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Domino's Pizza
Domino's Pizza Type Industry Founded Public (NYSE: DPZ) Restaurants Ypsilanti, Michigan, United States (June 10, 1960) Headquarters Ann Arbor, Michigan, United States Area served Key people Products Revenue Employees Website Worldwide Tom Monaghan, Founder J. Patrick Doyle, CEO Pizza, sandwiches, pasta,chicken wings, desserts $1.425 billion USD (2008) 145,000 www.dominos.com

Domino's Pizza, Inc. (NYSE: DPZ) is an international pizza delivery corporation headquartered in Ann Arbor, Michigan, United States of America.[1] Founded in 1960, Domino's is the second-largest pizza chain in the United States[2] and has over 9,000 corporate and franchised stores[3] in 60 countries[4] and all 50 U.S. states. Domino's Pizza was sold to Bain Capital in 1998 and went public in 2004. The menu features both vegetarian and meat pizzas, chicken wings and boneless chicken, potato wedges, garlic breads and a variety of dessert items including cookies and waffles, Ben & Jerry's ice cream and a variety of soft drinks including Coca-Cola, Fanta, and Sprite. Domino's has restaurants in all of the world's major cities such as New York, London and Chicago.
Contents

1 History

o o o o

1.1 Early years 1.2 International expansion 1.3 Sale of company 1.4 Current era

2 Products 3 Corporate governancev

3.1 Charitable activities

4 Advertising and sponsorship

4.1 30-minute guarantee

5 International operations 6 References 7 External links

History
Early years
In 1960, Tom Monaghan and his brother, James, purchased DomiNick's,[5] a small pizza store in Ypsilanti, Michigan near Eastern Michigan University. The deal was secured by a US$75 down payment and the brothers borrowed $900 to pay for the store. Eight months later, James traded his half of the business to Tom for a used Volkswagen Beetle. As sole owner of the company, Monaghan renamed the business Domino's Pizza, Inc. in 1965. In 1967, the first Domino's Pizza franchise store opened in Ypsilanti. The company logo was originally planned to add a new dot with the addition of every new store, but this idea quickly faded as Domino's experienced rapid growth. The three dots represent the stores that were open at the time(1969).[6] By 1978, the franchise opened its 200th store.[7][8] In 1975, Domino's faced a lawsuit by Amstar Corporation, maker of Domino Sugar, alleging trademark infringement and unfair competition. On May 2, 1980, a federal appeals court found in favor of Domino's Pizza.[9]

International expansion
On May 12, 1983, Domino's opened its first international store, in Winnipeg, Manitoba, Canada.[10] That same year, Domino's opened its 1,000th store overall, and by 1995 Domino's had 1,000 international locations. In 1997, Domino's opened its 1,500th international location, opening seven stores in one day across five continents.[7]

Sale of company
In 1998, after 38 years of ownership, Domino's Pizza founder Tom Monaghan announced his retirement and sold 93 percent of the company to Bain Capital, Inc. for about $1 billion and ceased being involved in day-today operations of the company.[11] A year later, the company named David A. Brandon Chairman and Chief Executive Officer.[12]

Current era

The exterior of a Domino's Pizza store inSpring Hill, Florida.

In 2004, after 44 years as a privately held company, an employee of Domino's Pizza rang the opening bell at the New York Stock Exchange and the company began trading common stock on the NYSE under the ticker symbol "DPZ".[13] Industry trade publication Pizza Today magazine named Domino's Pizza "Chain of the Year" in 2003[14],2010,[15] and 2011[16]. In a simultaneous celebration in 2006, Domino's opened its 5,000th U.S. store in Huntley, Illinois, and its 3,000th international store in Panama City, making 8,000 total stores for the system.[17] Also that year, the Domino's Pizza store in Tallaght, Dublin, Ireland, became the first in Domino's history to hit a turnover of $3 million (2.35 million) per year.[18] As of September 2006, it has 8,238 stores which totaled US$1.4 billion in gross income.[19] In 2007, Domino's introduced its Veterans, Delivering the Dream franchising programs and also rolled out its online and mobile ordering sites.[8] In 2008, Domino's introduced the Pizza Tracker, an online application that allows customers to view the status of their order in a simulated "real time" progress bar.[20]In addition, the first Domino's with a dining room opened in Stephenville, Texas, giving the customers the option to either eat in or take their pizza home. Since 2005, the voice of Domino's Pizza's US phone ordering service DOMINOS has been Kevin Railsback.[21] 1-800-

In a 2009 survey of consumer taste preferences among national chains by Brand Keys, Domino's was last tied with Chuck E. Cheese's. In December that year, Domino's announced plans to entirely reinvent its pizza. It began a self-flogging ad campaign in which consumers were filmed criticizing the pizza's quality and chefs were shown developing the new product.[22][23] The new pizza was introduced that same month, and the following year, Domino's 50th anniversary, the company acquired J. Patrick Doyle as its new CEO and experienced a historic 14.3% quarterly gain. While admitted not to endure, the success was described by Doyle as one of the largest quarterly same-store sales jumps ever recorded by a major fast-food chain.[24][25]

Products

A makeline at a Domino's

The current Domino's menu features a variety of Italian-American entrees and side dishes. Pizza is the primary focus, with traditional, specialty and custom pizzas available in a variety of crust styles and toppings. Additional entrees include pasta, bread bowls and oven-baked sandwiches. The menu offers chicken side dishes, breadsticks, as well as beverages and desserts.[26] From its founding until the early 1990s, the menu at Domino's Pizza was kept simple relative to other fast food restaurants, to ensure efficiency of delivery.[27]Historically, Domino's menu consisted solely of one pizza in two sizes (12-inch and 16-inch), 11 toppings, and Coke as the only soft drink option.[28] The first menu expansion occurred in 1989, with the debut of Domino's deep dish, or pan pizza. Its introduction followed market research showing that 40% of American pizza customers preferred thick crusts. The new product launch cost approximately $25 million, of which $15 million was spent on new sheet metal pans with perforated bottoms.[29] Domino's started testing extra-large size pizzas in early 1993, starting with the 30-slice, yard-long "The Dominator".[30] Domino's tapped into a market trend toward bite-size foods with spicy Buffalo Chicken Kickers, as an alternative to Buffalo Wings, in August 2002. The breaded, baked, white-meat fillets, similar to chicken tenders,[31] are packaged in a custom-designed box with two types of sauce to "heat up" and "cool down" the chicken.[32] In August 2003, Domino's announced its first new pizza since January 2000, the Philly Cheese Steak Pizza. The product launch also marked the beginning of a partnership with the National Cattlemen's Beef Association, whose beef Check-Off logo appeared in related advertising.[33] Domino's continued its move toward specialty

pizzas in 2006, with the introduction of its "Brooklyn Style Pizza", featuring a thinner crust, cornmeal baked in to add crispness, and larger slices that could be folded in the style of traditional New York-style pizza.[34] In 2008, Domino's once again branched out into non-pizza fare, offering oven-baked sandwiches in four styles, intended to compete with Subway's toasted submarine sandwiches. Early marketing for the sandwiches made varied references to its competition, such as offering free sandwiches to customers named "Jared," a reference to Subway's spokesman of the same name.[35] The company introduced its American Legends line of specialty pizzas in 2009, featuring 40% more cheese than the company's regular pizzas, along with a greater variety of toppings.[36] That same year, Domino's began selling its BreadBowl Pasta entree, a lightly seasoned bread bowl baked with pasta inside, [37] and Lava Crunch Cake dessert, composed of a crunchy chocolate shell filled with warm fudge. Domino's promoted the item by flying in 1,000 cakes to deliver at Hoffstadt Bluffs Visitor Center near Mount St Helens.[38] In 2010, the company changed its pizza recipe "from the crust up",[39] making significant changes in the dough, sauce and cheese used in their pizzas. Their advertising campaign admitted to earlier problems with the public perception of Domino's product due to issues of taste.[40][41] Since the companies stock low in late 2009, the company's stock had grown 233 percent by late 2011. Even as the economy has suffered and unemployment has risen, Dominos has seen its sales rise dramatically through its efforts to rebrand and retool its pizza.[42]

Corporate governance
Domino's management is led by J. Patrick Doyle, CEO from March 2010, formerly president of Domino's USA. Previous chief executive David Brandon, made athletic director of the University of Michigan in January 2010, remains chairman.[43] Among 11 executive vice presidents are Michael Lawton, CFO; Asi Sheikh, Team USA; Scott Hinshaw, Franchise Operations and Development; and Kenneth Rollin, General Counsel.[44] Domino's operations are overseen by a board of directors led by Brandon. Other members of the board are Andrew Balson, Diana Cantor, Mark Nunnelly, Robert Rosenberg and Bud Hamilton.[45]

Charitable activities
In 2001, Domino's launched a two-year national partnership with the Make-A-Wish Foundation of America. That same year, the company stores in New York City and Washington D.C. provided more than 12,000 pizzas to relief workers following the September 11 attacks on the World Trade Center and The Pentagon. Through a matching funds program, the corporation donated $350,000 to theAmerican Red Cross' disaster relief effort.[7] In 2004, Domino's began its current partnership with St. Jude Children's Research Hospital, participating in the hospital's "Thanks and Giving" campaign since it began in 2004, raising more than $1.3 million in 2006.[46]

Advertising and sponsorship

Arie Luyendyk's Lola-Chevrolet which won the 1990 Indianapolis 500 for Doug Shierson Racing.

In the 1980s, Domino's Pizza was well known for its advertisements featuring The Noid. That concept was created by Group 243 Inc. who then hired Will Vinton Studios to produce the television commercials that they created. The catchphrase associated with the commercials was "Avoid the Noid." Due to a glitch on the Domino's website, the company gave away nearly 11,000 free medium pizzas in March 2009. The company had planned the campaign for December 2008 but dropped the idea and never promoted it. The code was never deactivated though and resulted in the free giveaway of the pizzas across the United States after someone discovered the promotion on the website by typing in the word "bailout" as the promotion code and then shared it with others on the Internet. Domino's deactivated the code on the morning of Tuesday, March 31, 2009 and promised to reimburse store owners for the pizzas.[47] Domino's sponsored CART's Doug Shierson Racing, which was driven by Arie Luyendyk, and the team won the 1990 Indianapolis 500. In 2003, Domino's teamed up with NASCAR for a multi-year partnership to become the "Official Pizza of NASCAR."[48] Domino's also sponsored Michael Waltrip Racing and driver David Reutimann during the 2007 season in the NASCAR Sprint Cup Series. Domino's Pizza was briefly seen in the 1990 film Teenage Mutant Ninja Turtles.

30-minute guarantee

A car with a Domino's stick-on cone on roof

Starting in 1973, Domino's Pizza had a guarantee that customers would receive their pizzas within 30 minutes of placing an order, or they would receive the pizzas free. The guarantee was reduced to $3 off in the mid

1980s. In 1992, the company settled a lawsuit brought by the family of an Indiana woman who had been killed by a Domino's delivery driver, paying the family $2.8 million. In another 1993 lawsuit, brought by a woman who was injured when a Domino's delivery driver ran a red light and collided with her vehicle, the woman was awarded nearly $80 million, but accepted a payout of $15 million.[49] The guarantee was dropped that same year because of the "public perception of reckless driving and irresponsibility", according to Monaghan. [49] In December 2007, Domino's introduced a new slogan, "You Got 30 Minutes", alluding to the earlier pledge but stopping short of promising delivery in a half hour.[50] The company continues to offer "30 minute or Free" guarantee for orders placed in its stores in India.

International operations

Map showing Domino's Pizza's global locations.

Domino's Pizza is located in more than 60 countries.[51][52] The rights to own, operate and franchise branches of the chain in Australia, New Zealand, France, Belgium, the Netherlands and the Principality of Monaco are currently owned by Domino's Pizza Enterprises, having been sold off by the parent company between 1993 and 2007. The master franchises for the UK and Ireland were purchased by Domino's Pizza Group, now publicly traded as Domino's Pizza UK & IRL, in 1993.[53]

Pizza hut

Concept and format

This section does not cite any references or sources. Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed. (January 2011)

Pizza Hut store (with distinctive roof) inAthens, Ohio, typical of U.S. Pizza Hut restaurants

Pizza Hut is split into several different restaurant formats; the original family-style dine-in locations; store front delivery and carry-out locations; and hybrid locations that offer carry-out, delivery, and dine-in options. Many full-size Pizza Hut locations offer lunch buffet, with "all-you-can-eat" pizza, salad, bread sticks, and a special pasta. Additionally, Pizza Hut also has a number of other business concepts that are different from the store type; Pizza Hut "Bistro" locations are "Red Roof"s which offer an expanded menu and slightly more upscale options. "Pizza Hut Express" and "The Hut" locations are fast food restaurants. They offer a limited menu with many products not found at traditional Pizza Huts. These type of stores are often paired in a colocated location with a sibling brand such as Wing Street, KFC or Taco Bell, and are also found on college campuses, food courts, theme parks, and in stores such as Target. Traditionally, Pizza Hut has been known for its ambiance as much as pizza. Vintage "Red Roof" locations can be found throughout the United States, and quite a few exist in the UK and Australia. Even so, many such locations offer delivery/carryout service. This building style was common in the late 1960s and early 1970s. The name "Red Roof" is somewhat anachronistic now, since many locations have brown roofs. Dozens of "Red Roofs" have closed or been relocated/rebuilt. Many "Red Roof" branches have beer if not a full bar, music from a jukebox, and sometimes an arcade. In the mid 1980s, the company moved into other successful formats including delivery/carryout and the fast food "Express" model. The oldest continuously operating Pizza Hut in the world is in Manhattan, Kansas, in a shopping and tavern district known as Aggieville near Kansas State University.

[edit]History

The plaque on the first Pizza Hut building which was sometimes seen on the box. It was shown from 1970 to 1985.

Main article: History of Pizza Hut

Pizza Hut's prototype version of a restaurant (19581961) at Wichita State University. This was only used at four prototype Pizza Hut locations. There are only a few menu items on this version.

Pizza Hut was founded in 1958 by brothers Dan and Frank Carney in their hometown of Wichita, Kansas. When a friend suggested opening a pizza parlor, they agreed that the idea could prove successful, and they borrowed $600 from their mother to start a business with partner John Bender.
needed] [citation [4]

Renting a small building at 503 South Bluff in downtown Wichita and purchasing secondhand

equipment to make pizzas, the Carneys and Bender opened the first "Pizza Hut" restaurant; on opening night, they gave pizza away to encourage community interest. They chose the name "Pizza Hut" since the sign they purchased only had enough space for nine characters and spaces.
[6] [5]

Additional restaurants

were opened, with the first franchise unit opening in 1959 in Topeka, Kansas. The original Pizza Hut building was later relocated to the Wichita State Universitycampus.

Dan and Frank Carney soon decided that they needed to have a good standard image. The Carney brothers contacted Wichita architect Richard D. Burke, who designed the distinctive mansard roof shape and standardized layout, hoping to counter competition from Shakey's Pizza, a chain that was expanding on the west coast.
[7]

The franchise network continued to grow through friends and business associates,

and by 1964 a unique standardized building appearance and layout was established for franchised and company-owned stores, creating a universal look that customers easily recognized. By 1972, with 314 stores nationwide, Pizza Hut went public on the New York Stock Exchange under the stock ticker symbol NYSE: PIZ. In 1978, Pizza Hut was acquired by PepsiCo, who later also bought KFC and Taco Bell. In 1997, the three restaurant chains were spun off into Tricon, and in 2001 joined with Long John Silver's and A&W Restaurants to become Yum! Brands. The Pasta Bravo concept was acquired in 2003 from Pasta Bravo, Inc. of Aliso Viejo, Calif for $5 million to pair with Pizza Hut. [edit]Products
[8]

Pizza Hut in Santiago, Chile.

Pizza Hut sells "Stuffed Crust" pizza, with the outermost edge wrapped around a cylinder of mozzarella cheese; "Hand-Tossed," more like traditional pizzeriacrusts; "Thin 'N Crispy", a thin, crisp dough which was Pizza Hut's original style; "Dippin' Strips pizza", a pizza cut into small strips that can be dipped into a number of sauces; and "The Edge pizza," where the toppings nearly reach to the edge of the pizza. There was also formerly a crust that was not as thick as Pizza Hut's pan pizza, and not as thin as its thin crust. This crust was used on the Full House XL pizza and discontinued in 2007.
[9]

Pizza hut restaurant in Larnaca, Cyprus

Pizza Hut experiments with new products frequently, with less successful ones being discontinued. These include the initially popular two-foot by one-foot square cut pizza Bigfoot, the 16" Big New Yorker, made with a sweet sauce, the Chicago Dish Pizza and Sicilian pizza, the latter also offered in 2006 as Lasagna Pizza. Other products Pizza Hut has offered are the "P'zone", Pizza Hut's version of the calzone; the Cheesy Bites pizza, similar to the Stuffed Crust pizza except the crust has been divided into 28 bite-sized pieces that can be pulled apart; and the Insider pizza, where a layer of cheese is in between two layers of dough. Another limited time offer was a Double Deep pizza with double the toppings and 50% more cheese, with the crust wrapped over the top to hold in all the toppings. In 1985 Pizza Hut introduced the Priazzo,
[10]

a two-crusted Italian pie that resembled a deep-dish pizza. Varieties included Priazzo Milano,

a blend of Italian sausage, pepperoni, beef, pork fillings, a hint of bacon, mozzarella and cheddar cheese; Priazzo Florentine, a light blend of five cheeses with ham and a touch of spinach, and Priazzo Roma, stuffed with pepperoni, mushrooms, Italian sausage, pork filling, onions, mozzarella and cheddar cheese. The double-crusted pie was topped with a layer of tomato sauce and melted cheese. The Priazzo was introduced by a $15 million advertising campaign, but proved too labor-intensive and was removed from the menu several years later.

Buffalo wings

Depending on the individual restaurant size, Pizza Huts also may offer pasta dinners such as spaghetti and Cavatini a mixture of Cavatelli (shells), Rotini(spirals), and Rotelle (wheels).

Pizza Hut Bistro concept location located in Indianapolis.

A new, upscale concept was unveiled in 2004, called Pizza Hut Italian Bistro. Unveiled at fifty locations nationwide, the Bistro is similar to a traditional Pizza Hut, except that new, Italian themed dishes are offered, such as penne pasta, chicken pomodoro, toasted sandwiches and other foods. black, white, and red, Bistro locations feature a burgundy and tan motif.
[12] [11]

Instead of

Pizza Hut Bistros still serve the

chain's traditional pizzas and sides as well. In some cases, Pizza Hut has replaced a "Red Roof" location with the new concept. A new version of Pizza Hut pizza, named Pizza Mia which is lightly topped, was introduced in 2007. The product is aimed at the cost sensitive consumer segment and is priced similarly to the Domino's 555 deal, where each pizza is priced at five dollars if purchased in bulk of three or more. In comparison, a Pizza Hut medium sized, hand-tossed pepperoni pizza is internationally priced at $10.24 (Dallas, Texas 1/1/2009). The Pizza Mia comes in only one size (medium) and extra toppings range from $1.25 to $1.49. One slice of Pizza Hut pepperoni Pizza Mia weighs 83 grams, while one slice of Pizza Hut pepperoni hand-tossed pizza weighs 96 grams.
[13]

Pizza Hut on May 9, 2008, created and sold in Seattle, Denver, and Dallas, "The Natural", a new allnatural multi-grain crust sweetened with honey, a red sauce of organic tomatoes and topped all-natural cheese (or with all-natural chicken sausage and roasted red peppers). A medium Natural pizza with one topping sold for $9.99. This was discontinued on October 27, 2009 in the Dallas market.
[14]

It has since

launched a nationwide advertising campaign. Also in 2008, Pizza Hut created their biggest pizza ever, the Panormous Pizza. Pizza Hut introduced the Big Eat Tiny Price Menu on June 21, 2009. It features new Pizza Rolls, the P'Zone Pizza, new Personal Panormous Pizza, and the Pizza Mia Pizza, each item starting at $5.00 or $5.99.

A small Pizza Hut offering takeaway and delivery only in Bramley, Leeds, UK.

Pizza Hut introduced stuffed pan pizza on August 23, 2009 with $10.99 for one toppings and specialty for $13.99. Unlike regular stuffed crust cheese is not inside the crust, just pressed into the pan crust. Pizza Hut introduced the Big Italy, a pizza that is almost two feet long for $12.00, on August 22, 2010. Pizza Hut recently (2010) came under fire when its supplier of palm oil, Sinar Mas, was exposed to be illegally slashing and burning the Paradise Forests of Indonesia to plant palm oil plantations.
[15]

This act is

driving native people off their land and forcing orangutans and Sumatran tigers to the brink of extinction. [edit]Advertising

Long-time/former Pizza Hut logo (19671999). Many older locations started with an earlier 1965 logo but were soon upgraded. Some locations still use this logo.

Pizza Hut's very first ad was "Putt Putt to Pizza Hut". It starts with a man apparently ordering take-out and driving his 1965 Mustang JR to Pizza Hut, while some of the townspeople start chasing him. He picks up his pizza and goes to his house, when all of the people who were chasing him start eating all the pizza except the man who ordered it. Frustrated, he calls Pizza Hut again. Until early 2007, Pizza Hut's main advertising slogan was "Gather 'round the good stuff", and was "Now You're Eating!" from 2008 to 2009. The advertising slogan is currently "Your Favorites. Your Pizza Hut." Pizza Hut does not have an official international mascot, but at one time, there were commercials in the United States called 'The Pizza Head Show.' These commercials ran from 1993 to 1997 and were based loosely on the Mr. Bill shorts from Saturday Night Live in the 1970s. The ads featured a slice of pizza with a face made out of toppings called 'Pizza Head'. In the 1970s Pizza Hut used the signature red roof with a jolly man named "Pizza Hut Pete". Pete was on the bags, cups, balloons and hand puppets for the kids. In Australia during the Mid to late 1990s, the advertising mascot was a delivery boy named Dougie, with boyish good looks who, upon delivering pizza to his father, would hear the catchphrase "Here's a tip: be good to your mother". Pizza Hut sponsored the 1989 film Back to the Future Part II, and offered a free pair of futuristic sunglasses, known as "Solar Shades", with the purchase of Pizza Hut pizza. Pizza Hut also engaged in product placement within the film itself, having a futuristic version of their logo with their trademarked red hut printed on the side of a mylar dehydrated pizza wrapper in the McFly family dinner scene, and appear on a storefront in Hill Valley in the year 2015.
[16]

The 1990 NES game Teenage Mutant Ninja Turtles II: The Arcade Game, came with a coupon for a free pizza. The game was filled with Pizza Hut advertising (the first ever console video game with product placement) and pizza that would refill the character's life. In 1994, Donald Trump and ex-wife Ivana Trump starred in a commercial. The ending of the commercial showed Ivana Trump asking for the last slice, to which Donald replied, "Actually dear, you're only entitled to half", a play on the couple's recent divorce. In 1995, Ringo Starr starred in a Pizza Hut commercial which also featured The Monkees. Rush Limbaugh also starred in a Pizza Hut commercial the same year, where he boasts that "nobody is more right than me," yet he states that for the first time he will do something wrong, which was to participate in Pizza Hut's then "eating pizza crust first" campaign regarding their stuffed crust pizzas.

Talk show host Jonathan Ross, co-starred in an ad with American model, Caprice Bourret. They were used to advertise the stuffed crust pizza, with Jonathan Ross saying "Stuffed Cwust", to which is a play on Jonathan's pronunciation of 'R's. Another UK ad shows British Formula One driver Damon Hill visit a Pizza Hut restaurant and order a pizza, with famous F1 commentator Murray Walkervisiting with him, and narrating as though it was a Formula One race. As Hill is about to finish his meal, Walker, in a play on Hill's 1994 & 1995 seasons where he was runner up in the Formula One World Championship both won by Michael Schumacher, shouts "And Hill finishes second, again!" at which Hill grabs Walker by his shirt and shakes him angrily, Walker proclaiming, in his usual tones, "He's lost it! He's out of control!" Following England's defeat to Germany on penalties in the semi-finals of Euro 96, Gareth Southgate, Stuart Pearce and Chris Waddle featured in an advert. The advert shows Southgate wearing a paper bag over his head in shame as he was the one, who missed the crucial penalty against the Germans. Waddle and Pearce, who both missed penalty kicks in Italia 90 are ridiculing him, emphasising the word 'miss' at every opportunity. After Southgate finishes his pizza he takes off his paper bag, heads for the door and bangs his head against the wall. Pearce responds with, "this time he's hit the post". In 1997, former Soviet Union Premier Mikhail Gorbachev starred in a Pizza Hut commercial to raise money for the Perestroyka Archives. In recent years, Pizza Hut has had various celebrity spokespeople, including Jessica Simpson, the Muppets, and Damon Hill and Murray Walker. Recent commercials have Queen Latifah providing the voiceover. Also in 1997, Pizza Hut, reunited "greatest of all time boxer" Muhammad Ali with trainer Angelo Dundee in a sentimental made for Super Bowl commercial. In 1999 The Sega developed Dreamcast game, Crazy Taxi, Pizza Hut was one of the locations that players were able to drive to and drop off customers. However, in the 2010 re-release of the game for Xbox Live and PlayStation Network, all of the product placement, including the Pizza Hut locations were removed.
[17]

Pizza Hut sponsored the first space pizza delivery in 2001 to the International Space Station (ISS), and paid for their logo to appear on a Russian Proton rocket in 2000, which launched the RussianZvezda module.
[18]

January 2003 saw Pizza Hut's Advert's Slogan Called "Eat. Laugh. Share." the Commercials are Created By Head Gear Animation as of January 2007 the New Commercial we caled The "4 For All" At The End of the "Excitement" Commercial. Hew Open and Closes the Pizza Hut Box to reveal a Underwater while saying "Se puede tener un Pizza Pan" The Subtitles with a the words "Can you Have a Pan Pizza" in it Early 2007 saw Pizza Hut move into several more interactive ways of marketing to the consumer. Utilizing mobile phone SMS technology and their MyHut ordering site, they aired several television commercials (commencing just before the Super Bowl) containing hidden words that viewers could type into their

phones to receive coupons. Other innovative efforts included their "MySpace Ted" campaign, which took advantage of the popularity of social networking, and the burgeoning user-submission marketing movement via their Vice President of Pizza contest. As of October 2009, Pizza Hut is advertising its WingStreet brand on a nationwide basis, having met its internal requirement of 80% of stores having the product available. [edit]Pasta

Hut

Pasta Hut logo (2008present)

On April 1, 2008, Pizza Hut in America sent emails to customers advertising that they now offer pasta items on their menu. The email (and similar advertising on the company's website) stated "Pasta so good, we changed our name to Pasta Hut!"
[19]

The name change was a publicity stunt held in conjunction

with April Fools' Day, extending through the month of April, with the company's Dallas headquarters changing its exterior logo to Pasta Hut.
[20]

This name change was also used to promote the new Tuscani

Pasta line and new Pizza Hut dine-in menu. The first Pasta Hut advertisement has the original Pizza Hut restaurant being imploded, and recreated with a sign saying "Pasta Hut" placed on the building. [edit]United Kingdom

Pizza Hut in Stratford-upon-Avon,Warwickshire.

In the United Kingdom, Pizza Hut announced it would be changing its name to Pasta Hut in October 2008, six months after the US 'April Fool' trial.
[21]

This was announced as being a temporary name change

[21]

to reflect the chain's new emphasis on healthier foods.

On January 19, 2009, Pizza Hut announced that

[22]

the Pasta Hut trial had ended and that the names of all stores previously converted to Pasta Hut would be converted back to Pizza Hut, following an online poll in which 81% chose to keep the Pizza Hut name.

[edit]Costa Rica In Costa Rica, aside from the Pizza Hut restaurants, there is another brand called "PHD - Pizza Delivered Hot by Pizza Hut." This brand is only for food courts at malls and for express delivery. This was created to compete on the "fast food" market while restaurants will concentrate in casual food. [edit]Southeast Asia

New Pizza Hut logo that is in use in Southeast Asia and the United Kingdom

In Southeast Asia, aside from Pizza Hut restaurants, there is a subsidiary brand called "PHD - Pizza Delivered Hot by Pizza Hut," only for food courts at malls and for express delivery. Pizza varieties are changed to suit local tastes; pasta products with similarly Asian tastes are also sold in Indonesia. In Singapore, Pizza Hut have sold a baked rice dish called Curry Zazzle.
[23][24]

Countries with Pizza Hut outlets

[edit]Sponsorship In the early 1990s, as part of PepsiCo's sponsorship of The NewsHour with Jim Lehrer (and its former moniker, The MacNeil/Lehrer NewsHour), Pizza Hut was included in the acknowledgment alongside Taco Bell and KFC, which PepsiCo owned at the time. In 2000, Pizza Hut was a part-time sponsor of Galaxy Motorsports' #75 Ford in the then NASCAR Winston Cup Series, driven by Wally Dallenbach Jr. Pizza Hut was the shirt sponsor of English football club Fulham F.C. for the 200102 season. Terry Labonte drove selected events with Pizza Hut as the primary sponsor of his #44 car in 2005. Pizza Hut purchased the naming rights to Major League Soccer club FC Dallas' stadium, Pizza Hut Park, prior to its opening in 2005. In March 2007, Pizza Hut partnered with Verizon Wireless to offer a free LG mobile phone with the purchase of a Cheesy Bites Pizza.

Pizza Hut is a sponsor of the Newcastle Vipers ice hockey team for the 2007/08 EIHL season in the UK.

Pizza Hut is a sponsor of Children's Joy Foundation In The Philippines. Pizza Hut Japan sponsored the anime Code Geass: Lelouch of the Rebellion, with their mascot, Cheese-kun, making cameos throughout the series.

[edit]Book

It!
[25]

Pizza Hut has been a longtime sponsor of the "Book It!" program (started in 1985

), which encourages

reading in American and Australian schools. Those who read books according to the goal set by the classroom teacher are rewarded with Pizza Hut coupons good for a free one-topping Personal Pan Pizza or discounted menu items. In the late 1980s, Pizza Hut threw free pizza parties for classes if all students met their reading goals. The program has been criticized by some psychologists on the grounds that it may lead to overjustification and reduce children's intrinsic interest in reading.
[26] [26]

However, a study of the

program found that participation in the program neither increased nor decreased reading motivation. The program's 25th anniversary was in 2009. Book It! in Australia ceased in 2002 when

Pizza Hut in Australia was removing its dine-in stores as Australians opt for take away pizza instead of dine-in. [edit]Nutrition
This section requires expansion.

In the UK, Pizza Hut was criticised in 2007 for the high salt content of its meals, some of which were found to contain more than twice the daily recommended amount of salt for an adult. The meats that consumers demand for pizza toppings (pepperoni, sausage, bacon, etc.) are, likewise, salty and fatty meats.
[27]

To meet the Food Standards Agency 2010 target for salt levels in foods, between 2008 and 2010 the company removed over 15% of salt across its menu. [edit]
[28]