"This Idea of 'Connecting PeopIe' by

Nokia provides Service to peopIe with

the heIp of the Products"
bout The Company
Nokia Corporation (NYSE: NOK) is one of the world's
largest telecommunications equipment manufacturers.
Headquarters in Keilaniemi of Espoo, Finland
Nokia provides mobile communication equipment for every
major market and protocol, including GSM, CDMA, and
WCDMA.
Nokia was established in 1865. The name Nokia originated
from the river which flowed through the town of the same
name (Nokia).
PRODUCT
QuaIity
ppearance
Packaging
Brand
Service
Support
Warranty
Price
Discounts
Financing
Leasing Options
IIowances.
Model Price Approx in Rs
Nokia 3230 Rs.15,000
Nokia 7610 Rs.16,000
Nokia 6230 Rs.12,000
Nokia 6630 Rs.22,000
Nokia 9300 Rs.28,000
Nokia 3660 Rs.11,000
Nokia 1100 Rs.3500
Nokia 6610 Rs.6000
Price of the Most SeIIing MobiIe
Phones of Nokia In the Market
PIace
Logistics
ChanneI members
ChanneI Motivation
Market Coverage
Service LeveIs
Internet
ccessibiIity
!laces where you can find Nokia
Promotion
Front Line Service
PubIic ReIations
Message
SaIes
Media
Budget
!resenting On of the !romotional
Campaigns of Nokia
Nokia has rapidly moved from functionally oriented
organisation to a business process oriented mode
Nokia has introduced a new development approach
for information systems development.
Utilizing every part of the company and personnel's
skill level is high in technical issues
Change is an every day phenomenon at Nokia
Process
SWOT naIysis of the Company:
Nokia
Strengths:
1. Nokia has largest network of distribution and
selling as compared to other mobile phone company
in the world.
2. Backed with the high quality and professional team
3. The product being user friendly
Weakness:
1. !rice of the product offered by the company
2. Not concern about the lower class of the society
people.
3. The service centers in ndia are very few and
scare. So after sales service is not good.
Opportunity:
1. With the wide range in products, features and
different price range for different people, it has an
advantage over the competitors around.
2. 'Telecom penetration in ndia' being at the peak
time.
3. As the standard of living in ndia has increased the
purchasing power of the people as increased as well, so
Nokia has to target right customer at right time to gain
the most out of the situation.
Threats:
1. Emerging of other mobile companies in the
market. The companies like Motorola, Sony Eriksson,
Cingular (U.S).
2. Threats can be like providing cheap phones, new
features, new style and type, good after sales service
etc .
3. The growing demand of WLL network can cause
drop in sales for Nokia, as Nokia provides many less
CDMA phones to the customer.