Professional Documents
Culture Documents
Business
Business
IN PARTIAL FULFILLMENT
Submitted to:
Submitted by:
Arriane M. Banag
JUNE 2022
2
DON JESUS GONZALES HIGH SCHOOL
CHAPTE
RI
3
DON JESUS GONZALES HIGH SCHOOL
INTRODUCTION:
and Emporium is another term for store or shop. Therefore, The Reine of Pastry
Emporium or in the other name is The Queen of Pastry Shop. Pastry is a major type of
baker’s confectionery. Pastry is a dough of flour, water and shortening (solid fats,
including butter) that may be savory or sweetened. It includes many of the various kinds
of baked products made from ingredients such as flour, sugar, milk, butter, shortening,
baking powder, and eggs. Sweet baked products are called pastries. Pastry shop will be
established or build for the purposes of introducing the unique concept and tastes of
pastries like cakes, cookies, muffins, and etc... where one could find relaxation and
fulfillment.
It could be a good place for students and employees who find themselves
pressured from their studies and works, because pastry will give you satisfactory when it
comes in taste that will relax your mood. It also serves some refreshments like ice
cream, coffee, and smoothie, that will also assure that customers will be satisfied with
the service. Nowadays, life is full of rush, it is very quick and people are lack of time to
have a normal homemade food. This pastry shop will offer to the visitor’s great variety
of sweets. And the design of the pastry shop is going to be relaxing, comfortable, and
And also talks about the mission, vision, and goals, the SWOT analysis,
Organizational Plan, Qualification & Salaries, Market Strategy, Target Customers, the
Capital, Product & Services, the Channel Distribution, Competitors, Layout, Location
ABSTRACT
confectionery shop. This is just not a typical pastry shop that you can eat pastries. This
shop is affordable for students, for barkada moment, for a date, for employees and for
family bonding. The Reine of Pastry Emporium offer a lot making your own design and
This shop has a room that you will enjoy, room that for everyone. The
room or the ordinary room is for selling of pastries or confectioneries just like other
shop. The room two or the sweet museum is the uniqueness of this pastry shop. Room
two is a museum that you can play and enjoy because of different land to experience; the
marshmallow land, candy land, chocolate land, and donut land. This shop has a free Wi-
Fi so you can enjoy for taking pictures and post it. The Reine of Pastry Emporium is
available for catering in different events. The design of this shop is colorful and cozy to
There are a lot of pastries you can eat in this shop. Some tasty pastries
like puff pastry, cinnamon roll, bun, muffin, churro, waffle, pie, and many more. There
are different kind of cakes like black forest cake, strawberry shortcake, dark chocolate
cake, and etc... Different kind if ice cream, smoothie, fruit juice and coffee are available
too. All the product of The Reine of Pastry Emporium has aroma that attract many
customers.
The ambiance of the shop is relaxing. There are a different event that has
additional satisfaction for customers of the shop. Many types of sweet pastry that were
developed were intended to be treats, not everyday food, but it is so important and
convenient.
5
DON JESUS GONZALES HIGH SCHOOL
SWOT ANALYSIS
Strengths
Affordable Price
Unique Branding
Weaknesses
Expensive Bills
Hiring Staff
Opportunities
Online Retailing
Franchising
Threats
Numerous Competitors
Climate/Weather Condition
6
DON JESUS GONZALES HIGH SCHOOL
MISSION
To provide high quality pastry products and give satisfactory to the customers.
We assure to give indulge our taste for light, tender pastries. And give affordable price
VISION
To give excellent service and best staff to give high quality products. Skillful and
Have a clean and neat shop. And to provide high product innovation.
GOALS
ecstasy and pleasure to the customers. And well known and trusted pastry shop in
the country.
7
DON JESUS GONZALES HIGH SCHOOL
CHAPTER II
8
DON JESUS GONZALES HIGH SCHOOL
LAYOUT
1st Floor
C.R
Storage
Kitchen room
Fire Exit
Fire Exit
2nd Floor
Entrance
Candy &
Marshmallow
Exit
Room Room
Cashier
& Display of Pastries
VIP
Doughnut Chocolate Room
Room Room
VIP
Meeting or Room
Conference Room Entrance
&
Exit
9
DON JESUS GONZALES HIGH SCHOOL
10
DON JESUS GONZALES HIGH SCHOOL
LOCATION MAP
TARGET CUSTOMERS
The target customer of The Reine of Pastry Emporium is the pastry lover,
students, couples, group of friends, group of family, and employees. Pastry lover that are
obsess with pastries. Students that are want to take a break. Couples that are want to
have a date. Group of friends that are want to have a food trip or “barkada moment”.
Group of family that want to have a family bonding. And employees that are having
MARKET STRATEGY
The market strategy of The Reine of Pastry Emporium is through social media.
Social Media play an important role in our daily life. The Reine of Pastry Emporium
have an own account for posting the latest update of the shop. Posting video in
Facebook, YouTube, Twitter and Instagram. Posting photos for customer will see
freshly baked goods/products. This pastry shop have a contest to provoke customer/
pastry lover fans to feel include and connected with the shop, it also encourages
customer and eventually purchasing. A host and post events will show expertise and also
give opportunities to turn fans into customers. And The Reine of Pastry Emporium will
give additional satisfaction like sale, free taste and buy one take one.
Mandaluyong City,
My Coffee Beans Coffee Products
Metro Manila
Philippines
Wonderbake Baking Products Quezon City, Metro
Manila Philippines
SPO (South Pacific Ocean) Fruit Products Quezon City, Metro
Manila Philippines
Holly’s 100% Premium Farm Dairy Products
Laguna, Philippines
Fresh Milk
Egg Quezon City, Metro
Maria Genea Perez Egg Dealer
Manila Philippines
CHANNEL OF DISTRIBUTION
12
DON JESUS GONZALES HIGH SCHOOL
CAPITAL
The capital of The Reine of Pastry Emporium is around Php 8,000,000.00 for the
SALARIES
Employees
26
Cake- is a form of sweet dessert that is typically baked. Typical cake ingredients are
flour, sugar, eggs, butter or oil or margarine, a liquid, and leavening agent, such as
include dried, candied, or fresh fruit, nuts, cocoa, and extracts such as vanilla, with
numerous substitutions for the primary ingredients. Cakes can also be filled with
fruit preserves, nuts or dessert sauces (like pastry cream), iced with buttercream or
other icings, and decorated with marzipan, piped borders, or candied fruit.
Cookie- A cookie is a baked or cooked food that is small, flat and sweet. It usually
contains flour, sugar and some type of oil or fat. It may include other ingredients
CHICKEN INASAL
14
DON JESUS GONZALES HIGH SCHOOL
Cupcake- is a small cake designed to serve one person, which may be baked in a
small thin paper or aluminum cup. As with larger cakes, icing and other cake
Smoothie- is a thick beverage made from blended raw fruit, vegetables or ice cream
Strawberry-Banana
Triple-Berry Blend
Kiwi-Strawberry
Blueberry-Banana
Pineapple-Mango
usually deep fried from a flour dough, and typically either ring-shaped or a number
Strawberry Doughnuts
Coffee- is a brewed drink prepared from roasted coffee beans, which are the seeds of
Pie- is a baked dish which is usually made of a pastry dough casing that covers or
Apple or Pineapple
Blueberry or Cherry
Peach
Buko Pie
usually made from dairy products, such as milk and cream, and often combined with
Blue Moon
Other Pastries:
Puff Pastry
Cinnamon Roll
Bun
Muffin
Churros
Waffle
Pancake
17
DON JESUS GONZALES HIGH SCHOOL
Assets
Current Assets
Cash in Bank Php 118,000.00
Liabilities
Stockholder’s Equity