Brief Decoration

EVENT FUNT4STIC
Detail Event:
Date : 24 June 2024
Time : 12.00 - 16.00
Venue : Hotel Ashley Tanah Abang

Audiences:
35 Beauty Reviewer
10 VIP

Tone & Manner : Bold, advance tech, trusted, transparency & friendly

Decoration Details:
● Stage + TV LED
● Table Decoration
● Pop Up product for ceremonial launching
● Display Product
● Photo Box
 BACKGROUND
Founded in 2020, Whitelab believes that the best
beauty solutions should be accessible for all.

With experts in dermatological care and

innovative formula, Whitelab is committed in
delivering high quality and honest skincare
solutions with sensible price.

AMBITION
To be the No. 1 Local Indie Skincare Brand in
Indonesia
BRAND PERSONA

Advanced Technology 15 – 34 Years Old

Honest SES ABC
Accessible Predominantly Women
Effective Students, Professionals,
Safe & Trusted Housewives

CHARACTER PROFILE

PERSONA INTEREST
Beauty enthusiast that is Beauty & Personal Care
always aware on current Skincare & Cosmetic
trends & topics and aware Travel & Shopping
of her needs. Lifestyle
LAUNCHING NEW SERUM

GLOW BOOSTER C DOSE+ SERUM

BRAND COLOR

Pantone yang bisa digunakan : Yellow, White, Silver, Black, Orange.

Backdrop + Mini Stage + LED TV
Table Decorations

Bisa menggunakan “jeruk” sebagai pemanis karena jeruk simbol untuk vitamin C tetapi
jangan dominan dan terlalu banyak, karena kandungan utama serum ini bukan jeruk.
Giant Product

Giant product untuk ceremonial

Launching Glow Booster
C-Dose+ Serum
Giant Product
Ambiences Decor

Menggunakan dekorasi dengan

unsur unsur laboratory atau
scientist agar sesuai dengan DNA
Whitelab.
Product Display
Photo Box

Box untuk photo booth style ‘high angle’

Kotak ditutup 4 sisi menggunakan tirai atau kain warna
abu abu muda sampai dasar dan sampai alas.

Contoh Hasil Foto

Venue