FRANCHISE

Company

Delivery of a defined
product/service
that covers target
population’s needs
FRANCHISE Enterprise

Delivery of a defined
product/service
that covers target
population’s needs
FRANCHISE Franchisor

Franchisee

Delivery of a defined
product/service
that covers target
population’s needs
FRANCHISE Franchisor

Marketing as the
activity, set of
institutions, and
processes for creating,
communicating,
delivering, and
Franchisees exchanging offerings
that have value for
customers, clients,
partners, and society
at large

Delivery of a defined
product/service
that covers target
population’s needs
FRANCHISE Franchisor

Product / Service
definition
Standardization
Training & training tools
Built- in Monitoring
Marketing as the
Benchmarking
activity, set of
institutions, and
processes for creating,
communicating,
delivering, and
Franchisees exchanging offerings
that have value for
customers, clients,
partners, and society
at large

Delivery of a defined
product/service
that covers target
population’s needs
FRANCHISE Franchisor

Product / Service
definition
Standardization
Training & training tools
Built- in Monitoring
Marketing as the
Benchmarking
activity, set of
institutions, and
Bulk purchasing
processes for creating,
Standard Inputs/Supplies communicating,
Brand definition delivering, and
Network & Network’s clients Franchisees exchanging offerings
that have value for
customers, clients,
partners, and society
at large

Delivery of a defined
product/service
that covers target
population’s needs
FRANCHISE Franchisor

Product / Service
definition
Standardization
Training & training tools
Built- in Monitoring
Marketing as the
Benchmarking
activity, set of
institutions, and
Bulk purchasing
processes for creating,
Standard Inputs/Supplies communicating,
Brand definition delivering, and
Network & Network’s clients Franchisees exchanging offerings
that have value for
customers, clients,
partners, and society
Viability studies, at large
Performance Monitoring
Benchmarking
Bankability, Credit

Delivery of a defined
product/service
that covers target
population’s needs
FRANCHISE Franchisor

Product / Service
definition
Standardization
Training & training tools
Built- in Monitoring
Marketing as the
Benchmarking
activity, set of
institutions, and
Bulk purchasing
processes for creating,
Standard Inputs/Supplies communicating,
Brand definition delivering, and
Network & Network’s clients Franchisees exchanging offerings
that have value for
customers, clients,
partners, and society
Viability studies, at large
Performance Monitoring
Benchmarking
Bankability, Credit

Delivery of a defined
product/service
that covers target
population’s needs