DIGITAL

Digital Web Presence

How your business will appear online

Prof Manish Kumar

Digital Web Presence
How your business will appear online

Your digital web presence is essentially how

you or your business appear online. It's the
collection of information people find when
they search for you on the internet. Here are
some breakdowns to illustrate the concept

Prof Manish Kumar

DIGITAL

Component

Prof Manish Kumar

 Your website
This is your central hub online, like a digital

Digital Web
storefront. It can showcase your products,
services, or even just information about you

Presence Social media profiles

These are your accounts on platforms like
Facebook, Instagram, or LinkedIn.

Online directories
These are listings on websites like Google My
Business or Yelp. They help people find your
Your web presence is made up of contact information

various building blocks, including

Online content
This could be anything you publish online, like
blog posts, articles, or videos.
Prof Manish Kumar
 Importance of Digital Prescence
Having a strong digital presence is crucial in today's world. It can help you with

Increased brand awareness

People can more easily discover you online

Improved brand reputation

You can control the narrative about your
brand by managing your online content.

Lead generation
You can attract potential customers through
your website and social media.
Stronger customer engagement
You can interact with your audience and
build relationships.

Prof Manish Kumar

 A website showcasing your portfolio
and contact information

An Instagram account where you share

your latest work.

A profile on a freelance marketplace

where potential clients can find you

FREELANCE
PHOTOGRAPHER
By building a strong digital web Blog posts offering photography tips
presence, you can create a positive or showcasing your creative process
online identity and achieve your
goals
Prof Manish Kumar
DIGITAL

Website
Building

Prof Manish Kumar

Why Websites?
For Digital Perscence

Best Chocolate cake

Best Chocolate cake nearby
Best Chocolate cake bakery
Chocolate Cake Best Chocolate cake

Prof Manish Kumar

How websites work ?
Basic

Server

Prof Manish Kumar

How websites work ?
Taking it forward
Domain Name

Every server has a name called

Internet Protocol
For example
2620:cc:8000:1c82:544c:cc2e:f2fa:5a9b.

Server Luckily, you don’t need to understand IP addresses. all

you need to do is choose a nicer name to reference that
numeric IP address.

Prof Manish Kumar

Domain Name
Your domain name is how potential
customers will find you
www.yourbusinessnamegoeshere.com

DOMAIN NAME

Check availability of Domain

Prof Manish Kumar

How to select domain name
Advise

Create New words

Use Existing words
According to research Use domain name
from Domain Name Stat, generators
37% of all domains have Advise
Use right the “.com” extension. Brandable Short is better
Go with .com. If
domain name that’s taken, try Over Generic than long
Extention .net or .org.

Advise The most common name length is

approximately 12 characters.
Consider Using “Niche”
Keywords That Reflect Your
Website
Check If It’s Not Trademarked Avoid
Or Already Used Hyphens And Make Sure It’s Make Sure It’s Tell 10 people your
potential domain name
Use Domain Name Generators Numbers Easy To Easy To Type and ask them to spell it.
If more than a few
When Stuck Pronounce people struggle to spell
it, you need to simplify
it.

Prof Manish Kumar

SELECTING DOMAIN NAME

Select a domain name because

1 2 3 4
According to a 2022 VeriSign
Have a distinctive Own your Retain a reliable and
report, the third quarter of 2022
online presence desired available domain for you
ended with more than 349.9 million
domain name business name.
domain names registered
worldwide.

Prof Manish Kumar

TEST YOURSELF
Addie is investigating how to create business websites for
her local bakery business. She’s trying to get her head
around how websites work.
How good is your tech knowledge?
Can you check the facts for Addie?

An IP address is made up of a string of A browser figures out where online Every website is hosted on a server. When users navigate to a website it is
numbers that can be located by any content is hosted and displays it to the
known as ‘hosting’.
device connected to the internet. user.

Prof Manish Kumar

DIGITAL

Websites

Prof Manish Kumar

Establish Your Brand
Visit WordPress.com and click on Get Started to create your new account in a
few quick steps. You’ll be asked to choose a name for your site to tell visitors
what your website is about.

Design Your Homepage

Make a great first impression by customizing the front page of your site
(known as the homepage.)

Create More Pages

Aside from the homepage, the most common pages on a website are an
About page and a Contact page. Starting in your dashboard, go to Pages →
Add New Page to create a new page.

Set Up Your Menu

The menu at the top of a website contains the links readers can click to find
their way around your site. You can now add the pages you created in Step 3

Add Your Social Media Presence

If you have a social media presence, your website is the perfect place to
promote it. It’s common to see social media icons
Prof Manish Kumar
BLOGGING
Blogging is that it is the process of creating blog posts and publishing them on a website. The website can
be owned by an individual or a company, and the posted content can be articles, photos or other digital
media.

There are more than

Million

BLOGS
around the world
Prof Manish Kumar
PLATFORM TO WRITE BLOGS

Prof Manish Kumar

HOW TO START A BLOG
Web
Hosting Sel
of ect
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me Pla log ng
B
Na log tfd
B orm

Working f
themes o
You thin
Idea eash

Blog
s wi
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Customize

rB e
you netiz
log
your Blog

Mo
Brainstorm a te l
e
Cr toria ar
Blog Topic i
Ed lend
Write Your Ca
Masterpiece

Prof Manish Kumar

HOW TO KNOW TRENDING TOPIC

Keywords Everywhere

Prof Manish Kumar

HOW TO DESIGN CONTENT

Competitor analysis Customer Painpoints

Prof Manish Kumar

 THANK
YOU

Prof Manish Kumar