Course Outline - Businss Administration

SALIM HABIB UNIVERSITY
Spring Semester 2022

Department of Business Administration
Course Code: ENG-101 Course Title: Functional English Credit Hours 3.00
Theory: Mon 2:00PM - 4:00PM Thurs 12:30PM - 2:30PM
Instructors - Muhammad Mazhar Khan

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
The purpose of this course is to develop the English-language proficiency of learners and to help them become
confident in reading, writing, speaking, and listening to the English language.
Instead of teaching grammar in isolation and only at sentence level, this course is based on developing the
language abilities of Students through an integrated approach that provides opportunities to develop their
listening, speaking, reading, and writing skills. With a focus on social interaction, the course draws specific
attention to the accurate use of structures, improvement of pronunciation, and development of active vocabulary in
descriptive, narrative, and instructional texts.
Course Outcome:
After completing this course, Students will:
•have improved their listening and reading skills in English
•be able to communicate in written and oral English with peers and teachers.
•rely less on their first language and increase their use of English in formal and informal situations
•have a deeper understanding of correct English structures in narrative, descriptive and instructional texts.
Lecture Schedule
Lec # Topics Teaching Strategy
Recommended Textbooks:
1.Eastwood, J. (1992). Oxford Practice Grammar. Oxford: Oxford University Press.
Printed Date: 20-Sep-2022

2.Functional English Compiled Material.
3. Worksheets
Marks Distribution:
Sessional (Assignment,
Mid Term Lab Final Total
Quiz, Presentation etc.)
25 25 0 50 100


Course Code: IST-102 Course Title: Islam and World Religions Credit Hours 2.00
Theory: Tues 11:00AM - 1:00PM
Instructors - Muhammad Rizwan Akram

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
This course has been designed to cover different religions and the ideas and practices of major religions around
the world.
Course Outcome:
To Understand different Religions, Analyze the similarities and commonalities between different religions,
Understand different ideas in Religion and to Understand rituals and practices.
Lecture Schedule
•Sahih Bukhari by Imam Bukhari
•Sahih Muslim, collected by Muslim b. al-Hajjaj
•Sunan Abu Dawood, collected by Abu Dawood
•Jami al-Tirmidhi, collected by al-Tirmidhi
•Sunan al-Sughra, collected by al-Nasa'i
•Sunan ibn Majah, collected by Ibn Majah
•Muwatta Malik, collected by Imam Malik

•Hujjat al-Haq by Imam Ghazali
•Tafhim-ul-Quran by Sayyid Abul A'la Maududi
•Bayaanu-l-Qur'aan by Dr. Israr Ahmad
• Ma'ariful Qur'an by Mufti Shafi Usmani
•The Meaning of RevelationH. Richard Niebuhr
•Theology, History and CultureH. Richard Niebuhr
•An Interpretation of ReligionJohn Hick
•God has many namesJohn Hick
•Immortality or Extinction?Paul Badham
•Death and Immortality in the Religions of the WorldPaul Badham
•The Idea of the HolyRudolf Otto
•Mysticism East and WestRudolf Otto
•Radical Monotheism and Western CultureH. Richard Niebuhr
•A history of GodKaren Armstrong
•Mystical Dimensions of IslamAnnemarie Schimmel
•Rumi's WorldAnnemarie Schimmel
•Issues in Science and ReligionIam Barbour
•The Elementary Forms of the Religion LifeEmile Durkheim
Marks Distribution:
20 30 0 50 100


Course Title: Presentation and
Course Code: ENG-106 Credit Hours 3.00
Communication Skills
Theory: Mon 1:00PM - 4:00PM Wed 9:00AM - 11:00AM
Instructors - Barera Quadri

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
The course aims at helping the students:
Understand the importance of Communication skills and overcome fear of public speaking
Organize and deliver successful speeches & presentations
Develop Critical thinking skills
Speak in a variety of contexts and speech situations
Use language effectively
Course Outcome:
Understand the importance of Communication skills/Public speaking
Prepare and deliver effective speeches and presentations
Analyze their audience and adapt themselves to their audience
Overcome anxiety prior to delivering presentations by developing confidence and a positive body language
Deliver PowerPoint presentations by using visual aids
Lecture Schedule

•Lucas, S. (2015). The Art of Public Speaking. 5th Edition. McGraw Hill Education.
•Coopman, S. & Lull, J. (2012). Public Speaking – The Evolving Art. 2nd Edition. Wadsworth Cengage Learning.
•Hamilton, C. (2014). Essentials of Public Speaking. 6th Edition. Cengage Learning.
Marks Distribution:
0 0 0 100 100


Course Code: MKT-101 Course Title: Principles of Marketing Credit Hours 3.00
Theory: Tues 1:00PM - 2:30PM Thurs 10:30AM - 12:00PM
Instructors - Hassaan Ahmed

Instructor's Office
E-mail hassaan.ahmed@shu.edu.pk
Office Visit hours
Course Description
Course Objectives:
The course is aimed to develop a functional understanding for the students of both micro-marketing and macro-
marketing systems. At the end of the course, students should be able to:
•Understand the fundamental concepts involved in marketing, including how products and services are planned,
priced, promoted and distributed.
•Develop analytical skills related to marketing strategies.
•Gain the skills needed to scan the external and internal environments for the strengths and weaknesses of a
business from a marketing viewpoint.
Course Outcome:
1.Students will be able to evaluate different global and local marketing strategies.
2.Students will be able to assess global situation, including opportunities and threats that will impact marketing of
an organization.
3.Students will be able to integrate marketing principles into marketing practices.
4.Students will be able to assess marketing practices and choices relative to ethical principles and standards.
Lecture Schedule
1 Marketing: Creating and Capturing customer value Engaging Consumers in the Moment
Understanding the market place and customer needs •
2 Argos: Creating Customer Value
Designing a customer driven marketing strategy
3 Company and Marketing Strategy Pakistani Telecommunication Industry

Developing strategies for growth and downsizing •
4 Growth of Fashion Industry
Managing marketing strategies
Developing an Integrated marketing mix •Hard & Soft
5 Group Case Study and Discussion
P's of marketing, Four A's, Four C's
Customer Value driven Marketing Strategy •Market
6 Tesco & Aldi: Difference in Targeting
Segmentation •Market Targeting
7 •Differentiation and Positioning Dvago & Be my guest Dubai
Analyzing the marketing environment •The
8
Microenvironment and its components
•The Macro Environment: oThe Demographics and
9 4th Industrial Revolution
Economic Environment oThe Natural & Technological
Consumer Markets and Buyer Behavior •Defining
10 Consumer Choice's for Fashion Brands
Consumer Markets
11 Factors affecting consumer
•Buying Decision Behavior and the Buying Decision
12
Process •The Buyer Decision Process for NP
Business Markets and Buyer Behavior •Business
13 Nestle B2B models
Market Structures •Business Buyer Behavior
14 The Business Buyer Decision Process
Products, Services and Brands: Building Customer
15 Movie: Founder (McDonald's)
Value •Product and Service Decisions
16 New Product Development: •Product Life Cycle Apple: Innovating the Tech landscape
17 Pricing: •Major Pricing strategies
18 Retailing & Wholesaling •Trends and Developments Imtiaz from Kiryana to Super Store
19 Channel Management & Touch Points
Communicating Customer Value: •The Promotion Mix
20 Brand Communication Timeline
Elements & Strategy
21 •Advertising and Publics Relations
22 •Personal Selling and Sales Promotion
23 •Direct, Online and Social Media Marketing Digital Landscape in Pakistan
24 Media Channel Choices & Buying Activity: Communication Budget Allocation
25 The Global Market Place Starbucks Global Strategy
26 Entry Levels
27 Sustainable Marketing: Social Responsibility and Ethics
28 Revision (Q&A) Session
29 Project & Report Discussion
30 Group Poster Presentations
•Kotler, P. (2018). Principles of Marketing: Global Perspective (17th Edition). Pearson Education.
•Armstrong, K. (2013). Principles of Marketing (15th edition). Pearson India.
•Lamb, C. W., Hair, J. F., & McDaniel, C. (2012). Marketing (12 edition). Mason, OH: South-Western

College/West.
•Lamb, C. W., Hair, J. F., & McDaniel, C. (2011). Essentials of Marketing (7 edition). Mason, Ohio: South-Western
College Pub.
Marks Distribution:
20 40 0 40 100


Course Code: ENG-201 Course Title: Technical and Business Writing Credit Hours 3.00
Theory: Wed 12:00PM - 1:30PM Thurs 12:30PM - 2:00PM

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
This course objective is to achieve the following Program Learning Outcomes
PL0-8 Ethics
PLO-10: Communication Skills
PLO-11: Project Management
PLO-12: Lifelong Learning
Course Outcome:
By the end of the course, students will be able to:
Distinguish among the basics of technical report writing, research proposals, CV & cover letter
Evaluate data and analyze statistical analysis
Demonstrate the ability to act in a more ethical way in their professional life.
Deliver effective and engaging research presentations.
Lecture Schedule

Text Book:
1.Cohen, L., Manion, L., & Morrison K. (2000). Research Methods in Education. London: Routledge Falmer.
2.Dornyei, Z. (2007). Research Methods in Applied Linguistics. New York: Oxford University.Press.
3.Guffey, M. (2014). Essentials of Business Communication. 9th Edition. Cengage Learning
4.Searles, G. (2015). Workplace Communication. 6th Edition, Edinburgh: Pearson Education Limited
Marks Distribution:
15 50 0 35 100


Course Code: MGT-401 Course Title: Entrepreneurship Credit Hours 3.00
Instructors - Farrukh Shehzad

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
This course will approach entrepreneurship as a mindset, an attitude, and behavior to undertake value--‐creating
initiatives in situations with a certain level of uncertainty that is expected to lead to the creation of a new business
entity, be it a new start--‐up or a launch of new product or service within a large corporation.
The course is designed in five modules with almost equal focus on the students' development of both hard and
soft entrepreneurial skills. This course promises a unique form of logic, which might at times be antagonistic to the
conventional principles of management, but then it is what entrepreneurship is all about.
Given the nature of the subject, the curriculum of this course will also ensure a substantial exposure to the living
practice of entrepreneurship through certain assignments, case study discussions, and the guest speaker
sessions that will be organized in the university. Students will get an adequate chance to interact with different
practicing entrepreneurs at different points along the course in order to validate their classroom learning and
define their business ideas.
Course Outcome:
1.Enhance the "entrepreneurial intentions' of the students by improving their natural willingness to start a
business or to undertake new ventures in an existing firm.
2.Recognize the entrepreneurial potential within yourself and others in your environment.
3.Understand the theoretical underpinnings of entrepreneurship in connection with practical assignments and
projects.
4.Understand the process of entrepreneurship and learn ways of how to manage it.
5.Inspire students to seek 'alternative' career opportunities.

Lecture Schedule
1.Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2019). Entrepreneurship. McGraw-Hill Education.
2.Mariotti, S., & Glackin, C. (2019). Entrepreneurship: Starting and Operating A Small Business. Pearson
Education.
Additional Reading:
1.Connor, T. (2020). Third Shift Entrepreneur: Keep Your Day Job, Build Your Dream Job. Wiley.
2.Phelan, S. E. (2020). Startup Stories: Lessons for Everyday Entrepreneurs. Lupino Press.
3.Thurman, P. W. (2016). Entrepreneurship and Sustainability: Business Solutions for Poverty Alleviation from
Around the World. Routledge.
Marks Distribution:
20 40 0 40 100


Course Code: MKT-407 Course Title: Advertising Credit Hours 3.00
Theory: Wed 10:00AM - 1:00PM
Instructors - Ashar Jawwad - Unfreeze Marks

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
Marks Distribution:
20 30 0 50 100


Course Code: IST-101 Course Title: Islamic Studies Credit Hours 2.00
Instructors - Dr. Saqib Muhammad Khan

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
This course has been designed to cover Islam and its history and different aspects related to Prophet and his life.
Course Outcome:
1) Illustrate Basic information and understanding of Islamic principles
2) Develop the skill of the students for understanding of issues related to faith and religious life.
Lecture Schedule
Hameed ullah Muhammad, "Emergence of Islam" , IRI, Islamabad
2. Hameed ullah Muhammad, "Muslim Conduct of State"
3. Hameed ullah Muhammad, 'Introduction to Islam
4. Mulana Muhammad Yousaf Islahi,"
5. Hussain Hamid Hassan, "An Introduction to the Study of Islamic Law" leaf Publication, Islamabad, Pakistan.
6. Ahmad Hasan, "Principles of Islamic Jurisprudence" Islamic Research Institute, International Islamic University,
Islamabad (1993)
7. Mir Waliullah, "Muslim Jrisprudence and the Quranic Law of Crimes" Islamic Book Service (1982)

8. H.S. Bhatia, "Studies in Islamic Law, Religion and Society" Deep & Deep Publications New Delhi (1989)
9. Dr. Muhammad Zia-ul-Haq, "Introduction to Al Sharia Al Islamia" Allama Iqbal Open University, Islamabad
(2001).
Marks Distribution:
20 30 0 50 100


Course Code: MGT-401 Course Title: Entrepreneurship Credit Hours 3.00
Instructors - Farrukh Shehzad

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
This course will approach entrepreneurship as a mindset, an attitude, and behavior to undertake value--‐creating
initiatives in situations with a certain level of uncertainty that is expected to lead to the creation of a new business
entity, be it a new start--‐up or a launch of new product or service within a large corporation.
The course is designed in five modules with almost equal focus on the students' development of both hard and
soft entrepreneurial skills. This course promises a unique form of logic, which might at times be antagonistic to the
conventional principles of management, but then it is what entrepreneurship is all about.
Given the nature of the subject, the curriculum of this course will also ensure a substantial exposure to the living
practice of entrepreneurship through certain assignments, case study discussions, and the guest speaker
sessions that will be organized in the university. Students will get an adequate chance to interact with different
practicing entrepreneurs at different points along the course in order to validate their classroom learning and
define their business ideas.
Course Outcome:
1.Enhance the "entrepreneurial intentions' of the students by improving their natural willingness to start a
business or to undertake new ventures in an existing firm.
2.Recognize the entrepreneurial potential within yourself and others in your environment.
3.Understand the theoretical underpinnings of entrepreneurship in connection with practical assignments and
projects.
4.Understand the process of entrepreneurship and learn ways of how to manage it.
5.Inspire students to seek 'alternative' career opportunities.

Lecture Schedule
1.Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2019). Entrepreneurship. McGraw-Hill Education.
2.Mariotti, S., & Glackin, C. (2019). Entrepreneurship: Starting and Operating A Small Business. Pearson
Education.
Additional Reading:
1.Connor, T. (2020). Third Shift Entrepreneur: Keep Your Day Job, Build Your Dream Job. Wiley.
2.Phelan, S. E. (2020). Startup Stories: Lessons for Everyday Entrepreneurs. Lupino Press.
3.Thurman, P. W. (2016). Entrepreneurship and Sustainability: Business Solutions for Poverty Alleviation from
Around the World. Routledge.
Marks Distribution:
20 40 0 40 100


Course Title: Personal Development and
Course Code: PDV-101 Credit Hours 0.50
Career Planning I
Theory: Fri 10:30AM - 12:00PM
Instructors - Saad Bin Kazim

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
"Personality development is the process of reflecting on your skills and qualities, considering how they relate to
your goals in life, and identifying ways to build the strengths you need to succeed. Engaging in the lifelong
process of personal growth can pay dividends in your inner life, your family life, and in your professional
development."The objective of this course is to bring about personality development regarding the different
behavioral dimensions that have far reaching significance in the direction of organizational effectiveness
Moreover, this course has been designed for student's soft skills development. Keeping in view competitive
job market it is of immense importance to prepare students to deal with the challenges of the competitive job
market and to develop in them the skill set that is required to get success in their careers. This course will
encompass training cum learning methodology for making young leaders communication more effective and
efficient for professional career.
Course Outcome:
After completion of this course, students learn to:
1. Understand the importance of self-awareness
2.Analyze various personality traits
3.Building Leadership Skills and Traits
4.Understand the concept of Soft Skills.
5.Understand the significance of soft skills in the working environment
6.Developed levels in their Soft Skills.
7.Effective Leadership Skills

8.Critical thinking and problem solving
9.Effectively prepare for Job Interviews
10.Student will be prepared to deal with the professional environment scenario.
Lecture Schedule
Text Book:- Drucker, Peter F. 1909-2005. Managing Oneself. Harvard Business Press, 2008.Reference Books:-.
Stephen P. Robbins and Timothy A. Judge(2018), Organizational Behavior 18th Edition: Prentice Hall Other
References:
Marks Distribution:
0 100 0 0 100


Course Code: ECO-102 Course Title: Microeconomics Credit Hours 3.00
Theory: Tues 11:30AM - 1:00PM Wed 12:00PM - 1:30PM
Instructors - Asif Shamim

Instructor's Office 361
E-mail asif.shamim@shu.edu.pk
Office Visit hours 8.30 am to 4.30 pm
Course Description
Course Objectives:
Microeconomic theory analyzes how individual decision-makers, both consumers and producers, behave in a
variety of economic environments.
To objective of this course is to provide an introduction to the fundamental principles underlying the core area of
economics known as microeconomics. It considers the operation of a market economy and the problem of how
best to allocate society's scarce resources.
The course provides a description of the ways in which various decision making units in the economy (individuals
and firms) make their consumption and production decisions and how these decisions are coordinated. It explains
the laws of supply and demand, and introduces the theory of the firm, and its components, production and cost
theories and models of market structure.
Course Outcome:
After completion of this course, students will be able to:
•Explain the role of scarcity, specialization, opportunity cost and cost/benefit analysis in economic decision-
making.
•Identify the determinants of supply and demand; demonstrate the impact of shifts in both market supply and
demand curves on equilibrium price and output.
•Calculate supply and demand elasticities, identify the determinants of price elasticity of demand and supply, and

demonstrate the relationship between elasticity and total revenue.
•Describe the production function and the Law of Diminishing Marginal Productivity; calculate and graph short-run
and long-run costs of production
•Identify the four market structures by characteristics; calculate and graph the profit maximizing price and quantity
in the output markets by use of marginal analysis.
•Determine the profit maximizing price and quantity of resources in factor markets under perfect and imperfect
competition by use of marginal analysis.
Lecture Schedule
WHAT IS ECONOMICS INTRODUCTION I.
DEFINITIONS , OVERVIEW OF THE DEFINITIONS OF
ECONOMICS PUT FORWARD BY ADAM SMITH,
1 ALFRED MARSHALL AND LIONEL ROBBINS AND Lecture/Assignment/Quiz/Presentation etc
QUESTIONS II.ECONOMICS: A SOCIAL SCIENCE III.
UNSCRAMBLING CAUSE AND EFFECT IV.CETERIS
PARIBUS
WHAT IS ECONOMICS(CONTINUED) I.
INTERPRETING GRAPHS USED IN ECONOMIC
2 MODELS II.MEASUREMENT OF SLOPE III. Lecture/Assignment/Quiz/Presentation etc
RELATIONSHIPS AMONG MORE THAN TWO
VARIABLES. IV.OPPORTUNITY COST. CLO 01
I.WHAT GOODS AND SERVICES ARE PRODUCED?
II.HOW ARE GOODS AND SERVICES PRODUCED?
3 III. FOR WHOM ARE GOODS AND SERVICES Lecture/Assignment/Quiz/Presentation etc
PRODUCED? IV. FALLACIES AND OBSTACLES IN
ECONOMICS CLO 01
ECONOMIC PROBLEM THE ECONOMIC PROBLEM:
I.PRODUCTION POSSIBILITIES FRONTIER (PPF) II.
4 Lecture/Assignment/Quiz/Presentation etc
OPPORTUNITY COST III.ECONOMIC GROWTH IV.
USING RESOURCES EFFICIENTLY CLO 01
V.SPECIALIZATION AND TRADE: •ABSOLUTE
5 ADVANTAGE •COMPARATIVE ADVANTAGE VI. Lecture/Assignment/Quiz/Presentation etc
CIRCULAR FLOWS CLO 02
DEMAND AND SUPPLY DEMAND: I. THE LAW OF
DEMAND II. DEMAND SCHEDULE AND DEMAND
CURVE III. INDIVIDUAL DEMAND AND MARKET
DEMAND CHANGES IN DEMAND CLO 02, 03
SUPPLY: I. THE LAW OF SUPPLY II. SUPPLY
SCHEDULE AND SUPPLY CURVE III.INDIVIDUAL
SUPPLY AND MARKET SUPPLY IV.CHANGES IN
SUPPLY CLO 02, 03
MARKET EQUILIBRIUM: I.PRICE: A MARKET'S
8 AUTOMATIC REGULATOR II.EFFECTS OF Lecture/Assignment/Quiz/Presentation etc
CHANGES IN DEMAND III.EFFECTS OF CHANGES

IN SUPPLY IV.CHANGES IN BOTH DEMAND AND
SUPPLY CLO 02
ELASTICITY PRICE ELASTICITY OF DEMAND: I.
ELASTIC AND INELASTIC DEMAND II.INFLUENCES
ON THE PRICE ELASTICITY OF DEMAND III.
COMPUTING THE PRICE ELASTICITY OF DEMAND
IV.ELASTICITY ALONG A LINEAR DEMAND CURVE
CLO 03
CROSS ELASTICITY OF DEMAND INCOME
10 ELASTICITY OF DEMAND TOTAL REVENUE AND Lecture/Assignment/Quiz/Presentation etc
PRICE ELASTICITY OF DEMAND CLO 03
EFFICIENCY AND FAIRNESS OF MARKETS Value,
and consumer surplus: Demand and marginal benefit
consumer surplus Cost, price, and producer surplus:
Supply and marginal cost Producer surplus CLO 04
Are markets efficient? i.Efficiency of competitive
12 equilibrium ii.The invisible hand iii.Obstacles to Lecture/Assignment/Quiz/Presentation etc
efficiency Under production and overproduction
Are markets fair? i.The big tradeoff Making the poor as
well off as possible
Externalities: Externalities in our daily lives: i.Negative
14 and positive production externalities ii.Negative and Lecture/Assignment/Quiz/Presentation etc
positive consumption externalities
Negative externalities: Pollution: Positive externalities:
15 Knowledge: Remedies to reduce negative externalities. Lecture/Assignment/Quiz/Presentation etc
Corrective tax, Pollution tax CLO 01
UTILITY AND DEMAND Consumption possibilities: i.
The budget line
ii.Changes in prices iii.Prices and the slope of the
budget line CLO 04
Marginal utility theory: i.Total and marginal utility ii.
18 Finding the demand curve iii.Marginal utility and Lecture/Assignment/Quiz/Presentation etc
elasticity of demand iv.Indifference Curves CLO 04
i.Equi marginal rule ii.Maximizing utility iii.Paradox of
value
PRODUCTION AND COSTS Nature of Firms Economic
cost and profit: i.The firm's goal ii.Opportunity cost iii.
20 Explicit costs and implicit costs iv.Economic profit Short Lecture/Assignment/Quiz/Presentation etc
run and long run: i.Short-run production Total, marginal
and average product CLO 05
Short-run cost: •Total, marginal and average costs.
21 Long-run cost: •Plant size and cost Economies and Lecture/Assignment/Quiz/Presentation etc
diseconomies of scale CLO 04
PERFECT COMPETITION Perfect Competition: 1. A
firm's profit-maximizing choices: i.Price taker ii.
22 Revenue concepts Profit maximizing output iii.Marginal Lecture/Assignment/Quiz/Presentation etc
analysis and supply decision iv.Exit and temporary
shutdown decisions v.The firm's short-run sup
23 Output, price, and profit in the short-run: i.Market Lecture/Assignment/Quiz/Presentation etc

supply in the short-run Short-run equilibriums Output,
price, and profit in the long-run: i.Entry and exit ii.A
permanent change in demand External economies CLO
04, 05
MONOPOLY Monopoly and how it arises: i.Monopoly
24 price-setting strategies ii.Single price Price Lecture/Assignment/Quiz/Presentation etc
discrimination CLO 05
Single-price monopoly: i.Price & marginal revenue ii.
Output and price decision Monopoly & competition
compared: i.Output and price ii.Is monopoly efficient Is
monopoly fair? CLO 05
Price discrimination: i.Price discrimination and
consumer surplus ii.Profit by price discriminating iii.
26 Perfect price discrimination Monopoly policy issues: i. Lecture/Assignment/Quiz/Presentation etc
Gains from monopoly Regulating natural monopoly
CLO 05
MONOPOLISTIC COMPETITION Monopolistic
Competition: 1. What is monopolistic competition: 2.
Output and price decisions: The firm's profit-maximizing
decision Monopolistic competition and perfect
competition Product development and marketing:
Innovation &
OLIGOPOLY : 1. What is oligopoly? 2.Charachteristics
28 of oligopoly 3.The range of oligopoly outcomes: i. Lecture/Assignment/Quiz/Presentation etc
Cartel ii.The kinked demand curve CLO 05, 06
Game theory •Nash Equilibrium, payoff matrix •
Prisoner Dilemma CLO 06
30 Revision Lecture/Assignment/Quiz/Presentation etc
Text Book: Robin Bade & Michael Parkin. (2013) Microeconomics. 11th Edition. New York: Pearson Addison
Wesley. ISBN: 0133423905 / 9780133423907
Reference Book:
1. Joseph E. Stiglitz & Carl E. Walsh. (2006) Economics, 4th Edition. New York: W.W. Norton & Co. ISBN-10:
0393168174/ISBN-13: 978-0393168174.
2. Edgar. K Browning. (2011) Microeconomics, 11th Edition. Wiley.
3. Samuelson Paul and William. (2001) Economics, 17th Edition. New York: McGraw Hill Irwin
Marks Distribution:
20 30 0 50 100


Course Title: Presentation and
Communication Skills
Theory: Mon 10:30AM - 11:30AM Thurs 8:30AM - 10:30AM

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
1.Understand the importance of Communication skills and overcome fear of public speaking
2.Organize and deliver successful speeches & presentations
3.Speak in a variety of contexts and speech situations
4.Use language effectively
Course Outcome:
Understand the importance of Communication skills/Public speaking
Prepare and deliver effective speeches and presentations
Analyze their audience and adapt themselves to their audience
Overcome anxiety prior to delivering a presentation by developing confidence and a positive body language
Deliver PowerPoint presentations by using visual aids
Lecture Schedule

•Lucas, S. (2015). The Art of Public Speaking. 5th Edition. McGraw Hill Education.
•Coopman, S. & Lull, J. (2012). Public Speaking – The Evolving Art. 2nd Edition. Wadsworth Cengage Learning.
•Ellen, M. (2014). Essentials of Business Communication. 10th Edition. Cengage Learning.
•Hamilton, C. (2014). Essentials of Public Speaking. 6th Edition. Cengage Learning.
•Anderson, C. (2016). TED Talks: The Official TED Guide to Public Speaking. 1st Edition. Hodder and Stoughton.
Marks Distribution:
0 0 0 100 100


Career Planning II
Theory: Fri 11:00AM - 12:30PM

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:

Lecture Schedule
Text Book:-Drucker, Peter F. 1909-2005.Managing Oneself. Harvard Business Press, 2008.Reference Books:-.
References:
Marks Distribution:
0 100 0 0 100


Course Title: Organizational Behavior and
Course Code: MGT-201 Credit Hours 3.00
Leadership
Theory: Mon 1:30PM - 3:00PM Fri 9:00AM - 10:30AM
Instructors - Zubair A Shah

Instructor's Office B-103, 266
E-mail zubair.shah@shu.edu.pk
Office Visit hours Anytime, when not in class
Course Description
Course Objectives:
Leadership requires effective management of people and a clear understanding of human behavior and social
processes. Leaders need to have a good understanding both of themselves and of those whom they will lead.
Leaders need to know why people behave as they do in relation to their job, work group, and organization. This
knowledge of individuals' perceptions, attitudes, and behavior enables leaders to choose appropriate leadership
styles and managerial practices to increase organizational effectiveness and positive human outcomes. After
actively participating in all aspects of this course, you will develop the knowledge, skills and abilities to effectively
manage and lead others now and in the future.
The course moves progressively through individual, group, and organizational levels of behavior drawing on
concepts and practices from the field of Organizational Behavior (OB). It also examines the interrelationship of
behavioral phenomena among these levels. Studying OB provides a basic understanding of your own and others'
behavior, particularly in teams. It enhances your ability to communicate and work effectively with others by
improving on core skills of leadership. My goal is to help you strengthen your people management skills so you
can be a successful leader in any field you choose.
Course Outcome:
Upon completion of this course, students will be able to:
•Identify principles and challenges related to organizational behavior at the levels of individual, team and
organization.

•Utilize organizational behavior theories, frameworks, principles and tactics to prevent OB problems and, when
problems are identified, create alternatives to address them by applying critical thinking skills.
•Evaluate the benefits and challenges of alternatives to achieve high performance at the individual, team and
organizational levels.
•Make recommendations to improve individual, team, or organization performance.
•Appreciate the phenomenon of leadership at intra, inter, team and organizational level in a cascading model.
•Create a plan to improve their own personal leadership skills.
•Have a theoretical understanding of major leadership constructs and the ability to apply some of them on
personal and team levels.
Lecture Schedule
7 PERSONALITY FACTORS Ppt presentation
18 SIMULATION & ROLE PLAY Simulation
28 ORGANIZATIONAL CULTURE Ppt presentation
1 An Overview of the Field of Organizational Behavior Interactive lecture
2 An Overview of the Field of Organizational Behavior Interactive lecture
3 Attitudes Ppt presentation
4 Attitudes Ppt presentation
5 EMOTIONS & QUIZ Ppt presentation
6 EMOTIONS Ppt presentation
8 PERSONALITY FACTORS Ppt presentation
9 PERCEPTUAL PROCESSES & QUIZ Ppt presentation
10 PERCEPTUAL PROCESSES Ppt presentation
11 VALUING DIVERSITY Ppt presentation
12 VALUING DIVERSITY Ppt presentation
13 BASIC MOTIVATION Ppt presentation
14 BASIC MOTIVATION Ppt presentation
15 REVIEW & EXERCISES Interactive Session
16 BASICS OF GROUP BEHAVIOR Ppt presentation
17 BASICS OF GROUP BEHAVIOR Ppt presentation
19 SIMULATION & ROLE PLAY Simulation
20 leadership Ppt presentation

21 leaderhip Ppt presentation
22 CHARACTERISTICS OF LEADERS Ppt presentation
23 CHARACTERISTICS OF LEADERS Ppt presentation
24 CONFLICT AND NEGOTIATION Ppt presentation
25 CONFLICT AND NEGOTIATION Ppt presentation
26 ORGANIZATIONAL STRUCTURE & DESIGN Ppt presentation
27 ORGANIZATIONAL STRUCTURE & DESIGN Ppt presentation
29 PRESENTATIONS Interactive Q&A
30 PRESENTATIONS Interactive Q& A
1.Robbins, S. P., & Judge, T. A. (2014). Organizational Behavior (16 edition). Boston: Pearson.
2.Yukl, G. A. (2012). Leadership in Organizations (8 edition). Boston: Pearson.
3.Daft, R. L. (2014). The Leadership Experience (6 edition). Stamford, CT, USA: Cengage Learning.
Additional Reading:
4.Rowe, W. G., & Guerrero, L. (Eds.). (2012). Cases in Leadership (Third Edition edition). Thousand Oaks, Calif:
SAGE Publications, Inc.
Marks Distribution:
20 40 0 40 100


Course Code: ECO-203 Course Title: Macroeconomics Credit Hours 3.00
Theory: Tues 9:30AM - 11:00AM Wed 10:00AM - 11:30AM
Instructors - Asif Shamim - Unfreeze Marks

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Macroeconomics studies the aggregate behavior of the economy. This course provides an introduction to the
economic analysis of key macroeconomic variables such as output, employment, inflation, interest rates and
exchange rates.
The important elements of the course include measurement of macroeconomic variables, the development of
models and theories to explain the behavior of macroeconomic variables, the use of empirical evidence in
evaluating different models, and the role of government policy in seeking to influence macroeconomic outcomes.
Course Outcome:
•Locate and interpret macroeconomic data; identify and explain important macroeconomic concepts.
•Analyze simple macroeconomic economic models, and use these models to explain and interpret behavior of key
macroeconomic variables.
•Identify current economic issues and debates, and apply simple macroeconomic models to analyze and interpret
policy issues.
•Recognize alternative ways of measuring a country's economic performance.
Lecture Schedule

Text Book:
Michael Parkin (2012). Economics. 8TH Edition. Addison Wesley Longman,
Reference Book:
1.Paul Crompton,Swann,Hopkins and McEachern(2002).Macroeconomics:A contemporary Introduction.1st

Edition,Thomson.
2.Dornbusch, Fischer & Startz.(2011) "Macroeconomics", 11th Edition.Mc-Graw Hill.
3.Layton,Robinson and Tucker.(2002).Economics for Today,4th Edition.Thomson.
4.MACROECONOMICS Ninth EditionBy N. GREGORY MANKIW Harvard University.
5.Samuelson, N. (2012).Economics. 19th Edition.
6.McConnell, L. Brue, M. Flynn (2009). Economics:Principles, Problems, and Policies.18th Edition.Mc_graw Hill.
Marks Distribution:
20 30 0 50 100


Course Code: PDV-201 Course Title: Arts and Literature I Credit Hours 0.50
Theory: Mon 3:00PM - 4:30PM

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
The Arts & Literature class is an evolving class designed to give students hands on experience of those creative
processes, which give rise to human expression. For the purposes of this interactive class, journey is more
important than a fixed destination as there is no planned destination to begin with.
The class was conceived to be taught in a workshop manner with various outdoor activities like visits to museums,
art galleries, artists' dens, literature festivals etc.
The students will be encouraged to flirt with various media in order to discover yet hidden facets of their
personality. Consequently, instead of a midterm and final type constricted assessment, the entire assessment of
the course will be done via formative feedback provided to students during every class. The final grade will be the
sum total of those assessments shared with them in an informal, non-offensive manner.
Course Outcome:
The objectives of art and literature education are to assist learners to use artistic and aesthetic sensibility in day-
to-day life situation; enable learners to achieve a balanced growth as a social being in tune with our culture
through project work. The objectives of art and literature education are to assist learners to use artistic and
aesthetic sensibility in day-to-day life situation; enable learners to achieve a balanced growth as a social being in
tune with our culture through project work.
Lecture Schedule

Art and Literature Resources
•Google Images: A comprehensive search engine for images
•Artcyclopedia: Good general art site, mostly image links to museums:
•Artchive: Great link with alphabetical listing of artists, mostly contemporary and historical European
•Art History Links: An amazing collection of links specific to sites related to the practice of art history, many are
written, not visual, information
•Cities and Buildings Collection: Over 5000 architectural images maintained by the architecture department at the
University of Washington
•Web Gallery of Art: Good reference for lots of art history images
•Saatchi Gallery, London: Cutting edge contemporary art, plus a site where any artist can post their work
•The National Gallery of Art, Washington, DC: The United States' national art museum
•Seattle Art Museum
•Museum of Modern Art New York: A treasure trove of modern art
•Metropolitan Museum of Art: Extensive collection database from many cultures and time periods
•Museum of Fine Arts, Boston: An extensive digital collection with text information
•Currier Museum of Art: A smaller museum in Manchester, NH with a fantastic collection, much of it online
•National Galleries of Scotland: Extensive collection of artwork from many cultures and time periods
•smarthistory: A free and open not-for-profit art history textbook
•Tibetan Book of the Dead: A book from the University of Virginia Library
•Arcspace: Lots of architecture resources from the Danish Architecture Center
•Burke Museum: Artwork database from the collections of the University of Washington
•Bradshaw Foundation: Excellent source for images and information on prehistoric and ancient art
•The Art Story: Pieces on movements, artists, theory, and the progression of art history.
Marks Distribution:

0 0 0 100 100


Course Title: Philosophy, Logic and Critical
Course Code: PHI-101 Credit Hours 3.00
Thinking
Theory: Mon 11:00AM - 12:30PM Wed 8:30AM - 10:00AM

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
•To create an understanding about Philosophy.
•To create an understanding about Logic and its different methods.
•To develop Critical Thinking and its importance.
•To create an understanding about the legacy of ideas and different shifts.
•To create an understanding of the philosophical development throughout the history.
Course Outcome:
1.Understand the general concepts of Philosophy.
2.Analyze different ideas, concepts by different philosophers.
3.Explain the ideas and their relatedness within the general scheme of ideas.
4.Will be able to relate different ideas and find similarities and differences.
5.Critically evaluate the ideas.
Lecture Schedule

•Introduction to Logic by Copi and Cohen
•The Great Conversation by Norman Melchert
•Philosophy: A Text with Readings by Manuel Velasquez
Marks Distribution:
20 30 0 50 100


Course Code: MKT-201 Course Title: Consumer Behaviour Credit Hours 3.00
Theory: Mon 9:00AM - 10:30AM Tues 8:30AM - 10:00AM

Instructor's Office
Office Visit hours
Course Description
Course Objectives:
1.To learn the concepts and theories that underlies consumer behavior.
2.To gain a deeper understanding of how the consumer contributes to the success of a brand or firm.
3.To familiarize students with research in the field of consumer behavior.
4.To critically evaluate the effectiveness of various advertisement and promotion to influence the behaviors of
individuals.
5.To analyze the trends in consumer behavior, and apply them to the marketing of an actual product or service.
Course Outcome:
1.Identify key terms, concepts, and theories of consumer behavior.
2.Apply consumer behavior concepts to real world marketing problems and develop better marketing programs
and strategies to influence those behaviors.
3.Recognize the complexity of consumer decision-making, and how decision-making is affected by context and
environmental factors.
4.Demonstrate familiarity with research in consumer behavior.
5.Critically evaluate the effectiveness of various advertising and promotional campaigns, specifically in terms of
attitude formation and change.
Lecture Schedule
1 BUYING, HAVING, AND BEING Lecture/Assignment/Quiz/Presentation etc

2 CONSUMER AND SOCIAL WELL-BEING Lecture/Assignment/Quiz/Presentation etc
3 PERCEPTION Lecture/Assignment/Quiz/Presentation etc
4 PERCEPTION Lecture/Assignment/Quiz/Presentation etc
5 LEARNING AND MEMORY Lecture/Assignment/Quiz/Presentation etc
6 LEARNING AND MEMORY Lecture/Assignment/Quiz/Presentation etc
7 MOTIVATION AND AFFECT Lecture/Assignment/Quiz/Presentation etc
8 THE SELF: MIND, GENDER, AND BODY Lecture/Assignment/Quiz/Presentation etc
9 PERSONALITY, LIFESTYLES, AND VALUES Lecture/Assignment/Quiz/Presentation etc
10 PERSONALITY, LIFESTYLES, AND VALUES Lecture/Assignment/Quiz/Presentation etc
11 CULTURE Lecture/Assignment/Quiz/Presentation etc
12 GROUP INFLUENCES AND SOCIAL MEDIA Lecture/Assignment/Quiz/Presentation etc
13 GROUP INFLUENCES AND SOCIAL MEDIA Lecture/Assignment/Quiz/Presentation etc
14 PROJECT Lecture/Assignment/Quiz/Presentation etc
15 PRESENTATION Lecture/Assignment/Quiz/Presentation etc
1.Schiffman, L. (2018). Consumer Behaviour (Global edition). Pearson Education.
2.Solomon, M. (2018). Consumer Behavior: Buying, Having, and Being (12 edition). Pearson.
Additional Reading:
1.Samli, C. International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development
Excellence in Business Communications. Springer Science & Business Media; 2017.
2.Chan, T. Consumer Behavior in Asia: Issues and Marketing Practice. The Haworth Press. 2016
Marks Distribution:
20 40 0 40 100


Course Code: MGT-205 Course Title: Human Resource Management Credit Hours 3.00
Theory: Wed 1:30PM - 4:30PM Wed 3:00AM - 4:30AM
Instructors - Mariam Tameez

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
1. To enable the students to understand the HR Management and system at various levels in
general and in certain specific industries or organizations.
2. To help the students focus on and analyse the issues and strategies required to select and
develop manpower resources
3. To develop relevant skills necessary for application in HR related issues
4. To Enable the students to integrate the understanding of various HR concepts along with the
domain concept in order to take correct business decisions
Course Outcome:
On completion of this course, the students will be able
CO1: To develop the understanding of the concept of human resource management and to
understand its relevance in organizations.
CO2: To develop necessary skill set for application of various HR issues.
CO3: To analyse the strategic issues and strategies required to select and develop manpower
resources.
CO4: To integrate the knowledge of HR concepts to take correct business decisions.

Lecture Schedule
Recommended Text: HRM by Gary Dessler & Biju Varkkey, Latest Edition
Fundamentals of Human Resource Management by David A Decenzo & Suzan L. Verhulst
Reference books: All books on HRM available in school's library & web-based material.
Marks Distribution:
20 30 0 50 100


Course Code: PDV-202 Course Title: Arts and Literature II Credit Hours 0.50

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:
through project work.
Lecture Schedule

•The Art Story: Pieces on movements, artists, theory, and the progression of art history
Marks Distribution:
Mid Term Sessional (Assignment, Lab Final Total

0 0 0 100 100


Course Code: LAW-201 Course Title: Legal Environment for Business Credit Hours 3.00
Theory: Wed 9:30AM - 11:00AM Fri 11:00AM - 12:30PM

Instructor's Office B-103; 266
Office Visit hours Anytime, when not in class.
Course Description
Course Objectives:
It is a survey course exploring Pakistani legal structures as those structures regulate free enterprises, small
businesses and corporate entities. This course is designed to give an overview of various laws related to
commercial activities, conduct of business and corporate issues.
The legal environment of business is defined as: the attitude of the government toward business,
the historical development of this attitude; current trends of public control in taxation, regulation
of commerce and competition; freedom of contract, anti-trust legislation and its relationship to
marketing, mergers and acquisitions; and labor management relations.
The main purpose of this class is to remove the mystique from the law and to empower you to
participate in legal matters as defined by one writer. Legal, social and government forces continually shape
today's global business environment.
This class will prepare you to understand your role and responsibility within this environment,
identify issues, recognize potential problems and know when to consult with an expert. Each of
these skills will result in efficiency and cost effectiveness for your business. You will develop
improved reasoning and problem-solving skills in an effort to better evaluate the legal, regulatory
and ethical environment in which you work and be able to incorporate that knowledge into your
business decision-making process.

Course Outcome:
1.Understand the reach and relevance of the law and its impact on society
2.demonstrate an understanding of the key ideas governing laws and the concept of rule of law and equality
before the law as those apply to both the individual and businesses
3.describe the organization and operations of the court system and governmental administrative agencies and
how their actions impact on both individuals and businesses
4.recognize that in a society divided along numerous fault lines, differences of opinion as to beliefs and fact are
commonplace and that the legal system attempts to resolve those differences through its processes
5.explain the connection and relationship between our colonial legal system and the increasingly Islamic social
system within which it operates
Lecture Schedule
COMMON LAW RULE OF PRECEDENT, STARE
DECISIS
16 BREACH & ANTICIPATORY BREACH Lecture/Assignment/Quiz/Presentation etc
REMEDIES: DAMAGES, RESCISSION, RESTITUTION
& SPECIFIC ENFORCEMENT
27 INDUSTRIAL LAWS OF PAKISTAN Lecture/Assignment/Quiz/Presentation etc
28 INDUSTRIAL LAWS OF PAKISTAN Lecture/Assignment/Quiz/Presentation etc
29 FINAL PRESENTATIONS Evaluation & Q&A
30 FINAL PRESENTATIONS Evaluation & Q&A
1 INTRODUCTION, WHAT IS JURISPRUDENCE? Interactive Socratic Method
LAW, LEGAL SYSTEMS, PAKISTAN'S LEGAL
2 Interactive lecture
SYSTEM
3 SOURCES AND CLASSIFICATION OF LAW. Interactive lecture
5 CONSTITUTION & FUNDAMENTAL RIGHTS Lecture & discussion
18TH AMENDMENTS AND LEGISLATIVE
6 Lecture & discussion
PROCEDURES.
7 THE LAW OF CONTRACT, CONTRACT THEORY Lecture & discussion
THE ESSENTIAL COMPONENTS OF THE
8 Lecture and discussion
CONTRACT
ACCEPTANCE, CONSIDERATION AND
PROMISSORY ESTOPPEL
CAPACITY: MINORITY, INSANITY AND OTHER
PROVISION OF LAW
CONSENT, CAUSATION, COERCION, UNDUE
INFLUENCE, FRAUD AND MISREPRESENTATION
MORE DEFECTS: MISTAKE, MUTUAL MISTAKE AND
EFFECT OF MISTAKE
14 VOID AND VOIDABLE AGREEMENTS Lecture & discussion
15 Review Lecture & discussion

CONTEXTUALIZATION OF LAW:SUPREME COURT
18 DECISION; C.A._85_K_2015 SUPREME COURT Lecture & discussion
DECISION; C.P._3728_2017
CONTEXTUALIZATION OF LAW: SUPREME COURT
19 DECISION; C.A._85_K_2015 SUPREME COURT Lecture & discussion
DECISION; C.P._3728_2017
20 SALE OF GOODS ACT & AGENCY LAW Lecture & discussion
ADMINISTRATIVE LAW AND THE ROLE OF
21 REGULATORS; SBP, SEC & COMPETITIVE Lecture & discussion
COMMISSION OF PAKISTAN
THE ROLE OF REGULATORS; ADMINISTRATIVE
CASES
23 WHITE COLLAR CRIMES, NAB & FIA Lecture & discussion
24 CORPORATE GOVERNANCE Lecture & discussion
CORPORATE GOVERNANCE; NEOLIBERAL
25 REFORMSRESPONSIBILITIES OF AGENT Lecture & discussion
RESPONSIBILITIES OF PRINCIPAL
26 THE PARTNERSHIP ACT Lecture & discussion
Text Books:
1.Contract Law by Taymour Soomro, latest edition. OUP
Principles of Administrative Law by Hamid Khan, Latest edition OUP
Mercantile and Industrial Laws of Pakistan, by Oxford University Press, Karachi. These are three separate books
published in Pakistan.
Law for Business Students, Alix Adams, Stephanie Caplan and Graeme Lockwood, 11th edition, by Pearson.
Reference Books:
2.Legal Environment of Business (7th edition) - By Beaty and Samuelson
Other References:
3.Contract Act 1872, Partnership Act, 1932, Companies Ordinance 1984, Companies Act 2017, Negotiable
Instruments Act 1881, Sale of Goods Act 1930 & Other Rules & Regulations.
Marks Distribution:
20 40 0 40 100


Course Code: HUM-201 Course Title: Cultural Anthropology Credit Hours 3.00
Instructors - Iftikhar Ahmed Charan

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Description & Format
This course is an introduction to the field of cultural anthropology. Anthropology is the study of human cultures, in
all times and places, and in all their forms. While in this course, students will gain a sense of how anthropologist
approach and study other cultures. With Anthropological works , culturalrama, lectures, discussions, case studies
and video cases , students will learn how to "think like an anthropologist" through the critical examination of other
cultures and more importantly through the examination of own culture. The material selected for this course
presents information about cultural worlds that may be very different from ours, as well as information about
cultural worlds that are very close to "home." The purpose of contrasting these types of materials is to challenge
students to critically think outside of their own cultural assumptions. Through the use of critical tools used by
anthropologist, students will begin to examine their own common sense assumptions about society and human
nature and in turn come to approach cultural diversity with thoughtfulness and sensitivity.
Course Objectives:
1.To enable students to demonstrate an understanding of the concept of culture from the perspective of
anthropologists
2.To enable students to understand the meanings and significance of basic concepts and terms used by cultural
anthropologists
3.To enable students to understand the underlying similarities as well as the wide range and variability of human
cultures and social behavior;
4.To enable students to understand the role of social and cultural anthropology in the holistic approach of the four
fields of anthropology

5.To enable students to understand Organizational culture and researches conducted by anthropologist to
understand workplaces and diversity
Course Outcome:
Course Outcome:
At the end of this course students will be to :
1.Demonstrate an understanding of the concept of culture from the perspective of Anthropoligist and from multi
culture perspective
2.Will be able to understand similiartities and wide range of differences of Human Culture and Social Behaviour
3.Identify the meanings and significance of basic concepts and terms used by cultural Anthropologists
4.Will be able to understand the different modes of economic systems and modes of livelihood
5.Develop perspective towards Organizational Anthropology and workforce diversity in a globalized world
6.Develop attitudes of both objectivity and empathy towards other ways of life.
7.Examine cultural traits in their functional,historical,and cognitive context and to see each culture as a whole
adapted to its environment
Lecture Schedule
1.Barbara D. Miller (2017). Cultural Anthropology (8th edition). Pearson.
2.Barbara D. Miller (2017) . Cultural anthropology in a globalizing world (4th edition)
Marks Distribution:
20 30 0 50 100


Course Title: Applied Business
Communication
Theory: Tues 12:00PM - 1:30PM Thurs 11:30AM - 1:00PM
Instructors - Hoor Jamil

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
1.Identify and understand the fundamental principles of effective communication.
2.Learn different styles of communication and build rapport with others, reflect on different methods of
communication and select the one that suits their needs.
3.Organize and express ideas in writing and speaking to produce messages suitably tailored for the topic,
objective, audience, communication medium and context.
4.Communicate clearly by improving their verbal and non-verbal communication skills as well as enhancing their
interpersonal skills.
Course Outcome:
1.Write clear, concise and organized letters and emails.
2.Compose messages, emails and reports following a proper writing process which includes generating ideas,
drafting, revising and editing.
3.Compose customized resumes and cover letters.
4.Deliver effective and engaging speeches and presentations.

Lecture Schedule
3.Bretag, T, Crossman, J & Bordia, S. (2010). Communication Skills. Tata McGraw Hill Education Private Limited.
Marks Distribution:
20 40 0 40 100


Course Title: Financial Institutions and
Course Code: ECO-301 Credit Hours 3.00
Markets
Theory: Mon 1:00PM - 2:30PM Wed 11:30AM - 1:00PM
Instructors - Syed Babar Ali

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
This course on Financial Markets will introduce you to the structure, operation, and regulation of modern financial
markets. Well-functioning financial markets are essential for the effective allocation and employment of capital.
We will consider the mechanisms that have evolved in the equity and debt markets to facilitate this allocation. We
shall review the basic macroeconomic environment as well as the microstructure in which these markets operate.
At the end of the course, you will learn how the money market provides debt claims for short-term money
management; how the equity and bond markets provide issuers with long-term financing; how newly created
financial assets are introduced through the primary market; and how electronic and floor-based equity markets
differ. We shall also briefly discuss the concept and functioning of the derivatives and forex markets. Throughout
these discussions, we will be intimately concerned with the regulation of these markets by the government; when
we are through, you should have a deep appreciation of the profound influence of governmental intervention on
the evolution of our markets.
Course Outcome:
After successfully completing this class, students should be able to:
•Understand the broad concepts and mechanism of functioning of various financial markets.
•Understand the regulatory and policy framework within which intermediaries and market participants evolve and
operate
•Understand the concept of various financial instruments which exchange hand in financial markets and to some
extent certain aspects associated with pricing of these instruments.
•Apply concepts relevant to financial markets and financial institutions, such as the flow of funds, levels of interest
rates and interest rate differentials, to current events or topical issues.
•Determine and analyze the appropriate measures of risk and return for various financial instruments. Understand

the mechanics and regulation of financial securities exchanges and determine how the value of stocks, bonds, and
securities are calculated.
Lecture Schedule
Recommended Books:
a) TEXT book: Financial Institutions and Markets by F S Mishkin, and S G Eakins (Addision)
b) PPT slides/ other reading materials as and when made available in hard copy printouts.
c) Reference Books: Everything available in the library and:
•Financial Markets and Institutions: A modern Perspective by Saunders and Cornett (TMH)
•Fabozzi, Modigliani, Jones, and Ferri, Foundations of Financial Markets and Institutions, a recent edition,
Prentice Hall.
•Financial Markets and Institutions by Jeff Madura (Thompson)
Electronic Online Materials and Web Sites:
www.kse.com.pk, www.sbp.org.pk, www.muaf.com.pk, www.secp.gov.pk
www.yahoo.com/finance, www.bloomberg.com, www.brecorder.com,
www.dawn.com
Marks Distribution:
20 40 0 40 100


Course Title: Operations and Project
Management
Theory: Mon 10:30AM - 12:00PM Wed 8:30AM - 10:00AM
Instructors - Sheeraz Khan

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
1.Develop an understanding of and an appreciation for operations management function.
2.To understand the importance of an effective operations strategy for an organization.
3.To understand the relationship of the various planning practices of capacity planning, aggregate planning,
project planning, and scheduling.
4.To understand the roles of inventories and basics of managing inventories in various demand settings.
5.To understand contemporary operations approaches and supply chain management activities and the renewed
importance of this aspect of organizational strategy.
Course Outcome:
1.Describe operations management areas of responsibility and contributions to an organization.
2.Identify inefficiency and ineffectiveness in business operations and propose adequate minor changes or major
redesigns to improve the process.
3.Analyze business operations using appropriate performance measures, such as flow time, throughput rate, and
capacity.
4.Explain the concept of supply chain management and the requirements and design of a successful supply
chain.
Lecture Schedule

1.Heizer, J., & Render, B. (2017). Operations Management (Global Edition). Pearson.
2.Cachon, G., & Terwiesch, C. (2016). Operations Management, 1e (1 edition). McGraw-Hill Education.
Additional Reading:
1.Jacobs, F. R., & Chase, R. (2017). Operations and Supply Chain Management (15 edition). McGraw-Hill
Education.
2.Stevenson, W. J. (2017). Operations Management (13 edition). McGraw-Hill Education.
Marks Distribution:
20 30 0 50 100


Course Code: LAN-302 Course Title: Mandarin Chinese I Credit Hours 1.50
Theory: Tues 10:00AM - 11:30AM
Instructors - Tabassum Sheikh

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
Marks Distribution:
20 30 0 50 100


Career Planning III

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
development." The objective of this course is to bring about personality development regarding the different
Course Outcome:
Lecture Schedule

All self improvement material available in library.
Referenced sources from net.
Marks Distribution:
0 100 0 0 100


Course Code: PDV-302 Course Title: Arts and Literature III Credit Hours 0.50
Theory: Mon 8:30AM - 10:00AM

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
Marks Distribution:
0 0 0 100 100


Course Code: LAN-303 Course Title: Mandarin Chinese II Credit Hours 1.50
Theory: Tues 8:30AM - 10:00AM
Instructors - Tabassum Sheikh - Unfreeze Marks

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
Marks Distribution:
20 30 0 50 100


Career Planning IV
Theory: Mon 11:30AM - 1:00PM

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:
1.Understand the importance of self-awareness

Lecture Schedule
Text Book:-Drucker, Peter F. 1909-2005.Managing Oneself. Harvard Business Press, 2008.Reference Books:-.
References:
Marks Distribution:
0 0 0 100 100


Course Code: PDV-304 Course Title: Arts and Literature IV Credit Hours 0.50
Theory: Thurs 10:30AM - 12:00PM

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:
through project work. The objectives of art and literature education are to assist learners to use artistic and
aesthetic sensibility in day-to-day life situation; enable learners to achieve a balanced growth as a social being in
tune with our culture through project work.
Lecture Schedule

•The Art Story: Pieces on movements, artists, theory, and the progression of art history.
Marks Distribution:

0 0 0 100 100


Course Code: MIT-413 Course Title: Introduction to Big Data Credit Hours 3.00
Theory: Tues 1:30PM - 4:30PM
Instructors - Sharjeel Imtiaz

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
Marks Distribution:
20 30 0 50 100


Course Code: MKT-401 Course Title: Marketing Research Credit Hours 3.00

Instructor's Office
Office Visit hours
Course Description
Course Objectives:
Marketing starts with marketing research and ends with marketing research. It is a proactive approach to the
management of marketing information that further helps marketers in marketing decisions making. Marketing
Research provides you with valuable insights regarding customers, markets, products, business trends and
business strategy. Conducting authentic and genuine Marketing research is very crucial for marketing success, as
it can provide the decision maker with a false sense of validity and integrity, leading to misguided and costly
decisions. As a marketer, you are required to evaluate the worth of marketing research information as you make
decisions. In some stances the information collection is done by firm itself and sometimes marketing research
function is outsourced to various professional marketing research services organizations for data collection and
analysis.
The key purpose of this course is to provide students a learning environment for acquiring the essential working
knowledge of when and how to conduct marketing research and the most effective way to communicate marketing
information to support marketing decisions.
Course Outcome:
1.Integrate the components of marketing research into the marketing research process/.
2.Undertake individual stages of the marketing research process in a scientific manner.
3.Have an in-depth understanding of the principles of survey design and online survey methods.
4.Understand the flow and components of a data analysis strategy.
5.Understand the assumptions and techniques of multivariate research methods.
6.Analyse and interpret the results from various multivariate techniques
Lecture Schedule

1 INTRODUCTION TO MARKETING RESEARCH Lecture/Assignment/Quiz/Presentation etc
2 MARKETING RESEARCH PROCESS Lecture/Assignment/Quiz/Presentation etc
3 DEFINING THE MARKETING RESEARCH PROBLEM Lecture/Assignment/Quiz/Presentation etc
4 DEVELOPING MARKETING RESEARCH APPROACH Lecture/Assignment/Quiz/Presentation etc
5 RESEARCH DESIGN Lecture/Assignment/Quiz/Presentation etc
6 EXPLORATORY RESEARCH DESIGN Lecture/Assignment/Quiz/Presentation etc
EXPLORATORY RESEARCH DESIGN: QUALITATIVE
RESEARCH
DESCRIPTIVE RESEARCH DESIGN: SURVEY AND
OBSERVATION
9 QUESTIONNAIRE & FORM DESIGNING Lecture/Assignment/Quiz/Presentation etc
10 CAUSAL RESEARCH DESIGN: EXPERIMENTATION Lecture/Assignment/Quiz/Presentation etc
11 SAMPLING: DESIGN AND PROCEDURES Lecture/Assignment/Quiz/Presentation etc
DATA PREPARATION, ANALYSIS & STATISTICAL
TESTS
TESTS
REPORT PREPARATION AND PRESENTATION
COURSE CONCLUSION & REVIEW
Naresh K. Malhotra, Marketing Research an Applied Orientation, Latest Edition, Prentice Hall International
Editions.
Marks Distribution:
20 40 0 40 100


Course Code: HRM-403 Course Title: Training & Development Credit Hours 3.00
Theory: Thurs 8:30AM - 11:30AM
Instructors - Ranjeet Kumar

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
Marks Distribution:
20 40 0 40 100


Course Code: MGT-405 Course Title: Strategic Management Credit Hours 3.00
Theory: Mon 12:00PM - 1:30PM Tues 10:00AM - 11:30AM

Course Description
Course Objectives:
The course emphasizes the value and process of strategic management. In addition to familiarizing students with
new subject matter, students are expected to integrate and apply their prior learning to strategic decision making
in organizations. The Strategic Management course is designed to explore an organization's vision, mission,
principles, techniques and models of organizational and environmental analysis, discuss the theory and practice of
strategy formulation and implementation such as corporate governance and business ethics for the development
of effective strategic leadership.
This course focuses on the analysis and synthesis underpinning sound strategic management. Strategic
management is concerned with the long-term direction, scope and performance of an organization. Whether the
overall strategy of an organization emerges from the interplay of functional departments or is a grand plan devised
by one group, its success is contingent on the fit that is made between the organization and the relevant
environmental dynamics. The actions of the organization are simultaneously a result of these dynamics and a
cause of them. Hence a continuous, accurate analysis and synthesis of environmental and organizational
interactions is a critical component of successful strategy.
Course Outcome:
After successfully completing this class, students should be able to:
1. Understand the strategic decisions that organizations make and have an ability to engage in strategic planning.
2. Explain the basic concepts, principles and practices associated with strategy formulation and implementation.
3. Integrate and apply knowledge gained in basic courses to the formulation and implementation of strategy from
holistic and multi-functional perspectives.
4. Analyze and evaluate critically real-life company situations and develop creative solutions, using a strategic
management perspective.

5. Conduct and present a credible business analysis in a team setting.
Lecture Schedule
25 CASE STUDY Socratic Method
29 FINAL PRESENTATION Q&A
30 FINAL PRESENTATION Q&A
1 INTRO AND OVERVIEW discussion
2 IMPORTANT CONCEPTS interactive discussion
3 VISION AND MISSION interactive discussion
4 EXERCISE ON VISION AND MISSION discussion
5 INTERNAL AND EXTERNAL ANALYSIS presentation
6 FOUR SET OF STRATEGIES presentation
7 FOUR SET OF STRATEGIES discussion
8 PORTER'S GENERIC STRATEGIES AND MATRICES lecture and discussion
9 MATRICES discussion
10 GRAND STRATEGY AND OTHER MATRICES discussion
11 THE FALL AND RISE OF STRATEGIC PLANNING discussion
12 THE FALL AND RISE OF STRATEGIC PLANNING discussion and assessment
13 BLUE OCEAN STRATEGY discussion
14 BLUE OCEAN STRATEGY discussion and assessment
15 BLUE OCEAN STRATEGY & REVIEW assessment
16 WHAT IS A COMPREHENSIVE CASE u-tube videos
17 WHAT IS A COMPREHENSIVE CASE discussion
18 CASE STUDY socratic method
Strategic Management, Concepts and Cases by Fred David Latest Edition
The Art of War by Sun Tzu
Blue Ocean Strategy by Insead
The Fall and Rise of Strategic Planning by Mintzberg

Additional Reading:
Hill, C. W. L. & Jones, G. R. 2008. Strategic Management: An integrated approach, 8th Edition, Houghton Mifflin.
Bartlett, C. A. and Ghoshal, S. 1994. Changing the role of top management: Beyond strategy to purpose. Harvard
Business Review. November-December: 70-88.
Bhagat, R. S., Kedia, B. L., Harveston, P. D., & Triandis, H. C. 2002. Cultural variations in the cross-border
transfer of organizational knowledge: An integrative framework. Academy of Management Review, 27(2): 204-221.
Dean, T. J., Brown, R. L., & Bamford, C. E. 1998. Differences in large and small firm responses to environmental
context: Strategic implications from a comparative analysis of business formations. Strategic Management Journal,
19:709-728.
Hitt, M. A., Freeman, R. E., & Harrison, J. S. (Eds.) 2001. Handbook of strategic management.
Malden, MA: Blackwell. Monks, R., & Minow, N. 2001. Corporate governance (2nd ed.) Makden, MA: Blackwell.
Porter, M. E. 1996. What is strategy? Harvard Business Review 74 (6):61-78.
Powell, T. C. 2003. Varieties of competitive parities. Strategic Management Journal, 24(1):61-86.
Stabell, C. B., & Fjeldstad, O. D. 1998. Configuring value for competitive advantage: On chains, shops, and
networks. Strategic Management Journal, 19:413-437.
Marks Distribution:
15 50 0 35 100


Course Code: HUM-401 Course Title: Business Ethics Credit Hours 3.00
Theory: Wed 2:30PM - 4:00PM Thurs 11:30AM - 1:00PM
Instructors - Sheeraz Khan

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
Marks Distribution:
20 30 0 50 100


Course Title: Business Logistic and
Course Code: SCM-404 Credit Hours 3.00
Transport Management
Instructors - Bilawal Ali

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
Marks Distribution:
20 30 0 50 100


Course Title: Global Procurement and
Sourcing Strategies
Theory: Tues 8:30AM - 10:00AM Thurs 8:30AM - 10:00AM
Instructors - Umair Ahmed

Instructor's Office
E-mail umair.ahmed@shu.edu.pk
Office Visit hours Tues/ Thurs 8.30am to 10.30am
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
INTRODUCTION, INTRODUCTION TO
1 Lecture
PROCUREMENT & SUPPLY CHAIN
UPSTREAM, MIDSTREAM & DOWNSTREAM, VALUE
2 Lecture
CHAIN & SUPPLY CHAIN
SUPPLY CHAIN ACTIVITIES, SUPPLY CHAIN
3 Lecture
ENABLERS
PURCHASING PROCESS, ROLES AND
4 Lecture
RESPONSIBILITIES, OBJECTIVES
5 Purchasing Policies Lecture
6 Purchasing Procedures Lecture
7 Introduction to Category Lecture
8 Category management Lecture
9 Spend Analysis Lecture
10 Spend Analysis Lecture
11 Supplier Evaluation Lecture/ Assignment
12 Supplier Evaluation and Selection Lecture/Assignment
13 Supplier Performance Lecture
14 Global Procurement Lecture/ Assignment
15 Global Procurement Lecture/Assignment
16 International Logistics Lecture/ Assignment

17 Import Operations Lecture
18 Import Operations, Lecture
19 Negotiation Lecture
20 Contract Management Lecture
21 Risk management Lecture
22 Final Project Presentation
Marks Distribution:
20 30 0 50 100


Course Code: HRM-404 Course Title: Compensation & Benefits Credit Hours 3.00
Theory: Mon 8:30AM - 11:30AM
Instructors - Atif Shaikh

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
Marks Distribution:
20 30 0 50 100


Course Code: MKT-403 Course Title: Retail Management Credit Hours 3.00
Instructors - Amjed Ashraf

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Retailing is an exciting, rapidly changing sector which offers rich variety of career opportunities and a solid
foundation for employment in any industry which interfaces with retailers. The course in itself is very wide and
includes studying and analyzing variances in formats and execution as per level of assortments, size and
penetration. The objective is to deliver practical knowledge and expose students to localized version of retailing in
Pakistan by deliberating upon the increasing significance of this field in the overall Marketing segment.
Course Outcome:
After having completed this course successfully, participants will be able to:
1.Understand retailing, able to assess the role played by retailers in the distribution system and discuss the
functions performed by retailers.
2.Describe the types of retailers, and forms of ownership in the retail industry.
3.Discuss the consumer buying process, and types of buying decisions
4.Define retail strategy, explain the growth strategies, and comment on the strategic retail planning process.
5.Identify outlet-specific financial strategies, retail marketing and advertising strategies and site locations.
6.Assess the role supply chain management play in the success of a retail business.
7.Define category, merchandise variety, and merchandise assortment. Identify pricing strategies, and comment
on price-related legal and ethical issues.
8.Learn from the localized examples of varying forms, types and levels of retailing structure.
Lecture Schedule

Text Book:
•Levi et al,(2018),10th edition, Retailing Management , McGraw-Hill Education.
Reference Book:
•Berman & Evans,(2011) 11th edition, Retail Management, Prentice Hall.
•Underhill P. (2020) Why We Buy: The Science of Shopping
Marks Distribution:
20 40 0 40 100


Course Code: LAW-305 Course Title: Corporate Law & Governance Credit Hours 3.00
Theory: Tues 3:00PM - 4:30PM Wed 2:30PM - 4:00PM

Course Description
Course Objectives:
The value of a firm depends on good corporate governance practices protecting investors. Greater protection of
shareholders lowers the cost of capital due to better risk mitigation. Thus, the set of governance practices, rules,
and regulations that promote private sector investment and jobs creation also promote firm value. Topics include
the role and responsibilities of shareholders (principals), the boards of directors (the principals' representatives),
and the executive management (agent). They also include executive compensation policies, boardroom structure
and practices, corporate disclosure and transparency, and the value of the shareholder vote. The course looks
into corporate pyramidal structures, hostile takeovers, and the failure of the market for corporate control. It
examines the role of financial institutions and credit rating agencies in promoting corporate governance, and how
transparency, accountability, responsibility, and fair and equitable treatment of all shareholders help improve
corporate governance and reduce agency conflicts between principals, management, and the board of directors.
Course Outcome:
•Explain the concept of corporate governance, why governance is important for corporations as well as for society
at large.
•Describe how corporate governance structures evolved and how academic interest and political and social
concerns developed.
•Analyze the main actors and structures of corporate governance and show how their interaction and functioning
differs across national economies, industries, and the development stage of firms.
•Analyze how managers are controlled by markets and what roles institutional investors can play.
•Study why corporations have started paying increasing importance to issues of social responsibility.
•Discuss open issues concerning the future evolution of corporate governance in the context of globalization.

Lecture Schedule
1 INTRODUCTION Lecture
2 WHAT IS CORPORATE GOVERNANCE Lecture/Assignment
3 NARROW & BROAD PERCEPTIONS Lecture
GOVERNANCE IS MORE THAN JUST PROCESSES
4 Lecture/Assignment
& PROCEDURES
THEORETICAL BASIS OF CORPORATE
5 Lecture
GOVERNANCE
6 CASE: INFOSYS TECH Discussion
7 CORPORATE GOVERNANCE SYSTEMS Lecture
THE ANGLO AMERICAN MODEL, THE JAPANESE
8 Lecture
MODEL, & GERMAN MODEL
9 CASE: TATA STEEL Discussion
LANDMARKS IN THE EMERGENCE OF CORPORATE
10 Lecture
GOVERNANCE
CADBURY COMMITTE, CFA INSTITUTION'S
REPORT
12 SARBANES OXLEY ACT AND ITS BACKGROUND Lecture/Assignment/Quiz/Presentation etc
13 BOARD OF DIRECTORS Lecture/Quiz
BOARD OF DIRECTORS, DUTIES AND
14 Interactive discussion
RESPONSIBILITIES
15 REVIEW Interactive discussion/Q&A
16 GOVERNANCE ISSUES RELATING TO THE BOARD Lecture
17 AUDITORS DUTIES & RESPONSIBILITIES Lecture
OBJECTIVES OF AN AUDIT AND PREVENTION OF
18 Lecture
FRAUDULENT AUDITING
19 CASE: THE RISE & FALL OF ARTHUR ANDERSON Interactive discussion
BUSINESS ORGANIZATIONS: SOLE
20 PROPREITERSHIP, PARTNERSHIP, CORPORATION Lecture
AND LLC
21 REVISIONS OF LAW; NEOLIBERAL ORIENTATION Lecture
22 DEBTOR-CREDITOR RELATIONSHIP Lecture
23 BANK, DEBT AND COLLATERALIZED FINANCING Lecture
24 ROLE OF GOVERNMENT Lecture
REGULATORY, PROMOTIONAL,
25 Lecture
ENTREPRENEURIAL ROLES
MONOPOLY, COMPETITION AND CORPORATE
26 Lecture
GOVERNANCE
27 LOGIC AND BENEFITS OF COMPETITION Lecture
28 INVESTORS' RIGHTS Lecture/Assignment
CORPORATE GOVERNANCE IN DEVELOPING
29 Lecture/Assignment//Presentation
ECONOMIES
30 FINAL PRESENTATIONS Evaluations & Q&A

1.Business Ethics and Corporate Governance, A. C. Fernando, Second Edition, (2016). Pearson.
2.Principles of Corporate Governance for Non-Listed Companies. State Bank of Pakistan.
3.Case Studies of Good Corporate Governance Published by International Finance Corporation.
Additional Reading:
4.Corporate Governance of Listed Companies, by CFA institute, 3rd edition.
Marks Distribution:
20 40 0 40 100


Course Code: ECO-401 Course Title: Pakistan Economy Credit Hours 3.00
Theory: Mon 9:30AM - 11:00AM Wed 8:30AM - 10:00AM
Instructors - Muhammad Nishat

Instructor's Office 263
E-mail mohammad.nishat@shu.edu.pk
Office Visit hours Monday 09:30-11:00 and Wednesday 08:30-10:00
Course Description
Course Objectives:
This course gives an overview of economic issues of Pakistan. Starting from national
income accounts, it carries a detail description of all sectors of the economy.
Moreover it also highlights the main problems like poverty, inflation and
unemployment. The last section of this course describes the recent challenges to
the economy of Pakistan.
Course Outcome:
Upon Successful Completion, the Students Should be able to:
1.IDENTIFY the challenges to the economy of Pakistan
2. UNDERSTAND the problems to the economy of Pakistan
3.HAVE knowledge about the state of economy
Lecture Schedule
1 INTRODUCTION TO THE COURSE Lecture/Assignment/Quiz/Presentation etc
2 AGRICULTURE Lecture/Assignment/Quiz/Presentation etc
5 INDUSTRY Lecture/Assignment/Quiz/Presentation etc

8 TRADE Lecture/Assignment/Quiz/Presentation etc
9 TRADE Lecture/Assignment/Quiz/Presentation etc
PUBLIC FINANCES I: RESOURCE MOBILISATION
AND THE STRUCTURE OF TAXATION
PUBLIC FINANCES I: RESOURCE MOBILISATION
AND THE STRUCTURE OF TAXATION
12 PUBLIC FINANCES II: DEBTS AND DEFICITS Lecture/Assignment/Quiz/Presentation etc
13 PUBLIC FINANCES II: DEBTS AND DEFICITS Lecture/Assignment/Quiz/Presentation etc
14 IMF, THE WORLD BANK Lecture/Assignment/Quiz/Presentation etc
15 IMF, THE WORLD BANK Lecture/Assignment/Quiz/Presentation etc
DEVOLUTION AND DECENTRALISATION, FISCAL
FEDERALISM
FEDERALISM
FEDERALISM
19 SOCIAL SECTORS Lecture/Assignment/Quiz/Presentation etc
20 SOCIAL SECTORS Lecture/Assignment/Quiz/Presentation etc
21 POVERTY IN PAKISTAN Lecture/Assignment/Quiz/Presentation etc
22 POVERTY IN PAKISTAN Lecture/Assignment/Quiz/Presentation etc
SOCIAL CHANGE I: URBANISATION AND
URBANISMS, THE MIDDLE CLASS
SOCIAL CHANGE I: URBANISATION AND
URBANISMS, THE MIDDLE CLASS
SOCIAL CHANGE II: THE STATE, INSTITUTIONS,
CIVIL SOCIETY, DEMOCRATISATION
SOCIAL CHANGE II: THE STATE, INSTITUTIONS,
CIVIL SOCIETY, DEMOCRATISATION
NEIGHBOURLY RELATIONS: INDIA AND PAKISTAN.
CPEC?
NEIGHBOURLY RELATIONS: INDIA AND PAKISTAN.
CPEC?
29 WAR AND AID Lecture/Assignment/Quiz/Presentation etc
30 WAR AND AID Lecture/Assignment/Quiz/Presentation etc
1. Zaidi, Akbar. Issues in Pakistan's Economy, Oxford University Press,
Karachi. (Latest edition).
84
2. Ahmed, Vaqar (2017) Pakistan's Agenda for Economic Reform, Oxford
University Press.
3. Hussain, Ishrat (2007) Pakistan: The Economy of an Elite State, Oxford

University Press, Karachi.
4. Saeed, Khawaja Amjed. Economy of Pakistan. Oxford University Press,
Karachi. (Latest edition).
5. Economic Survey of Pakistan (various issues) Federal Bureau of Statistics,
Government of Pakistan.
6. Rashid, Amjed and Barki, Shahid Javed (2016) Pakistan Moving the
Economy Forward. Oxford University Press, Karachi.
Marks Distribution:
20 30 0 50 100


Theory: Wed 2:00PM - 4:00PM

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
Islamabad (1993)

(2001).
Marks Distribution:
20 30 0 50 100


Theory: Thurs 8:30AM - 10:30AM

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule

Core Textbooks
3. Practice Worksheets
Marks Distribution:
20 30 0 50 100


Course Code: ENG-102 Course Title: Communication & Writing Skills Credit Hours 3.00
Theory: Fri 8:30AM - 10:30AM
Instructors - Muhammad Mazhar Khan

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:
Exhibit an enhanced ability in writing clear, concise and organized messages, email and reports.
Compose customized resumes and cover letters.
Deliver effective and engaging speeches and PowerPoint presentations
Lecture Schedule
Text Book:

3.Lucas, S. (2015). The Art of Public Speaking. 5th Edition. McGraw Hill Education.
4.Coopman, S. & Lull, J. (2012). Public Speaking – The Evolving Art. 2nd Edition. Wadsworth Cengage Learning.
Marks Distribution:
20 30 0 50 100


Course Code: IST-102 Course Title: Islam and World Religions Credit Hours 2.00
Theory: Tues 2:30PM - 4:30PM

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
This course has been designed to cover different religions and the ideas and practices of major religions around
the world.
Course Outcome:
To Understand different Religions, Analyze the similarities and commonalities between different religions,
Understand different ideas in Religion and to Understand rituals and practices.
Lecture Schedule
•Sahih Bukhari by Imam Bukhari
•Sahih Muslim, collected by Muslim b. al-Hajjaj
•Sunan Abu Dawood, collected by Abu Dawood
•Jami al-Tirmidhi, collected by al-Tirmidhi
•Sunan al-Sughra, collected by al-Nasa'i
•Sunan ibn Majah, collected by Ibn Majah
•Muwatta Malik, collected by Imam Malik

•Hujjat al-Haq by Imam Ghazali
•Tafhim-ul-Quran by Sayyid Abul A'la Maududi
•Bayaanu-l-Qur'aan by Dr. Israr Ahmad
• Ma'ariful Qur'an by Mufti Shafi Usmani
•The Meaning of RevelationH. Richard Niebuhr
•Theology, History and CultureH. Richard Niebuhr
•An Interpretation of ReligionJohn Hick
•God has many namesJohn Hick
•Immortality or Extinction?Paul Badham
•Death and Immortality in the Religions of the WorldPaul Badham
•The Idea of the HolyRudolf Otto
•Mysticism East and WestRudolf Otto
•Radical Monotheism and Western CultureH. Richard Niebuhr
•A history of GodKaren Armstrong
•Mystical Dimensions of IslamAnnemarie Schimmel
•Rumi's WorldAnnemarie Schimmel
•Issues in Science and ReligionIam Barbour
•The Elementary Forms of the Religion LifeEmile Durkheim
Marks Distribution:
20 30 0 50 100


Course Title: Technical Report Writing &
Presentation Skills
Theory: Tues Wed 2:00PM - 3:30PM

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Distinguish among the basics of technical report writing, research proposals, CV & cover letter
Evaluate data and analyze statistical analysis
Demonstrate the ability to act in a more ethical way in their professional life.
Deliver effective and engaging research presentations.
Course Outcome:
PL0-8 Ethics
PLO-11: Project Management
Lecture Schedule
1.Cohen, L., Manion, L., & Morrison K. (2000). Research Methods in Education. London: Routledge Falmer.

2.Dornyei, Z. (2007). Research Methods in Applied Linguistics. New York: Oxford University.Press.
Marks Distribution:
15 50 0 35 100


Course Code: ECO-102 Course Title: Microeconomics Credit Hours 3.00
Instructors - Tehseen Iqbal

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Microeconomic theory analyzes how individual decision-makers, both consumers and producers, behave in a
variety of economic environments.
To objective of this course is to provide an introduction to the fundamental principles underlying the core area of
economics known as microeconomics. It considers the operation of a market economy and the problem of how
best to allocate society's scarce resources.
The course provides a description of the ways in which various decision making units in the economy (individuals
and firms) make their consumption and production decisions and how these decisions are coordinated. It explains
the laws of supply and demand, and introduces the theory of the firm, and its components, production and cost
theories and models of market structure.
Course Outcome:
•Explain the role of scarcity, specialization, opportunity cost and cost/benefit analysis in economic decision-
making.
•Identify the determinants of supply and demand; demonstrate the impact of shifts in both market supply and
demand curves on equilibrium price and output.
•Calculate supply and demand elasticities, identify the determinants of price elasticity of demand and supply, and

demonstrate the relationship between elasticity and total revenue.
•Describe the production function and the Law of Diminishing Marginal Productivity; calculate and graph short-run
and long-run costs of production
•Identify the four market structures by characteristics; calculate and graph the profit maximizing price and quantity
in the output markets by use of marginal analysis.
•Determine the profit maximizing price and quantity of resources in factor markets under perfect and imperfect
competition by use of marginal analysis.
Lecture Schedule
Text Book: Robin Bade & Michael Parkin. (2013) Microeconomics. 11th Edition. New York: Pearson Addison
Wesley. ISBN: 0133423905 / 9780133423907
Reference Book:
1. Joseph E. Stiglitz & Carl E. Walsh. (2006) Economics, 4th Edition. New York: W.W. Norton & Co. ISBN-10:
0393168174/ISBN-13: 978-0393168174.
2. Edgar. K Browning. (2011) Microeconomics, 11th Edition. Wiley.
3. Samuelson Paul and William. (2001) Economics, 17th Edition. New York: McGraw Hill Irwin
Marks Distribution:
20 30 0 50 100


Theory: Mon 11:30AM - 1:30PM Thurs 8:30AM - 10:30AM Thurs 8:30AM - 10:30AM

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule

3. Worksheets
Marks Distribution:
20 40 0 40 100


Course Code: ENG-111 Course Title: English-A (Functional English) Credit Hours 2.00
Theory: Mon 2:00AM - 4:00AM Wed 2:30PM - 4:30PM

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
Marks Distribution:
25 25 0 50 100


Course Code: MKT-515 Course Title: Advertising Credit Hours 3.00
Theory: Sat 3:00PM - 6:00PM
Instructors - Ashar Jawwad

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
Marks Distribution:
20 30 0 50 100


Course Code: ENG-111 Course Title: English-A (Functional English) Credit Hours 2.00
Theory: Wed 2:30PM - 4:30PM

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
Marks Distribution:
25 25 0 50 100



Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
Islamabad (1993)

(2001).
Marks Distribution:
20 30 0 50 100


Course Code: MKT-512 Course Title: Marketing Research Credit Hours 3.00
Theory: Sun 9:00AM - 12:00PM

Instructor's Office
Office Visit hours
Course Description
Course Objectives:
1.Integrate the components of marketing research into the marketing research process.
2. Have an in-depth understanding of qualitative and quantitative research methods and their application to
marketing research.
3.Have an in-depth understanding of the principles of survey design and online survey methods.
4.Understand the sampling techniques and methods.
5.Understand SPSS statistical software package and the ability to use SPSS to enter marketing data, conduct
various types of statistical analyses and interpret their outputs.
6.Analyse and interpret the results from various multivariate techniques
Course Outcome:
Marketing starts with marketing research and ends with marketing research. It is a proactive approach to the
management of marketing information that further helps marketers in marketing decisions making. Marketing
Research provides with valuable insights regarding customers, markets, products, business trends and business
strategy. Conducting authentic and genuine Market research is very crucial for marketing success, as it can
provide the decision maker with a false sense of validity and integrity, leading to misguided and costly decisions.
As a marketer, you are required to evaluate the worth of marketing research information as you make decisions. In
some stances the information collection is done by firm itself and sometimes marketing research function is
outsourced to various professional marketing research services organizations for data collection and analysis.
The key purpose of this course is to provide students a learning environment for acquiring the essential working
knowledge of when and how to conduct marketing research and the most effective way to communicate marketing
information to support marketing decisions.

Lecture Schedule
1 INTRODUCTION TO MARKETING RESEARCH Lecture/Assignment/Quiz/Presentation etc
2 MARKETING RESEARCH PROCESS Lecture/Assignment/Quiz/Presentation etc
3 DEFINING THE MARKETING RESEARCH PROBLEM Lecture/Assignment/Quiz/Presentation etc
4 DEVELOPING MARKETING RESEARCH APPROACH Lecture/Assignment/Quiz/Presentation etc
5 RESEARCH DESIGN Lecture/Assignment/Quiz/Presentation etc
6 EXPLORATORY RESEARCH DESIGN Lecture/Assignment/Quiz/Presentation etc
EXPLORATORY RESEARCH DESIGN: QUALITATIVE
RESEARCH
DESCRIPTIVE RESEARCH DESIGN: SURVEY AND
OBSERVATION
9 QUESTIONNAIRE & FORM DESIGNING Lecture/Assignment/Quiz/Presentation etc
10 CAUSAL RESEARCH DESIGN: EXPERIMENTATION Lecture/Assignment/Quiz/Presentation etc
11 SAMPLING: DESIGN AND PROCEDURES Lecture/Assignment/Quiz/Presentation etc
TESTS
TESTS
REPORT PREPARATION AND PRESENTATION
COURSE CONCLUSION & REVIEW
Text Book:
Naresh K. Malhotra, Marketing Research an Applied Orientation, Latest Edition, Prentice Hall International
Editions.
Reference Books:
David A. Aaker; V. Kumar; George Day, Marketing Research, Latest Edition 2018, John Wiley & Sons. Other
References:
-Documentary
-Journal of Marketing Research
-Journal of Consumer Research
-Journal of Marketing
Marks Distribution:

20 40 0 40 100


Course Title: Action Research Thesis
(Application)
Instructors - syed tehseen jawaid

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
This course allows you to produce and defend a thesis(Project)under my supervision in management and
sciences. This is a process-oriented writing course that integrates reading, research, writing, and oral
presentations. You will carry out a research project on a Management and sciences-related topic of your interest.
Apart from the thesis, it would help to compile a portfolio with all the drafts, notes about the texts read, my
feedback, research proposal, literature review, class activities, and any written work done for the project, such as
outlines and book reviews, etc. You will also present the results of each stage of your work to the other students
and me in the course. Other members of the University community may be invited to the presentations. The
thesis(Project) is expected to conform to appropriate standards. I will encourage you to send your thesis for
publication. Additionally, you will engage in a series of class activities aimed at helping you develop your reading,
research, writing, and presentation skills.
Course Outcome:
This course is conceived so that you can:
1. provide an in-depth exploration of a topic of particular interest.
2. explain and apply relevant theories in the chosen area.
3. interpret theories and doctrines, and give recommendations where appropriate.
4. acquire knowledge on the chosen topic and apply the knowledge, experience, and skills learned in the
management and sciences to the selected case.
5. show the ability to analyze various aspects of a topic, review, and synthesize knowledge.
6. apply various research techniques, find suitable sources of information, and acknowledge them in the research
project.

7. acquire and apply academic legal reading skills and general academic reading skills.
8. Develop practical communicative skills to present research on Law and Justice issues.
Lecture Schedule
Text Book:
Saunders, M. Lewis, P. and Thornhill, A. (2016), Research Methods for Business Students, Seventh Edition,
Pearson Education Inc.
How To Write Your First Thesis Authors: Gruba, Paul, Zobel, Justin
https://www.springer.com/gp/book/9783319618531
Supplementary References:
Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2),
77-101.
Bryman, A., & Bell, E. (2011). Business research methods (3rd ed.). USA: Oxford University Press.
Easterby-Smith, M., Thorpe, R., & Jackson, P. (2012). Management research. London: Sage Publications
Pallant, J., & Manual, S. S. (2016). A step by step guide to data analysis using IBM. New York: Open University
Press
Robson, C. (2011). Real World Research (3rd ed.). United Kingdom: John Wiley & Sons Ltd.
Assignment reading materials
Derntl, M. (2014). Basics of research paper writing and publishing. International Journal of Technology Enhanced
Learning, 6(2), 105-123.

LaPlaca, P., Lindgreen, A., & Vanhamme, J. (2018). How to write really good articles for premier academic
journals. Industrial Marketing Management, 68, 202-209.
Ali, M., Kan, K. A. S., & Sarstedt, M. (2016). Direct and configurational paths of absorptive capacity and
organizational innovation to successful organizational performance. Journal of Business Research, 69(11), 5317-
5323.
Ali, M. (2021). Imitation or innovation: To what extent do explorative and exploitative learning foster imitation and
innovation strategies for sustained competitive advantage? Technological Forecasting and Social Change, 165,
120527-120544.
Marks Distribution:
0 0 0 100 100


Course Title: Organizational Behaviour & HR
Practice
Instructors - Aisha Wali

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
This course is designed to equip students with strong understanding of the broad range of theory, research, and
practice of Organizational behavior (OB) and Human Resource Management (HRM). This course is comprised of
2 major Modules, OB & HRM.
In OB module , major emphasis will be on building and developing key managerial and leadership competencies
that are essential for identifying and tackling different issues impacting behaviors at workplace (ranging from
individual and group to organizational level) for improved organizational effectiveness. Theories learned in this
course will allow students to effectively work with and through others in an organization. Theories are significant
and applicable in all types of organization or group and will empower students to lead & motivate others,
negotiate, embrace change and better understand the impact of behaviors at workplace.
HRM module , will provide students with a full and practical introduction to HRM concepts and techniques. This
course will help students in building understanding of the major concepts and theories, reflecting the breadth and
diversity of HRM and its application in relation to the management of HR function in organizational setup.
Therefore, the course is designed to teach students the fundamental concepts & terminologies along with their
application in HRM with a focus on how to use those techniques to do their jobs effectively and furthermore, how
to improve performance, productivity and profitability at the workplace. This course will introduce students to the
essentials of HRM (key concepts, HR techniques) critical to managing workforce in today's dynamic and
connected environment
The course covers the following modules:
Module 1: OB
Introductory Module (Understanding Organizational Behavior, Management & Managing Self)
The Individual (Managing Individual)

The Group (Managing Group)
The Organization System ((Managing Organizations)
Module 2: HRM
Introduction to HRM
Recruitment, Placement and Talent Management
Training & Development
Compensation
Course Outcome:
Course Outcome:
1.Evaluate global context for taking managerial actions in organizations
2.Understand some of the most important organizational theories.
3.Understand the drivers of human behavior in organizational context.
4.Describe individual and group, creative, and ethical decision making.
5.Define organizational culture and elaborate on its impact on performance.
6.Students will be able to assess leadership and managerial practices and choices relative to ethical principles
and standards
7.Describe core HRM concepts. Appreciate the importance of human resource management as a field of study
and as a central management function.
8.Know the elements of the HR function (e.g. – recruitment, selection, training, and development, etc.) and be
familiar with each element's key concepts & terminology; and
9.Apply the principles and techniques of human resource management gained through this course to the
discussion of major personnel issues and the solution of typical case problems.
10.Make HR-based decisions and to the design and implement effective HR processes.
Lecture Schedule

1.Stephen P. Robbins, Timothy Judge & Neharika Vohra, Organizational Behavior, 15th edition
(Pearson Education 2013).
2.Gary Dressler, Human Resource Management, International Edition 14 / Indian Edition 11
Marks Distribution:
20 30 0 50 100


Course Title: Legal Environment for Business
Course Code: LAW-301 Credit Hours 3.00
in Pakistan
Theory: Sun 12:00PM - 3:00PM
Instructors - Sami Majeed

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Corporate sector is a potential and purposeful monetary-based media that nourishes and streamlines the socio-
economic growth of a developing country. The role it plays in the sectoral growth in all the industry undoubtedly
constitutes an integral organ of the overall development. The corporate sector is apt to have its own peculiar legal
and operational problems. Thus the subject of Legal environment for business in Pakistan inevitably demands a
systematic and comprehensive study of the laws and regulations governing the functions of businesses /
corporate entities.
Course Outcome:
Lecture Schedule
-Beatty, J. F., & Samuelson, S. S. (2015). Business Law and the Legal Environment. Nelson Education.
-Cross, F. B., & Miller, R. L. (2011). The Legal Environment of Business: Text and Cases-Ethical, Regulatory,
Global, and Corporate Issues. South-Western College.
-Meiners, R. E., Ringleb, A. H., & Edwards, F. L. (2014). The legal environment of business. Cengage Learning.
-Melvin, S., & Katz, M. A. (2010). Legal environment of business. McGraw-Hill Publishing.
-Cheema, K. M., & Cheema, A. K. (2011). Business Law. The West Pak Publishing Co.

-Dayan, F., Gulaly, S. M., & Zia-ul-Haq, M. (2020). Holding Healthcare Accountable: A Solution to Mitigate
Medical Malpractice in Pakistan. International Journal of Human and Health Sciences, 4(3), 161-173.
-Wasim, M. A. (2019). Law of Tort; Scope and Application of the Law of Tort in Pakistan. Scope and Application of
the Law of Tort in Pakistan (March 5, 2019).
Marks Distribution:
20 30 0 50 100


Course Code: ECO-302 Course Title: Business Economics Credit Hours 3.00
Instructors - Syed Faizan Iftikhar

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
Marks Distribution:
20 30 0 50 100


Course Title: Action Research Thesis
(Methodology)
Instructors - syed tehseen jawaid

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
1) Understanding the Action Research as a methodology;
2) Preparing students for research proposals of Action Research
3) Practically involvement of students in AR projects.
Course Outcome:
1.Define the characteristics of action research.
2.Compare and contrast action research with other types of research.
3.Relate action research to current teaching practices.
4.Describe the phases of the action research cycle.
5.Identify an action research topic.
6.Explain what constitutes an excellent action research question.
7.Define various data collection methods.
8.Develop a data collection plan for an action research project.
9.Conduct data collection in a classroom setting.
10.Analyze different types of data collected during an action research project.
11.Explain various methods used to interpret action research data.

12.Write an action research report.
13.Present conclusions from an action research project to a specific audience.
14.Identify ethical issues related to action research.
Lecture Schedule
1.Action Research for Improving Practice: A Practical Guide by Valsa Koshy (2018)
2.Doing Action Research In Your Own Organization by David Coghlan and Teresa Brannick (2019)
3.The SAGE Handbook of Action Research by Peter Reason and Hilary Bradbury (2020)
Marks Distribution:
0 0 0 100 100


Course Code: LAN-501 Course Title: Mandarin Chinese Credit Hours 3.00
Instructors - Tabassum Sheikh

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
Marks Distribution:
20 30 0 50 100


Course Title: Strategic Management in
Pakistan's Context
Instructors - Rana Zeeshan Mubarak

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
This course gives an overview of all essential aspects of business policy and strategic management. The intention
is to provide students with strategy insights; reflect on strategic dilemmas; and practice strategy tools to enable
students to become strategic thinkers. The course will cover strategy analysis, formulation of strategies at different
levels of the organization, and strategy implementation. We will also reflect on the purpose of organizations, their
governance, and their role towards shareholders, stakeholders and society in general.
Knowledge. To get inside of concepts, models, tools, and skills that are essential for strategic management,
possibilities and limitations of each set of theories and tools.
Skills. To develop the student's ability to think strategically, understand the language of business, craft strategies
on paper and verbally in class discussion, critically reflect on existing theories and tools, to creatively combine or
develop frameworks and tools and use them where useful.
Pakistan – focus. To provide insights into strategies of Pakistani companies through cases, speakers and in-class
examples.
Course Outcome:
Knowledge. Students will be able to get inside of concepts, models, tools, and skills that are essential for strategic
management, possibilities and limitations of each set of theories and tools.

Skills. To develop the student's ability to think strategically, understand the language of business, craft strategies
on paper and verbally in class discussion, critically reflect on existing theories and tools, to creatively combine or
develop frameworks and tools and use them where useful.
Pakistan – focus. To provide insights into strategies of Pakistani companies through cases, speakers and in-class
examples.
Lecture Schedule
Text Book:
David, F and David F. (2018). Strategic Management: Concepts and Cases, edition 15, Pearson
Other References:
Lynch, R. (2015), Stategic Management, edition 7th, Pearson
Macmillan, H and Tampoe, M. (2016), Strategic Management: Process, Content and Implementation, Oxford
Sadler, Philip (2003), Strategic Management, MBA Class Series, Kogan
Marks Distribution:
20 30 0 50 100


Course Code: MKT-511 Course Title: Strategic Marketing Credit Hours 3.00
Instructors - Saadia Bakhtawar

Instructor's Office
E-mail saadiabakhtawar@gmail.com
Office Visit hours Sunday 12PM - 3PM
Course Description
Course Objectives:
Strategic Marketing is a core course for students specializing in the field of Marketing. The course is designed to
develop student's holistic understanding and knowledge in Strategic Marketing. This course will help students in
gaining knowledge and understanding of strategic marketing concepts for examining the concepts and processes
in designing and implementing market driven strategies. This course will explore the role of marketing in a variety
of contexts including FMCG, hi-tech products, services, mobile, online, B2B and not-for-profit. Adopting a strategic
focus, the course will critically review current theory and practice and discuss how marketing strategies are
evolving in the light of changes arising from increasingly sophisticated and demanding consumers, new
technology and globalization.
Strategic marketing focuses on the concepts and processes involved in developing market-driven strategies. The
key challenges in formulating market-driven strategies include: (1) acquiring a shared understanding throughout
the organization about the current market and how it may change in the future, (2) identifying opportunities for
delivering superior value to customers, (3) positioning the organization and its offerings to best meet the needs of
its target markets, and (4) developing a coordinated marketing program to deliver superior customer value.
Course Objectives:
Provide a capstone class for students with prior background in marketing to integrate their learning in marketing
("pull it all together").
Help students learn to think strategically when making and implementing marketing decisions ("strategic decision
making"). Help students learn to apply specific analytical approaches and tools for understanding customers,
competition, and markets ("applications of marketing data and information") Help students to develop an
appreciation for the relationship between marketing and the other functional areas of business.

Course Outcome:
1.Understand the broad concepts and processes of strategic development and marketing planning and the
associated theoretical models and frameworks.
2.Understand the importance of strategic marketing analysis and research and how today's global, dynamic, and
highly competitive business environment influences the process of strategic development and marketing planning.
3.Compare and contrast the key principles of marketing strategy
4.Explain marketing and strategy concepts and ideas in their own words
5.Think strategically about marketing issues and provide recommendations
6.Understand how organizations determine their strategic direction and know how to identify and evaluate the
various ways in which this can be achieved.
7.Understand how to implement, measure and control strategic marketing plans.
Understand how strategic marketing can be applied to a range of other functional areas of business.
8.Understand the impact that technological advances have on strategic marketing and be able to incorporate such
advances into strategic marketing plans.
Lecture Schedule
1 INTRODUCTION TO STRATEGIC MARKETING Lecture/Assignment/Quiz/Presentation etc
2 MARKET DRIVEN STRATEGY Lecture/Assignment/Quiz/Presentation etc
CORPORATE, BUSINESS, AND MARKETING
STRATEGY
4 STRATEGIC ANALYSIS Lecture/Assignment/Quiz/Presentation etc
5 MARKET ANALYSIS Lecture/Assignment/Quiz/Presentation etc
6 MARKETS, SEGMENTS, AND CUSTOMER VALUES Lecture/Assignment/Quiz/Presentation etc
CUSTOMER VALUE PROPOSITION AND
POSITIONING
8 MID TERM EXAM Lecture/Assignment/Quiz/Presentation etc
9 COMPETITIVE DYNAMICS: GAINING & DEFENDING Lecture/Assignment/Quiz/Presentation etc
10 MARKETING WARFARE STRATEGIES Lecture/Assignment/Quiz/Presentation etc
11 STRATEGIC BRAND MANAGEMENT & PRODUCTS Lecture/Assignment/Quiz/Presentation etc
ADVERTISING AND SALES PROMOTIONS
STRATEGIES
13 MARKET DRIVEN PROGRAM DEVELOPMENT Lecture/Assignment/Quiz/Presentation etc
IMPLEMENTATION AND MANAGING MARKET
DRIVEN STRATEGIES
15 FINAL PRESENTATIONS Lecture/Assignment/Quiz/Presentation etc
16 FINAL EXAM Lecture/Assignment/Quiz/Presentation etc

Strategic Marketing (9th Edition) by David W. Cravens and Nigel F. Piercy (2009) McGraw-Hill Higher Education
ISBN-13: 978-007-126335-1. ISBN-10: 007-126335-7.
Marks Distribution:
20 30 0 50 100


Course Code: PMM-502 Course Title: Pharma Quality Management Credit Hours 3.00
Instructors - Yawar Abbas

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
Marks Distribution:
20 30 0 50 100


Course Title: IT Application in Logistics
Management
Instructors - Salman Shalwani

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
Marks Distribution:
20 30 0 50 100


Course Title: Procurement and Inventory
Management
Instructors - Salman Shalwani

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
Marks Distribution:
20 30 0 50 100


Course Code: MBM-701 Course Title: Thesis Credit Hours 6.00
Theory: Sat Sun -
Instructors
Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
Marks Distribution:
0 0 0 0 0


Course Code: IST-401 Course Title: Islam and World Religion Credit Hours 3.00

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
Marks Distribution:
20 30 0 50 100


Course Code: PST-401 Course Title: Pakistan Studies Credit Hours 3.00
Instructors - Zuhaib Hussain Shah

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
Marks Distribution:
20 30 0 50 100


Course Code: PDV-403 Course Title: Arts & Literature Credit Hours 3.00

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
Marks Distribution:
0 20 0 80 100


Course Title: Industry immersion Project
Course Code: IIP-401 Credit Hours 3.00
(Mandatory Supervised Internship)
Theory: -
Instructors - Imran Arshad

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
Marks Distribution:
0 100 0 0 100

Course Outline - Businss Administration

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SALIM HABIB UNIVERSITY

Spring Semester 2022

Theory: Mon 2:00PM - 4:00PM Thurs 12:30PM - 2:30PM

Instructors - Muhammad Mazhar Khan

•have improved their listening and reading skills in English

1.Eastwood, J. (1992). Oxford Practice Grammar. Oxford: Oxford University Press.

Printed Date: 20-Sep-2022

Printed Date: 20-Sep-2022

Spring Semester 2022

Theory: Tues 11:00AM - 1:00PM

Instructors - Muhammad Rizwan Akram

•Sahih Bukhari by Imam Bukhari

•Sahih Muslim, collected by Muslim b. al-Hajjaj

•Sunan Abu Dawood, collected by Abu Dawood

•Jami al-Tirmidhi, collected by al-Tirmidhi

•Sunan al-Sughra, collected by al-Nasa'i

•Sunan ibn Majah, collected by Ibn Majah

•Muwatta Malik, collected by Imam Malik

Printed Date: 20-Sep-2022

•Tafhim-ul-Quran by Sayyid Abul A'la Maududi

•Bayaanu-l-Qur'aan by Dr. Israr Ahmad

• Ma'ariful Qur'an by Mufti Shafi Usmani

•The Meaning of RevelationH. Richard Niebuhr

•Theology, History and CultureH. Richard Niebuhr

•An Interpretation of ReligionJohn Hick

•God has many namesJohn Hick

•Immortality or Extinction?Paul Badham

•Death and Immortality in the Religions of the WorldPaul Badham

•The Idea of the HolyRudolf Otto

•Mysticism East and WestRudolf Otto

•Radical Monotheism and Western CultureH. Richard Niebuhr

•A history of GodKaren Armstrong

•Mystical Dimensions of IslamAnnemarie Schimmel

•Rumi's WorldAnnemarie Schimmel

•Issues in Science and ReligionIam Barbour

•The Elementary Forms of the Religion LifeEmile Durkheim

Printed Date: 20-Sep-2022

Spring Semester 2022

Theory: Mon 1:00PM - 4:00PM Wed 9:00AM - 11:00AM

Instructors - Barera Quadri

Organize and deliver successful speeches & presentations

Develop Critical thinking skills

Speak in a variety of contexts and speech situations

Use language effectively

Prepare and deliver effective speeches and presentations

Analyze their audience and adapt themselves to their audience

Deliver PowerPoint presentations by using visual aids

Printed Date: 20-Sep-2022

•Hamilton, C. (2014). Essentials of Public Speaking. 6th Edition. Cengage Learning.

Printed Date: 20-Sep-2022

Spring Semester 2022

Theory: Tues 1:00PM - 2:30PM Thurs 10:30AM - 12:00PM

Instructors - Hassaan Ahmed

•Develop analytical skills related to marketing strategies.

3.Students will be able to integrate marketing principles into marketing practices.

Printed Date: 20-Sep-2022

•Armstrong, K. (2013). Principles of Marketing (15th edition). Pearson India.

Printed Date: 20-Sep-2022

Printed Date: 20-Sep-2022

Spring Semester 2022

Theory: Wed 12:00PM - 1:30PM Thurs 12:30PM - 2:00PM

Instructors - Barera Quadri

This course objective is to achieve the following Program Learning Outcomes

PLO-10: Communication Skills