Course Outline BBA - Fall 20

Fall Semester 2020
Department of Business Administration

Course Code: PST-101 Course Title: Pakistan Studies Credit Hours 2.00
Theory: Fri 8:30AM - 10:30AM -
Instructors - Syed Peerzada Aurangzeb - Syed Peerzada Aurangzeb

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
•Create awareness among students about Pakistan as a postcolonial nation by comparing it with the rationale
provided by postcolonial theorist.
•Educate about the key concepts in disciplines comprising Pakistan Studies; including history, historical events,
historical situatedness, with a critical emphasis on the past and identity formation, culture and political institutions.
•Assist students in identifying various perspectives on current, persistent, and controversial issues in Pakistan;
help to identify their own position on these issues.
•Instill a sense of respect for cultural diversity and religious harmony.
Course Outcome:
1.Understand the identity and ideology of Pakistan.
2.Understand about the political, social, business structure of Pakistan
3.Understand the current Pakistan and analyze future perspective issues of Pakistan
Lecture Schedule
Lec # Topics Teaching Strategy
1 Ideological Rationale
2 Factors Leading to Muslim Separatism
3 People and Land
Government and Politics in Pakistan, Political and
4
constitutional phases
5
6 Economic institutions and issues
7 Society and social structure
8 N/A
9 Ethnicity
10 Foreign policy of Pakistan and challenges
11 Relations of Pakistan with neighbors
12 Human Rights: Conceptual foundations
13 Human Rights: Local and international issues
14 Futuristic outlook of Pakistan
Pakistan's Relation With Super Power and Muslim
15
World
Recommended Textbooks:
•The Idea of Pakistan by Stephen Philip Cohen
•Pakistan: A Global Studies Handbook by Yasmeen Niaz Mohiuddin
•Self and Sovereignty by Ayesha Jalal
Marks Distribution:
Sessional (Assignment,
Mid Term Lab Final Total
Quiz, Presentation etc.)
20 30 0 50 100
Fall Semester 2020
Course Code: ENG-103 Course Title: Communication Skills Credit Hours 2.00
Theory: Wed 10:30AM - 12:30PM
Instructors - Faiza Khadim Arain

Instructor's Office 253
E-mail faixaarain@gmail.com
Office Visit hours
Course Description
Course Objectives:
This course objective is to achieve the following Program Learning Outcomes
PLO-10: Communication Skills
PLO-12: Lifelong Learning
Course Outcome:
By the end of the course, students will be able to:
Exhibit an enhanced ability in writing clear, concise and organized messages, email and reports.
Compose customized resumes and cover letters.
Deliver effective and engaging speeches and PowerPoint presentations
Lecture Schedule
0 Concluding the course
Creating Customized Cover Messages Cover Letters
0
for Solicited & Unsolicited Jobs
0 Group Discussion Broadcasting the News
Introduction to the Course & Communication Skills The
0
Three-Step Writing process
0 Midterm
0 Paraphrasing Characteristics of a good paraphrase
The Writing Process – Planning Business Messages
0
The Writing Process – Composing Business Message
0 The Writing Process – Revising Business Messages
Writing for Employment – Introduction to CV/Resume
0
Creating a Customized Resume
0 Persuasive Speeches
0 PowerPoint Presentations
0 Precis Writing Rules for Precis Writing
0 Presentations
0 Report Writing
0 Speaking to persuade
Text Book:
1.Guffey, M. (2014). Essentials of Business Communication. 9th Edition. Cengage Learning
2.Searles, G. (2015). Workplace Communication. 6th Edition, Edinburgh: Pearson Education Limited
3.Lucas, S. (2015). The Art of Public Speaking. 5th Edition. McGraw Hill Education.
4.Coopman, S. & Lull, J. (2012). Public Speaking – The Evolving Art. 2nd Edition. Wadsworth Cengage Learning.
Marks Distribution:
20 30 0 50 100
Fall Semester 2020
Course Code: MGT-401 Course Title: Entrepreneurship Credit Hours 3.00
Theory: Mon 10:30AM - 12:00PM Thurs 10:00AM - 11:30AM
Instructors - Kaukab Abid Azhar - Kaukab Abid Azhar

E-mail kaukab.abid@bhu.edu.pk
Office Visit hours Tuesday 10:00 - 11:00 am
Course Description
Course Objectives:
This course will approach entrepreneurship as a mindset, an attitude, and behavior to undertake value--‐creating
initiatives in situations with a certain level of uncertainty that is expected to lead to the creation of a new business
entity, be it a new start--‐up or a launch of new product or service within a large corporation.
The course is designed in five modules with almost equal focus on the students' development of both hard and
soft entrepreneurial skills. This course promises a unique form of logic, which might at times be antagonistic to the
conventional principles of management, but then it is what entrepreneurship is all about.
Given the nature of the subject, the curriculum of this course will also ensure a substantial exposure to the living
practice of entrepreneurship through certain assignments, case study discussions, and the guest speaker
sessions that will be organized in the university. Students will get an adequate chance to interact with different
practicing entrepreneurs at different points along the course in order to validate their classroom learning and
define their business ideas.
Course Outcome:
1.Explain the entrepreneurial process and evaluate its application in the Pakistani context.
2.Describe the varying motives of being an entrepreneur.
3.Critically identify the key differences between entrepreneurial and managerial thinking.
4.Find a creative idea and analyze how it is different from an opportunity.
5.Perform a critical analysis of a given business plan and formulate their recommendations with respect
to operational, commercial, and financial feasibility.
Lecture Schedule
1 Introduction
2 Recognize Opportunities
4 The Business Plan
5 The Business Plan
6 Creating Business
7 Creating Business
8 Exploring your market
10 Developing the right marketing mix
12 Smart selling
13 Smart selling
14 Understanding costs
16 Using financial statements
17 Financing strategy
18 Addressing legal issue
20 Operating for success
22 Management and leadership
24 Franchising
25 Franchising
26 Business Plan
27 Business Plan
28 Presentations
29 Presentations
1.Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2019). Entrepreneurship. McGraw-Hill Education.
2.Mariotti, S., & Glackin, C. (2019). Entrepreneurship: Starting and Operating A Small Business. Pearson
Education.
Additional Reading:
1.Connor, T. (2020). Third Shift Entrepreneur: Keep Your Day Job, Build Your Dream Job. Wiley.
2.Phelan, S. E. (2020). Startup Stories: Lessons for Everyday Entrepreneurs. Lupino Press.
3.Thurman, P. W. (2016). Entrepreneurship and Sustainability: Business Solutions for Poverty Alleviation from
Around the World. Routledge.
Marks Distribution:
20 30 0 50 100
Fall Semester 2020
Course Code: MGT-402 Course Title: Engineering Management Credit Hours 3.00
Theory: Mon 8:30AM - 10:00AM Tues 3:00PM - 4:30PM
Instructors - Kaukab Abid Azhar - Hassan Ali - Kaukab Abid Azhar - Hassan Ali
Course Description
Course Objectives:
The primary learning objective of this course is to provide a blend of theoretical knowledge and practical skills
necessary to improve each student's management and leadership skills. The leadership module focuses on
raising the student' conscious awareness of the successful leadership skills that need to be developed and utilized
at every level of employment, but especially as the student seeks to progress within their managerial career. The
course seeks to link an understanding of what we know to be essential ingredients of successful leadership with
the practical demands and challenges, and skill development required to inspire, motivate and lead others.
The course material is derived from academic theory, real industry experiences and current events.
Supplementing that is a series of selected self-assessments help the student to self-reflect on their strengths and
particular areas needing development. All of this culminates in a final project specifically targeted to promote the
tangible demonstration of effective management and leadership skills.
Course Outcome:
1.Students will be able to evaluate global context for taking managerial actions of planning, organizing
and controlling.
2.Students will be able to assess global situation, including opportunities and threats that will impact
management and leadership of an organization.
3.Students will be able to integrate management principles into management practices.
4.Students will be able to assess leadership and managerial practices and choices relative to ethical
principles and standards.
Lecture Schedule
1 Introduction
2 Fundamentals of Management
3 Fundamentals of Management
4 History of Management
5 Managing the external environment
7 Managing the global environment
8 Managing the global environment
9 Managing the CSR
10 Managing CSR
11 Managing Ethics
12 Planning
13 Planning
14 Managing Strategy
16 Managing Teams
17 Managing Teams
18 Understanding Behavior
19 Managing Communications
20 Managing Individuals
21 Designing Organizational Structure
23 Managing HR
24 Managing HR
25 Leadership
26 Leadership
27 Controlling
28 Controlling
29 Presentations
30 Presentations
1.Robbins, S.P., Coulter, M., 2019. Management, 14th edition, Boston.
2.Daft, R.L., 2017. The Leadership Experience, 7th Edition. Cengage Learning, Australia.
3.Hill, C.W.L., McShane, S., 2018. Principles of Management, 1 edition. McGraw-Hill/Irwin, Boston.
4.Northouse, P. 2019. Leadership: Theory and Practice, 7e, Sage.
Marks Distribution:
20 30 0 50 100
Fall Semester 2020
Course Title: Technical Report Writing &
Course Code: ENG-401 Credit Hours 3.00
Presentation Skills
Theory: Mon 12:00PM - 1:30PM Tues 1:30PM - 3:00PM
Instructors - Faiza Khadim Arain - Faiza Khadim Arain

E-mail faiza.arain@bhu.edu.pk
Office Visit hours
Course Description
Course Objectives:
Distinguish among the basics of technical report writing, research proposals, CV & cover letter
Evaluate data and analyze statistical analysis
Demonstrate the ability to act in a more ethical way in their professional life.
Deliver effective and engaging research presentations.
Course Outcome:
Lecture Schedule
Analyzing & Interpreting Visual information
0
(Table/Graph)
0
for Solicited Jobs & Unsolicited Jobs
Data Collection Tools Administering Questionnaire
0
Conducting Interviews
Document Structure Index, Table of content,
0
Footnotes, endnotes, glossaries, appendices
0 Ethics in Writing Plagiarism
0 Statistical Package for the Social Sciences (SPSS)
Writing for Employment – Introduction to CV Creating a
0
Customized Resume
0 In-text citation APA/Vancouver
Introduction to Technical Report Writing Characteristics
0
and style of Technical Report Writing
Reading Research papers Summarizing Research
0
papers
0 Report Writing
Research Proposal Writing Abstract Writing Lit
0
Literature Review
0 Research paper/idea presentation
1.Cohen, L., Manion, L., & Morrison K. (2000). Research Methods in Education. London: Routledge Falmer.
2.Dornyei, Z. (2007). Research Methods in Applied Linguistics. New York: Oxford University.Press.
Marks Distribution:
20 30 0 50 100
Fall Semester 2020
Course Code: ENG-101 Course Title: Functional English Credit Hours 3.00
Theory: Fri 10:00AM - 12:00PM Mon 12:30PM - 1:30PM
Instructors - Hoor Jamil - Hoor Jamil

Instructor's Office C-04, 269
E-mail hoor.jamil@bhu.edu.pk
Office Visit hours online
Course Description
Course Objectives:
The purpose of this course is to develop the English-language proficiency of learners and to help them become
confident in reading, writing, speaking, and listening to the English language.
Instead of teaching grammar in isolation and only at sentence level, this course is based on developing the
language abilities of Students through an integrated approach that provides opportunities to develop their
listening, speaking, reading, and writing skills. With a focus on social interaction, the course draws specific
attention to the accurate use of structures, improvement of pronunciation, and development of active vocabulary in
descriptive, narrative, and instructional texts.
Course Outcome:
The course uses an integrated approach to language teaching that teaches all of the four language
skills—listening, speaking, reading, and writing—in natural settings. Both Instructors and Students are
encouraged to respond through pair and group work and active learning strategies, such as role play,
debates, presentations, and brainstorming. Instructors and Students are encouraged to use online
resources in conjunction with the course guide and make the best use of interactive exercises on various
websites. This course links learning approaches with assessment tasks to provide Students with the
opportunity to accept responsibility for their own learning.
Lecture Schedule
1 Introductions videos
2 Requests and Commands slides/worksheets/lecture/task
3 Regrets slides/worksheets/lecture/task
4 Extending Invitations slides/worksheets/lecture/task
5 Responding to invitations slides/worksheets/lecture/task
6 Asking for & giving directions slides/worksheets/lecture/task
7 Gratitude slides/worksheets/lecture/task
8 Argumentative Essay slides/worksheets/lecture/task
9 Counter-argument slides/worksheets/lecture/task
10 Expressing opinions slides/worksheets/lecture/task
11 Narrative Essay slides/worksheets/lecture/task
slides/worksheets/lecture/taskslides/workshee
12 Narrative Essay- further practice
ts
13 Figurative Language slides/worksheets/lecture/task
14 Narration slides/worksheets/lecture/task
1.Eastwood, J. (1992). Oxford Practice Grammar. Oxford: Oxford University Press.
2.Functional English Compiled Material.
3. Worksheets
Marks Distribution:
20 40 0 40 100
Fall Semester 2020
Course Title: Presentation and
Communication Skills
Theory: Tues 8:30AM - 10:30AM Mon 1:30PM - 4:30PM

Office Visit hours
Course Description
Course Objectives:
The course aims at helping the students:
Understand the importance of Communication skills and overcome fear of public speaking
Organize and deliver successful speeches & presentations
Develop Critical thinking skills
Speak in a variety of contexts and speech situations
Use language effectively
Course Outcome:
Understand the importance of Communication skills/Public speaking
Prepare and deliver effective speeches and presentations
Analyze their audience and adapt themselves to their audience
Overcome anxiety prior to delivering presentations by developing confidence and a positive body
language
Deliver PowerPoint presentations by using visual aids
Lecture Schedule
Developing your Purpose & Topic Adapting to your
0
Audience Researching your Topic Supporting your Id
0 End of the semester Quiz
Foundation of Public Speaking Overcoming speech
0
anxiety/Building your Confidence Ethical Communicati
Impromptu Speeches Introduction to Poster
0
Presentation
0 Interview Quiz
Organizing & Outlining your Speech Beginning &
0
Ending your Speech
0 Poster Presentation Introduction toPowerpoint
0 PowerPoint Presentation Introduction to Short film
0 Presenting Short films
Presenting Yourself and Your Ideas Delivering your
0
Speech Handling question/answers
Introduction to Informative Speeches Delivering
0
Informative speeches
0 Introduction to Interviews
Introduction to Narrative speeches Delivering Narrative
0
Speeches
Introduction to Persuasive/Argumentative Speech
0
Delivering Persuasive/Argumentative Speech
Introduction to Process Speech Delivering Process
0
Speech
Introduction to Special Occasion Speeches Delivering
0
Special Occasion Speeches
•Lucas, S. (2015). The Art of Public Speaking. 5th Edition. McGraw Hill Education.
•Coopman, S. & Lull, J. (2012). Public Speaking – The Evolving Art. 2nd Edition. Wadsworth Cengage Learning.
•Hamilton, C. (2014). Essentials of Public Speaking. 6th Edition. Cengage Learning.
Marks Distribution:
0 0 0 100 100
Fall Semester 2020
Theory: Wed 1:00PM - 3:00PM Tues 2:30PM - 4:30PM
Instructors - Hoor Jamil - Hoor Jamil

Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
4 Extending Invtations slides/worksheets/lecture/task
5 Responding Invitaions slides/worksheets/lecture/task
7 Asking for & Giving Directions slides/worksheets/lecture/task
8 Argumentative Essay slides/worksheets/lecture/task
9 Counter arguments slides/worksheets/lecture/task
10 Expressing Opinions slides/worksheets/lecture/task
11 Narrative Essay slides/worksheets/lecture/task
12 Narrative Essay- Further practice slides/worksheets/lecture/task
13 Figurative Language slides/worksheets/lecture/task
14 Narration slides/worksheets/lecture/task
3. Worksheets
Marks Distribution:
20 40 0 40 100
Fall Semester 2020
Theory: Mon 8:30AM - 10:30AM
Instructors - Munir Hussain

E-mail munir.hussain@bhu.edu.pk
Office Visit hours Any day if available on seat
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
2 History of South Asia Text book, Reference books
2 Aryans, Dravidians, Budhism, Caste System handouts, internet resources
2 Arrival of Arabs Text book, chapter 2
2 Era of Mughals Reference Book
2 Era of Mughals 2 Reference Book
2 Emergence of British Empire Reference Book
2 Foreign Policy of Pakistan Handouts, Research papers
2 War of Independence 1857 Reference Book
2 Pakistan Movement text book
2 Early problems of Pakistan Reference book
2 Geography of Pakistan Handouts, maps
2 Political History of Pakistan Reference book
2 Economics of Pakistan Reference book
Marks Distribution:
20 30 0 50 100
Fall Semester 2020
Theory: Thurs 8:30AM - 10:30AM
Instructors - Syed Peerzada Aurangzeb

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
3 People and Land
4
5
8 N/A
9 Ethnicity
15
World
Marks Distribution:
20 30 0 50 100
Fall Semester 2020
Course Title: Philosophy, Logic, and Critical
Course Code: PHI-101 Credit Hours 3.00
Thinking
Theory: Tues 8:30AM - 10:00AM Wed 10:30AM - 12:00PM

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
•To create an understanding about Philosophy.
•To create an understanding about Logic and its different methods.
•To develop Critical Thinking and its importance.
•To create an understanding about the legacy of ideas and different shifts.
•To create an understanding of the philosophical development throughout the history.
Course Outcome:
1.Understand the general concepts of Philosophy.
2.Analyze different ideas, concepts by different philosophers.
3.Explain the ideas and their relatedness within the general scheme of ideas.
4.Will be able to relate different ideas and find similarities and differences.
5.Critically evaluate the ideas.
Lecture Schedule
1 What is Philosophy
2 Plato's Allegory of the Cave
3 Plato's Allegory and "Doing" Philosophy
4 Assumptions and Critical Thinking
5 The Diversity of Philosophy
6 Reasoning
7 Epistemology: The Study of Knowledge
8 N/A
9 Avoiding Vague and Ambiguous Claims
10 Metaphysics: The Study of Reality or Existence
11 philosophy and life Philosophical Issues
12 Supporting Claims with Reasons and Arguments
13 Ethics: The Study of Values
14 Why Does Your View of Human Nature Matter?
15 What Is Human Nature?
•Introduction to Logic by Copi and Cohen
•The Great Conversation by Norman Melchert
•Philosophy: A Text with Readings by Manuel Velasquez
Marks Distribution:
20 30 0 50 100
Fall Semester 2020
Course Code: ENG-201 Course Title: Technical and Business Writing Credit Hours 3.00
Theory: Mon 12:00PM - 1:30PM Tues 1:30PM - 3:00PM

Office Visit hours
Course Description
Course Objectives:
PL0-8 Ethics
PLO-11: Project Management
Course Outcome:
Lecture Schedule
Analyzing & Interpreting Visual information
0
(Table/Graph)
0
for Solicited Jobs & Unsolicited Jobs
Data Collection Tools Administering Questionnaire
0
Conducting Interviews
Document Structure Index, Table of content,
0
Footnotes, endnotes, glossaries, appendices
0 Ethics in Writing Plagiarism
0 Research paper/idea presentation
0 Statistical Package for the Social Sciences (SPSS)
Writing for Employment – Introduction to CV Creating a
0
Customized Resume
0 In-text citation APA/Vancouver
Introduction to Technical Report Writing Characteristics
0
and style of Technical Report Writing
0 Midterm
Reading Research papers Summarizing Research
0
papers
0 Report Writing
Research Proposal Writing Abstract Writing Lit
0
Literature Review
Text Book:
1.Cohen, L., Manion, L., & Morrison K. (2000). Research Methods in Education. London: Routledge Falmer.
2.Dornyei, Z. (2007). Research Methods in Applied Linguistics. New York: Oxford University.Press.
Marks Distribution:
20 30 0 50 100
Fall Semester 2020
Course Title: Principles of Management and
Course Code: MGT-101 Credit Hours 3.00
Leadership
Theory: Mon Thurs 2:30PM - 4:00PM
Instructors - Kaukab Abid Azhar

Office Visit hours Tuesday 09:00-10:00 am
Course Description
Course Objectives:
Course Outcome:
and controlling.
Lecture Schedule
1 Introduction
2 Principles of Management
3 Introduction to Management
5 Managing the External Environment
7 Managing the Global Environment
9 Corporate Social Responsibility
11 Managing Ethical Issues
12 Planning
13 Planning
16 Managing Teams
17 Managing Teams
18 Understanding Individual Behavior
23 Managing Human Resource
24 Leadership
25 Leadership
26 Controlling
27 Presentations
28 Presentations
Marks Distribution:
20 30 0 50 100
Fall Semester 2020
Course Title: Communication and Writing
Skills
Theory: Tues 3:00PM - 4:30PM Thurs 1:00PM - 2:30PM

Office Visit hours
Course Description
Course Objectives:
Course Outcome:
Deliver effective and engaging speeches and PowerPoint presentations.
Lecture Schedule
0 Basic Email, Memo and Letter Writing Etiquettes
0
0 Delivering PowerPoint Presentation (Group)
0 Delivering informative speeches (Individual)
0 Ethics in Writing
0 Speaking to Inform
0 The Writing Process – Planning Business Messages
0
0
0 Midterm
0 Presentation Skills
0 Report Writing
Text Book:
Marks Distribution:
15 50 0 35 100
Fall Semester 2020
Theory: Mon 10:30PM - 11:30PM Thurs 10:00AM - 11:30AM

Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
1 Introduction
4 The Business Plan
5 The Business Plan
6 Creating Business from Opportunity
7 Creating Business Opportunity
10 Developing the right marketing
12 Smart selling
13 Smart selling
14 Understanding Costs
15 Understanding Costs
18 Cash flows
19 Cash flows
21 Legal environment
22 Legal environment
27 Presentations
28 Presentations
Education.
Additional Reading:
Marks Distribution:
20 30 0 50 100
Fall Semester 2020
Course Title: Communication and Writing
Skills
Theory: Tues 3:30PM - 4:30PM Thurs 1:00PM - 2:30PM

Office Visit hours
Course Description
Course Objectives:
Course Outcome:
Deliver effective and engaging speeches and PowerPoint presentations.
Lecture Schedule
0 Basic Email, Memo and Letter Writing Etiquettes
0
0 Delivering PowerPoint Presentation (Group)
0 Ethics in Writing
0 Speaking to persuade
0 The Writing Process – Planning Business Messages
0
0
0 Midterm
0 Presentation Skills
0 Report Writing
0 Speaking to Inform
Text Book:
Marks Distribution:
15 45 0 40 100
Fall Semester 2020
Theory: Wed 2:30PM - 4:30PM

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
3 People and Land
4
5
8 N/A
9 Ethnicity
15
World
Marks Distribution:
20 30 0 50 100
Fall Semester 2020
Theory: Thurs 2:30PM - 4:30PM Wed 10:30AM - 12:30PM Tues 2:30PM - 4:30PM
Instructors - Hoor Jamil - Hoor Jamil - Hoor Jamil

Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
4 extending invitations slides/worksheets/lecture/task
5 responding to invitations slides/worksheets/lecture/task
7 Asking for & Giving directions slides/worksheets/lecture/task
8 Argumentative essay writing slides/worksheets/lecture/task
9 Counter-argument development slides/worksheets/lecture/task
10 Expressing opinions slides/worksheets/lecture/task
11 Narrative essay writing slides/worksheets/lecture/task
12 Narrtive essay- further practice slides/worksheets/lecture/task
13 Figurative language slides/worksheets/lecture/task
14 Narration- direct & indirect speech slides/worksheets/lecture/task
3. Worksheets
Marks Distribution:
20 40 0 40 100
Fall Semester 2020
Course Title: Personal Development and
Course Code: PDV-101 Credit Hours 0.50
Career Planning - I
Theory: Mon 11:30AM - 1:00PM
Instructors - Zubair A. Shah

Instructor's Office # 266
E-mail zubair.shah@bhu.edu.pk
Office Visit hours anytime when not in class
Course Description
Course Objectives:
"Personality development is the process of reflecting on your skills and qualities, considering how they relate to
your goals in life, and identifying ways to build the strengths you need to succeed. Engaging in the lifelong
process of personal growth can pay dividends in your inner life, your family life, and in your professional
development."The objective of this course is to bring about personality development regarding the different
behavioral dimensions that have far reaching significance in the direction of organizational effectiveness
Moreover, this course has been designed for student's soft skills development. Keeping in view competitive
job market it is of immense importance to prepare students to deal with the challenges of the competitive job
market and to develop in them the skill set that is required to get success in their careers. This course will
encompass training cum learning methodology for making young leaders communication more effective and
efficient for professional career.
Course Outcome:
After completion of this course, students learn to:
1. Understand the importance of self-awareness
2.Analyze various personality traits
3.Building Leadership Skills and Traits
4.Understand the concept of Soft Skills.
5.Understand the significance of soft skills in the working environment
6.Developed levels in their Soft Skills.
7.Effective Leadership Skills

8.Critical thinking and problem solving
9.Effectively prepare for Job Interviews
10.Student will be prepared to deal with the professional environment scenario.
Lecture Schedule
1 Introduction none
2 Self Hate From net
4 Self Hate & Self Concept From net
5 How to resist/fight self hate From net
6 Controversies and ethics From net
7 Ethical perspectives From net
8 Case study none
9 Discussion of case study none
10 Discussion From net
11 Importance of humor From net
12 Humor at work from net
13 Stoic philosophy from net
15 Self-control and meditation from net
Text Book:- Drucker, Peter F. 1909-2005. Managing Oneself. Harvard Business Press, 2008.Reference Books:-.
Stephen P. Robbins and Timothy A. Judge(2018), Organizational Behavior 18th Edition: Prentice Hall Other
References:
Marks Distribution:
0 100 0 0 100
Fall Semester 2020
Theory: Tues 10:30AM - 12:30PM

Office Visit hours Any day after phone call
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
2 History of South Asia Text book, Reference books
2 Aryans, Dravidians, Budhism, Caste System handouts, internet resources
2 Arrival of Arabs Text book, chapter 2
2 Era of Mughals Reference Book
2 Era of Mughals 2 Reference Book
2 Emergence of British Empire Reference Book
2 Foreign Policy of Pakistan Handouts, Research papers
2 War of Independence 1857 Reference Book
2 Pakistan Movement text book
2 Early problems of Pakistan Reference book
2 Geography of Pakistan Handouts, maps
2 Political History of Pakistan Reference book
2 Economics of Pakistan Reference book
Marks Distribution:
20 30 0 50 100
Fall Semester 2020
Leadership
Theory: Mon 8:30AM - 10:00AM Tues 3:00PM - 4:30PM

Office Visit hours Tuesday 09:00 am - 10:00 am
Course Description
Course Objectives:
Course Outcome:
and controlling.
Lecture Schedule
1 Introduction
12 Planning
13 Planning
16 Managing Teams
17 Managing Teams
19 Understanding Behavior
24 Leadership
25 Leadership
26 Leadership
27 Controlling
28 Presentations
29 Presentations
Marks Distribution:
20 30 0 50 100
Fall Semester 2020
Course Code: ECO-102 Course Title: Microeconomics Credit Hours 3.00
Theory: Thurs 11:00AM - 12:30PM Fri 10:00AM - 11:30AM
Instructors - Sheeraz Khan - Sheeraz Khan

Instructor's Office C 04
E-mail sheeraz.khan@bhu.edu.pk
Office Visit hours Thursday 11:00 to 12:30; Friday 10:00 to 11:30
Course Description
Course Objectives:
Microeconomic theory analyzes how individual decision-makers, both consumers and producers, behave in a
variety of economic environments.
To objective of this course is to provide an introduction to the fundamental principles underlying the core area of
economics known as microeconomics. It considers the operation of a market economy and the problem of how
best to allocate society's scarce resources.
The course provides a description of the ways in which various decision making units in the economy (individuals
and firms) make their consumption and production decisions and how these decisions are coordinated. It explains
the laws of supply and demand, and introduces the theory of the firm, and its components, production and cost
theories and models of market structure.
Course Outcome:
After completion of this course, students will be able to explain the role of scarcity, specialization,
opportunity cost and cost/benefit analysis in economic decision-making; identify the determinants of
supply and demand; demonstrate the impact of shifts in both market supply and demand curves on
equilibrium price and output; calculate supply and demand elasticities, identify the determinants of price
elasticity of demand and supply, and demonstrate the relationship between elasticity and total revenue;
describe the production function and the Law of Diminishing Marginal Productivity; calculate and graph
short-run and long-run costs of production; identify the four market structures by characteristics;
calculate and graph the profit maximizing price and quantity in the output markets by use of marginal
analysis; and determine the profit maximizing price and quantity of resources in factor markets under
perfect and imperfect competition by use of marginal analysis.
Lecture Schedule
-Ten Principles of Economics -How people make
1 1-1 1-2
decisions -How people interact
-How the economy works as a whole -Thinking like
2 2-1 2-2 2-3
an economist
3 -Interdependence and the Gains from Trade 3-1
-Comparative Advantage: The Driving Force of
4 Specialization -Applications of Comparative 3-2 3-3
Advantage
-The Market Forces of Supply and Demand -Markets
5 4-1
and Competition
6 -Demand -Supply -Supply and Demand together 4-2 4-3 4-4
7 -The Elasticity of Demand -The Elasticity of Supply 5-1 5-2
8 Midterm Exam N/A
-Firm Behavior and the Organization of the Industry -
9 13-1
What are costs?
-Production and Costs -The various measures of
10 13-2 13-3
costs
-Firms in Competitive Markets -What is a competitive
11 14-1 14-2
market -Profit Maximization and the competit
-Why Monopolies arise -How monopolies make
12 15-1 15-2
production and pricing decisions
-The Welfare Cost of Monopolies -Price
13 15-3 15-4
Discrimination
-Monopolistic Competition -Competition with
14 16-1 16-2
differentiated products
-Oligopoly -Markets with only a few sellers -The
15 17-1 17-2
Economics of Cooperation
TEXT BOOK
PRINCIPLES OF MICROECONOMICS Eighth Edition
By N. GREGORY MANKIW Harvard University
Marks Distribution:
20 30 0 50 100
Fall Semester 2020
Course Title: Presentation and
Communication Skills
Theory: Tues 8:30AM - 10:30AM Mon 1:30PM - 4:30PM

Office Visit hours
Course Description
Course Objectives:
1.Understand the importance of Communication skills and overcome fear of public speaking
2.Organize and deliver successful speeches & presentations
3.Speak in a variety of contexts and speech situations
4.Use language effectively
Course Outcome:
Understand the importance of Communication skills/Public speaking
Prepare and deliver effective speeches and presentations
Analyze their audience and adapt themselves to their audience
Overcome anxiety prior to delivering a presentation by developing confidence and a positive body
language
Deliver PowerPoint presentations by using visual aids
Lecture Schedule
Foundation of Public Speaking Overcoming speech
1
anxiety/Building your Confidence Ethical Communicati
Developing your Purpose & Topic Adapting to your
2
Audience Researching your Topic Supporting your Id
Organizing & Outlining your Speech Beginning &
3
Ending your Speech
Presenting Yourself and Your Ideas Delivering your
4
Speech Handling question/answers
5 Introduction to Informative Speeches
6 Delivering Informative speeches
7 Introduction to Narrative speeches
8 Delivering Narrative Speeches
9 Introduction to Persuasive/Argumentative Speech
10 Delivering Persuasive/Argumentative Speech
11 Introduction to Special Occasion Speeches
12 Delivering Special Occasion Speeches
13 Introduction to Process Speech
14 Delivering Process Speech
15 Impromptu Speeches
16 Introduction to Poster Presentation
17 Poster Presentation
18 Introduction to PowerPoint Presentation
19 Powerpoint Presentation
20 Introduction to short films
21 Introduction to interviews
22 Interview Quiz
23 Presenting short films
24 Presenting Short films
25 End of the semester Quiz
•Lucas, S. (2015). The Art of Public Speaking. 5th Edition. McGraw Hill Education.
•Coopman, S. & Lull, J. (2012). Public Speaking – The Evolving Art. 2nd Edition. Wadsworth Cengage Learning.
•Ellen, M. (2014). Essentials of Business Communication. 10th Edition. Cengage Learning.
•Hamilton, C. (2014). Essentials of Public Speaking. 6th Edition. Cengage Learning.
•Anderson, C. (2016). TED Talks: The Official TED Guide to Public Speaking. 1st Edition. Hodder and Stoughton.
Marks Distribution:
0 0 0 100 100
Fall Semester 2020
Career Planning-II
Theory: Wed 8:30AM - 10:00AM

Course Description
Course Objectives:
development."The objective of this course is to bring about personality development regarding the different
Course Outcome:
Students will develop following skillset
1. Understand the importance of self-awareness
2.Analyze various personality traits
3.Building Leadership Skills and Traits
4.Understand the concept of Soft Skills.
5.Understand the significance of soft skills in the working environment

Lecture Schedule
1 Introduction none
4 Self Hate & Self Concept From net
5 How to resist/fight self hate From net
6 Controversies and ethics From net
7 Ethical perspectives From net
8 Case study none
9 Discussion of case study none
10 Discussion From net
12 Humor at work from net
15 Self-control and meditation from net
Text Book:-Drucker, Peter F. 1909-2005.Managing Oneself. Harvard Business Press, 2008.Reference Books:-.
Stephen P. Robbins and Timothy A. Judge(2018), Organizational Behavior 18th Edition: Prentice Hall Other
References:
Marks Distribution:
0 100 0 0 100
Fall Semester 2020
Course Title: Organizational Behavior and
Leadership
Theory: Mon 2:30PM - 4:00PM Wed 2:00PM - 3:30PM
Instructors - Zubair A. Shah - Zubair A. Shah

Course Description
Course Objectives:
This course has been designed to:
1.Emphasize the role of human factors in organizational success.
2.Provide a general overview of the field of Organizational Behavior.
3.Discuss basic theories and concepts that explain Organizational Behavior at the individual, group, and
organization level.
4.Explain the processes and methods that can improve the behavior and attitudes of organizational members and,
thus, their performance.
5.Conceptualize the leadership and learn the techniques for exploring leadership among human resource
Course Outcome:
After completion of this course, students learn to:
1.Comprehend basic behavioral theories and their applications in business organizations.
2.Understand factors that affect individual and group behavior within business organizations.
3.Develop reasonable solutions to organizational behavior problems.
4.Enhance their skills and behavior as organizational members and managers.
5.Effectively manage their relationships with co-workers, managers, subordinates, and customers.
6. Comprehend basic theories of leadership
7. Enhance their skills for leadership management in the human resource
Lecture Schedule
1 An Overview of the Field of Organizational Behavior chapter # 1
2 An Overview of the Field of Organizational Behavior chapter # 1
3 Attitudes chapter # 2
4 Attitudes chapter # 2
5 emotions chapter # 3
7 personality factors chapter # 4
8 personality factors chapter # 4
9 perception chapter # 5
10 perception chapter # 5
11 basic motivation chapter # 6
12 basic motivation chapter # 6
13 applied motivation chapter # 7
14 basics of group behavior chapter # 8
15 Basics of group behavior chapter # 8
16 characteristics of leader chapter # 9
17 characteristics of leader chapter # 9
18 conflict in organization chapter # 10
20 leadership chapter # 12
21 leaderhip chapter # 12
24 conflict and negotiation chapter # 14
25 conflict and negotiation chapter # 14
26 organizational structure chapter # 15
27 organizational structure chapter # 15
28 presentations none
29 presentations none
Text Book:
Robbins, Stephen P (2017) Organizational Behavior,
Other References:
Mullins, Lourie J. (2016) Management and organizational behavior
Drafke, Michael (2016) The human side of organizations
Marks Distribution:
20 40 0 40 100
Fall Semester 2020
Course Code: PDV-201 Course Title: Arts and Literature-I Credit Hours 0.50
Theory: Tues 3:00PM - 4:30PM

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
The Arts & Literature class is an evolving class designed to give students hands on experience of those creative
processes, which give rise to human expression. For the purposes of this interactive class, journey is more
important than a fixed destination as there is no planned destination to begin with.
The class was conceived to be taught in a workshop manner with various outdoor activities like visits to museums,
art galleries, artists' dens, literature festivals etc.
The students will be encouraged to flirt with various media in order to discover yet hidden facets of their
personality. Consequently, instead of a midterm and final type constricted assessment, the entire assessment of
the course will be done via formative feedback provided to students during every class. The final grade will be the
sum total of those assessments shared with them in an informal, non-offensive manner.
Course Outcome:
Students will value their background and everyday experiences as sources of inspiration and can relate
the visual arts to their immediate environment; they are able to draw on their curiosity, imagination and
divergent thinking processes to pose questions and explore ideas, spaces, materials and technologies;
they will be able to apply skills and dispositions such as goal setting, working independently and
collaboratively, showing initiative, experimentation and adaptability.
They will understand the capacity of arts and literature to address moral, ethical, social and political
issues relevant to Pakistan and the wider world. They will appreciate that the arts can be challenging and
provide a space for addressing social difference as well as facilitating social and cultural cohesion; they
will understand that imaginative activity can be harnessed to produce outcomes that contribute to the
culture, creativity and wealth of Pakistan and the wider world; they will know how to learn and update their
knowledge of the art and literature.
Lecture Schedule
1 Introduction
2 What is Art
3 What is an Artist
4 Who is Spectator
5 Society and Its Influence on Art
6 Romanticism
7 Realism
8 Classicism
9 Cubism
10 Expressionism
11 Dadaism
12 Surrealism
13 Pop Art
14 Postmodernism
15 Art of Resistance
16 Feminism
Art and Literature Resources
•Google Images: A comprehensive search engine for images
•Artcyclopedia: Good general art site, mostly image links to museums:
•Artchive: Great link with alphabetical listing of artists, mostly contemporary and historical European
•Art History Links: An amazing collection of links specific to sites related to the practice of art history, many are
written, not visual, information
•Cities and Buildings Collection: Over 5000 architectural images maintained by the architecture department at the
University of Washington
•Web Gallery of Art: Good reference for lots of art history images
•Saatchi Gallery, London: Cutting edge contemporary art, plus a site where any artist can post their work
•The National Gallery of Art, Washington, DC: The United States' national art museum
•Seattle Art Museum

•Museum of Modern Art New York: A treasure trove of modern art
•Metropolitan Museum of Art: Extensive collection database from many cultures and time periods
•Museum of Fine Arts, Boston: An extensive digital collection with text information
•Currier Museum of Art: A smaller museum in Manchester, NH with a fantastic collection, much of it online
•National Galleries of Scotland: Extensive collection of artwork from many cultures and time periods
•smarthistory: A free and open not-for-profit art history textbook
•Tibetan Book of the Dead: A book from the University of Virginia Library
•Arcspace: Lots of architecture resources from the Danish Architecture Center
•Burke Museum: Artwork database from the collections of the University of Washington
•Bradshaw Foundation: Excellent source for images and information on prehistoric and ancient art
•The Art Story: Pieces on movements, artists, theory, and the progression of art history.
Marks Distribution:
0 0 0 100 100
Fall Semester 2020
Thinking
Theory: Mon 11:00AM - 12:30PM Thurs 11:30AM - 1:00PM

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
6 Reasoning
8 N/A
Marks Distribution:
20 30 0 50 100
Fall Semester 2020
Course Code: MGT-205 Course Title: Human Resource Management Credit Hours 3.00
Theory: Mon Tues 8:30AM - 10:00AM
Instructors - Shamaila Burney - Muhammad Abuzar Wajidi

Instructor's Office
E-mail shamaila.burney@bhi.edu.pk
Office Visit hours
Course Description
Course Objectives:
1. To enable the students to understand the HR Management and system at various levels in
general and in certain specific industries or organizations.
2. To help the students focus on and analyse the issues and strategies required to select and
develop manpower resources
3. To develop relevant skills necessary for application in HR related issues
4. To Enable the students to integrate the understanding of various HR concepts along with the
domain concept in order to take correct business decisions
Course Outcome:
1.What is HR and its relevance for Business graduates.
2.. Discuss how to strategically plan for the human resources needed to meet organizational goals and
objectives.
3. Define the process of job analysis and discuss its importance as a foundation for human resource
management practice.
4. Conduct job analysis interviews and develop job descriptions.
5. Understand and appreciate a HPWS.
6. Compare and contrast methods used for selection and placement of human resources.
7. Appreciate and understand best recruitment and interviewing techniques.
8. Describe the steps required to develop and evaluate an employee training program.
9. Summarize the activities involved in evaluating and managing employee performance.
10. Identify and explain the issues involved in establishing compensation systems.
11. Appreciate the concepts of reliability and validity of test scores.
12. Assess the benefits/issues with various selection methodologies.
13. Explain the difference between internal and external equity and some of employees' fairness, ethics
and justice concerns.
14. Understand talent management and succession planning.
15. Understand what is evidence based HR.
16. Explain and appreciate what are HR metrics.
17. Legal and regularity ramifications of HR functions.
18. Transactional and strategic dimensions of HR.
Lecture Schedule
1 Course Introductory class
2 Chapter 1 Evolution of HR CASE STUDY
3 Historical Era of HR
4 Personnel Management
5 HRM as an agent of change
6 HRM as an agent of change
7 Introduction to HRM
8 Functions of HRM
9 HRM philosophy
Briefly discuss and illustrate each of the important
10
trends influencing human resource management
11 : Job Analysis Job description, Case study
12 Job Analysis continue
13 Job Specific
14 Human capital Planning and Recruiting.
15 Employee Testing and Selection Case study
16 Employee Testing and Selection continue
Interviewing Candidates, various techniques and
17
evaluation methods
18 continued Case study
19 Training, Development and Learning
20 Training, Development and Learning continue Case study
21 Performance Management Systems Case study
Managing Employee Retention, Engagement, and
22
Careers
Managing Employee Retention, Engagement, and
23 Case study
Careers continue
Compensation (Strategic Reward System -Pay,
24 Case study
financial Incentives and benefits)
25
financial Incentives and benefits) continue
26 : Managing Global Human Resource
27 : Managing Global Human Resource Case study
28 : Managing Global Human Resource
Recommended Text: HRM by Gary Dessler & Biju Varkkey, Latest Edition
Fundamentals of Human Resource Management by David A Decenzo & Suzan L. Verhulst
Reference books: All books on HRM available in school's library & web-based material.
Marks Distribution:
20 30 0 50 100
Fall Semester 2020
Course Code: ECO-203 Course Title: Macroeconomics Credit Hours 3.00
Theory: Wed 12:00PM - 1:30PM Fri 8:30AM - 10:00AM
Instructors - Sheeraz Khan - Sheeraz Khan

Instructor's Office C 04
E-mail sheeraz.khan@bhu.edu.pk
Office Visit hours Wed 12:00 to 1:30; Fri 8:30 to 10:00
Course Description
Course Objectives:
Macroeconomics studies the aggregate behavior of the economy. This course provides an introduction to the
economic analysis of key macroeconomic variables such as output, employment, inflation, interest rates and
exchange rates.
The important elements of the course include measurement of macroeconomic variables, the development of
models and theories to explain the behavior of macroeconomic variables, the use of empirical evidence in
evaluating different models, and the role of government policy in seeking to influence macroeconomic outcomes.
Course Outcome:
After completion of this course, students will be able to locate and interpret macroeconomic data; identify
and explain important macroeconomic concepts; analyze simple macroeconomic economic models, and
use these models to explain and interpret behavior of key macroeconomic variables; identify current
economic issues and debates, and apply simple macroeconomic models to analyze and interpret policy
issues; and recognize alternative ways of measuring a country's economic performance.
Lecture Schedule
THE DATA OF MACROECONOMICS -Measuring the
1 2-1
value of economic activity: Gross Domestic Product
-Measuring the cost of living: The consumer price
2 2-2, 2-3
index -Measuring joblessness: The unemployment r
NATIONAL INCOME: WHERE IT COMES FROM AND
3 WHERE IT GOES -What determines the total 3-1, 3-2
production of goo
4 -What determines the demand for goods and services 3-3, 3-4
MONETARY SYSTEM: WHAT IT IS AND HOW IT
5 4-1,4-2,4-3
WORKS -The role of banks in the monetary system
INFLATION: ITS CAUSES, EFFECTS, AND SOCIAL
6 COSTS -The quantity theory of money -Inflation and 5-1, 5-2
inte
-The nominal interest rate and the demand for money
7 5-4, 5-5
-The social costs of inflation
8 Midterm Exam N/A
THE OPEN ECONOMY -The international flow of
9 6-1, 6-2, 6-3
capital and goods -Exchange rates
UNEMPLOYMENT AND THE LABOR MARKET -
10 Natural rate of unemployment -Frictional and structural 7-1, 7-2, 7-3
unemplo
ECONOMIC GROWTH: CAPITAL ACCUMULATION
11 8-1
AND POPULATION GROWTH
-The accumulation of capital -The golden rule level of
12 8-2, 8-3
capital
INTRODUCTION TO ECONOMIC FLUCTUATIONS -
13 The facts about the business cycle -Time horizons in 10-1, 10-2
macroe
AGGREGATE DEMAND: BUILDING THE IS-LM
14 MODEL -The goods market and the IS curve -The 11-1, 11-2
money market an
AGGREGATE SUPPLY AND THE SHORT-RUN
15 TRADEOFF BETWEEN INFLATION AND 14-1, 14-2
UNEMPLOYMENT -Inflation, unemploy
TEXT BOOK
MACROECONOMICS Ninth Edition
By N. GREGORY MANKIW Harvard University
Marks Distribution:
20 30 0 50 100
Fall Semester 2020
Course Code: PDV-202 Course Title: Arts and Literature - II Credit Hours 0.50

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
The Arts & Literature class is an evolving class designed to give students hands on experience of those creative
processes, which give rise to human expression. For the purposes of this interactive class, journey is more
important than a fixed destination as there is no planned destination to begin with.
The class was conceived to be taught in a workshop manner with various outdoor activities like visits to museums,
art galleries, artists' dens, literature festivals etc.
The students will be encouraged to flirt with various media in order to discover yet hidden facets of their
personality. Consequently, instead of a midterm and final type constricted assessment, the entire assessment of
the course will be done via formative feedback provided to students during every class. The final grade will be the
sum total of those assessments shared with them in an informal, non-offensive manner.
Course Outcome:
Students will value their background and everyday experiences as sources of inspiration and can relate
the visual arts to their immediate environment; they are able to draw on their curiosity, imagination and
divergent thinking processes to pose questions and explore ideas, spaces, materials and technologies;
they will be able to apply skills and dispositions such as goal setting, working independently and
collaboratively, showing initiative, experimentation and adaptability.
They will understand the capacity of arts and literature to address moral, ethical, social and political
issues relevant to Pakistan and the wider world. They will appreciate that the arts can be challenging and
provide a space for addressing social difference as well as facilitating social and cultural cohesion; they
will understand that imaginative activity can be harnessed to produce outcomes that contribute to the
culture, creativity and wealth of Pakistan and the wider world; they will know how to learn and update their
knowledge of the art and literature.
Lecture Schedule
1 Introduction
2 What is Art
3 What is an Artist
4 Who is Spectator
6 Romanticism
7 Realism
8 Classicism
9 Cubism
10 Expressionism
11 Dadaism
12 Surrealism
13 Pop Art
14 Postmodernism
16 Feminism
Art and Literature Resources
•Google Images: A comprehensive search engine for images
•Artcyclopedia: Good general art site, mostly image links to museums:
•Artchive: Great link with alphabetical listing of artists, mostly contemporary and historical European
•Art History Links: An amazing collection of links specific to sites related to the practice of art history, many are
written, not visual, information
•Cities and Buildings Collection: Over 5000 architectural images maintained by the architecture department at the
University of Washington
•Web Gallery of Art: Good reference for lots of art history images
•Saatchi Gallery, London: Cutting edge contemporary art, plus a site where any artist can post their work
•The National Gallery of Art, Washington, DC: The United States' national art museum
•Seattle Art Museum

•Museum of Modern Art New York: A treasure trove of modern art
•Metropolitan Museum of Art: Extensive collection database from many cultures and time periods
•Museum of Fine Arts, Boston: An extensive digital collection with text information
•Currier Museum of Art: A smaller museum in Manchester, NH with a fantastic collection, much of it online
•National Galleries of Scotland: Extensive collection of artwork from many cultures and time periods
•smarthistory: A free and open not-for-profit art history textbook
•Tibetan Book of the Dead: A book from the University of Virginia Library
•Arcspace: Lots of architecture resources from the Danish Architecture Center
•Burke Museum: Artwork database from the collections of the University of Washington
•Bradshaw Foundation: Excellent source for images and information on prehistoric and ancient art
•The Art Story: Pieces on movements, artists, theory, and the progression of art history
Marks Distribution:
0 0 0 200 200
Fall Semester 2020
Course Title: Financial Institutions and
Course Code: ECO-301 Credit Hours 3.00
Markets
Theory: Mon 11:00AM - 12:30PM Tues 1:30PM - 3:00PM
Instructors - Imran Arshad - Imran Arshad

E-mail imran.arshad@bhu.edu.pk
Office Visit hours Mon 11:00AM - 12:30PM Tues 1:30PM - 3:00PM
Course Description
Course Objectives:
This course aims to introduce the essence and functions of financial institutions, markets and tradeable
instruments at global and local level. This course would cover, at introductory level, the institutions like Central
Bank/SBP, Commercial and Investment Banks, Mutual Funds, Insurance Companies and IMF & World Bank. Also
Markets like Money and Capital Markets with focus on Bonds and Stocks.
Course Outcome:
i.Students will be able apply ethical reasoning on functioning of financial markets.
ii.Students will be able to understand basics of financial markets, institutes and instruments; and
understand current challenges faced by financial systems.
iii.Students will able to understand different financial systems across the globe.
iv.Students will be able to differentiate Islamic and conventional finance.
v.Students will be able to use Bloomberg to collect and analyze data of financial market.
Lecture Schedule
1 Need, History and Evolution of Financial Instituti
2 Why Do Financial Institutions Exist?
3 Introduction to Financial Institutions and Markets
4 Are Financial Markets Efficient?
5 Investment Banks
6 Insurance Companies
7 The Money Markets
8 Midterm
9 The Bond Market
10 Stock Market
11 Mortgage Market
12 Mutual Funds
13 Commercial Banking Management and Industry
14 Islamic Banking Systems
15 Financial Crisis of 2008
Recommended Books:
1.Financial Institutions & Markets, Fredrick S. Mishkin & Stanley G. Eakins, Prentice Hall, 7th Edition
2.A historical judgment on Interest by Mufti Taqi Usmani
Reference Books/ Material
1.Economics of Money, Banking and Financial Markets, Frederic S. Mishkin, 7th Edition
2.Financial Markets and Institutions, Jeff Madura, 9th Edition
Electronic Online Materials and Web Sites:
www.kse.com.pk, www.sbp.org.pk, www.muaf.com.pk, www.secp.gov.pk
www.yahoo.com/finance, www.bloomberg.com, www.brecorder.com,
www.dawn.com
Marks Distribution:
20 30 0 50 100
Fall Semester 2020
Course Title: Operations and Project
Management
Theory: Thurs 12:00PM - 1:30PM Fri 10:30AM - 12:00PM

Office Visit hours Tuesday 11:00 am - 12:00 pm
Course Description
Course Objectives:
1.Develop an understanding of and an appreciation for operations management function.
2.To understand the importance of an effective operations strategy for an organization.
3.To understand the relationship of the various planning practices of capacity planning, aggregate planning,
project planning, and scheduling.
4.To understand the roles of inventories and basics of managing inventories in various demand settings.
5.To understand contemporary operations approaches and supply chain management activities and the renewed
importance of this aspect of organizational strategy.
Course Outcome:
1. Explain the role of operations management and discuss the key challenges posed in
operations management.
2. Summarise the role of managing quality in an organisation
3. Evaluate a number of frameworks in the design and delivery of products and services.
4. Discuss performance related issues and how they can be measured in an operations
environment.
5. Discuss the strategic issues faced by business operations.

6. Assess the operational issues between a customer and supplier within the supply chain
and competing supply chains.
Lecture Schedule
1 Operations Management
2 Operations Management
3 Global Operations
4 Global Operations
5 Project Management
6 Project Management
7 Forecasting
8 Forecasting
9 Forecasting techniques
10 Forecasting approaches
11 Managing Quality
12 Managing Quality
13 TQM
14 TQM
15 Process Strategy
16 Location Strategy
17 Location Strategy
18 Process Strategy
19 Supply Chain Management
20 Supply Chain Management
21 Sourcing
22 Supplier Selection
23 Ethical Issues in Supply Chain
24 Logistics
25 Logistics
26 Warehousing
27 Presentation
1.Heizer, J., & Render, B. (2017). Operations Management (Global Edition). Pearson.
2.Cachon, G., & Terwiesch, C. (2016). Operations Management, 1e (1 edition). McGraw-Hill Education.
Additional Reading:
1.Jacobs, F. R., & Chase, R. (2017). Operations and Supply Chain Management (15 edition). McGraw-Hill
Education.
2.Stevenson, W. J. (2017). Operations Management (13 edition). McGraw-Hill Education.

Marks Distribution:
20 30 0 50 100
Fall Semester 2020
Career Planning III
Theory: Wed 8:30AM - 10:00AM

Course Description
Course Objectives:
development." The objective of this course is to bring about personality development regarding the different
Course Outcome:
Lecture Schedule
1 Introduction none
5 Controversy From net
6 Ethical positions in a controversy From net
7 Discussion on how to participate From net
8 Case study from net
9 Case study From net
10 Case Study From net
12 Humor at work From net
13 Stoic philosophy From net
14 Stoic philosophy From net
15 Self-control and meditation From net
All self improvement material available in library.
Referenced sources from net.
Marks Distribution:
0 100 0 0 100
Fall Semester 2020
Course Code: PDV-302 Course Title: Arts and Literature III Credit Hours 0.50

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
1 Introduction
2 What is Art
3 What is an Artist
4 Who is Spectator
6 Romanticism
7 Realism
8 Classicism
9 Cubism
10 Expressionism
11 Dadaism
12 Surrealism
13 Pop Art
14 Postmodernism
16 Feminism
Marks Distribution:
0 0 0 100 100
Fall Semester 2020
Course Code: LAN-303 Course Title: Mandarin Chinese – II Credit Hours 1.50
Instructors - Razia Junaid

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
Marks Distribution:
20 30 0 50 100
Fall Semester 2020
Course Code: MKT-302 Course Title: Brand Management Credit Hours 3.00
Theory: Mon Wed 9:00AM - 10:30AM
Instructors - Hassaan Ahmed

E-mail hassaan.ahmed@bhu.edu.pk
Office Visit hours Tuesday & Thursday (2:00 - 3:00pm)
Course Description
Course Objectives:
The course is aimed to align the strategies for business, brand and behavior; Strategic brand portfolio alignment;
Delivering global brand alignment for the students. At the end of the course, students should be able to:
At the end of the course, the student should:
•Develop a consumer-centric approach to building, measuring and evaluating strategies that build brand equity for
new and existing brands.
•Identify important issues related to planning and implementing brand strategies for a diverse group of marketing
offerings (e.g., products, services, industrial goods, non-profits, etc.).
•Learn how to identify brand meaning and to measure brand strength for any particular market offering.
•Apply branding principles and marketing communication concepts and frameworks to achieve brand
management goals and improve marketing performance.
Course Outcome:
1.Know and understand the basics of Brand Management.
2.Appreciate the importance of the Brand in over-all marketing and corporate strategy and understand its
power and dynamics.
3.Integrate the concepts/techniques learned in the analysis of relevant case studies and in the
preparation of a project paper.
Lecture Schedule
1 Introduction
Video Session: Founder Movie Clips – Brand
2 What is a Brand
Name
3 Roles of Brands 2.Brand Equity Case Study: Netflix
4 oApplication in Pakistan. Brand Essence. Core Value. Chapter Reading
5 BASIS OF BRAND EQUITY 1.Brand Loyalty Brand Resonance Model
Strategic Value of Brand Loyalty Maintaining and
6 -Evaluating Apple's brand loyalty
Enhancing Loyalty
Brand Awareness a.How Awareness Works to Help the
7 Case study discussion: Dvago
Brand
8 b.How to Achieve Awareness Brand Knowledge Model
9 Perceived Quality Case Study: Article from Aurora Magazine
10 Brand Associations Other Proprietary Assets Video: Be my Guest - Dubai
11 STRATEGIC BRAND MANAGEMENT PROCESS
12 Identifying and Establishing Brand Positioning & Values Case Study: Zara's
Creating an image in the mind of consumers. i.Brand
13 Chapter Reading
wars are fought in the mind of consumers.
J. and Its communication vs other apparel
14 Communicating your Brand Positioning Topics:
brands
15 IMC. 360-degree implementation Fashion Industry
16 Advertising appeals. Positioning through celebrities.
17 Planning and Implementing Brand Marketing Programs Engro Food Olper's Case Study
18 Choosing Brand Elements to Build Brand Equity
19 Designing Marketing Programs Chapter Reading
20 Growing and Sustaining Brand Equity Olper's O and its brand extension
Brand Strategies for Leaders, Challengers, Followers
21
and Nichers
New Products, Brand Extensions and Multibrands 
22 Gillette Mach 3
Line & Range extensions.
23 House of Brands Vs Branded House Google
24 Global Branding Case Study discussion on: Coca Cola
•How brand Change communication over time and
25
transform
How Retail Brands have changed and build their Brand
26 Imtiaz Super Store
Equity
27 Presentation
28 Presentation
•Strategic Brand Management: Building, Measuring, and Managing Brand Equity, by Keller, Kevin Lane
•Buiding strong brands and Brand Leadership by David A. Aaker
•Brands & Branding-Rita Clifton & John Simmons

Exams & Grading:
Midterm Exam:20%Final Exam: 40%
Quizzes:10%Report/Assignment:20%
Presentation:5%Class Participation:5%
Marks Distribution:
20 40 0 40 100
Fall Semester 2020
Theory: Mon 10:30AM - 12:00PM Thurs 10:00AM - 11:30AM

Office Visit hours Tuesday 10:00 am - 11:00 am
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
1 Introduction
2 Recognize opportunities
3 Recognize opportunities
4 The Business Plan
5 The Business Plan
6 Creating business opportunity
7 Creating business opportunity
12 Smart Selling
13 Smart selling
18 Cash flows
26 Franchising
27 Business plan
28 Presentations
29 Presentations
Education.
Additional Reading:
Marks Distribution:
20 30 0 50 100
Fall Semester 2020
Course Code: MKT-401 Course Title: Marketing Research Credit Hours 3.00
Theory: Mon Wed 1:00PM - 2:30PM
Instructors - Shamaila Burney

Instructor's Office B-102 270
E-mail shamaila.burney@bhu.edu.pk
Office Visit hours Mon/Fri 10:00 to 11:00
Course Description
Course Objectives:
Marketing starts with marketing research and ends with marketing research. It is a proactive approach to the
management of marketing information that further helps marketers in marketing decisions making. Marketing
Research provides you with valuable insights regarding customers, markets, products, business trends and
business strategy. Conducting authentic and genuine Marketing research is very crucial for marketing success, as
it can provide the decision maker with a false sense of validity and integrity, leading to misguided and costly
decisions. As a marketer, you are required to evaluate the worth of marketing research information as you make
decisions. In some stances the information collection is done by firm itself and sometimes marketing research
function is outsourced to various professional marketing research services organizations for data collection and
analysis.
The key purpose of this course is to provide students a learning environment for acquiring the essential working
knowledge of when and how to conduct marketing research and the most effective way to communicate marketing
information to support marketing decisions.
Course Outcome:
By the end of this course it is expected that the student will be able to:
1.Integrate the components of marketing research into the marketing research process/.
2.Undertake individual stages of the marketing research process in a scientific manner.
3.Have an in-depth understanding of the principles of survey design and online survey methods.
4.Understand the flow and components of a data analysis strategy.
5.Understand the assumptions and techniques of multivariate research methods.
6.Analyse and interpret the results from various multivariate techniques

Lecture Schedule
1 Course Introduction & Overview
Introduction to Marketing Research , Process Research
2 Exercise / Case Study
Suppliers Role , Importance and careers in MR
Defining the Marketing Research Problem and
3 Case Study
Developing an Approach
The Process of Defining the Problem and , Developing
4
an Approach , Tasks involved in Problem
Developing an Approach: Management Decision
5 Casre Study
Problem and Marketing Research Problem ,Defining the
6 Research Design: Definition & Classification
Descriptive Research a)Cross-Sectional Design b)
7 Case Study
Longitudinal Design
8 Quiz 1
9 Research Design: Exploratory case study
Exploratory Research Design: Types of Exploratory
10
Research Design
11 ERD:Primary versus Secondary Data
12 Quiz 2
Qualitative versus Quantitative Research, Rationale for
13 case study
Using Qualitative Research Procedures
14 QUIZ cases
15 Descriptive Research Design: Survey and Observation
Descriptive Research Design: Survey Methods
16
Classified by Mode of Administration
A Comparative Evaluation of Survey Methods ,
17
Selection of Survey Method(s)
18 Questionnaire development & Construction
19 Questionnaire development & Construction Questionnaire design
20 Casual Research Design
21 Casual Research Design
Sampling: Design and Procedures ,Sample or Census :
22 Case study
definition ,The Sampling Design Process
23 Probability & Non Probability Sampling
24 Quiz 3
25 Data Analysis
26 Data Analysis & Preparation
27 Data Analysis & Preparation
28 Report Preparation
Naresh K. Malhotra, Marketing Research an Applied Orientation, Latest Edition, Prentice Hall International
Editions.
Marks Distribution:
20 30 0 50 100
Fall Semester 2020
Course Code: ECO-401 Course Title: Pakistan Economy Credit Hours 3.00
Theory: Thurs 1:00PM - 2:30PM Fri 9:00AM - 10:30AM
Instructors - Imran Arshad - Imran Arshad

E-mail imran.arshad@bhu.edu.pk
Office Visit hours Thurs 1:00PM - 2:30PM Fri 9:00AM - 10:30AM
Course Description
Course Objectives:
This course gives an overview of economic issues of Pakistan. Starting from national
income accounts, it carries a detail description of all sectors of the economy.
Moreover it also highlights the main problems like poverty, inflation and
unemployment. The last section of this course describes the recent challenges to
the economy of Pakistan.
Course Outcome:
1.To make students understand the key sectors of economy of Pakistan and contemporary issues in
agriculture, industry and financial and social sector.
2.To make students understand current policies in trade, commerce, fiscal/monetary policy, industry and
agriculture.
3.To let the students have a comprehensive knowledge about the current statistics of the various aspects
of the economy.
Lecture Schedule
0 Agricultural Sector of Pakistan
0 Background of Pakistani Economic Management
0 Balance of Payment and its components
0 Budget
0 Fiscal and Monetary Policies and Inflation in Pakistan
0 Industrial Sector of Pakistan
0 Pakistan's Fiscal Deficit
0 Performance of Pakistan on Foreign Economic Front
0 Public and External Debts in Pakistan
0 Recent Challenges Facing Pakistan Economy
0 Structural Adjustment Program (SAP) and Pakistan
1 Quick Review of National Income Accounts
GDP (Nominal and Real) and GNP; Measure of Inflation
2
and Employment
8 Midterm examination
14 Social Sector in Pakistan
1. Zaidi, Akbar. Issues in Pakistan's Economy, Oxford University Press,
Karachi. (Latest edition).
84
2. Ahmed, Vaqar (2017) Pakistan's Agenda for Economic Reform, Oxford
University Press.
3. Hussain, Ishrat (2007) Pakistan: The Economy of an Elite State, Oxford
University Press, Karachi.
4. Saeed, Khawaja Amjed. Economy of Pakistan. Oxford University Press,
Karachi. (Latest edition).
5. Economic Survey of Pakistan (various issues) Federal Bureau of Statistics,
Government of Pakistan.
6. Rashid, Amjed and Barki, Shahid Javed (2016) Pakistan Moving the
Economy Forward. Oxford University Press, Karachi.
Marks Distribution:
15 50 0 35 100
Fall Semester 2020
Course Code: HRM-402 Course Title: Recruitment & Selection Credit Hours 3.00
Theory: Tues 10:00AM - 11:30AM Wed 11:00AM - 12:30PM
Instructors - Zubair A. Shah - Zubair A. Shah

Course Description
Course Objectives:
This course will provide a conceptual and operational understanding of all the key aspects of human resources
staffing functions, including job analysis, recruitment, assessment, selection, and performance evaluation. At the
completion of this class, students should be able to design and implement an effective and legally defensible
staffing system tailored to organizational requirements. They should also be able to evaluate existing staffing
programs for efficaciousness and legal compliance.
Course Outcome:
• Develop a structured employment interview and interview scoring system.
• Evaluate existing staffing programs for effectiveness and legal compliance
• Create an effective performance evaluation system
• Understand what is required of staffing systems to be in compliance with law.
Lecture Schedule
1 Introduction Assigned reading
2 Introduction Assigned reading
3 teaching methodology assigned reading
4 social constructive theory assigned reading
5 Importance of recruitment and selection assigned reading
6 Approaches to recruitment pages 1 to 13
7 Being Fair 13 to 35
8 Policy and procedures 35 to 60
9 Groundwork 60 to 90
10 Vacancy 90 to 130
11 the selection interview assigned reading
12 interview types assigned reading
13 selection interview skills pages # 250 to 290
14 discussion of final project none
15 discussion of final project none
16 Job interview during Covid none
17 Hiring during Covid none
18 go and no go questions pages # 310 to 365
19 Selection same
20 Appointment same as above
21 Reconsideration of final project none
22 Validity pages 210 to 250
23 Validity 210 to 250
24 Reliability 250 to 290
25 Reliability 250 to 290
26 Job analysis Canadian published book
27 Job analysis and competency model Canadian published book
28 final presentation none
29 final presentation none
Catano, V.M., Wiesner, W.H., & Hackett, R.D (2013). Recruitment and Selection in Canada (fifth edition). Toronto:
Nelson. Additional readings may be put on teams.
Additional Reading:
1.All relevant material available in our library and you can get hold on through electronic resources.
Exams & Grading:
Midterm Exam:20%Final Exam:40%
Final Project Report & Presentation:20% Reflective Note 5%
Case Study: 5%Class Participation: 10%
Marks Distribution:
20 40 0 40 100
Fall Semester 2020
Course Code: LAN-302 Course Title: Mandarin Chinese I Credit Hours 1.50
Theory: Tues 10:00AM - 11:30AM

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
Marks Distribution:
20 30 0 50 100
Fall Semester 2020
Course Title: Applied Business
Communication
Theory: Mon Fri 8:30AM - 10:00AM
Instructors - Hoor Jamil

Office Visit hours Online
Course Description
Course Objectives:
1.Identify and understand the fundamental principles of effective communication.
2.Learn different styles of communication and build rapport with others, reflect on different methods of
communication and select the one that suits their needs.
3.Organize and express ideas in writing and speaking to produce messages suitably tailored for the topic,
objective, audience, communication medium and context.
4.Communicate clearly by improving their verbal and non-verbal communication skills as well as enhancing their
interpersonal skills.
Course Outcome:
1.Write clear, concise and organized letters and emails.
2.Compose messages, emails and reports following a proper writing process which includes generating
ideas, drafting, revising and editing.
3.Compose customized resumes and cover letters.
4.Deliver effective and engaging speeches and presentations.

Lecture Schedule
1 Composing business messages slides/worksheets/lecture/tasks
2 Expert writing techniques slides/worksheets/lecture/task
3 Organizing and drafting messages slides/worksheets/lecture/task
4 Organizing and drafting business messages slides/worksheets/lecture/task
5 Revsing messages slides/worksheets/lecture/task
6 Proofreading and readability slides/worksheets/lecture/task
7 Basic email etiquettes slides/worksheets/lecture/task
8 Basic letter writing etiquettes slides/worksheets/lecture/task
9 Report writing slides/worksheets/lecture/task
10 Report writing slides/worksheets/lecture/task
11 Negative messages slides/worksheets/lecture/task
12 negative messages slides/worksheets/lecture/task
13 Revision slides
14 Quiz
15 Intercultural Communication slides/worksheets/lecture/task
16 Intercultural Communication slides/worksheets/lecture/task
17 Interviews slides/worksheets/lecture/task
18 Interviews slides/worksheets/lecture/task
19 Proposal writing slides/worksheets/lecture/task
20 Proposal writing slides/worksheets/lecture/task
21 Ethics in Writing slides/worksheets/lecture/task
22 APA citation/referencing slides/worksheets/lecture/task
23 Resume writing slides/worksheets/lecture/task
24 Resume writing slides/worksheets/lecture/task
25 Cover letter slides/worksheets/lecture/task
26 Cover letter slides/worksheets/lecture/task
27 Business Presentations slides/worksheets/lecture/task
28 Business Presentations slides/worksheets/lecture/task
3.Bretag, T, Crossman, J & Bordia, S. (2010). Communication Skills. Tata McGraw Hill Education Private Limited.
Marks Distribution:
20 40 0 40 100
Fall Semester 2020
Theory: Mon Thurs 9:30AM - 10:30AM

Instructor's Office ext 266
E-mail zubair.shah@bhu.edu
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
1 intro none
2 indus valley none
3 vedic civilization assigned reading and youtube videos
4 Muslim Advent assigned reading
5 Sultanate period assigned reading
6 Regional kingdoms assigned reading
7 Mughal Empire net and assigned reading
8 Colonial encounter assigned reading
9 colonial institutions assigned reading
10 Voices of Freedom assigned reading
11 Faultlines assigned reading
Marks Distribution:
20 40 0 40 100
Fall Semester 2020
Theory: Mon Thurs 8:30AM - 9:30AM

Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
1 intro none
2 indus valley assigned reading
3 vedic civilization assigned reading
4 Muslim advent assigned reading
6 Regional period assigned reading
7 Mughal Empire assigned reading
8 Encounter with Colonial power assigned reading
9 Colonial institutions assigned reading
10 Voices of freedom assigned reading
11 Faultlines assigned reading
Marks Distribution:
20 40 0 40 100
Fall Semester 2020
Leadership
Theory: Mon Tues 9:00AM - 10:30AM

Office Visit hours Tuesday & Thursday (02:00 - 3:00 Pm)
Course Description
Course Objectives:
Course Outcome:
and controlling.
Lecture Schedule
1 Introduction
2 Managers in the Workplace Chapter 01
3 Management History Chapter 1 B
4 Managing the External Environment External Environment Constraints
5 Organizational Culture How Culture affects Managers
6 Constraints & Challenges of Organizational Culture Leader Making a Difference: Indra Noori
7 Managing the Global Environment Chapter Reading: Global Trade Mechanisms
8 Doing Business Globally How Organizations go Global
9 International Business Environment Case Study: P&G
10 Corporate Social Responsibility Primark Bangladesh Factory catastrophe
12 Planning: Goals & Plan Why do Managers Plan?
13 Setting Goals & Developing plans When you face lack of Clear Directions
Organizational Strategies for Today's
15 Corporate Vs Competitive Strategy
Environment
16 Managing Teams
17 Managing Teams Chapter Reading
18 Understanding Individual Behaviors
20 Managing Communications The 24/7 Work Environment
21 Designing Organizational Structure 6 Elements of Organizational Design
22 Designing Organizational Structure Mechanistic & Organic Structures
23 Managing Human Resource Identifying & Selecting Competent Employees
24 Leadership Managing Power
25 Leadership Contemporary Views of Leadership
26 Controlling
27 Presentations
28 Presentations
Marks Distribution:
20 40 0 40 100
Fall Semester 2020
Thinking
Theory: Mon 12:30PM - 2:00PM Thurs 1:00PM - 2:30PM

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
6 Reasoning
8 N/A
Marks Distribution:
20 30 0 50 100
Fall Semester 2020

Instructor's Office ext 266
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
1 introduction none
2 indus valley assigned reading
3 vedic civilization assigned reading and youtube videos
4 Muslim Advent assigned reading
6 Regional kingdom assigned reading
7 Colonia powers assigned reading
8 Colonial institutions assigned reading
9 Voices of freedom assigned reading
10 Fault lines assigned reading
11 Creation of Pakistan and princely India assigned reading
Marks Distribution:
20 40 0 40 100
Fall Semester 2020
Course Title: Strategic Management in
Pakistan's Context
Theory: Sun 9:00AM - 12:00PM

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
This course gives an overview of all essential aspects of business policy and strategic management. The intention
is to provide students with strategy insights; reflect on strategic dilemmas; and practice strategy tools to enable
students to become strategic thinkers. The course will cover strategy analysis, formulation of strategies at different
levels of the organization, and strategy implementation. We will also reflect on the purpose of organizations, their
governance, and their role towards shareholders, stakeholders and society in general.
Knowledge. To get inside of concepts, models, tools, and skills that are essential for strategic management,
possibilities and limitations of each set of theories and tools.
Skills. To develop the student's ability to think strategically, understand the language of business, craft strategies
on paper and verbally in class discussion, critically reflect on existing theories and tools, to creatively combine or
develop frameworks and tools and use them where useful.
Pakistan – focus. To provide insights into strategies of Pakistani companies through cases, speakers and in-class
examples.
Course Outcome:
Knowledge. Students will be able to get inside of concepts, models, tools, and skills that are essential for
strategic management, possibilities and limitations of each set of theories and tools.
Skills. To develop the student's ability to think strategically, understand the language of business, craft
strategies on paper and verbally in class discussion, critically reflect on existing theories and tools, to
creatively combine or develop frameworks and tools and use them where useful.
Pakistan – focus. To provide insights into strategies of Pakistani companies through cases, speakers and
in-class examples.
Lecture Schedule
Text Book:
David, F and David F. (2018). Strategic Management: Concepts and Cases, edition 15, Pearson
Other References:
Lynch, R. (2015), Stategic Management, edition 7th, Pearson
Macmillan, H and Tampoe, M. (2016), Strategic Management: Process, Content and Implementation, Oxford
Sadler, Philip (2003), Strategic Management, MBA Class Series, Kogan
Marks Distribution:
20 30 0 50 100
Fall Semester 2020
Course Code: LAN-501 Course Title: Mandarin Chinese Credit Hours 3.00
Theory: Sat 3:00PM - 6:00PM

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
Marks Distribution:
20 30 0 50 100
Fall Semester 2020
Course Code: LAN-501 Course Title: Mandarin Chinese Credit Hours 3.00

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
Marks Distribution:
20 30 0 50 100
Fall Semester 2020
Course Title: Business Management and
Leadership
Instructors - Kaukab Abid Azhar

Office Visit hours Sunday 08:30-09:00
Course Description
Course Objectives:
1.Develop an understanding of how manager manage organizations in a dynamic global environment.
2.Know the difference between leadership and management and when to apply each function
3.Understand the wide range of skills they will need possess to be an effective leader and manager
4.Know a range of leadership approaches and the situations each should be used in
5.Analyze the decision making process.
6.Describe tools used to make informed decisions.
7.Relate the managerial functions in local and international organizations.
8.Reflection of contemporary trends in management.
Course Outcome:
1. Evaluate the global context for taking managerial actions of planning, organizing and controlling.
2. Assess global situation, including opportunities and threats that will impact management of an
organization.
3. Integrate management principles into management practices.
4. Assess managerial practices and choices relative to ethical principles and standards.
5. Specify how the managerial tasks of planning, organizing, and controlling can be executed in a variety
of circumstances.
6. Evaluate approaches to addressing issues of diversity.
Lecture Schedule
1 Managers in the workplace
2 Managers in the workplace
5 Managing in a global environment
6 Managing CSR
7 Planning work activities
8 Mid Term
9 Managing Strategy
11 Managing Human Resources
12 Leadership
13 Leadership
14 Controlling
15 Controlling
Additional Reading:
1.Hallam, S.F., 2017. Principles of Management and Leadership, 2 editions. ed. Cognella Academic Publishing.
2.Williams, C., 2017. Management, 7 editions. ed. South-Western College Pub, Mason, OH.
Marks Distribution:
20 30 0 50 100
Fall Semester 2020
Course Title: Applied Business
Communication
Instructors - Muhammad Mazhar Khan

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
1.Identify and understand the fundamental principles of effective business communication.
2.Learn different styles of communication and build rapport with others, reflect on different methods of
communication and select the one that suits their needs.
3.Organize and express ideas in writing and speaking to produce messages suitably tailored for the topic,
objective, audience, communication medium and context.
4.Communicate clearly by improving their verbal and non-verbal communication skills as well as enhancing their
interpersonal skills.
Course Outcome:
1.Write clear, concise and organized letters and memos.
2.Compose messages, emails and reports following a proper writing process which includes generating
ideas, drafting, revising and editing.
3.Compose customized resumes and cover letters.
4.Deliver effective and engaging speeches and presentations.
Lecture Schedule
Text Book:
3.Bretag, T, Crossman, J & Bordia, S. (2010). Communication Skills. Tata McGraw Hill Education Private Limited.
Marks Distribution:
20 30 0 50 100
Fall Semester 2020
Course Title: Marketing (Theory &
Course Code: MKT-402 Credit Hours 3.00
Application)
Theory: Sun 3:00PM - 6:00PM
Instructors - Yawar Abbas

Instructor's Office
E-mail
Office Visit hours
Course Description
Course Objectives:
This course will help students in building understanding of the major concepts and theories, reflecting the breadth
and diversity of marketing and their application in relation to the management of marketing function in
organizational setup. Therefore, the course is designed to teach students the fundamental concepts &
terminologies along with their application in marketing world. This course will introduce students to the essentials
of marketing (key concepts, methods of analysis, strategies and tactics) critical to managing profitable customer
relationships in today's dynamic and connected environment. Specifically, the course goals are:
To introduce students to the marketing concept.
To increase and enhance students knowledge of marketing concepts and terminologies.
Students will learn how to do situation analysis particularly 3C Analysis, Competitors, Customers and Climate (i.e.
Marketing Environment).
To familiarize students with the elements of the marketing mix (product, pricing, Promotion and distribution
strategies) and Marketing Plan.
How to conduct Marketing Research and to give them opportunity to apply marketing research tools to identify and
enhance their understanding of consumer behavior
The course covers the following modules:
Module 1: Marketing Fundamentals
Module 2: Markets and Environment
Module 3: Customer‐Driven Marketing Strategy and Marketing Mix Decisions
Module 4: Marketing Practices
Course Outcome:
Students will develop following skill set at the end of this course:
Describe core marketing concepts.
Recognize the importance of marketing in an organization, how marketing relates to other business
functions, and the role of marketing in society at large.
Develop a marketing plan or strategy for a product or service (e.g., company objectives, marketing
objectives, target market(s), advertising, pricing, distribution, product/ service development, evaluation of
competitors, contingency plans, budget, etc.)
Evaluate/analyze the marketing strategy for an existing product and/or services. Know the basic
marketing concepts and theories.
Apply marketing theories and approaches during class discussions and work on group projects
Understand the notion of value creation, value communication, value delivery and value capture.
Make marketing-based decisions
Select, analyze and define a target market for a selected product or service.
Lecture Schedule
Text Book:
Kotler, P. Armstrong, G. & Oliver, M. (2010), Principles of Marketing, A South Asian Perspective 13th edition,
Prentice Hall: NJ.
Reference Text:
Kotler, P. & Armstrong, G. (2010), Principles of Marketing, A South Asian Perspective 13th edition, Prentice Hall:
NJ.
Kotler, P. Keller, Kevin, Marketing Management, 15th ed., Prentice Hall: NJ
Other References:
Journals
Journal of Advertising Research
Journal of Marketing
Journal of Marketing Research
Marks Distribution:
20 30 0 50 100
Fall Semester 2020
Course Title: Integrated Marketing
Course Code: MKT-505 Credit Hours 3.00
Communication

Office Visit hours Saturday 6:00 - 9:00
Course Description
Course Objectives:
This course focuses on the latest marketing communication practices, known as integrated marketing
communications (IMC), featuring an overview of the major media, including broadcast, print, outdoor, point of
purchase, direct mail, internet,vtelemarketing, public relations, promotion and many more.
Course Outcome:
To develop a clear understanding of integrated marketing communications (IMC) practices.
 To understand how key elements within the marketing communications mix (e.g. Advertising,
promotion,
direct marketing and internet) are integrated
 To know how to measure the effectiveness of IMC programs.
 To translate theory into practice by analyzing a number of pragmatic examples and case studies of real
world experiences.
 To shift the perceptual focus of students from an audience to creators of IMC strategies for businesses
Lecture Schedule
1 Introduction to Integrated Marketing Communications Chapter 01
2 Brand Management Chapter 02
3 Creating the right brand image Leon Case Study
4 Buyers Behavior Chapter 03
5 Channel Marketing Aurora Magazine Case Study
6 The IMC Planning Process Chapter 4
Evaluation of Fairy Liquid Advertising
7 Advertising Campaign Management
campaigns
8 Advertising Design Chapter 6
9 Traditional Media Chapter 7
10 Elements of Communication MIx
11 Digital Marketing Chapter 8
12 Social Media Marketing Chapter 9
13 Alternate Channels Chapter 10
14 Presentation & Course Review
Advertising promotion: An integrated marketing communications perspective, George E. Belch, Michael A. Bech
&Keyoor Purani, 9th Edition, (Special Indian Edition), McGraw Hill
Marks Distribution:
20 40 0 40 100
Fall Semester 2020
Course Title: Action Research Thesis
(Methodology)

Office Visit hours Any day after prior phone
Course Description
Course Objectives:
1) Understanding the Action Research as a methodology;
2) Preparing students for research proposals of Action Research
3) Practically involvement of students in AR projects.
Course Outcome:
1.Define the characteristics of action research.
2.Compare and contrast action research with other types of research.
3.Relate action research to current teaching practices.
4.Describe the phases of the action research cycle.
5.Identify an action research topic.
6.Explain what constitutes an excellent action research question.
7.Define various data collection methods.
8.Develop a data collection plan for an action research project.
9.Conduct data collection in a classroom setting.
10.Analyze different types of data collected during an action research project.

11.Explain various methods used to interpret action research data.
12.Write an action research report.
13.Present conclusions from an action research project to a specific audience.
14.Identify ethical issues related to action research.
Lecture Schedule
3 Introduction to Action Research Text book and reference books
2- Koshy, Valsa (2018) Action Research for
3 Action Research: Getting Started
Improvi
Koshy, Valsa (2018) Action Research for
3 Writing Literature Review
Improving,
2- Koshy, Valsa (2018) Action Research for
3 Data Collection in Action Research
Improvi
3 Data Analysis in Action Research
3 Report Writing
3 What should be the focus of management education?
3 What should be the focus of management education?
3 Research Report Presentation skills
Book: Action Research in Organizations,
3 Action research, power and control
Chapter 3
3 Critical theoretic research
3 New theories of organisation
3 implications of living theories of organisation
3 Dialogue, learning and management education
3 Enquiry in action in business education?
1.Action Research for Improving Practice: A Practical Guide by Valsa Koshy (2018)
2.Doing Action Research In Your Own Organization by David Coghlan and Teresa Brannick (2019)
3.The SAGE Handbook of Action Research by Peter Reason and Hilary Bradbury (2020)
Marks Distribution:
20 30 0 50 100
Fall Semester 2020
Course Code: MKT-511 Course Title: Strategic Marketing Credit Hours 3.00

Instructor's Office B102 & 270
Office Visit hours Sundays - 9:00-3:00
Course Description
Course Objectives:
Strategic Marketing is a core course for students specializing in the field of Marketing. The course is designed to
develop student's holistic understanding and knowledge in Strategic Marketing. This course will help students in
gaining knowledge and understanding of strategic marketing concepts for examining the concepts and processes
in designing and implementing market driven strategies. This course will explore the role of marketing in a variety
of contexts including FMCG, hi-tech products, services, mobile, online, B2B and not-for-profit. Adopting a strategic
focus, the course will critically review current theory and practice and discuss how marketing strategies are
evolving in the light of changes arising from increasingly sophisticated and demanding consumers, new
technology and globalization.
Strategic marketing focuses on the concepts and processes involved in developing market-driven strategies. The
key challenges in formulating market-driven strategies include: (1) acquiring a shared understanding throughout
the organization about the current market and how it may change in the future, (2) identifying opportunities for
delivering superior value to customers, (3) positioning the organization and its offerings to best meet the needs of
its target markets, and (4) developing a coordinated marketing program to deliver superior customer value.
Course Objectives:
Provide a capstone class for students with prior background in marketing to integrate their learning in marketing
("pull it all together").
Help students learn to think strategically when making and implementing marketing decisions ("strategic decision
making"). Help students learn to apply specific analytical approaches and tools for understanding customers,
competition, and markets ("applications of marketing data and information") Help students to develop an
appreciation for the relationship between marketing and the other functional areas of business.
Course Outcome:
Course Outcome:
On successful completion of this course, students will be able to:
1.Understand the broad concepts and processes of strategic development and marketing planning and
the associated theoretical models and frameworks.
2.Understand the importance of strategic marketing analysis and research and how today's global,
dynamic, and highly competitive business environment influences the process of strategic development
and marketing planning.
3.Compare and contrast the key principles of marketing strategy
4.Explain marketing and strategy concepts and ideas in their own words
5.Think strategically about marketing issues and provide recommendations
6.Understand how organizations determine their strategic direction and know how to identify and
evaluate the various ways in which this can be achieved.
7.Understand how to implement, measure and control strategic marketing plans.
Understand how strategic marketing can be applied to a range of other functional areas of business.
8.Understand the impact that technological advances have on strategic marketing and be able to
incorporate such advances into strategic marketing plans.
Lecture Schedule
Course Introduction & General Overview of Marketing
1
Concepts
2 Introduction to Strategic Marketing Case study
3 Corporate, Business, and Marketing Strategy.
4 Challenges of a New Era for Strategic Marketing. case study
5 Market Driven Strategy case study
6 Strategic Analysis
Environmental Analysis ,Customer Analysis, Competitor
7 Case Studies
Analysis
8 Mid Term
9 Market Analysis & Internal Analysis Case Studies
10 Markets, segments, and Customer Values
11 Markets, segments, and Customer Values Case Studies
12 Developing Marketing Strategies market position
13 Marketing Warfare Strategies case studies
14 Market Driven Program Development : Marketing Mix case studies
Decisions
15 Implementation and Managing Market driven strategies case studies
Strategic Marketing (9th Edition) by David W. Cravens and Nigel F. Piercy (2009) McGraw-Hill Higher Education
ISBN-13: 978-007-126335-1. ISBN-10: 007-126335-7.
Marks Distribution:
20 30 0 50 100
Fall Semester 2020
Course Title: Organizational Behaviour & HR
Practice

Instructor's Office B102 & 270
Office Visit hours Sundays 9:00-3:00
Course Description
Course Objectives:
This course is designed to equip students with strong understanding of the broad range of theory, research, and
practice of Organizational behavior (OB) and Human Resource Management (HRM). This course is comprised of
2 major Modules, OB & HRM.
In OB module , major emphasis will be on building and developing key managerial and leadership competencies
that are essential for identifying and tackling different issues impacting behaviors at workplace (ranging from
individual and group to organizational level) for improved organizational effectiveness. Theories learned in this
course will allow students to effectively work with and through others in an organization. Theories are significant
and applicable in all types of organization or group and will empower students to lead & motivate others,
negotiate, embrace change and better understand the impact of behaviors at workplace.
HRM module , will provide students with a full and practical introduction to HRM concepts and techniques. This
course will help students in building understanding of the major concepts and theories, reflecting the breadth and
diversity of HRM and its application in relation to the management of HR function in organizational setup.
Therefore, the course is designed to teach students the fundamental concepts & terminologies along with their
application in HRM with a focus on how to use those techniques to do their jobs effectively and furthermore, how
to improve performance, productivity and profitability at the workplace. This course will introduce students to the
essentials of HRM (key concepts, HR techniques) critical to managing workforce in today's dynamic and
connected environment
The course covers the following modules:
Module 1: OB
Introductory Module (Understanding Organizational Behavior, Management & Managing Self)
The Individual (Managing Individual)

The Group (Managing Group)
The Organization System ((Managing Organizations)
Module 2: HRM
Introduction to HRM
Recruitment, Placement and Talent Management
Training & Development
Compensation
Course Outcome:
After taking this course students will be able to:
1.Evaluate global context for taking managerial actions in organizations
2.Understand some of the most important organizational theories.
3.Understand the drivers of human behavior in organizational context.
4.Describe individual and group, creative, and ethical decision making.
5.Define organizational culture and elaborate on its impact on performance.
principles and standards
7.Describe core HRM concepts. Appreciate the importance of human resource management as a field of
study and as a central management function.
8.Know the elements of the HR function (e.g. – recruitment, selection, training, and development, etc.)
and be familiar with each element's key concepts & terminology; and
9.Apply the principles and techniques of human resource management gained through this course to the
discussion of major personnel issues and the solution of typical case problems.
10.Make HR-based decisions and to the design and impleme
Lecture Schedule
1 Course Overview & Introduction
Foundations of Organizational behavior & Management:
2
Skills roles of Managers process of Management
3 Understanding the Challenges in the workplace & Case Study
Managerial Mindsets
4 Managing Individuals : Diversity in Organizations Article Review
Understanding the role of Emotional Intelligence and
5 Big 5 personality trait test
the concept of Individual Decision Making
Understanding Basic Motivation Concepts and their
6
applications
Foundations of Group Behavior & Understanding work
7
Groups & teamwork structures
8 Mid Term
9 Leadership
Foundations of Organizational Structure, Six key
10 Case discussion
elements in organizational structure
11 Introduction to Human Resource Management
12 HR Planning : Job Analysis & Recruitment Job Analysis Designing
13 Training & Development Skill Inventory Worksheet
14
financial Incentives and benefits)
15 Career Planning & Development Career Mapping Worksheet
1.Stephen P. Robbins, Timothy Judge & Neharika Vohra, Organizational Behavior, 15th edition
(Pearson Education 2013).
2.Gary Dressler, Human Resource Management, International Edition 14 / Indian Edition 11
Marks Distribution:
20 30 0 50 100
Fall Semester 2020
Course Title: Legal Environment for Business
Course Code: LAW-301 Credit Hours 3.00
in Pakistan
Instructors - Imran Arshad

E-mail imran.arshad
Office Visit hours Sat 3:00PM - 6:00PM
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
1
2
3
4
5
6
7
8 Midterm Exam
9
10
11
12
13
14
15
Marks Distribution:
20 30 0 50 100
Fall Semester 2020
Course Code: ECO-302 Course Title: Business Economics Credit Hours 3.00
Instructors - Syed Faizan Iftikhar

Instructor's Office
E-mail faizanburney@hotmail.com
Office Visit hours Saturday/18:00-21:00
Course Description
Course Objectives:
Course Outcome:
Lecture Schedule
Marks Distribution:
30 0 0 0 30

Course Outline BBA - Fall 20

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Fall Semester 2020

Department of Business Administration

Theory: Fri 8:30AM - 10:30AM -

Instructors - Syed Peerzada Aurangzeb - Syed Peerzada Aurangzeb

•Instill a sense of respect for cultural diversity and religious harmony.

2.Understand about the political, social, business structure of Pakistan

•The Idea of Pakistan by Stephen Philip Cohen

•Pakistan: A Global Studies Handbook by Yasmeen Niaz Mohiuddin

•Self and Sovereignty by Ayesha Jalal

Theory: Wed 10:30AM - 12:30PM

Instructors - Faiza Khadim Arain

PLO-10: Communication Skills

PLO-12: Lifelong Learning

Compose customized resumes and cover letters.

Deliver effective and engaging speeches and PowerPoint presentations

1.Guffey, M. (2014). Essentials of Business Communication. 9th Edition. Cengage Learning

Theory: Mon 10:30AM - 12:00PM Thurs 10:00AM - 11:30AM

Instructors - Kaukab Abid Azhar - Kaukab Abid Azhar

2.Describe the varying motives of being an entrepreneur.

4.Find a creative idea and analyze how it is different from an opportunity.

Theory: Mon 8:30AM - 10:00AM Tues 3:00PM - 4:30PM

3.Students will be able to integrate management principles into management practices.

1.Robbins, S.P., Coulter, M., 2019. Management, 14th edition, Boston.

4.Northouse, P. 2019. Leadership: Theory and Practice, 7e, Sage.

Theory: Mon 12:00PM - 1:30PM Tues 1:30PM - 3:00PM

Instructors - Faiza Khadim Arain - Faiza Khadim Arain

Evaluate data and analyze statistical analysis

Deliver effective and engaging research presentations.

Evaluate data and analyze statistical analysis

Deliver effective and engaging research presentations.

3.Guffey, M. (2014). Essentials of Business Communication. 9th Edition. Cengage Learning

Theory: Fri 10:00AM - 12:00PM Mon 12:30PM - 1:30PM

Instructors - Hoor Jamil - Hoor Jamil

1.Eastwood, J. (1992). Oxford Practice Grammar. Oxford: Oxford University Press.

2.Functional English Compiled Material.

Theory: Tues 8:30AM - 10:30AM Mon 1:30PM - 4:30PM

Instructors - Faiza Khadim Arain - Faiza Khadim Arain

Organize and deliver successful speeches & presentations

Develop Critical thinking skills

Speak in a variety of contexts and speech situations

Use language effectively

Prepare and deliver effective speeches and presentations

Analyze their audience and adapt themselves to their audience

Deliver PowerPoint presentations by using visual aids

•Hamilton, C. (2014). Essentials of Public Speaking. 6th Edition. Cengage Learning.

Theory: Wed 1:00PM - 3:00PM Tues 2:30PM - 4:30PM

Instructors - Hoor Jamil - Hoor Jamil

1.Eastwood, J. (1992). Oxford Practice Grammar. Oxford: Oxford University Press.

2.Functional English Compiled Material.

Theory: Mon 8:30AM - 10:30AM

Instructors - Munir Hussain

•Instill a sense of respect for cultural diversity and religious harmony.

2.Understand about the political, social, business structure of Pakistan

•The Idea of Pakistan by Stephen Philip Cohen

•Pakistan: A Global Studies Handbook by Yasmeen Niaz Mohiuddin

•Self and Sovereignty by Ayesha Jalal

Theory: Thurs 8:30AM - 10:30AM

Instructors - Syed Peerzada Aurangzeb

•Instill a sense of respect for cultural diversity and religious harmony.

2.Understand about the political, social, business structure of Pakistan

•The Idea of Pakistan by Stephen Philip Cohen

•Pakistan: A Global Studies Handbook by Yasmeen Niaz Mohiuddin

•Self and Sovereignty by Ayesha Jalal

Theory: Tues 8:30AM - 10:00AM Wed 10:30AM - 12:00PM