UNDERGRADUATE THESIS

THE EFFECT OF SOCIAL MEDIA USAGE ON MSMEs

SUSTAINABLE PERFORMANCE: THE ROLE OF
DIGITAL LEADERSHIP AS A MODERATOR
VARIABLE AND DIGITAL MARKETING
AS A MEDIATOR VARIABLE
(Study Case on Food Court in Pekanbaru: Raun-raun)

Arranged By:
MONIKA EM DAMANIK
1902113798

BACHELOR OF ACCOUNTING
ACCOUNTING MAJOR

FACULTY OF ECONOMICS AND BUSINESS

UNIVERSITAS RIAU
PEKANBARU
2023
 UNDERGRADUATE THESIS

THE EFFECT OF SOCIAL MEDIA USAGE ON MSMEs

SUSTAINABLE PERFORMANCE: THE ROLE OF
DIGITAL LEADERSHIP AS A MODERATOR
VARIABLE AND DIGITAL MARKETING
AS A MEDIATOR VARIABLE
(Study Case on Food Court in Pekanbaru: Raun-raun)

Submitted as one of the requirements to take the Comprehensive Oral

Examination
Arranged By:
MONIKA EM DAMANIK
1902113798

BACHELOR OF ACCOUNTING
ACCOUNTING MAJOR

FACULTY OF ECONOMICS AND BUSINESS

UNIVERSITAS RIAU
PEKANBARU
2023
UNDERGRADUATE THESIS
UNDERGRADUATE THESIS