29-05-2024 HEAMANTHI PEDDADA

BUSINESS NEWS

Mint emerges as India's No.1 News Platform

Growth and Popularity:

 Mint claims significant growth in website traffic, with a 100% year-on-year increase
in visits.
 This surge positions Mint as the leading business news platform in India compared to
competitors.

Content and Coverage:

 Mint is known for in-depth coverage of major events like the Union Budget 2024,
surpassing competitors.
 They offer a wide range of business news, including market analysis, expert opinions,
and sectoral trends.
 Topics covered include economics, technology, startups, personal finance, and
industry trends.

Catering to Reader Needs:

 Mint provides content for various levels of readers, from beginners to seasoned
professionals.
 Features like Mint Shorts and Mint Capsule offer quick updates for busy readers.
 Content delivery formats include newsletters, podcasts, web stories, and videos for
flexibility.

Subscription Benefits:

 Subscribers get exclusive access to e-paper and unlimited articles from expert
journalists.
 This empowers subscribers to make informed decisions in the business world.

Target Audience:

 Mint caters to a broad audience, including investors, entrepreneurs, and policymakers.

 They aim to be a trusted partner for navigating the complexities of finance and
business.