Professional Documents
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The Case of Philippine Stand Alone Cinemas and Its Challenges For
The Case of Philippine Stand Alone Cinemas and Its Challenges For
Animo Repository
2021
Recommended Citation
Ordenes, F. D. (2021). The case of Philippine stand-alone cinemas and its challenges for the film industry
and government. Retrieved from https://animorepository.dlsu.edu.ph/etd_masteral/5903
This Master's Thesis is brought to you by the Theses and Dissertations at Animo Repository. It has been accepted
for inclusion in Master's Theses by its authorized administrator.
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Intellectual Property Code of the Philippines (Republic Act 8293) and
the E- Commerce Law (Republic Act 8792). Any other use or
publication of the thesis or dissertation shall be made only with the
consent or permission of the author or the owner of the copyright.
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establish the “voice of authority”, create or reinforce stereotypes, incite fear and hatred; reinforce
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and glamor (Fernandez 69). Cabalfin noted that the “Art Deco stylBFKQEB/EFIFMMFKBP@>K?B
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of the colonized” (qtd. in Williams). As a result, the specific hybrid style symbolized a
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“certain romance, a certain attraction to it” (qtd. in Medina). Man Dy describes Philippine Art
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FPOBCIB@QFSBLCthe country’s economy at the time, as well as its geography and climate (Medina).
We can’t compare ourselves to cities like New York, Miami, or Chicago, which have Art
Deco societies. But hopefully, there’s a growing interest. We can start by conserving
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there has been a lot of changes in the “type of content being created, to where the content is
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Philippines are usually “one stop shops” which house restaurants, groceries, department stores,
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“malling,” created and used only by Filipinos, reflects the peoples’ culture and “implies its
central importance” in their daily lives (7). Rico and De Leon further state:
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Further, De Guzman reports that “the more obscure indie films, no matter how many local and
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City, Cinema ‘76 in San Juan City, and Cinema Centenario iK0RBWLK"FQV$PQOBII>
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the Director’s Club Cinema, housed in the Conrad Hotel in Pasay City, is the first hotel ?>PBA
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are more than the usual “place to shop” (Nebre). Another observation is that stand >ILKB@FKBJ>P
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are least chartered and valued, but which can make or break a cinema’s longevity in the business.
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(Conde). All in all, more than half of a film’s revenue goes to the government. Although the
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addition, the country also registered the world’s steepest drop –JLOBQE>KFKQEB>QBO
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operations is a business, “an enlightened and healthy relationship between cinema operators and
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play.”
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@FKBJ>ELRPBP . Cinema houses became the source of income for many people and “served as
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international patrimony “of the people” worthy of preservation and broad public
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architecture as a place for leisure and cultural exchange and “where memories are not transient
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fantasy among the movie patrons. This author agrees with Medina’s statement that the kind of
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These are the studies that support this author’s research questions: Khan claimed that
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The term “heritage” is understood as a property that is inherited or passed down from
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In Valiente’s 2018 Business Mirror article, he discusses the importance of cinema as >
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that there is no mention of cinema as part of the Filipino’s national heritage, particularly if the
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“moving pictures” to an audience of some 200 people, they initiated an art form that
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EFstories. It should be noted that the eradication of historical buildings and monuments “cause
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governments have different policies for governing a particular zone” (Villafuerte 3EBC>QBLC
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tears” (Geraghty 2). Cinemas have been able to bring people together, foster a sense of
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cultural practice and a social experience. According to her, “going to the cinema to watch>
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Ravazzoli further argued that “the wider context of cinemagoing offered many opportunities for
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entitled “The Audience Effect: on the collective cinema experience”. In the first chapter he
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and issues (Merriam). One interesting goal of this approach is ‘transferability’ –ELT>KAFKTE>Q
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Medina, Rachelle. “A Tour of Manila and Its Hidden Art Deco Gems.” (?>B?7 #B@BJ?BO
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