them heal and recover from the ordeal. You
should also provide them with guidance and education on how to
avoid such behavior and situations in the future, and how to respect
and empathize with others.

- How to proactively and reactively act if my entertainment company is

accused of treating less famous music groups unfairly?

There are two aspects of crisis management in the entertainment industry: proactive and reactive.
Proactive crisis management involves taking steps to prevent or minimize the potential damage
of a crisis before it happens. Reactive crisis management involves responding to a crisis after it
occurs and trying to restore the reputation and trust of the company.

Some of the proactive steps that an entertainment company can take to avoid being accused of
treating less famous music groups unfairly are:

 Establishing clear and fair contracts with the music groups that outline the expectations, rights,
and obligations of both parties1.
 Providing adequate support and resources to the music groups, such as marketing, promotion,
training, mentoring, and feedback2.
 Building and maintaining positive relationships with the music groups, their managers, and their
fans, and showing appreciation and recognition for their work2.
  Monitoring the industry trends and the public opinion, and being aware of any potential issues
or complaints that may arise3.
 Developing a crisis communication plan that identifies the key stakeholders, the spokespersons,
the channels, and the messages that will be used in case of a crisis3.

Some of the reactive steps that an entertainment company can take to deal with the accusation of
treating less famous music groups unfairly are:

 Acknowledging the accusation and expressing concern and empathy for the affected parties 3.
 Conducting an internal investigation to determine the facts and the causes of the accusation,
and taking responsibility and accountability for any wrongdoing3.
 Communicating openly and honestly with the media, the public, and the music groups, and
providing accurate and timely information about the situation3.
 Offering an apology and a compensation to the music groups if appropriate, and promising to
take corrective actions to prevent the recurrence of the problem3.
 Evaluating the impact and the effectiveness of the crisis response, and learning from the
experience to improve the future performance3.

REFERENCE:
https://www.techtarget.com/whatis/definition/crisis-management#:~:text=Crisis
%20management%20is%20the%20application,mitigate%20and%20prevent%20a
%20crisis

https://www.scribd.com/presentation/386837886/Phases-of-Crisis-Management
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https://www.centripetal.ai/blog/cyber-attacks-in-entertainment-and-
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https://riskandinsurance.com/6-critical-risks-facing-the-entertainment-
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http://alexanderps.com/blog/blog-issuelifecycle.html

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https://www.weforum.org/publications/the-media-entertainment-and-
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