Passi City College

Passi City, Iloilo

SCHOOL OF BUSINESS MANAGEMENT

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 GE 12

Reading V I S U A L A R T S Passi City College

Passi City, Iloilo

SCHOOL OF BUSINESS MANAGEMENT

JOEVENELLE P. MALLORCA
Instructor

Module

GE 12- READING VISUAL ARTS

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 Understanding Visual arts

Module Outcomes
At the end of the module the learner should have:
 View works of arts “dynamically”, that is, to appreciate
and communicate simultaneously individual viewer
response, uniqueness of the work, its origin and
precedent, its potential as an inspiration and influence on
late art, and its relationship to particular cultural
movement.
 Recognize formal qualities in two- and three dimensional
arts and read visual elements artistic and cultural styles
and symbols.

UNDERSTANDING THE VISUAL ARTS

 What are the Visual Arts?

 The Visual Arts are those

creations that we can see rather
than something like auditory
arts, which we hear. These art

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 forms are extremely diverse, from the art works that hangs on your wall to the
movie you watch last night.
 Visual arts includes the fine arts as well as media and contemporary forms of
expressions such as assemblage, collage, installation as well as photography and
film-based form like video art and animation or any combination thereof.

Engage

 What Types of Art Are Visual ARTS?

The visual arts include mediums such as drawings, paintings, sculpture,

architecture, photography, film, and printmaking. Many of these pieces of art
are created to stimulate us through a visual experience. When we look at
them, they often provoke a feeling of some sort.

 Functions of Visual Arts

Generally speaking there are five main functions of the visual arts: ceremonial, artistic
expression, narrative, functional, and persuasive. To these we can be added “beauty”. In effect,
the desire of the artist to simply create something beautiful with little or no thought to any
significance beyond that objective.

1. The Ceremonial Purpose of the visual arts is to celebrate of acknowledge an

event or era, or to contribute to a ritualistic activity, such as dance celebrating
one of the season or a people’s flights from captivity or hunger.
2. Artistic expression refers to the desire or need on the part of the artist to
express his or her emotions or feelings regarding a particular subject, including
him or herself.
3. Functional refers to the creation of artistic objects used or as relevant in
everyday life.
4. Persuasive is to promote ideas or products (Advertisements, Marketing,
Propaganda, Ideology)
5. Narrative is to tell stories, describe or illustrate experiences, communicate ideas
or information, and document historical events.
 The Subject of Art: Representation and Types of Visual Arts
To a majority of people, the appeal of most works of art lies in the representation of
familiar objects. Their enjoyment of paintings, sculptures, and literature comes not from their
perception of the meaning but from satisfaction they got out of recognizing the subject or
understanding the narrative content.
The subject of art r5efers to any persons, objects, scene or events described or
represented in a work of art.

 Ways of Representing Subjects

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 1. Realism- things or the objects in the work of
art are depicted in the way they would
normally appear. Example is some paintings
that seem to be photographic rendering of
facts or anchored on historical facts.

Mona Lisa by:

Leonardo Da
Vinci

2. Abstraction- the process of reorganizing objects and elements according to the

demands of the artistic expression.
- The artist selects and renders the objects with their shapes, and positions
altered. In some, abstract works, enough of a likeness has been retained to
represent real things.

Black Lines by:

Vassily Kandinsky

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 - Sometimes, the original subjects have been reduced to simple geometric shapes
and they can be rarely identified unless the artist named it in the title.
- The focus is more on rendering the essence of the subject rather than the
natural form itself.

3. Distortion- it is the twisting, stretching or deforming the natural shape of the

subject.
- It is when the
figures have
been
disarranged so
the
proportions
differ
noticeably
from natural
measurements.
- Usually done to
dramatize the
shape of a
figure or to
create an
emotional
effect.

Hourglass by:

Jennifer Weber

4. Surrealism- realism combined with distortion.

- A method where the artist is giving expression as the subconscious composes
dreamlike scenes that show irrational arrangement of objects. The images are
recognizable, sometimes drawn from the nature but they are so combined in
utterly fantastic and unnatural relationships.

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 Woman in Hat and Fur Collar by:

Pablo Picasso

 Decorative Arts

The Decorative Arts comprise objects that possess qualities and were created by skilled
makers, but do not belong to the general categories of painting, sculpture and
architecture. They include, but are not limited to, the decoration and furnishing interiors,
personal adomment (costume and jewelry), and, later with the rise of industrialization,
product design.

The term Decorative Arts refers to wo0rks of the arts that do not fall readily into the
categories of painting, sculpture and architecture. During Renaissance, such objects were
greatly valued because of the high level of skills and costly materials involved in making
them. Items such as jewelry, arms and armour, tapestry, embroidery, woodwork and
ceramics were popular.

Types and Materials

 Gold Work- elaborate objects made of

gold served as the symbol of status in the
Renaissance. Often decorated with
precious stones, they reflected the wealth
and prestige of their owners. Rulers
displayed their impressive collections of
gold items and presented some as gifts to
important visitors.

 Medals, Arms and Armour

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 - Portrait medals made of gold, silver, bronze or lead were popular in the
Renaissance,
particularly in Italy.
Members of the
nobility distributed
the medals to their
friends and
supporters. Inspired
by ancient coins, the
medals portrayed
distinguish
individuals, usually in
profile and identified by an inscription. The Italian artist Antonio Pisanello was
one of the great masters of these forms.

Knight Armor during the

Renaissance Period

 Textiles

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 - Tapestry, one of the most splendid art forms of the period, required hundreds of
hours of skilled labour to produce. Woven of expensive materials such as gold,
silver and wool, tapestries often contained mythological, religious, or historical
scenes. People living them in palaces, churches and even military tents to create
elegant and impressive settings.

Tapestry: The Lady and

the Unicorn

 Woodwork and Enamel- the art of creating images with pieces of inlaid wood reached
Europe in the mid-1300s from the Islamic world. Italian woodworkers produces benches,
cabinets and wall panelling featuring intricate inlaid pictures. In the early 1400s they began
incorporating three-dimensional scenes in their designs, drawing on new theories of
perspectives.

 Ceramics- during the Renaissance, ceramics (objects made from clay) developed into a high
art form. Artists were inspired by glazed pottery from China and Muslim regions of the
Middle East and Spain. In Italy potters developed a technique known as majolica, which
involved glazing a clay object, painting a design on it, coating it with a clear glaze, and firing
in it. A similar type of ceramics, known as faience, emerged in France.

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  Mediums of Visual Arts

 Painting
- Often called the most important form of the visual arts. It is about putting colors
on a canvass or a wall.
- Painters express their ideas through a mixture of colors and different brush

strokes.
- One of the oldest forms of visual art

The Creation of Adam by: Michaelangelo

 Drawing
- Is creating a picture with a variety of tools, in most cases pencils, crayons, pens,
or markers.
- Artists draw on different types of surfaces, like paper or canvas.
- The first drawing was discovered in caves about 30,000 years.
- Ancient Egyptian drew on papyrus.

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 - Greeks and Romans made drawings on other objects, like vases.
- In the Middle Ages drawing were sketches that were made on parchment.
- In Renaissance, drawing became an art perfected by Michelangelo, Leonardo Da
Vinci, and others.

Different Kinds of Drawing

Illustration Drawing-are created to present the layout of a particular document

Life Drawing- also known as still-life drawing. Drawing that results from direct or real
observations are life drawings
Emotive Drawing- similar to painting emphasizes the exploration and expression of different
emotions, feelings and moods. These are generally depicted in the form of a personality
Analytic Drawing- sketches are created for clear understanding and representation of
observations made by the artist
Perspective drawing- used by the artist to create a three-dimensional images on a two
dimensional picture plane, such as paper
Diagrammatic Drawing- serves as active design process for instant ideas so conceived

 Photography
- Making pictures by letting the
light through the lenses of the
camera on to a film.
- In analog photography, light
was recorded on film, which
had to be chemically
developed.
- Images could be printed in
special paper.

 Filmmaking
- Process of making film of moving images that they turn into films.
- A very expensive and complicated form of art, involving many task for example
script-writing, casting and editing film sequences before they can be shown to
an audience.

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 - A full-length feature films often takes many weeks or months to produce.

 Printmaking
-an art that is made by covering a plate with ink and pressing it on the surface of
another object.
- Today prints are mostly
produced on paper today but
originally, they were pressed
on cloth or other objects.
- Plates are often made out of
woods or metals.

 Sculpture
- Three-dimensional pieces of art that are
created by shaping various kinds of material
- Among the most popular are stone, steel,
plastic, ceramics and wood.
- Often referred to as plastic arts

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  Architecture
- Process and the product of planning, designing and constructing buildings or any
other structures.
- Architectural works, in the material form of buildings are often perceived as
cultural symbols and as works of art
- Historical civilizations are often identified with their surviving architectural
achievements

Paoay Church, Paoay,

Ilocos Norte

Great! You are almost done. I am happy for you. It seems that you’ve
learned a lot in our journey. I appreciate your determination and diligence in
reading the module’s content and answering all our activities. Now, it’s time to
evaluate what you’ve learned from the start.

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 Let’s work on this!
Directions: Reflection writing paper.

1. How Visual Art affect your chosen College Course? (10 points)

2. In what medium of Visual Art you are likely to be engaging in this semester? Why?
(15 points)

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 3. Select one visual art photo along your research that you are attracted too and
touches your senses. (30 points)

Attach Photo Here

WRITTEN RUBRIC

FEATURES 10 8 6 5
Answers Writer clearly Writer clearly Writer Writer
answered all answered all answered attempted to
parts of the parts of the some parts of answer part
question in question in the question, of the
complete complete but left other question, but
sentences. sentences, but parts answer is
Student answer may not incomplete. unclear and
referred back be clear Answer may not in
to the not be in complete
question in complete sentences
their answer sentences.
Cite Writer cited Writer cited Writer may Writer did not
evidence for evidence for have cited cite evidence
all parts of some parts of evidence for from the text
their answer their answer part of their in any part of
directly from directly from the answer. Most their answer
the text; it is text. Some part of the

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 clear to the parts of the answer does
reader to the answer do not not have
reader to have evidence evidence from
which part of the text.
the text the
writer is
referring.
Explain/ Writer Writer Writer Writer did not
Expand explained all explained most explained explained or
parts of their parts of their some parts of expanded
answer in answer in clear their answer, upon their
clear terms to terms to their but most of the answers
their reader. readers. Some answers does
Writer parts of the not have an
expanded answer are left explanation as
their idea unexplained. to why the
beyond simply Writer may not writer believes
answering the have expanded that is the
question their idea answer

Refences:
Riddett-Moore, “Developing an Arts of Living Visual Arts Research, 39n (2), 116

Arts and Crafts (1977), Design for Arts in Education, 79 (1), 22-23

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