Press Release

KURKURE UNVEILS A CRUNCHY REVOLUTION WITH

NEW FLAVOURS AND EXCITING SNAKING EXPERIENCES
Kurkure, the beloved snack brand renowned for its crunchy and flavorful
offerings, is proud to announce an array of tantalizing new flavors and
innovative products, set to delight snack enthusiasts worldwide.

As a pioneer in the snack industry, Kurkure has consistently pushed boundaries,

offering unique and irresistible snack experiences. With a commitment to
quality, taste, and innovation, Kurkure remains dedicated to satisfying the
diverse palates of its consumers.

New Flavors Introduction:

1. Sizzling Salsa: Embark on a flavor journey with Kurkure’s new Sizzling
Salsa, boasting a perfect blend of tangy tomatoes and spicy peppers that
will leave taste buds dancing with delight.

2. Zesty Jalapeno: For those seeking an extra kick, Kurkure introduces

Zesty Jalapeno, a bold and fiery flavor explosion that promises an
unforgettable snacking experience.

3. Sour Cream & Onion Crunch: Indulge in the creamy richness of sour
cream combined with the savory tang of onions, all in one satisfying
crunch with Kurkure’s Sour Cream & Onion Crunch.

Innovative Product Offerings:

1. Kurkure Stix: Say goodbye to ordinary snacks and hello to Kurkure Stix
– crispy, bite-sized sticks bursting with flavor, perfect for dipping or
enjoying on their own.

2. Kurkure Pops: Elevate your snacking game with Kurkure Pops, a

delightful combination of crunchy puff and savory seasoning, available in
a variety of mouthwatering flavors.
 3. Kurkure Mix-ups: Can’t decide on just one flavor? With Kurkure Mix-
ups, enjoy a medley of your favorite Kurkure flavors in one convenient
pack, offering the ultimate snacking adventure.

Availability:
The new Kurkure flavors and products will be available at leading retailers
nationwide, as well as online, ensuring that snack enthusiasts can easily access
these delicious treats whenever and wherever cravings strike.

Join the Conversation:

Follow Kurkure on social media for the latest updates, promotions, and
mouthwatering snack inspiration. Join the conversation using #KurkureCravings
and share your snacking adventures with us!

About Kurkure:
Kurkure - a product that was developed in India, has established a strong
connection with consumers across the country as a great-tasting snack. Kurkure
is one of the eight brands in PepsiCo India's portfolio, each of which brings in
over INR 1000 crore in annual estimated retail sales. The expansion of the
Kurkure trademark across different salty snacking formats is a reiteration of
PepsiCo's endeavour of building out strong master brands in its India portfolio.
Kurkure is also manufactured and sold in countries like the UAE, Canada,
Pakistan, and Bangladesh.

Nikhil Kumar

PR Representative

Ph: +9987644981

Email: Nkprrepresentative@gmil.com