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Acc 093209
Acc 093209
Management is a set of principles relating to the functions of planning, organizing, directing and controlling, and the
application of these principles in harnessing physical, financial, human, and informational resources efficiently and
effectively to achieve organizational goals.
• Terry and Franklin- "Management is a distinct process consisting of activities planning, organizing, actuating
and controlling, performed to determine and accomplish stated objectives with the use of human beings and
other resources."
• Koontz and Weihrich- "Management is the process of designing and maintaining an environment in which
individuals, working together in groups, efficiently accomplish selected aims."
• Henri Fayol- "Management is to forecast, to plan, to organize, to command, to co-ordinate and control
activities of others."
Management is the art of getting things done through others. It is an activity which co-ordinates the human
and non-human resources (men, material, machines etc.) for achieving the desired results. Although different
views are given on the functions of management, the most accepted functions are planning, organizing, staffing,
leading and controlling.
Principles of Management
Henry Fayol, a famous industrialist of France, has described fourteen principles of management in his book General
and Industrial Management. They are –
(1) Division of Work:
This principle of Fayol tells us that as far as possible the whole work should be divided into different parts and everyone
should be assigned only one part of the work according to his ability and taste rather than giving the whole work to
one person. When a particular individual performs the same job repeatedly, he will become an expert in doing that
particular part of the whole job. Consequently, the benefits of specialization will become available.
• For example, a furniture manufacturer gets an order for manufacturing 100 lecture stands. He has five workers
who will do the job. There are two ways to complete this order. First, every worker should be asked to
complete 20 lecture stands. The second method can be distributing different parts of the lecture stand-legs,
top board, center support, assembling and polishing to all the five workers in a manner that only one worker
does the same job for all the 100 lecture stands.
Here, Fayol's indication is to the second way to do this job and not the former one.
The principle of division of labour applies not only to the workers but also equally to the managers.
• For example, if a manager is tuned in to work on the same kind of activities for a long period of time, he will
certainly be an expert in his particular job. Consequently, more and beneficial decisions can be taken in a
comparatively less time by him.
(2) Authority and Responsibility:
According to this principle, authority and responsibility should go hand in hand. It means that when a particular
individual is given a particular work and he is made responsible for the results, this can be possible only when he is
given sufficient authority to discharge his responsibility.
It is not proper to make a person responsible for any work in the absence of authority. In the words of Fayol, "The
result of authority is responsibility. It is the natural result of authority and essentially another aspect of authority and
whenever authority is used, responsibilities are automatically born."
• For example, the CEO of a company has doubled the sales target of the sales manager for the coming year. To
achieve this target, authority to appoint necessary sales representatives, advertising according to the need, etc.
shall have to be allowed. In case these things are not allowed the sales manager cannot be held responsible.
(3) Discipline:
Discipline is essential for any successful work performance. Fayol considers discipline to mean obedience, respect for
authority, and observance of established rules. Discipline can be established by providing good supervision at all levels,
clearly explaining the rules, and implementing a system of reward and punishment. A manager can present a good
example to his subordinates by disciplining himself.
• For example, if the employees break their promise of working up to their full capacity, it will amount to the
violation of obedience. Similarly, a sales manager has the authority to do business on credit. But in case he
allows this facility not to the general customers but only to his relatives and friends, then it will amount to
ignoring his respect to his authority.
(4) Unity of Command:
According to the principle of unity of command, an individual employee should receive orders from only one superior
at a time and that employee should be answerable only to that superior. If there are many superiors giving orders to
the same employee, he will not be able to decide as to which order is to be given priority. He thus finds himself in a
confused situation. Such a situation adversely affects the efficiency of the subordinates.
On the other hand, when there are many superiors, every superior would like his orders to be given priority. This
ego problem creates a possibility of clash. Consequently, their own efficiency is likely to be affected.
• For example, if an employee of the production department is asked to go slow in production to maintain quality
standard by the production incharge. Also sales incharge instruct the employee to fasten the production to
meet the pending orders. In this situation the employee will get confused as to whose instructions must be
followed by him.
(5) Unity of Direction:
Unity of direction means that there should be one head for one plan for a group of activities having the same objective.
In other words, there should be one plan of action for a group of activities having the same objective and there should
be one manager to control them.
• For example, suppose an automobile company is manufacturing two products, namely, scooters and cars, hence
having two divisions. As each product has its own markets and problems therefore each division must have its
own targets. Now each division must plan its target as per its environmental conditions to get better results.
It is necessary to distinguish between the meaning of the unity of command and the unity of direction.
Unity of command means that there should be only one manager at a time to give command to an employee, while
the unity of direction means that there should be only one manager exercising control over all the activities having the
same objective.
(6) Subordination of Individual Interest to General Interest:
This principle can be named 'Priority to General Interest over Individual Interest.’ According to this principle, the
general interest or the interest of the organization is above everything. If one is asked to place individual interest and
general interest in order of priority, definitely the general interest will be placed in the first place.
If a manager takes some decision which harms him personally but results in a great profit to the company, he should
certainly give priority to the interest of the company and take the decision accordingly. On the contrary, if some
decision helps the manager personally but results in a great loss to the company, then such a decision should never be
taken.
• For example, a purchase manager of a company has to purchase 100 tons of raw material. His son happens to
be a supplier along with other suppliers in the market. The manager purchases the row material from the firm
of his son at a rate higher than the market rate. This will profit the manager personally, but the company will
incur heavy loss. This situation is undesirable.
(7) Remuneration to Employees:
Fayol is of the opinion that the employees should get a fair remuneration so that the employees and the owners find
an equal amount of satisfaction. It is the duty of the manager to ensure that employees are being paid remuneration
according to their work. If, however, they are not paid properly for their work, they will not do their work with
perfect dedication, honesty and capacity. As a result, the organization shall have to face failure. Proper remuneration
depends on some factors like the cost of living, demand of labour and their ability. Fayol feels that in order to motivate
the employees apart from general remuneration they should be given some monetary and non- monetary incentives.
• For example, suppose that things are getting dearer and dearer and the company is getting good profits. In such
a situation, the remuneration of the employees should be increased even without their asking. If this is not
done, the employees will leave the company at the first opportunity. Expenses shall have to be incurred on
new recruitment which shall bring a loss to the company.
(8) Centralisation and Decentralisation:
According to this principle, the superiors should adopt effective centralization instead of complete centralization and
complete decentralization. By effective centralization, Fayol does not mean that authority should be completely
centralized. He feels that the superiors should keep the authority of taking Important decisions in their own hands,
while the authority to take daily decisions and decisions of less importance should be delegated to the subordinates.
The ratio of centralization and decentralization can differ in different situations.
• For example, it is advantageous to have more centralization in a small business unit and more decentralization
in a big business unit.
• For example, the decisions in respect of determining the objectives and policies, expansion of business, etc
should remain in the hands of the superiors. On the other hand, authority for the purchase of row material,
granting leave to the employees should be delegated to the subordinates.
(9) Scalar Chain:
Scalar Chain refers to a formal line of authority which moves from highest to the lowest ranks in a straight line. This
chain must be followed in a strict manner. It means each communication must move from top to bottom and vice
versa in a straight line. The important condition here is that no step should be overlooked during communication.
Fayol's Ladder: