Advanced Social Media

Strategist for Brokerage

Growth

Presented by:

WILLIAM FLORESTA
Importance of Social Media in Real
Estate
• Broader Audience Reach:
• Cost-Effective Marketing:
• Enhanced Brand Visibility:
• Showcasing Listings Creatively:
• Engagement and Relationship Building:
• Market Insights and Trends:
• Lead Generation:
• Educational Platform:
• Customer Support and Feedback:
Advanced Social 02

Media Strategies
• Content Personalization & Segmentation:
• Retargeting Campaigns:
• Video Marketing & Live Streaming:
• Storytelling:
• Influencer Partnerships:
• UGC (User-Generated Content):
• Chatbots & Messaging Automation:
• Cross-Promotion & Collaboration:
• A/B Testing & Optimization:
• Advanced Analytics & KPIs:
Setting Up A
03

Strategic Social
Media Presence

A. Defining Your Brand Identity and Voice

B. Identifying Key Platforms for Your Audience
C. Optimizing Profiles for Maximum Engagement
 Setting Up A
03

Strategic Social
Media Presence

A. Defining Your Brand Identity and Voice

B. Identifying Key Platforms for Your Audience
C. Optimizing Profiles for Maximum Engagement
This Photo by Unknown Author is licensed under CC BY-SA-NC
Setting Up A
03

Strategic Social
Media Presence

A. Defining Your Brand Identity and Voice

B. Identifying Key Platforms for Your Audience
C. Optimizing Profiles for Maximum Engagement
How to Create a Facebook Page
With ChatGPT

Easy Tutorial

By

William Floresta REC REA REB

For First Time User of ChatGPT
You will be instructed to
Register with Your GMAIL
EMAIL ADDRESS
Congratulations!
You have created
your Facebook
Business Page
 04

Content Planning &

Creation
•Content Calendar: Creating a Consistent Posting Schedule
•Content Mix: Educational, Entertaining, Promotional
•Leveraging Video Content: Virtual Tours, Live Q&As, Property Spotlights
•User-Generated Content: Customer Testimonials, Local Partnerships
• Content Calendar: Creating a Consistent Posting Schedule
 05

Target Audience
•Audience Segmentation for Personalized Content
•Using Polls, Surveys, and Quizzes for Interactivity
•Responding Promptly to Comments and Messages
•Nurturing Leads through Social Listening
 06

Social Media
Marketing
(SMM)
•Custom Audience Targeting and
Retargeting
•Lookalike Audiences for New Leads
•Dynamic Ads for Property Listings
•A/B Testing Ad Copy and Creative
 07

Analytics &performance
Measurement
•Identifying Key Metrics (Impressions, CTR, CPL)
•Tracking Campaign Performance and ROI
•Refining Strategies Based on Analytics Insights
 08

Best practices &

Challenges
•Staying Up-to-Date with Social Media Trends
•Balancing Organic and Paid Strategies
•Maintaining Compliance with Industry Regulations
•Mitigating Social Media Crises
 Conclusion &
Future Trends

•Recap of Key Strategies for Growth

•Importance of Innovation and Adaptation
•Future Trends: AI Integration, Augmented Reality Tours
SEE YOU SOON