Professional Documents
Culture Documents
Digital Marketing
Digital Marketing
Digital Marketing
a. E-mail Marketing
b. Social Media Marketing
c. Web Marketing
d. All of the above
a. TV
b. Billboard
c. Radio
d. All of the above
a. 1
b. 2
c. 3
d. 4
a. RSA
b. Voice Broadcasting
c. Podcasting
d. All of the above
6) What is considered while creating a front
page of the website or homepage?
a. Internet Marketing
b. Direct Marketing
c. Electronic Marketing
d. Interactive Marketing
a. Face Rank
b. Edge Rank
c. Like Rank
d. Page Rank
14) Micro-blogging can be defined as
__________.
a. Conversion Rate
b. Open Rate
c. Bounce Rate
d. All of the above
a. A/B Testing
b. Campaigning
c. Landing Page Creation
d. All of the above
a. Spoofing
b. Indirect email marketing
c. Direct email marketing
d. Spamming
a. Word choice
b. Industry
c. Personalization
d. None of the above
a. Graphic
b. Text
c. Voice call
d. Search engine marketing
a. Location-based service
b. List-based service
c. Lead-based service
d. None of the above
a. eCPI
b. eCOM
c. eCPA
d. None of the above
a. In-App Purchase
b. Ad Revenue
c. Both (a) and (b)
d. None of the above
a. Authenticate users
b. IP Address
c. User Agent
d. All of the above
a. True
b. False
c. Can be true or false
d. Not defined
a. Inbound link
b. Outbound link
c. IFTTT link
d. KPI link
o More interactive
o Low-risk factor
o Increased product and service
exposure to the market
o Easy to collect the data
o Using electronic media has reduced
the automation cost
o Universally accessible
a. Tags
b. Title
c. Description
d. All of the above
a. 5
b. 2
c. 3
d. 1
49) The correct abbreviation of ROI is
__________.
a. Risk on investment
b. Return on income
c. Risk on income
d. Return on investment