Market size-

Every year about 20,000 crore worth of scholarships are distributed in India with more than
10 lakh students applying every year for different scholarships. More than 30 lakh student
apply for student loans every year. The market is worth more than 10 billion dollars and if
we can even occupy 1% of the market, our company will be worth more than 100 million
dollars.

Business model-

There are two Business models-

i) We will be charging a minimal fee(rs50-rs 100) for matching the students with different
scholarships and helping them apply for these scholarships.

ii) our main revenue source is student loans. If a student doesn’t get a scholarship, then our
platform will match him with different firms and banks(we will act as an agent between the
student and firm)and he can browse through different offers and select a particular
loan(discussing the terms). Once the student gets a loan, then we will be charging the firm a
particular commission at a rate of 2% of the loan.

Our team

❖ Sr. PHP Programmer (PHP, MySQL) - 1 (PROJECT MANAGER) ❖ Additional - PHP

Programmer (PHP, MySQL) - 1
❖ Sr. Graphic Designer (Adobe Photoshop) - 1
❖ Sr. Front-End Developer (javascript) - 1
❖ Content Writer: 1
❖ SEO Specialist: 1
❖ Tester&WebHostingAdmin:1
❖ Co-ordinator & Support Executive: 1
Expenses

Our total expenses account to about 7-8 lakhs in the starting years and increases due to the
costs required for setting up of different teams as well as improving the tech over a period
of time. Our major expenses also include the cost of advertising-since it is a student based
platform we will be mainly using Instagram and linkedin for marketing purposes. We will be
having a team which will be completely looking towards setting up partnerships with
different banks and firms.

expenses

research team tech team cac

marketing miscellaneous partnership team

Gross margin and gross profit-

Expected turnover-
We will be having a revenue of approximately 1 crore per month by the end of this year and
for 6 months we will be having a turnover of 3 crores 32 lakhs approx. Our profit will
account to 2 crore 59 lakhs. Though our expenses would be increasing, once we establish
different teams then this would be set as a fixed cost and wouldn’t increase much. We plan
to focus the most on marketing and partner with different creators so as to inform students
about this brilliant opportunity.
6 month revenue and expenses table-
we would be charging 100 rupees for every scholarship form and about 0.5-1%(0.75%
average) from the firms and banks which we will partner with for every student loan .

S no month Revenue Revenue Total expenses Net profit

from from revenue
scholarship student
forms loans
1. July 1.5 lakhs 13 lakhs 14.5 lakhs 7-8 lakhs 7 lakhs
(1500 (200
students) students)
2. August 3 lakhs 34 lakhs 37 lakhs 7-8 lakhs 29.5 lakhs
(3000 (500
students) students)
3. September 4 lakhs 41 lakhs 45 lakhs 10-12 lakhs 34 lakhs
(4000 (600
students) students)
4. October 8 lakhs 54 lakhs 62 lakhs 12 lakhs 50 lakhs
(8000 (800
students) students)
5. November 10 lakhs 68 lakhs 80 lakhs 14-15 lakhs 65 lakhs
(10000 (1000
students) students)
6. December 12 lakhs 81 lakhs 93 lakhs 19-20 73.5 lakhs
(12000 (1200 lakhs
students) students)