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For Introduction to Business courses This #1 brief Introduction to
Business text continues to provide a solid foundation of the essential
topics a beginning business student needs to understand. The 7th edition
was revised with updated content, a modern design, and engaging media
for today's students. Media can be found in myBIZlab, an online system
which provides students with extensive online resources, assessment,
and actual interaction with business topics.

Part I: The Contemporary Business World Chapter 1: The U.S.

Business Environment Chapter 2: Business Ethics and Social
Responsibility Chapter 3: Entrepreneurship, New Ventures, and
Business Ownership Chapter 4: The Global Context of Business
Part II: The Business of Managing Chapter 5: Business Management
Chapter 6: Organizing the Business Chapter 7: Operations
Management and Quality Part III: People in Organizations Chapter
8: Employee Behavior and Motivation Chapter 9: Leadership and
Decision Making Chapter 10: Human Resource Management and
Labor Relations Part IV: Principles of Marketing Chapter 11:
Marketing Processes and Consumer Behavior Chapter 12: Pricing,
Distributing, and Promoting Products Part V: Managing Information
Chapter 13: Information Technology for Business Chapter 14: The
Role of Accountants and Accounting Information Part VI: Financial
Issues Chapter 15: Money and Banking Chapter 16: Managing
Finances Appendices Appendix I: Risk Management Appendix II:
The Legal Context of Business Appendix III: Managing Your Personal
Finances Notes, Sources, and Credits Glindex
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