ENTRP Ni Charles

4/15/24, 6:46 PM FIRST QUARTER EXAM: Attempt review
Home / My courses / BAED-ENTR2122-2322S / FIRST QUARTER EXAMINATION / FIRST QUARTER EXAM
Started on Monday, 15 April 2024, 12:31 PM

State Finished
Completed on Monday, 15 April 2024, 12:46 PM
Time taken 14 mins 36 secs
Marks 48.00/50.00
Grade 96.00 out of 100.00
Question 1
Correct
Mark 1.00 out of 1.00
The entire size of the market for a product at a specific time.
a. Market Potential
b. Market
c. Market Segment
d. Target Market
Your answer is correct.
Question 2
Correct
The ability to give the "correct" answer to standard questions that do not require significant creativity
a. Divergent thinking
b. Convergent thinking
c. Survey
https://shsexam.amaesonline.com/2322/mod/quiz/review.php?attempt=349&cmid=241&showall=1 1/18
Question 3
Correct
A general view, examination, or description of someone or something.
a. Divergent thinking
b. Convergent thinking
c. Survey
Question 4
Correct
The __________ concept is more operations oriented than any other concept.
a. Selling Concept
b. Production Concept
c. Marketing Concept
d. Societal Concept
Question 5
Correct
Who coined the term core competency in 1989.
a. Adam Smith and J.B. Say
b. J.B. Say
c. Joseph Schumpeter
d. Dr.C.K Prahalad and Prof. Gray Hamel
Question 6
Correct
People who have already purchased your product
a. Existing Customer
b. Prospects
c. Target market user
d. Consumer
Question 7
Correct
Individuals and households who buy goods for their own use or benefit.
a. The consumer market
b. The industrial market
c. The reseller market
Question 8
Correct
The degree to which a business or activity yields profit or financial gain.
a. Profitability
b. Income
c. Sales
Question 9
Correct
The roadmap which predicts what core competencies to build and which related technologies are needed.
a. Core Competency
b. Strategic Architecture
c. Strategies
d. Strategic Intent
Question 10
Correct
Those who sell non-competing products and which generally help your sales.
a. Competitors
b. Customers
c. Complementors
d. Supplier
Question 11
Incorrect
Points out to identifying various opportunity gaps
a. Strategic Intent
b. Strategic Architecture 
c. Strategies
d. Core Competency
Your answer is incorrect.
Question 12
Correct
_____________ may sell directly into the market, for example selling spare parts, but largely they need to be kept aligned to your
strategy.
a. Competitors
b. Supplier
c. Complementors
d. Customers
Question 13
Correct
This concept was an offshoot of the marketing concept wherein an organization believes in giving back to the society by producing
better products targeted towards society welfare.
a. Selling Concept
b. Marketing Concept
c. Production Concept
d. Societal Concept
Question 14
Correct
This concept proposes that customers, be individual or organizations will not buy enough of the organization’s products unless they
are persuaded to do so through selling effort
a. Marketing Concept
b. Production Concept
c. Selling Concept
d. Product Concept
Question 15
Correct
The most important organization or people in the market are your ________.
a. Complementors
b. Competitors
c. Customers
d. Supplier
Question 16
Correct
The middlemen or intermediaries, such as wholesalers and retailers, who buy finished goods and resell them for a profit.
a. The industrial market
b. The reseller market
c. The consumer market
Question 17
Incorrect
The basic proposition of this concept is that customers will choose products and services that are widely available and are of low cost.
b. Product Concept
d. Selling Concept 
Your answer is incorrect.
Question 18
Correct
A set of circumstances that makes it possible to do something.
a. Market Potential
b. Creativity
c. Opportunity
d. Sales
Question 19
Correct
Potential customers are in a local, state, regional or national marketplace segment
a. Psychographic
b. Geographic
c. Demographic
d. Behavioristic
Question 20
Correct
The process of breaking down a larger target market into smaller segments with specific characteristics.
a. Marketing
b. Market Segmentation
c. Target Market
d. Market Positioning
Question 21
Correct
The needs that are explicit statements from your market that declare, “I want a product to do X.”
a. Secondary Needs
b. Silent Needs
c. Primary Needs
d. Stated Needs
Question 22
Correct
_____________ are like competitors but their products are not the same.
a. Influencers
b. Substitutors
c. Supplier
d. Regulator
Question 23
Correct
Focuses on needs / wants of target markets & delivering value better than competitors do that preserves the consumer and society’s
well-being
a. Selling Concept
b. Societal Concept
d. Marketing Concept
Question 24
Correct
This concept believes in the pull strategy and says that you need to make your brand so strong that customers themselves prefer your
brand to every other competitor.
a. Marketing Concept
b. Selling Concept
c. Societal Concept
d. Production Concept
Question 25
Correct
People in your target market who are not currently looking for a solution.
a. Consumer
b. Prospects
c. Existing Customer
d. Target market user
Question 26
Correct
The __________ concept is the most followed ideology by top companies.
a. Societal Concept
b. Marketing Concept
c. Selling Concept
Question 27
Correct
Those who have products and services similar to you and where customers who are buying something will compare your offerings
and prices directly, weighing one up against the other.
a. Competitors
b. Customers
c. Supplier
d. Complementors
Question 28
Correct
Potential customers are identified by criteria such as age, race, religion, gender, income level, family size, occupation, education level
and marital status.
a. Behavioristic
b. Demographic
c. Geographic
d. Psychographic
Question 29
Correct
The __________________ is what we call the “Get it Done” phase.
a. Opportunity Assessment
b. Opportunity Recognition
c. Opportunity Realization
Question 30
Correct
This concept believes in the consumer and it says the consumers are more likely to be loyal if they have more options of products or
they get more benefits from the product of the company
a. Product Concept
b. Selling Concept
c. Marketing Concept
Question 31
Correct
_________________ is created when such innovation results in new demand.
a. Wealth
b. Production Method
c. Product
d. Markets
Question 32
Correct
Individuals, groups or organizations that purchase your product or service for direct use in producing other products or for use in
their day-to-day operations.
a. The consumer market
b. The reseller market
c. The industrial market
Question 33
Correct
This is an employed staff e.g. manager who innovates for the company and takes risks only on behalf of the employer.
a. Interprenuer
b. Employee
c. Entrepreneur
d. Intrapreneur
Question 34
Correct
The ____________________concept calls upon marketers to build social and ethical considerations into their marketing practices.
b. Societal Concept
d. Selling Concept
Question 35
Correct
The ability to implement the appropriate ideas.
a. Idea
b. Skills
c. Innovativeness
d. Creativity
Question 36
Correct
The collective learning of the organization, especially how to co-ordinate the diverse production skill and integrate multiple stream of
technologies.
a. Strategic Intent
b. Core Competency
c. Strategies
d. Strategic Architecture
Question 37
Correct
According to a French economist, J. B. Say, an entrepreneur is a person who shifts economic resources out of an area of lower
productivity into an area of higher productivity and greater yield.
a. Investor
b. Innovator
c. Businessman
d. Entrepreneur
Question 38
Correct
The entire concept of customer development is __________
a. Feedback Driven
b. Product Driven
c. Market driven
d. Sales driven
Question 39
Correct
This concept proposes that consumers will prefer products that have better quality, performance and features as opposed to a normal
product.
a. Selling Concept
b. Product Concept
d. Marketing Concept
Question 40
Correct
The ability to generate ideas
a. Creativity
b. Skills
c. Idea
d. Innovativeness
Question 41
Correct
A thought process or method used to generate creative ideas by exploring many possible solutions.
a. Survey
b. Convergent thinking
c. Divergent thinking
Question 42
Correct
The French word where the word entrepreneur originates.
a. entrep
b. entreprese
c. entreprendre
d. entreprene
Question 43
Correct
People who have not yet purchased your product but are considering it
a. Consumer
b. Existing Customer
c. Target market user
d. Prospects
Question 44
Correct
A person who is able to identify business opportunities and implement actions to maximize on the opportunities.
a. Entrepreneur
b. Businessman
c. Investor
d. Innovator
Question 45
Correct
Austrian economist who placed the definition of entrepreneurship an emphasis on innovation.
a. Richard Cantillon
b. J.B. Say
c. Joseph Schumpeter
d. Adam Smith
Question 46
Correct
This concept proposes that the success of the firm depends on the marketing efforts of the company and in delivering a better value
proposition as compared to its competitors in its own target market.
a. Societal Concept
b. Marketing Concept
d. Selling Concept
Question 47
Correct
There are also groups and organizations who have no direct control but who will seek to promote their own agendas by influencing
players within the marketplace, including regulators and retailers
a. Regulator
b. Substitutors
c. Supplier
d. Influencers
Question 48
Correct
Many businesses offer products based on the attitudes, beliefs and emotions of their target market.
a. Demographic
b. Psychographic
c. Behavioristic
d. Geographic
Question 49
Correct
The __________________ phase is crucial when beginning a new enterprise, it is important to seek new opportunities throughout the
entire lifetime of any enterprise
a. Opportunity Realization
b. Opportunity Recognition
c. Opportunity Assessment
Question 50
Correct
This is the development within a large co-operation of internal markets and relatively small autonomous business units producing
products, services or technologies that employ the firms‟ resources in a unique way.
a. Intrapreneurship
b. Interpreneurship
c. Entrepreneurship
d. Intrapreneur
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4/15/24, 6:46 PM FIRST QUARTER EXAM: Attempt review

Home / My courses / BAED-ENTR2122-2322S / FIRST QUARTER EXAMINATION / FIRST QUARTER EXAM

Started on Monday, 15 April 2024, 12:31 PM

Mark 1.00 out of 1.00

The entire size of the market for a product at a specific time.

Your answer is correct.

Mark 1.00 out of 1.00

Your answer is correct.

Mark 1.00 out of 1.00

A general view, examination, or description of someone or something.

Your answer is correct.

Mark 1.00 out of 1.00

Your answer is correct.

Mark 1.00 out of 1.00

Who coined the term core competency in 1989.

a. Adam Smith and J.B. Say

d. Dr.C.K Prahalad and Prof. Gray Hamel

Your answer is correct.

Mark 1.00 out of 1.00

People who have already purchased your product

c. Target market user

Your answer is correct.

Mark 1.00 out of 1.00

a. The consumer market

b. The industrial market

c. The reseller market

Your answer is correct.

Mark 1.00 out of 1.00

The degree to which a business or activity yields profit or financial gain.

Your answer is correct.

Mark 1.00 out of 1.00

Your answer is correct.

Mark 1.00 out of 1.00

Your answer is correct.

Mark 0.00 out of 1.00

Points out to identifying various opportunity gaps

Your answer is incorrect.

Mark 1.00 out of 1.00

Your answer is correct.

Mark 1.00 out of 1.00

Your answer is correct.

Mark 1.00 out of 1.00

Your answer is correct.

Mark 1.00 out of 1.00

Your answer is correct.

Mark 1.00 out of 1.00

a. The industrial market

b. The reseller market

c. The consumer market

Your answer is correct.

Mark 0.00 out of 1.00

Your answer is incorrect.

Mark 1.00 out of 1.00

A set of circumstances that makes it possible to do something.

Your answer is correct.

Mark 1.00 out of 1.00

Potential customers are in a local, state, regional or national marketplace segment

Your answer is correct.

Mark 1.00 out of 1.00

Your answer is correct.

Mark 1.00 out of 1.00

Your answer is correct.

Mark 1.00 out of 1.00