All right, we've judged the saturation, we've looked at supply and demand, now it's

time to understand how to look at a channel and how to see when it's interesting to
save or maybe jump into a certain niche. So we're just going to run through a few
steps and a few example channels to understand when a channel is interesting to
start or not. So the first thing you must look at when starting a new channel is
when did the competitors start? Are they successful? And how consistent is their
success? And are there others that are replicating this success? So those are three
really important factors.

I'm just going to run you through with an example. So again, we're going to be
looking at fitness secrets. So you have this channel, it started two months ago.

Again, they are using this exact format. The first video got 400,000 views. Again,
same format, 700, 700, 700, 150.

So that format is really, really consistent. But essentially, the next thing we
want to look at, we see, okay, it's been started in the last two months. So a
question I often get asked when looking at these channels is, okay, when is a
channel too old to look at? So my rule of thumb is usually I want to have a channel
that started in the last three months or so.

For me, the absolute maximum is six months. But if I start a channel where my
example channel has been started more than six months ago, the odds, like certain
factors like the RPM, the views, the ease of making that content has to be really,
really, really favorable to me. So essentially, it has to have a high RPM, a lot of
views.

Those are really important if I'm using an example channel that is older than six
months. But yeah, rule of thumb, try to find channels that are less than three
months old. That's what I would usually recommend.

So as you can see, for this niche, this channel started two months ago. Then you
have this channel, again, not too many videos, started three months ago. There's a
few other channels with this format that also started like two months ago, even
less.

So that's a really good sign that this is a good niche. But this is not the only
thing to look at when deciding if a niche is interesting to you or not. So the next
few things you have to look at is understanding, okay, is the niche monetizable? So
that's really important.

So the way to figure out is a niche monetizable is the following. First, you have
to check, is the channel monetized? You can do this by downloading this really nice
Chrome extension called, is YouTube channel monetized? I'll link it in the course.
So you're able to install it on your own YouTube.

But essentially, this channel is monetized. And if you look at the other channels,
it's also monetized. So that's a really good sign.

In some cases, people jump into niches where most of the channels are not
monetized. And yeah, okay. You might have a viral video, but it doesn't if a
channel is not monetized.

So again, this is really, really important. Another factor of monetization is

understanding, okay, how much money or can I earn enough money with this niche? So
my rule of thumb is that a niche should, by a big margin, it should easily do 10k a
month. Um, so essentially, um, the way to judge this is, is the biggest channel in
your niche, at least doing $20,000.
Um, so what you can do is you can get your calculator out. You can use vidIQ to,
um, track the monthly views and then essentially do the following formula. It's 3.1
million.

And then you divide the amount of views by a thousand. Since RPM is calculated in
increments of a thousand views, uh, per certain amount of money. And then you, um,
multiply it by the estimated RPM.

I will teach you later in the course, if you don't know what RPM or how to judge
RPM, if you don't know how to do that, I will teach you later in the course. So
don't worry. Um, but for now I'll just show you how to do it.

So let's say the estimated RPM on this niche is around six or $7. We multiply it.
As you can see, this channel is nearly doing $18,000 a month.

So that would be, yeah, that would be probably a good niche. If there's other
niche, uh, if there's other channels in the niche doing around that same figure or
doing above $10,000 a month, that is a very good signal. So preferably you would
obviously get channels that are a little bit higher than $10,000 a month.

So maybe 20, 30K would be a really good indicator that a niche is big enough, but,
um, yeah, try to really aim for $10,000 plus a month when it comes to YouTube
automation. So another thing that's really important is, um, understanding the
following few factors, which is, um, how big is your mode? So with mode, I mean,
how hard is it for new competitors to enter your niche market? You also have to
understand how hard it is for you to produce your own content. So for some niches,
they might look really nice.

Um, like for example, niches that use 3d animations, but they're really, really
difficult to replicate because it's really intensive to create that type of
content. So you have to understand, um, if I look, for example, at this channel,
right. Can I make these videos? Are these videos easy to replicate? Yes.

Meaning there's no mode since there's no corporate issues. There's no limited ad

issues. Um, it's simply a niche to really easily enter.

Um, and there's no real production costs. But for example, if you look at niches
like this, where you have, um, channels doing 3d, 3d animations, and you know, the
3d animations are doing really well, you have to understand like most beginners
won't be able to make this type of content because this might cost you $500 a
minute of animation. So, um, yeah, you also have to see, okay, is this achievable
with production and how high you kind of want to aim for? How high can I make the
mode? So essentially, okay, maybe you do have a budget.

So how far, um, or how high can you take the quality and, and, and does how high
can you make the mode? So my tip would be try to, um, as much as possible, create a
mode within your niche. So upping the quality, creating multiple channels. Um, is
that possible within your niche? For example, with this one? Yeah.

You could probably create multiple channels. Um, for example, with this niche,
yeah, it's already quite secure by itself because you know, 3d animations, this is
really hard to replicate, or maybe you can do different types of format. You can
do, um, old people working out compilations, stuff like this.

Can you expand or secure the position in your niche? Is that possible? That's also
a really good factor to look at because, um, it's really important, um, that you
try and establish your position for the long run. If not, your success will not be,
um, last, uh, lasting very long. In some cases, um, you come up with a niche or you
come up with a certain idea, but there's nothing to show you that it's worked in
the past.

What do you do in that, uh, in that moment? So that's a few things to judge. If a
niche is interesting, if there's no example channels out there, um, one of the ways
to do so is, um, checking if the subject or the, um, idea you have performs well on
as a one-off video on other channels. So, uh, for example, if you look at like, uh,
top 10 channels, like for example, we can use the secrets of fitness.

You will probably find that good niches are outlier videos. So videos that get more
views than the average on existing channels. So if you look at the fitness niche,
like the old fitness niche, you can see, uh, right here, this old lady on good
morning America scored really well.

So essentially that's a good sign that, um, a niche might be interesting as you can
see, like most videos on good morning America don't get too many views. Um, but
that video about that lady doing fitness, um, again, did really, really well. So
that might be a really good indicator that even if there's no existing example
channels, that your niche still might be interesting.

Another way of judging it is doing the same method, but with short form content on
TikTok or Instagram reels. You can also do it with YouTube shorts, of course. Um,
but essentially kind of looking, is there any certain type of content that is
consistently doing well in short form? And it's an outlier essentially.

It's like, okay, when they this certain format that I'm planning to do in long
form, it's always does better than the rest of their content. So that's something
to watch out for another way to kind of judge if, um, if a niche would be good to
jump in without any other example channels would be going to Google trends and kind
of checking, okay, is there enough search for you? So for example, um, uh, fitness,
um, you can go fitness and you can go worldwide and then going to, um, YouTube
search and like kind of gauging. If you compare fitness to other subjects like
tennis, um, like other established niches, you can just compare it to those.

Um, and if you see that there's a larger search interest, for example, tennis or
NBA, um, you can kind of in that way, see if there's enough search volume. So say
for example, you know, there's very popular NBA channels, right? And you make, and
you want to make a channel about fitness or another really specific thing. You can
kind of compare, um, the popularity of a thing to other existing channels.

And this way you can still kind of gauge if there's enough, uh, search volume or
interest, um, for you to make a successful channel. Yeah. So essentially those are
the most important factors when judging if a niche is interesting or not.

In our next video, we'll be discussing the mindset when it comes to searching for
the right niches. So stay tuned for that because that's also a really, really
important factor of making sure you consistently find the right niches to use for
your YouTube channels.