Qualities that make Mr.

Dang Le Nguyen Vu successful

1. Patience and endurance

Dang Le Nguyen Vu once said: "Patience and persistence are the most important
quality of business men. Without patience and persistence, entrepreneurs will not be able to
overcome difficulties and challenges in the way of start-up and development."
He went through a lot of difficulties and challenges in starting up. When he started,
he was just a young man from the country to the city with two empty hands. He worked many
jobs to earn a living, from selling coffee and renting them out to coffee shops. But he did not
lose heart, he kept pursuing his dream of building a Vietnamese coffee brand with
international stature.
With patience and perseverance, Dang Le Nguyen Vu made her dream come true.
Trung Nguyen has become one of the largest coffee brands in Vietnam and is present in
over 60 countries in the world.
2. Leadership of vision
Dang Le Nguyen Vu's vision is said to focus on the development and development of
the Trung Nguyen brand, not only in Vietnam but also worldwide. He devised innovative
business strategies to assert Trung Nguyen's position in the domestic and foreign coffee
markets.
Dang Le Nguyen Vu in particular has focused on the image and value development of
Vietnamese coffee products. He would like to bring pride to the people of Vietnam with
high quality products and be exported to all over the world.
(In addition, Dang Le Nguyen Vu was also interested in environmental protection and
sustainable development. He has introduced programs and activities to minimize the negative
impact of coffee industry on the environment, and to assist farmers in applying sustainable
farming methods. Dang Le Nguyen Vu's vision for leadership was not only about business
but also social and environmental. He contributed to changing the perspective of the
Vietnamese coffee industry and make a difference for Trung Nguyen Coffee.)
3. Innovative thinking
· Always looking for new solutions: Dang Le Nguyen Vu always looking for new
solutions to improve the quality of products and services, to meet the increasing needs of
customers.
· It is not afraid to experiment with new ideas: Dang Le Nguyen Vu is not afraid to
experiment with new ideas, even if they may fail. You always believe that failure is a
necessary part of the process of innovation.
· Create an environment to encourage innovation: Dang Le Nguyen Vu always creates
an environment to encourage innovation in enterprise. He has always encouraged his staff to
come up with new ideas, even if those ideas may not be possible.
With innovative thinking, Dang Le Nguyen Vu has made Trung Nguyen one of the largest
coffee corporations in Vietnam and has presence in over 60 countries in the world.
4. The strategy of Trung Nguyen focuses on the following factors:
· Focus on product quality: Trung Nguyen always focuses on product quality, from
raw materials to production processes.
· Innovation: Trung Nguyen always innovates to bring new products to meet the needs
of the market.
· Strong communication: Trung Nguyen has a strong communication strategy,
creating a prestigious brand image in the heart of customers.
· Quality HR: Trung Nguyen focuses on building a team of qualified, highly qualified
and enthusiastic personnel.
· Operational efficiency: Trung Nguyen always strives to improve operational
efficiency, saving costs to increase profits.
· Compliance with the law: Trung Nguyen always complies with the law in all
business activities.
· Sustainable Development: Trung Nguyen is committed to sustainable development,
environmental and social protection.
· Strategy implementation: After designing the strategy, enterprises need to take the
strategy seriously, and have regular monitoring and evaluation.
5. Commitment to quality

· Input materials: Trung Nguyen always uses high quality coffee materials, carefully
selected from famous coffee growing areas in the world.
· Production process: Trung Nguyen adopts modern, closed production process,
ensuring product quality uniformity.
· Quality control: Trung Nguyen has a strict quality control system, ensuring product
quality is always high standards.
· Innovation: Trung Nguyen always innovates creatively to improve the quality of
products, meet the increasing demands of customers.