Social Media Buying Plan for Aksysgames

The Goals:
- Increase sales
- Increase interaction and brand awareness
- Conversion rate increases

Target customers:
- Gender: Male, Female
- Ages from 18 to 35
- Country: United State, Canada, Australia, United Kingdom, Germany, France, Italy.

Social platforms:
- Facebook
- Instagram

New Releases:

- Tengoku Struggle - Strayside:

Story:
It is year XX of the Reiwa era. Through an agreement between the Human Realm and
the Hell Realm, Asakusa was transformed into a tourist attraction where the living can
meet the dead. One day, the Spider's Thread was dropped from Heaven down into Hell,
allowing many of Hell's prisoners to escape.
King Enma thus orders his novice Hell Guardian daughter, Rin, to capture the escapees
along with Goemon Ishikawa and a few other trustworthy prisoners. When they descend
to the Human Realm for their mission, their investigation leads them to an event held by
a former prisoner of Hell, Shinobikuni, where she reveals a pardoning app that will
forgive people for their sins. What is Shinobikuni's goal? And what will become of the
humans who were promised entry into Heaven? This is a story that encompasses
Heaven and Earth—what fate awaits this world?
- Spirit Hunter: Death Mark II (Various Platform):
Story:
The long-awaited sequel to 2018’s award-winning horror visual novel is coming to
Western audiences next year!
In Spirit Hunter: Death Mark II, Kazuo Yashiki is back in H City to investigate
supernatural occurrences at Konoehara Academy. As in previous editions of the game,
the developers have drawn on Japanese myths and folklore to create an immersive and
nuanced tale of terror. Some old faces return to aid Yashiki in his quest, and a 2D side-
scrolling mode offers a new way to explore locations.
Be ready, for when a spirit does attack, crucial mistakes mean certain death.

- Virche Evermore - Error: Salvation:

Story:
Arpéchéle is a small island country surrounded by the sea and black flowers of
misfortune called Lycoris Noirges. The people of this country are born with a curse that
leads to death at the age of 23. The people of the country lament and oppose their short-
lived fates.
And after many years of research, a system was created—a “memory download” system
where the body that dies by age 23 is discarded, and only the memories live on. Those
who live forever through memory download are known as “relivers” and continue to
resist their short lives.
Meanwhile, there was a girl known as “Death,” as everyone she is involved with dies
before the curse can consume them. Just as she is about to end her own life in regret, a
mysterious man who calls himself the “Watchman of Death” appears before her.
Under the watchman’s guidance, the girl will approach the truth of the various mysteries
of death that haunts this country, whether she likes it or not, and without knowing that
despair is the fate that awaits those who are loved by "Death".
Budget:
- About 8000 USD per month
- Tengoku Struggle -Strayside:
Spend about $2000 on a Facebook advertising campaign.
- Spirit Hunter: Death Mark II:
Spend about $3000 on a Facebook advertising campaign.
- Virche Evermore -Error: Salvation:
Spend about $3000 on a Facebook advertising campaign.

Schedule:
- Daily

Measure and track advertising:

- Set up metrics and measurement goals to track the performance of Campaign. Use
analytics tools like Facebook Insights, or others to evaluate and optimize results.
- Based on analytical data, make adjustments and improvements to optimize campaign
performance over time.