MARKETING PLAN

GSM ALMEN CELLPHONE

REPAIR AND
ACCESSORIES
 EXECUTIVE SUMMARY
Our shop, GSM Almen Cellphone Repair and Accessories, is the store of
everything about mobile technology. We locate at [Barangay/Municipality Name],
and we serve different products and services at our community. Our store does
exactly the same by providing a full spectrum of smartphones, accessories,
repair, and service matching the need of an individual, family, or business.
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Our aim is to increase the sales of the enterprise by in the coming next-year. We
also aim to enhance customer loyalty and expand our market reach through
targeted marketing initiatives. Therefore, the main strategies would be the
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launching of digital marketing campaigns in order to cater to the larger market

and area; partnering with local business partners for a joint strategic promotion
of our services; and, finally, the presentation of the loyalty-based service to the
existing customer base. In the course of comprehensive marketing research, we
have been able to determine critical customer preferences, analyze competitor
strategies, and point out emerging market trends. This analysis forms the basis
for the strategic approach to be assumed in our marketing plan. The budget for
marketing activities allocates 20,000, and in the process, well-outlined times are
set for the implementation and monitoring of each initiative. Implementing these
strategies effectively, a huge influence is foreseen on the growth and success of
GSM Almen Cellphone Repair and Accessories as a preferred choice for mobile
technology solutions in our community.
 ENVIRONMENTAL ANALYSIS
❑ Originally founded as a clothing store, GSM Almen
Cellphone Repair and Accessories have since
transitioned their business into a mobile
technology distributor of a great variety of high-
quality mobile phones, accessories, and services
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with its custom bases to serve within its multi-

customer portfolio. The business evolution reflects
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from the inception what the commitment is in

adapting to the changes of market dynamics and
customer demands.

❑ The success of GSM Almen Cellphone Repair and

Accessories in [barangay/municipality name] is
only a clear sign of how the businesses can fully
serve the best of the customers' expectations with
respect to mobile solutions. As such, the company
grows and succeeds from strategic leadership and
dedication to customers' satisfaction.
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ENVIRONMENT
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1. Competitive Forces
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2. Economic Forces
3. Political Forces
4. Legal and Regulatory Forces
5. Technological Forces
6. Sociocultural forces
 TARGET MARKETS

❑ GSM Almen Cellphone Repair and

Accessories target market comprises
individuals and businesses seeking high-
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quality mobile devices, accessories, and

services. Our most sought-after product is
our range of smartphones, which are
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customizable to meet specific customer

needs.

❑ Our customers primarily include individuals,

professionals, students, visitors and small to
medium-sized businesses who rely on mobile
technology for productivity, communication,
and entertainment.
 OBJECTIVES
Goals Description
• Increase Sales Achieve a 20% increase in monthly
Revenue sales compared to the previous year.

• Enhance Acquire a minimum of 150 new

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Customer customers and achieve a customer

Acquisition and retention rate of 80%. Track new
Retention
customer and measure customer churn
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rate. Implement customer loyalty

programs, referral incentives, and
personalized marketing. Improve
customer lifetime value and brand
loyalty.

Achieve a customer satisfaction rating

• Enhance of 90% based on post-purchase
Customer surveys. Conduct monthly customer
Experience and feedback surveys and monitor online
Satisfaction reviews. Train staff in excellent
customer service, implement efficient
complaint resolution processes, and
offer personalized recommendations.
 SITUATIONAL ANALYSIS
A. Core Competencies:

1. Product Expertise: What sets GSM Almen Cellphone Repair

and Accessories from other brands is the full grasp of mobile
technology trends, specifications, and most importantly, the
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needs of customers that lead to tailor-fitting

recommendations and solutions.
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2. Customer Support: In their zeal to ensure customer

satisfaction, the shop staff offers an exemplary customer
support service to the customer, which ranges from technical
support, live demonstrations of product usage, and
assistance after completion of sales.

3. Local Market Presence: GSM Almen Cellphone Repair and

Accessories has very strong local market presence in such a
way that customers feel confident and trusting of the entity
due to their products and services being reliable.
 SWOT Analysis:
Strength Weakness Opportunity Threat
Strong brand Limited marketing Growing demand for Intense competition
reputation and resources and mobile accessories and from other local cell
customer loyalty. budget compared to tech solutions. phone stores,
larger competitors. electronics retailers, and
online sellers.
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Reliance on Expansion into online Rapid technological

Diverse product suppliers for product sales and digital advancements leading
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offerings catering availability. marketing channels. to product

to various obsolescence.
customer needs.

Effective customer Potential gaps in Partnerships with local Economic fluctuations

service and product knowledge businesses or influencers impacting consumer
support. or expertise among for co-promotion. spending on non-
staff. essential items.

Prime location
and visibility in
the local market.
 COMPETITOR ANALYSIS:
The GSM Almen Cellphone Repair and Accessories faces stiff
competition from other businesses that offer similar products.
Theses competitors include various cellphone units,
accessories, and repair shops. However, the competitor’s
strength lies in their wide range of products and their ability to
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provide home credit for customers who are unable to pay in

full.
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Samsung 1 Known for competitive pricing and a wide range of

products

Focuses on high-end smartphones and tech

iPhone 2 gadgets, appealing to a niche market segment.

Specializes in budget offers and discounts but

Realme 3 experiences problems related to product availability.
 KEY INSIGHTS

❑ Market Trends: The demand would increasingly show up

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for premium smartphones with a plethora of high-end

features and accessories like wireless earbuds and
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power banks.

❑ Customer Preferences: Emphasis on value for money,

durability, and after-sales service experience.

❑ Industry challenges: growing competition, price wars,

and adaptability needs to fast-changing technology and
consumer demands.
 MARKETING STRATEGY

Our business is dedicated to enhancing our

position in the Philippines market through the
strategic utilization of our product, services,
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financial resources and industry knowledge to

provide top-notch products and services. With
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a strong presence already established in the

local market, we have a solid base from which
to expand our product offerings and target
new customer demographics.
 Product Strategy
In developing the product strategy for GSM Almen
Cellphone Repair and Accessories, we carefully lay out a
detailed plan that covers a wide range of important
elements. This includes crafting comprehensive product
descriptions that effectively communicate the unique
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features and benefits of our offerings to customers. In

addition, we focus on creating attractive and functional
packaging designs that not only protect the products but
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also enhance the overall brand image. Our sourcing of

materials is a key consideration, ensuring that we use
high-quality components that meet our standards for
durability and performance. Furthermore, we conduct
thorough competitive analysis to stay informed about
market trends, competitor strategies, and consumer
preferences, allowing us to make informed decisions and
stay ahead in the industry. By paying attention to these
crucial aspects, we are able to create a product strategy
that positions GSM Almen Cellphone Repair and
Accessories for success in the competitive market
landscape.
 PRODUCT DESCRIPTION
Latest Smartphone Models from flagship to mid-range
phone - Featuring cutting-edge technology and sleek designs,
our collection includes the latest smartphone models from
top brands to mid-range, ensuring customers access to state-
of-the-art communication devices.
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Accessories and Add-ons - In addition to smartphones, we

offer a range of accessories such as cases, chargers, power
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bank, and earphones, enhancing the functionality and style

of our customers' devices.

Repair and Maintenance Services - Complementing our

product offerings, we provide expert repair and maintenance
services, ensuring that our customers' devices are always in
optimal condition.

Exclusive Promotions - We also feature exclusive promotions

and bundles, providing value-added benefits to our
customers and fostering loyalty to our product.
 PACKAGING
Our company is committed to using packaging that is both
environmentally friendly and sustainable. We prioritize the use of materials that
are eco-friendly, employ innovative design techniques, and follow sustainable
practices in order to minimize waste and contribute to the protection of our
planet. By incorporating these principles into our packaging process, we aim to
make a positive impact on the environment and promote a more sustainable
future for generations to come.
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 COMBO DEALS
At GSM Almen Cellphone Repair and Accessories, we launch our latest
combo deals aimed at catering to the unique needs and preferences of
our valued customers. These innovative packages have been carefully
curated to highlight the wide variety of products we offer, from our top-
selling flagship item that accounts for a significant 60% of our total sales,
to our more budget-friendly cellphones which make up the remaining
40%.
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The proposed combo deals are as follows:

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Combo No. Price Inclusions

Combo 1 ₱ Depends 1-unit Mid-range
1 any Accessories
1 tempered Glass
1 Headphone
Combo 2 ₱ Depends 2 unit
2 any Accessories
2 tempered Glass
1 power Bank
1 Wireless Headset
Combo 3 ₱ Depends 3-unit Flagship
3 any Accessories
2 power Banks
2 Wireless Headset
 PRICING STRATEGY:

❑ Pricing plays a crucial role in ensuring that our mobile devices,

accessories, and services remain competitive in the market. We
regularly monitor industry trends and competitor activities to
ensure our prices are justified, especially when we offer value-
added features. Additionally, we implement seasonal discounts
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as part of our marketing mix strategies, adjusting prices during

holiday promotions, back-to-school offers, and other relevant
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events to attract more customers and stay relevant in the

market.

❑ When it comes to setting prices for products, businesses have a

variety of pricing strategies to choose from. One such strategy is
the Mark-Up Pricing Strategy, which is known for its simplicity
and ease of implementation.
 SHOWN BELOW ARE THE DETAILS COST OF
MARKETING PURCHASING CELLPHONE AND ACCESSORIES:

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 DISTRIBUTION STRATEGY

Our distribution strategy revolves around an

omnichannel approach, ensuring that customers can
purchase our products through various avenues like in-
store sales, online transactions via a user-friendly
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Facebook, Tiktok and Instagram. We also prioritize

partnerships with local businesses and individuals to
leverage additional online platforms to expand our
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distribution channels and enhance visibility in the

market. These initiatives help us reach a wider
audience and provide convenience and accessibility to
our customers.
 MARKETING CHANNELS AND
MATERIALS:

In terms of marketing channels and materials, we have a

comprehensive strategy in place. We utilize print marketing
by developing and distributing stickers and printed materials
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containing product information, and key highlights. Our

social media is a focal point, designed to deliver an excellent
user experience, mobile-friendly, and optimized for search
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engines to facilitate product purchases seamlessly. Social

media plays a vital role in our marketing efforts, with active
engagement on platforms like Facebook, Instagram, and
Tiktok, engaging content sharing, and regular interactions
with our followers to enhance brand awareness and
customer involvement. We also leverage online marketing
tools such Facebook ads to effectively reach our target
audience, ensuring a holistic approach to digital marketing.
 FUTURE MARKETING CAMPAIGNS

As we plan for our upcoming marketing strategies, we are

thrilled to showcase the positive experiences of our happy
clients by sharing their testimonials on our various social media
platforms. This strategic decision is aimed at building trust and
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solidifying our reputation among our intended audience. At the

same time, we are going to expanding our presence on
Facebook and YouTube by creating engaging video content,
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such as product demonstrations, tutorials, and real customer

testimonials, in order to increase our visibility and interaction
with our audience. By collaborating with local influencers and
technology enthusiasts, we are able to extend the reach of our
brand messaging to their loyal followers. In addition, we are
devising interactive digital campaigns, such as contests and
giveaways, to encourage dialogue and attract new customers,
ultimately strengthening our position in the market.
 PROFITABILITY

In this particular section, we will be focusing on the financial

components of our business operations. Our main objective is
to thoroughly examine the average monthly revenue that is
generated and the associated monthly operational expenses
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that are accrued. This analysis is crucial in order to obtain a

holistic comprehension of the profitability trends within our
business. It is important to note that the cellphone industry is
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characterized by fluctuating monthly income, which is directly

impacted by the volume of cellphones and accessories sold on
a monthly basis. Furthermore, our procurement of products
from suppliers is contingent on the inventory levels of
cellphones and accessories remaining after each month. This
intricate relationship between sales, inventory levels, and
supplier procurement plays a pivotal role in shaping the
financial landscape of our business
 AVERAGE MONTHLY INCOME

Shown below is the composition of the average monthly income

and Cost of Goods Sold.
Average Monthly Average Monthly Net Profit
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Income: Cost
Cellphone & Cellphone &
Accessories: 1,800,000 Accessories: 1,820,000 – 580,000 =
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Repair: 20,000 500,000 1,240,000

Total: 1,820,000 Rent: 30,000
Two Staff: 30,000
Other Expenses:
20,000
Total: 580,000
 AVERAGE MONTHLY INCOME

Shown below is the composition of the average monthly income

and Cost of Goods Sold after applying the our marketing
strategies.
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Average Monthly Average Monthly Net Profit

Income: Cost
Cellphone & Cellphone &
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Accessories: Accessories: 1,920,000 – 580,000 =

1,900,000 500,000 1,340,000
Repair: 20,000 Rent: 30,000
Total: 1,920,000 Two Staff: 30,000
Other Expenses:
20,000
Total: 580,000