1.

VOCABULARY
UNIT 1: THE BUSINESS OF BUSINESS
1. sustainable development: phát triển bền vững
2. social responsibility: trách nhiệm xã hội
3. ethical practices: hành vi đạo đức (của doanh nghiệp)
4. value proposition: cam kết giá trị
5. innovation progress: đổi mới sáng tạo
6. competitive advantage: lợi thế cạnh tranh
7. economic growth: tăng trưởng kinh tế
8. risk management: quản lý rủi ro
9. market share: thị phần
10. customer satisfaction: sự hài lòng của khách hàng
11. competitor: đối thủ cạnh tranh
12. stakeholders: các bên liên quan
13. transparency: minh bạch
14. sole proprietorship (n): doanh nghiệp tư nhân/công ty 1 thành viên
15. enterprise (n): công ty cổ phần
16. liability (n): trách nhiệm pháp lý
17. conduct (v): tiến hành, thực hiện, chủ đạo, kiểm soát
18. entity (n): thực thể

C. Complete these sentences using the word partnerships in Exercise A.

1. Effective ......risk management...... practices help us predict (dự đoán) and reduce
potential threats to the business, ensuring its stability (sự ổn định) and resilience
(khả năng phục hồi).
2. We need to analyze our competitors' strategies to maintain our .....customer
satisfaction.......
3. The ......social responsibility...... of a business includes providing employment,
eliminating discrimination (xóa bỏ phân biệt đối xử), avoiding pollution, etc.
4. Our ....competitive advantage...... lies in our advanced technology, which allows
us to offer superior products that are unmatched (chưa từng có) in the market.
5. Companies need to focus on .......sustainable development.... to minimize
environmental impact and ensure a positive legacy for future generations.
6. Our competitor is lowering prices right now in an attempt (nỗ lực) to regain (lấy
lại)....market share.......
7. ....Value proposition... is a statement (lời tuyên bố) that describes the value that a
company or product offers to the customer including unique selling points,
benefits, and costs.
8. Increases in capital goods, labor force, technology, and human capital can all
contribute to ..economic growth....

UNIT 2: THE ORGANIZATION OF WORK

1. headquarter: trụ sở chính
2. plant: thiết bị, nhà máy
3. outlet: cửa hàng bán chính hãng
4. subsidiary: công ty con
5. warehouse: kho hàng
6. administration: quản lý kinh doanh
7. sales office: văn phòng bán hàng
8. R&D: nghiên cứu và phát triển
9. call center: trung tâm hỗ trợ thông tin
10. HR: quản lý nhân sư
11. recruitment procedure: thủ tục tuyển dụng
12. company policy: chính sách công ty
13. warehouse manager: quản lý kho
14. customer support: hỗ trợ khách hàng
15. management style: phong cách quản lý
16. director: one of the managers in charge of an activity, department, or an
organization: giám đốc
17. CEO: Chief Executive Officer: the highest ranked position in a company; the main
person responsible for leading a company and providing overall direction: giám
đốc điều hành
18. COO Chief Operating Officer: the manager in an organization who is responsible
for day-to-day operations: giám đốc vận hành
19. parent company: a company that controls other subsidiary companies: công ty mẹ
20. resign: to voluntarily leave a job or position: tổ chức
B. Complete these sentences using the words and phrases in exercise A. Make
changes where necessary.
1. The new tax framework is an attempt to make our country a more attractive location
for company ...headquarters...
2. ..HR.. department focuses on dealing with employees, for example, recruiting them,
training them, dealing with their problems, and managing their records (hồ sơ).
3. Three ..sales office... cover (bao phủ) the various regions of France with
international offices in Frankfurt, Milan, and Madrid.
4. Masan is an 80%-owned.....subsidiary... of Phuc Long Coffee and Tea.
5. ...R&D... allows a company to stay ahead of its competition by catering (đáp ứng)
to new wants or needs in the market.
6. Zara is one of the biggest clothing retail chains that has 152....outlets.... around the
world.
7. The ...call center..... often handles (xử lí) customer inquiries (những yêu cầu) and
provides support services around the clock.
8. Our company’s ...plant.... is well known for producing high-quality automobiles
with the latest technology.

C. Match a noun from Column A with a noun from Column B to complete each
of the following sentences.
1. The .....recruitment produce.... involves initial screening (sàng lọc ban đầu),
interviews, and assessment tests (những bài kiểm tra đánh giá) to ensure the
selection of highly qualified candidates.
2. Our company should review the ...company policy..... because many employees are
using personal devices and doing personal tasks during working hours.
3. We should recruit (tuyển dụng) a new .....warehouse manager....... who is
responsible (chịu trách nhiệm) for overseeing (giám sát) the safety policies and
ensuring timely deliveries.
4. To build good customer relationships, we should have the .....customer support....
team that is available 24/7 to address any urgent issues and concerns of customers.
(để giải quyết mọi vấn đề cấp bách và quan tâm của khách hàng)
5. Our CEO is well known for his ....management style... of empowerment (trao
quyền) and delegation (sự ủy thác, phân công), letting employees take the initiative
(sáng kiến, chủ động) in their work.
 UNIT 3: GETTING THE WORK DONE
1. productivity: năng suất
2. efficiency: hiệu quả
3. morale: sự tự tin, nhiệt tình
4. output: sản lượng
5. motivation: động lực
6. prioritization: sự ưu tiên
7. intrinsic motivation: động lực nội tại
8. goal setting: thiết lập mục tiêu
9. job security: đảm bảo việc làm
10. financial rewards: đãi ngộ tài chính
11. self-actualization: khẳng định bản thân
12. paid holidays: ngày nghỉ có trả lương
13. belonging needs: nhu cầu xã hội
14. time blocking: phân phối thời gian làm việc
15. subsistence: sinh kế
16. autocratic: chuyên quyền, độc tài
17. authoritarian: người độc đoán
18. decentralization: sự phân quyền
19. commitment: sự cam kết, quyết tâm
20. delegation: sự ủy thác
21. egoistic: tính vị kỷ

C. Complete the sentences with words from Exercises A and B.

1. Zero-hours contracts offer workers little or no...job security.. .
2. ..Paid holidays.... play an important role in the work-life balance of employees.
3. Implementing (thực thi) ...time blocking... can help you create a clear roadmap (lộ
trình) of what needs to be done and when.
4. When you pursue (theo đuổi) an activity for the pure enjoyment of it, you are doing
so because of ..intrinsic motivation....
5. Studies have found that recognition (sự công nhận), autonomy (quyền tự trị), and
opportunities for growth and development can be just as important as ..financial
rewards.... in job satisfaction.
6. Successful ...goal setting..... requires not only defining (xác định) the desired
outcome but also breaking it down into smaller, actionable steps.
7. ....Self-actualization.. involves the pursuit of excellence and enjoyment; whichever
people choose to desire and emphasize.
8. Human beings are social creatures by nature, and satisfying their ...belonging
needs.... is crucial (chủ yếu) for their overall well- being and mental health.

UNIT 4: THE WORLD OF TECHNOLOGY

1. real-time: thời gian thực, xử lý và truyền thông tin ngay lập tức
2. simultaneous translation: dịch song song
3. sensor technology: công nghệ cảm biến
4. artificial intelligence: trí tuệ nhân tạo (AI)
5. digital business: doanh nghiệp kĩ thuật số
6. wireless earphones: tai nghe không dây
7. voice recognition: nhận dạng giọng nói
8. neat features: những tính năng ấn tượng
9. census: điều tra
10. stakeholder: bên liên quan
11. centralize: tập trung hóa
12. automate: tự động hóa
13. simulation: mô phỏng

B. Choose the correct answer.

1. AI stands for artificial .....................
a) intellect b) intelligence c) interest d) imagination

2. Phones, tablets and laptops are digital .....................

a) instruments b) materials c) devices d) services

3. Somebody who is good at using technology can be described as .....................

a) tech-savvy b) tech-clever c) tech-intelligent d) high-tech

4. ChatGPT is a .....................
a) company b) chatbot c) computer d) robot

5. You can download mobile apps on your phone or tablet. ‘‘App’’ is short
for .....................
a) approach b) apparatus c) application d) appliance
C. Complete the sentences with word partnerships from Exercises A and B.
1. ...Chat GPT.... is a natural language processing tool driven by AI technology that
allows you to have human- like conversations.
2. The ....simultaneous translation..... feature on my phone has been a lifesaver (vị
cứu tinh) when traveling abroad.
3. The ..voice recognition.... technology in my car allows me to make hands-free calls
and send text messages while driving.
4. Some ...neat features.. of the new smartphone include facial recognition, wireless
charging, and a high-quality camera.
5. ....Artificial intelligence.... is the simulation (sự mô phỏng) of human intelligence
processes by computer systems.
6. ....Sensor technology... is a technology that detects and responds (phát hiện và
phản hồi) to some type of input from the physical environment.
7. ....Real - time.... data processing is essential for many applications, such as stock
trading and weather forecasting.

UNIT 5: PEOPLE AND MARKETS

1. Market leader: DN dẫn đầu thị trường
2. Market challenger: DN thách thức thị trường
3. Market follower: DN theo sau thị trường
4. Market nicher: DN khai thác thị trường ngách
5. Market segmentation: phân khúc thị trường
6. Market positioning: định vị thị trường
7. Market skimming: chiến lược giá hớt váng (giá cao ngay ban đầu)
8. Market saturation: bão hòa thị trường
9. Market research: nghiên cứu thị trường
10. brand stretching: mở rộng thương hiệu
11.distribution channel: kênh phân phối
12. price elasticity: độ co giãn của giá
13. sales representative: đại diện bán hàng
14. demand generation: tạo nhu cầu
15. marketing collateral: công cụ hỗ trợ tiếp thị
16. customer retention: chiến lược giữ chân khách hàng
 17. churn rate: tỷ lệ khách hàng rời bỏ
18. affiliate marketing: tiếp thị liên kết

C. Complete these sentences with word partnerships from Exercises

A and B.
1. Common ......market segmentation......criteria (tiêu chuẩn) include
demographics (nhân khẩu học), psychographics, geographic location, and
behavior patterns.
2. Effective communication, persuasion skills, and product knowledge
are essential for success as a ...sales representative.......
3. The goal of ....demand generation.... is to create a steady (ổn định)
flow of qualified leads for the sales team to convert into customers.
4. ....Market positioning..... is crucial as it helps differentiate a brand
from others, creates a unique place for it in the market, and ultimately
influences consumer preferences (sở thích) and purchase decisions.
5. Lack of personalized communication (sự giao tiếp được cá nhân hóa),
rewards programs, excellent customer service, and ongoing customer support
may lead to a high ......churn rate.......
6. The aim of ....market skimming...... is to maximize profits by
targeting customers who are willing to pay a premium for the product’s unique
features or benefits.
7. .....Brand stretching...... requires careful consideration to ensure that
the new product or market aligns (phù hợp) with your own value system,
positioning, and customer expectations.
8. A good .....distribution channels..... help companies effectively
manage inventory (kiểm kê), reduce costs, and provide value-added services
such as packaging, promotion, and after-sales support.
9. There are various forms of .....market collateral........., including
brochures (tài liệu quảng cáo), flyers (tờ rơi), product catalogs, sales
presentations, case studies, white papers, infographics, videos, social media
posts, and more.
10. .....Customer retention..... is crucial for businesses as it leads to
increased customer loyalty, repeat purchases, positive word-of-mouth (truyền
miệng tích cực), and long-term profitability.
11. Often, increased competition among existing players and the need to
sustain (duy trì) growth may arise (nổi lên) as a result of......market
saturation........, prompting (thúc giục) companies to explore new markets or
develop innovative strategies.
 12. .....Affiliate marketing....... is widely used in e-commerce and
becomes a popular way for individuals and businesses to generate income (thu
nhập) online.

UNIT 6: PRODUCTS AND STRATEGIES

1.Product features: đặc điểm sản phẩm
2.Product endorsement: chứng thực sản phẩm (từ những người nổi
tiếng)
3.Product recall: thu hồi sản phẩm
4.Product placement: chiến lược nhúng sản phẩm (chèn quảng cáo tinh
tế không dễ nhận biết)
5.Product differentiation: sự khác biệt, đặc trưng hóa sản phẩm
6.Product branding: xây dựng, quảng bá thương hiệu
7.Product life cycle: chu kỳ, vòng đời sản phẩm
8.Product bundling: tích hợp sản phẩm
9.Product launch: ra mắt, giới thiệu sản phẩm
10. seasoned: dày dặn kinh nghiệm
11. insight: cái nhìn sâu sắc, hiểu rõ 1 vấn đề nào đó
12. capitalize: nắm bắt cơ hội
13. inevitable: không thể tránh được
14. sustain: duy trì
15. expertise: chuyên môn
16. linear: tuyến tính
17. allocate: phân bổ

D. Complete these sentences with word partnerships from Exercise

C.
1. With the rise of online streaming platforms and social
media, ....product placement.... opportunities have expanded beyond (vượt ra
ngoài) traditional media channels, offering businesses new ways to reach their
target market.
2. Timing is a critical factor in a successful ....product launch......., as
businesses aim to maximize sales and gain a competitive edge.
3. By focusing on .....product differentiation...., businesses can
establish (thiết lập) a competitive advantage and attract customers who are
seeking something different or better than what’s currently available (những
thứ hiện có).
4. ....Product bundling....... can be an effective strategy for attracting
new customers, as it offers convenience and cost savings compared to
purchasing individual items separately.
5. Understanding the ....product life cycle..... is essential for businesses
to effectively plan their marketing strategies and allocate (phân bổ) resources
accordingly.
6. As it provides social proof and validation of a product’s quality and
effectiveness, ....product endorsement......... plays a crucial role in attracting
and engaging customers.
7. When a ....product recall........ occurs, companies need to
communicate transparently (một cách minh bạch) with their customers,
regulators (cơ quan quản lí), and the public to maintain trust and minimize
negative consequences (hậu quả).
8. Effective .....product branding....... helps businesses build trust and
loyalty among customers, leading to increased sales and customer retention
(giữ chân khách hàng).
9. Understanding customer needs and preferences (sở thích) is essential
in determining the right ......product features...... to develop, ensuring that it
meets market demands (đáp ứng nhu cầu thị trường) and satisfies target
customers.
TỔNG HỢP
 GLOSSARY A-Z
● administration (n) /ədˌmɪn.əˈstreɪ.ʃən/ the part of an organisation that manages
its activities
● affiliate marketing (n) /əˈfɪlieɪt ˈmɑːkɪtɪŋ/ a performance-based marketing
strategy where businesses reward individuals or other businesses for each
customer they bring in through their own marketing efforts
● app (n) /æp/ = application (n) /ˌæplɪˈkeɪʃn/ a program designed to do a
particular job; a piece of software
● artificial intelligence (n) /ˌɑːtɪfɪʃl ɪnˈtelɪdʒəns/ the simulation of human
intelligence processes by machines, especially computer systems
● belonging needs (n) /bɪˈlɒŋɪŋ niːdz/ the desire for social relationships and being
accepted by one’s colleagues
● brand stretching (n) /brænd ˈstretʃɪŋ/ a marketing strategy where a company
uses its existing brand name to enter new product categories or target new
market segments
● call center (n) /ˈkɔːl sentər/ an office in which a large number of people work
using phones
● ChatGPT (n) /ˌtʃæt dʒiːpiːˈtiː/ a computer program created by Open AI™ that
uses artificial intelligence to answer questions and carry out tasks given to it by
people
● churn rate (n) /tʃɜːn reɪt/ the percentage of customers who stop using a product
or service over a specific period of time
● company policy (n) /ˈkʌmpəni ˈpɑːləsi/ guidelines and principles adopted by a
company to regulate and guide the behavior of its employees and operations
● competitive advantage (n) /kəmˈpetətɪv ədˈvæntɪdʒ/ the conditions or a
particular thing that make a business more successful than the businesses it is
competing with
● customer retention (n) /ˈkʌstəmə(r) rɪˈtenʃn/ a company’s ability to turn
customers into repeat buyers and prevent them from switching to a competitor
● customer satisfaction (n) /ˈkʌstəmər ˌsætɪsˈfækʃn/ the happiness derived from a
business’s products, services, or experiences
● customer support (n) /ˈkʌstəmər səˈpɔːrt/ services provided by a business to
assist customers, address inquiries, and resolve issues, contributing to overall
customer satisfaction
● demand generation (n) /dɪˈmɑːnd ˌdʒenəˈreɪʃn/ the process of creating and
nurturing interest in a company’s products or services in order to generate
demand and ultimately drive sales
● digital business (n) /ˈdɪdʒɪtl ˈbɪznəs/ the process of applying digital technology
to reinvent business models and transform a company’s products and customer
experiences
● digital device (n) /ˌdɪdʒɪtl dɪˈvaɪs/ a piece of physical equipment that uses
digital data
● distribution channel (n) /ˌdɪstrɪˈbjuːʃn ˈtʃænl/ a series of intermediaries, such as
wholesalers, distributors, retailers, and online marketplaces, who facilitate the
movement of goods or services from the point of production to the point of
consumption
● economic growth (n) /ˌiːkəˈnɒmɪk ɡrəʊθ/ an increase in the economy of a
country or an area
● efficiency (n) /ɪˈfɪʃnsi/ the ability to do something or produce something
without wasting materials, time, or energy
● ethical practice (n) /ˈeθɪkl ˈpræktɪs/ conducting business in an honest, fair, and
morally responsible manner, following ethical principles and values
● financial reward (n) /faɪˈnænʃl rɪˈwɔːd/ monetary incentive that an employee
earns as a result of good performance
● goal setting (n) /ɡəʊl ˈsetɪŋ/ the process of defining specific, measurable,
achievable and relevant and time-bound objectives
● headquarters (n) /ˈhedkwɔːrtərz/ a place from which an organisation is
controlled
● HR (n) /ˌhjuːmən rɪˈsɔːrsɪz/ human resources – the department in a company
that is responsible for dealing with employees
● innovation progress (n) /ˌɪnəˈveɪʃn ˈprɑːɡres/ the progress of the introduction of
new ideas, products, processes, or business models
● intrinsic motivation (n) /ɪnˈtrɪnzɪk məʊtɪˈveɪʃn/ the act of doing something for
the inherent satisfaction of the activity rather than the desire for a reward
● job security (n) /dʒɒb sɪˈkjʊərəti/ the assurance an employee has that they can
continue working their current job for the foreseeable future
● management style (n) /ˈmænɪdʒmənt staɪl/ the approach and methods a
manager employs to lead, organize, and direct a team or organisation
● market challenger (n) /ˈmɑːkɪt ˈtʃælɪndʒə(r)/ a company or brand that actively
and aggressively seeks to challenge the market leader’s position
● market follower (n) /ˈmɑːkɪt ˈfɒləʊə(r)/ a company or brand that chooses not to
compete forcefully with the market leader but instead follows their strategies
and actions
● market leader (n) /ˈmɑːkɪt ˈliːdə(r)/ a company or brand that holds the largest
market share in a particular industry or market segment
● market nicher (n) /ˈmɑːkɪt niːʃə(r)/ a company or brand that targets a specific,
smaller segment of the market
● market positioning (n) /ˈmɑːkɪt pəˈzɪʃənɪŋ/ the process of establishing an image
or identity for a product or brand in the minds of consumers
● market research (n) /ˈmɑːkɪt rɪˈsɜːtʃ/ the process of gathering and analyzing
information about a target market or industry
● market saturation (n) /ˈmɑːkɪt ˌsætʃəˈreɪʃn/ a situation in which a product or
service has reached its maximum potential within a specific market
● market segmentation (n) /ˈmɑːkɪt ˌseɡmenˈteɪʃn/ the process of dividing a
broader market into distinct subgroups based on specific characteristics, needs,
or behaviors
● market share (n) /ˌmɑːrkɪt ˈʃer/ the amount that a company sells of its products
or services compared with other companies selling the same things
● market skimming (n) /ˈmɑːkɪt skɪmɪŋ/ a pricing strategy used by businesses to
set high initial prices for new products or services
● marketing collateral (n) /ˈmɑːkɪtɪŋ kəˈlætərəl/ any digital or printed material
used to communicate or promote a company’s brand message, products, or
services
● morale (n) /məˈrɑːl/ the amount of confidence and enthusiasm, etc. that a
person or a group has at a particular time
● motivation (n) /ˌməʊtɪˈveɪʃn/ the reason or reasons one has for acting or
behaving in a particular way
● neat feature (n) /niːt ˈfiːtʃə(r)/ impressive quality of a product or service
● outlet (n) /ˈaʊtlet/ a store that sells a particular company’s products or products
of a specific type
● output (n) /ˈaʊtpʊt/ the amount of something that a person, a machine or an
organisation produces
● paid holiday (n) /peɪd ˈhɒlədeɪ/ day that employees get off from work and still
get paid for
● plant (n) /plænt/ a factory in which a particular product is made, or power is
produced
● price elasticity (n) /praɪs ˌiːlæˈstɪsəti/ the responsiveness or sensitivity of
consumer demand for a product or service to changes in its price
● prioritization (n) /praɪˌɒrətaɪˈzeɪʃn/ the act of putting tasks, problems, etc. in
order of importance, so that you can deal with the most important first
● product branding (n) /ˈprɒdʌkt ˈbrændɪŋ/ the process of creating and promoting
a unique identity and image for a specific product
● product bundling (n) /ˈprɒdʌkt ˈbʌndlɪŋ/ a technique in which several products
are grouped together and sold as a single unit for one price
● product differentiation (n) /ˈprɒdʌkt ˌdɪfəˌrenʃiˈeɪʃn/ a process used by
businesses to distinguish a product or service from other similar ones available
in the market
● product endorsement (n) /ˈprɒdʌkt ɪnˈdɔːsmənt/ the practice of using a well-
known individual, such as a celebrity or influencer, to promote and recommend
a particular product or service
● product feature (n) /ˈprɒdʌkt ˈfiːtʃə(r)/ the specific characteristic, attribute, or
functionality of a product that provides benefits to the customer
● product launch (n) /ˈprɒdʌkt lɔːntʃ/ the introduction of a new product into the
market, involving various marketing activities and strategies
● product life cycle (n) /ˈprɒdʌkt ˈlaɪf saɪkl/ the length of time from a product
first being introduced to consumers until it is removed from the market
● product placement (n) /ˈprɒdʌkt ˈpleɪsmənt/ a marketing strategy in which
branded products or services are featured prominently within various forms of
media, such as movies, TV shows, music videos, or video games
● product recall (n) /ˈprɒdʌkt rɪˈkɔːl/ a process in which a company retrieves and
removes a product from the market due to safety concerns, defects, or
regulatory issues
● productivity (n) /prɒdʌkˈtɪvəti/ the rate at which goods are produced or work is
completed
● R&D (n) /rɪˈsɜːtʃ dɪˈveləpmənt/ research and development – the department of
a business that is in charge of research and development of products and
services
● real-time (n) /riːəl ˈtaɪm/ processing and transmitting information instantly
● recruitment procedure (n) /rɪˈkruːtmənt prəˈsiːdʒər/ the official process of
attracting, screening, and selecting qualified individuals for job positions
● risk management (n) /rɪsk ˈmænɪdʒmənt/ the activity of calculating and
reducing risk, so that an organization does not fail or lose money
● sales office (n) /seɪlz ˈɒfɪs/ the office of a business that is responsible for selling
its goods or services
● sales representative (n) /seɪl ˌreprɪˈzentətɪv/ an individual or a team of
professionals who are responsible for representing a company’s products or
services to potential customers
● self-actualization (n) /ˌself ˌæktʃuəlaɪˈzeɪʃn/ the fact of using your skills and
abilities and achieving as much as you can possibly achieve
● sensor technology (n) /ˈsensə(r) tekˈnɒlədʒi/ a technology that uses sensors to
acquire information by detecting the physical, chemical, or biological property
quantities and convert them into readable signal
● simultaneous translation (n) /ˌsɪmlˈteɪniəs trænzˈleɪʃn/ a form of translation in
which the interpreter translates into the target language as quickly as possible
while the speaker is still speaking in the source language
● social responsibility (n) /ˈsəʊʃl rɪˌspɑːnsəˈbɪləti/ the responsibility of businesses
to benefit society and the environment beyond just maximizing profits
● subsidiary (n) /səbˈsɪd.i.er.i/ a company that is controlled by another
● sustainable development (n) /səˈsteɪnəbl dɪˈveləpmənt/ conducting business
with a focus on the long-term effect on the environment, society, and the
economy
● tech-savvy (adj) /ˌtek ˈsævi/ somebody who is good at using technology
● time blocking (n) /taɪm ˈblɒkɪŋ/ the process of dividing your day into blocks of
time for specific tasks
● value proposition (n) /ˈvæljuː ˌprɑːpəˈzɪʃn/ the value a company promises to
deliver to customers
● voice recognition (n) /ˈvɔɪs rekəɡnɪʃn/ the ability of a machine or program to
receive and interpret dictation or to understand and perform spoken commands
● warehouse (n) /ˈwer.haʊs/ a large building for storing things before they are
used
● warehouse manager (n) /ˈwerhaʊs ˈmænɪdʒər/ a person who is responsible for
overseeing the efficient and effective functioning of a warehouse
● wireless earphones (n) /ˈwaɪələs ˈɪəfəʊnz/ a type of audio device that allows
users to listen to music or audio without the need for physical wires
2. LISTENING (LMS)
UNIT 1 (4 PARTS)
PART 1
Good morning everyone and welcome to the faculty of business studies. I'd like
to start a day by asking a rather simple question: What is business? Of course, like
many simple questions, it's quicker to ask the question, then to give an answer. Right,
let's take the word business first. First we need to make sure that it is a commercial
business we are talking about here because the word business can mean something
more general. So what happens in commercial business, people sell things don't they?
I think everyone would agree with that and other people buy these things don't they?
So if I advertise my car in the newspaper and someone buys it, is that business?, the
answer is no business is about a lot more than this.

PART 2
So what does business involve? What do people in business do? Well, let's take
a company that makes chocolate. Someone has to look after the production processes
from ordering, and storing the raw materials, the coco beans, sugar, and so on, to
controlling the number of chocolate bars produced in the factory, and deciding on the
best production methods. This is the area of operations management. Another
important aspect is finding out what the consumers want through market research,
then prices have to be fixed and the chocolate advertised and promotions planned.
These functions are performed by the marketing department. Businesses employ
people, of course, so some people work in the area of human resources, which is
concerned with looking after the employees. This means hiring and firing people,
making contracts, questions of health and safety, industrial relations, equal pay and so
on. Naturally money is a key element in business and so financial management is a
highly important function, finance people pay attention to the flow of money in and
out of the business, and also provide information about the businesses performance.
Finally, the company may also have a research and development section that
concentrates on developing new products. So we can see that there is a variety of jobs
to be done in business and it's very important of course, that people doing these
different jobs cooperate and work very closely together. For example, if the marketing
people do their work well, they may increase the demand for the products. So the
operations managers may have to rethink their production methods to produce more
goods. You have noticed I'm sure that I've been talking about what people do in
business and this gives us an idea about how to answer our original question, what is
business? So now perhaps we should ask the question a little differently: what does a
business do? In other words, we are asking what are the activities that a business
organization engages in.

PART 3
We can look at business activity from the point of view of a process in which
something is changed from one state to another. Taking the chocolate company is our
example, what has to happen in order that you can buy a bar of chocolate from a shop.
The answer is that the company buys in raw materials, the coco, sugar, etc. And then
in the factory the workers use them to make the chocolate bars. Then the bars are
packaged and sent to a shop so you can buy one. However, we can think of raw
materials as inputs that is they are needed to go into the manufacturing process. These
raw materials go through a transformation during the production processes. They are
mixed together, and they turn into solid chocolate. Finally, at the end of the
manufacturing process, they come out as nicely packaged but of chocolate so we can
call the chocolate bars the outputs. So you can see that at a simple level we have a
basic model which explains the manufacturing process.

PART 4
Actually, we can use this model, input transformation, output to look at all
aspects of business. To do this, we have to apply these concepts to more than just the
transformation of raw materials into finished products. Let's take input first. Actually
the list of what we could put into these categories is almost endless. To think about it,
suppose you want to start a business and you have what seems like a good idea. Let's
say you want to set up a food bar, selling lunchtime, sandwiches and snacks, before
you even start making the food, you will have to carry out some market research,
make a business plan, learn about food, regulations and hygiene, design the food items
and the food making process, find money to start the business by or to suitable
building, rearrange the building to suit the business, invest in equipment and
machinery by store the raw materials higher and train staff to help make and sell the
food and so on. So we can see that inputs include more things than just warm
materials. They're planning and decisions, time and space, investment equipment,
training, all the skills and abilities of the people involved, one view groups, these
different kinds of inputs into four main factors of production. Firstly, land, which
includes both the buildings or premises and natural resources. Secondly, labor, that is
the people who work in the business. Thirdly, capital, which includes both the money
invested, and also the equipment and machinery, owned by the business. And finally,
enterprise, enterprise refers to the fact that someone and entrepreneur has to develop a
business idea, and then work to put it into effect. Next, let's think about outputs one
type of output is consumer goods, these are sold to the general public if they are things
that last a long time such as furniture, cars, computers, etc. They are called durable
goods or if they can be consumed soon after purchase like food, newspapers, petrol,
we call these things non-durable. Another rather different kind of output is services,
but I mean things like banking, transport hairdressing, and so on. Recently services
have become a very important area of business activity. Services are intangible. In
other words you can't touch them, and they don't last like durable goods. They are not
things that you can own or use. Instead, a service provides people with some kind of
non-material, benefit or help.

UNIT 3 (4 PARTS)
PART 1
Good morning everybody, a key issue in the area of productivity is motivation.
The reason for this is that motivation can affect productivity both positively and
negatively. As we know, a measurement of the productivity of a company is in fact
the measurement of its efficiency, or in other words, the size of its output in relation to
its input. Of course, a company can improve its efficiency by investing in more
modern equipment, but that's not my concern today. A company's most valuable
resource is its employees and so in the next two lectures, I want to consider how a
management and behavior of employees can impact on productivity. One way to
achieve productivity gains in a company is by somehow getting people to work harder
or in better more efficient ways. So today we are consider two different theories,
which try to explain how people are motivated at work.

PART 2
What makes somebody do something? What drives people to work to the best
of their ability? Do you work because you enjoy it, or because you will get some
benefit from doing it?. Perhaps for example, you will get some money or someone
will admire you. Abraham Maslow, a famous American psychologist believed that we
do things because we have needs and that these needs drive our behavior. What are
our most basic needs, the things we need before anything else clearly our most basic
needs are physical. That is we need food, warmth and shelter. Maslow pointed out.
We generally try to satisfy these needs first before we consider doing anything else. In
the 1950s, Maslow developed a hierarchical model of motivation in which physical
needs are at the bottom of the hierarchy. You can see this model and figure one, once
we have enough food, Shelford, etc. We can start to think about ensuring our safety
needs. Safety here means being in a safe and secure environment with no worries or
anxieties. If we feel safe and secure then our attention shifts to our social needs.
People are social beings, and they want to be able to socialize and communicate with
other people to have friends and a sense of belonging. In addition to this people need a
strong sense of self-esteem, which means that things like confidence, status, and
recognition for their achievements are important. Finally at the top of the IRR of
needs comes self actualization by this is achieving your full potential, developing, and
learning so that you become a skill, and as capable as you can be. How do these ideas
work in business? Well, physical needs are met by the pay for work, and the actual
working environment pay is turned into accommodation of food. For example, safety
needs can be seen as things like having a job secured, having a clear job description,
having a clear structure of accountability. In other words, safety does not mean safety
just for now, but for the future too, social needs a satisfied in the workplace by aspect,
such as communication working with others in multi disciplinary teams, social after
work, self-esteem can be achieved in the workplace through recognition for
achievements through having power over others, or being trusted by others. Finally
self actualization occurs when people develop new skills or take on new challenges
they buy in increasing and developing their capabilities.

PART 3
In the 1950s, an American psychologist called Frederick Hertzberg carried out
some research and the job satisfaction, and he came up with a two factor theory of
motivation at work. First down the aspects of work which contribute to job
satisfaction. These are achievement, recognition for achievement, interesting work
responsibility and advancement. The last one means not just promotion, but a sense of
progressing. It is important to know that these things are about the job itself, not the
material rewards for the job. These job satisfaction elements Hertzberg said were
motivators, because they improve people's motivation at work; however, some aspects
of work can make people unhappy, Hertzberg called these the hygiene factors. These
are basically concerned with the working environment, and consist of the following
company rules and policies, supervision pay in personal relations and working
conditions. The hygiene factors don't motivate people, but they can cause
dissatisfaction and have a negative impact on motivation. For example, low pain
makes people angry and frustrated. On the other hand, what really gets people to
perform better is not so much better pay, which people quickly get used to that job
enrichment to motivate people, you need to give them interesting work or
responsibilities which challenge them. People need to be allowed to feel in control of
their work.

PART 4
So let's summarize Hertzberg's ideas then. There are two factors which
managers need to be in mind. Firstly, there are motivators which actually encourage
people to achieve more. Secondly, there are dissatisfies, which are those aspects of
work that cause people to become demotivated. Hertzberg called these hygiene factors
because he saw them as aspects which have to be cleaned up before we can expect
people to be motivated. They are not motivators in themselves. Nobody would say I
love my job because I get a lot of holidays, but they may will complain if they don't
get much holiday, that's enough for now. Next time we'll have a look at the way in
which management systems can improve people's performance. In particular I want to
talk about the concept managers, management by objectives, so I don't forget to do
some research on this topic before you come.

UNIT 5 (3 PARTS)
PART 1
Good morning everyone. This morning we're going to begin the topic of
marketing. In this first talk, I'm just going to give you an overview of a few key
concepts, and then other aspects will be dealt with within the next few lectures. Also
in your seminars and assignments, you'll be able to cover all the important points in
more detail. So let's see, yes, just start with we need to consider. Firstly, what
marketing is? In other words, why do businesses engage in marketing? And secondly,
why is marketing so important? After that I'll talk about market research, because
businesses need good information on which to base their marketing strategy. Part of
this involves analyzing markets, so then I'll discuss some basic characteristics of
markets, and I'll finish by mentioning some different types of markets.

PART 2
Actually, marketing is arguably the most important aspect of management. You
can manage your staff in your production process as well but if nobody buys your
products, your business will fail. So it follows that a business has to satisfy customers'
needs if it's going to make a profit. So that's what marketing is all about, it's not just
advertising, marketing is all the processes involved in supplying customers with the
right products at the right time and at the right price. But what are the needs of
customers? Of course there are many products that people always need but really
successful companies identify gaps in markets and create new markets with new
products. What I mean is they anticipate consumers' requirements, a good example of
this is those little packets of sticky notes they're called Post-it notes. They were
invented by the three M company in 1977. I don't know extremely popular, which is
not surprising because they're incredibly useful. We never knew we needed them until
three M came up with them.

PART 3
 Anyway ah to return to the main point. Fundamentally successful marketing is
about having accurate data so that customers' needs can be met. So what is it that
marketers need to know? Well, first they must begin by analyzing the market. For
example, it's essential to identify basic characteristics of the market, such as its size
and which companies are the market leaders. That is to say we need to look at the
share of the market which each company has. Naturally it's the name of all companies
to become the market leader or to have the top selling brand in a particular field. If we
take the sports shoe market in the US as an example, you can see the size statistics on
the slide. As you can see in 2006, this market was worth nearly $12 billion per year, in
terms of sales, it had annual sales of more than 370 million pairs of sports shoes and
what's more it seems to be getting bigger too. Before the 1970s, buying a pair of
running shoes was a simple matter, but these days there's a huge variety. They are
different running shoes for men and women, light and heavy people, different sports,
different foot shapes, and so on. Uh, where was I? Oh, oh yes, we also need to be clear
about the type of market. One way to categorize the type of market is to think about
whether the product is aimed at a mass market, like toothpaste for example, which
everyone needs or is it more suitable for a niche market. By that I mean a small part of
a larger market. For example, vacations for people over 50 is a niche market inside the
huge vac Imarket, in other words is the product aimed at one narrow category of
customer.

3. ĐÁP ÁN SÁCH VÀ LMS

LINK TÀI LIỆU (Tiếng Anh COB)

4. WRITING
ĐỀ THI SẼ ĐỔI CÁC THÔNG TIN, CHỈ GIỐNG CẤU TRÚC NÊN MỌI
NGƯỜI CHỈ
NÊN THAM KHẢO FORM BÀI, LẤY THÔNG TIN TRÊN ĐỀ BÀI THI,
TRÁNH HỌC
THUỘC LÒNG HẾT Ạ!!!

UNIT 1: A JOB OFFER EMAIL

TASK A
A. Selig and Lind Solutions is a multinational electronics company. The company
is looking for a new Project Manager to form a team to conduct a survey of Selig
and Lind’s customer service to retail outlets in six major Asian countries. Write a
job offer email to a successful candidate, considering the following information:
Candidate: Emma McGonagall
Job position: Project Manager
Company name: Selig and Lind
Start date: 25 August.
Accept the offer by 15 August.
Sender Name: Emily Harris
Sender Job title: Head of HR
Mail/phone: emharris@seliglind.com/041 246 9273

Suggested answer 1
Dear Ms. McGonagall,

Congratulations on your offer from Selig and Lind! We are delighted to offer you the
Project Manager with a start date of 25 August.

As discussed during the interview, please find attached your detailed offer letter. If
you choose to accept this offer, please sign, scan, and email your letter to me at
emharris@seliglind.com by the end of this week – 15 August.

Please find attached the company policies and benefits for your preference.

In the meantime, please feel free to contact me through email or by calling me directly
at 041 246 9273 if you have any questions or concerns.

We look forward to hearing from you and hope you’ll join our team!
Best regards,
Emily Harris
Head of HR

Suggested answer 2

Dear Ms. McGonagall,

I am thrilled to extend to you an official offer for the position of Project Manager at
Selig and Lind Solutions. We are confident that your expertise and enthusiasm will be
invaluable to our team. Your start date will be on the 25th of August.
Enclosed, you will find your detailed offer letter outlining the terms and conditions of
your employment. We kindly ask that you review, sign, and return the letter to me via
email at emharris@seliglind.com by the 15th of August to confirm your acceptance.

Additionally, I have attached information regarding our company policies and

employee benefits for your convenience. Should you have any questions or require
further clarification, please do not hesitate to reach out to me either through email or
by phone at 041 246 9273.

We are excited about the prospect of you joining our dynamic team and contributing
to our ongoing success in the Asian market.

Looking forward to your positive response.

Best regards,

Emily Harris
Head of HR

TASK B

B. You are Emma McGonagall. Write an email reply to the job offer above
including the following information:

- Open an email properly.

- Formally decline the job offer.
- Consider providing a reason.
- Thank the employer.

B.1. Decline

Dear Ms. Harris,

Thank you for offering me the position of Project Manager at Selig and Lind. After
careful consideration, I regret to inform you that I must decline the offer.

I truly appreciate the time and effort invested in the interview process and hold your
company in high regard. However, I have decided to pursue opportunities that better
align with my long-term career goals.

I apologize for any inconvenience caused by my decision, and I genuinely wish you
and the team at Selig and Lind continued success.

Thank you for your understanding.

Best regards,
Emma McGonagall

B.2 Accept

Dear Ms. Harris,

I am waiting to accept the position of Project Manager at Selig and Lind. Thank you
for this opportunity. I look forward to joining the team.

I am impressed by the company's commitment to innovation, the positive work

environment, and the opportunities for growth and development. I have carefully
reviewed the employment agreement and agree with the terms and conditions
outlined. I will sign the agreement and provide any additional documentation or
information required for onboarding by August 25.

Please let me know if there are any final steps I need to take before that date. Thank
you again.

Best regards,

Emma McGonagall

UNIT 5: AN INVITATION LETTER

TASK
As Chairman of WECARE Foundation, write a letter to invite Oliver Jackson (a
renowned businessman) to the annual fund - raising banquet. Your email should
include the following parts and details.
1. Background information
- Name: WECARE Foundation (private nonprofit organization)
- Established: 10 years ago
- Missions:
• promote the development of young people in achieving their full physical
and intellectual potential (tiềm năng trí tuệ)
• educate the public about the importance of being responsible citizens (những
công dân có trách nhiệm)

2. Invitation
- Place: Springfield Hotel, 154 Sussex Gardens, Hyde Park, London
- Time: Thursday, December 24, from 8pm
- Objectives: raising $1,000,000 to
 • upgrade the equipment at the local Children’s Medical Center
• provide scholarships for five needy Springfield High School students
• recruit volunteers for forthcoming charity events

3. Call to action
- RSVP by December 17 (RSVP là viết tắt của một cụm từ tiếng Pháp, là
"Répondez s'il vous plaît", với ý nghĩa là "Vui lòng trả lời, xác nhận". Cụm
từ này thường xuất hiện ở cuối các văn bản đề nghị, các thiệp mời,...)

Suggested answer 1
Dear Mr. Jackson,

Re: Invitation letter for a fundraising banquet

As you may be aware, WECARE Foundation is a private nonprofit organization

which was established 10 years ago. Our mission is to promote the development of
young people in achieving their full physical and intellectual potential. In working
to achieve this aim, we also strive to educate the public about the importance of being
responsible citizens of the world.

On behalf of WECARE Foundation, I am honored to invite you to the annual fund-

raising banquet, which will be held at Springfield Hotel, 154 Sussex Gardens, Hyde
Park, London on Thursday, December 24, from 8pm. This year, our expectation is to
raise $1,000,000 to upgrade the equipment at the local Children’s Medical Center.
With this financial support, we will provide scholarships for five needy Springfield
High students, who are not otherwise able to afford a college or university. Besides,
we also wish to take this opportunity to recruit volunteers for our forthcoming charity
events.

Kindly RSVP by December 17. I look forward to hearing from you / We would
appreciate your presence in the occasion.

Yours sincerely / Regards,

Vincent Bolloré
Chairman
WECARE Foundation
Suggested answer 2
Dear Mr. Jackson,

I am writing to extend a heartfelt invitation to you on behalf of WECARE Foundation,

a nonprofit organization for a decade-long. Our mission is to promote the
development of young people in achieving their full physical and intellectual
potential. In addition to this, our foundation diligently works to educate the broader
community about the importance of being responsible

It is with great pleasure that we invite you to join us at our annual fundraising
banquet, an event that serves as a cornerstone in our efforts to further our mission.
This distinguished occasion will take place at the Springfield Hotel, situated at 154
Sussex Gardens in the serene vicinity of Hyde Park, London onThursday, December
24th, commencing at 8 p.m. This year, our primary objective is to raise $1,000,000 in
funds. Firstly, we will upgrade the essential equipment at our local Children’s Medical
Center. Additionally, we aim to extend a helping hand to five deserving students from
Springfield High School by awarding scholarships. Furthermore, we are eager to offer
an opportunity to join our network of volunteers, we want to recruit volunteers for
forthcoming charity events.

In anticipation of your attendance, we kindly request that you RSVP by December

17th, allowing us to make necessary arrangements for your participation.

Your presence at this event would be truly appreciated, and we earnestly hope to have
the honor of welcoming you to our banquet.

Warm regards,

Vincent Bolloré

Chairman

WECARE Foundation

Suggested answer 3
Dear Mr. Jackson,

I hope this letter finds you well.

On behalf of WECARE Foundation, I am delighted to extend an invitation to our

annual fundraising banquet. Established ten years ago, our foundation is dedicated to
empowering young individuals to reach their full potential and educating the public
about global citizenship.
The event will take place at the Springfield Hotel, 154 Sussex Gardens, Hyde Park,
London, on Thursday, December 24th, starting at 8 p.m. We aim to raise $1,000,000
to upgrade equipment at the local Children’s Medical Center, provide scholarships for
five students in need from Springfield High School, and recruit volunteers for future
charity events.

Kindly RSVP by December 17th. Your presence would be greatly appreciated as we

strive to make a difference in our community.

Warm regards,

Vincent Bolloré

Chairman
WECARE Foundation

5. TẶNG KHÓA HỌC MOS

LINK TÀI LIỆU (Tài liệu MOS 2019)