Natural Mineral Solutions

For Make-up powders

Morning Live 2021

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ImerCare® range - Agenda

Morning Live session:

★ January 14th: Make-Up ImerCare portfolio

★ January 21st: ImerCare 6M - French mica
★ February 4th: Skin Care ImerCare portfolio
★ February 18th: Shake & Matte formula - ImerCare Matte introduction
★ February 25th: Hair Care ImerCare portfolio
★ March 4th: I've got the powder - ImerCare 90 P-Scrub + ImerCare 2K introduction
★ March 11th: Oral Care ImerCare portfolio
★ March 18th: ImerCare Kaolin focus
★ March 25th: Toiletries ImerCare portfolio

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 A new unique French mica
for make-up powder

ImerCare® 6M
● High cohesiveness in compact powder
● High whiteness and luminosity
● Good sensorial properties
● Sustainable solution

0,27 kg

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ImerCare® Mica - Make-up / powder

A unique cosmetic mica grade for make-up, sourced in FRANCE

ImerCare® 6M has a transparent product life cycle

Given Life Cycle Assessment results and the fact that it is

sourced locally and in compliance with French social
standards, ImerCare® 6M meets sustainable criteria as
defined by our internal assessment method, classing it in the
portfolio of 'Sustainable Solutions' offered by Imerys

Imerys site in Ploemeur : Best in class

Our Imerys site in Brittany in northwest France is a shining

example of Imery’s Commitment to Environmental Protection.
Ploemeur site has been firmly engaged in various actions
and measures for several years.

ImerCare® 6M answer to consumer trends

- Growing demand for natural, luminous look

- Popularity of mineral make-up products
- Consumer expectation regarding clean beauty products

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ImerCare® Mica - Make-up / powder
Recommended
loading : 75%
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A unique cosmetic mica grade for make-up, sourced in FRANCE
Naturality & Life cycle A panel of experts compared the performance in terms of
mechanical, optical and sensorial properties of a pressed
Cosmos certification available powder containing 76% ImerCare® 6M (formulation A) versus
several benchmarks (formulation B) containing standard mica.
Life cycle assessment carried out :
ImerCare 6M is a sustainable solution
Sourced in France
Highly cohesive
High incorporating rate : Formula can
contain until 84% of mica.
No compromise on pick-up.
Drop tests: most of micas break after 4
drops.ImerCare 6M is twice more
cohesive than standard micas.
Good sensorial properties
Good compromise between matte
finish and luminosity
Good transparency and high
whiteness
ImerCare® Mica - Make-up / powder

ImerCare 6M is twice more cohesive than a standard mica

Mica lamellas’ have hydroxyl groups (OH) at the ends.

l
lL During compaction there is a creation of bonds
between hydrogen atoms and oxygen atoms from
binders (esters: RCOOR ’) or other micas
Lamellarity index = (l-L) / L → they are called hydrogen bonds

Standard mica
benchmarks

Lamellarity index : 3

ImerCare 6M

Lamellarity index : 1,6

● The lower the index, the more hydrogen bonds there are.
● The more hydrogen bonds there are, the more cohesive the mica is.

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ImerCare® Mica - Make-up / powder

Good sensorial properties are preserved

Improving mechanical properties such as cohesiveness could have a negative impact on the
sensorial properties of the powder such as pick-up and softness. This is not the case with
ImerCare® 6M which confers both high cohesiveness and good sensorial properties.

MATERIAL AND METHOD

A panel of experts compared

six sensorial aspects of the
pressed powder containing
ImerCare® 6M on a scale of 0 to
10 versus the market
benchmark.

RESULTS

ImerCare® 6M maintains good

sensorial properties while
improving the cohesiveness
of the pressed powder.

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ImerCare® Mica - Make-up / powder

ZOOM on our new “THAT UNIQUE FRENCH TOUCH” powder

Luminosity, transparency, good sensorial properties

This mineral pressed powder containing ImerCare® 6M, a unique, natural and
white French mica, demonstrates excellent cohesiveness while maintaining
good sensorial properties and pick-up. Thanks to its transparency, this powder
is suitable for all skin tones.

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 A new unique French mica
for make-up powder

ImerCare® 6M
● High cohesiveness in compact powder
● High whiteness and luminosity
● Good sensorial properties
● Sustainable solution

0,27 kg

9 dd/mmm/yyyy | Presentation title

New development - Make-up / powder

New ingredient
anti-pollution agent
for makeup powders
● Proven efficacy on skin
● Sustainable solution
● Patented technology

10 dd/mmm/yyyy | Presentation title Available in Q1 2021