Ladies and gentlemen,

I am Safwan Rahman and I am here to speak on the promotion aspect of our exciting new product
brought to you by ACI Foods.

So to start off let’s discuss where we might find our target buyers…

Urban areas which often have a diverse population and access to specialty foods, making cities and
metropolitan areas hotspots for costumers looking for premium, lactose-free ice cream like our product.

Similarly, Health food stores and specialty markets usually cater to specific dietary needs where
customers could flock/go to for our non-dairy ice cream alongside other natural and alternative food
products.

Moreover, Tourist destinations are unexpected yet lucrative markets as they often attract visitors with
diverse dietary preferences and restrictions. As a result, establishments in these areas, such as dessert
shops and cafes may offer lactose-free options to cater to a broader customer base.

Now we can speak about when and where our target demographic could be expected to go in order to
purchase the kind of product we are offering.

Health food stores and specialty markets again where health-conscious individuals conventionally go
looking for dairy-free options believing it to be an healthier alternative.

Online retailers are also a viable option with conveniences such as home delivery option and

Supermarkets with dedicated sections such as Unimart would also be a suitable place.

A point to be noted is that our product peaks in summer, offering a cool, pleasant relief from
Bangladesh's scorching heat, driving up seasonal sales for our product.

Furthermore, the marketing channels that our target customers use on a fairly regular basis are:

1. Social media
2. Email newsletters
3. Health, food and fitness expos and events
4. Search engine marketing (SEM)
5. And Word of mouth

Our competitors tend to use certain types of promotion methods currently prevalent in the industry
such as:

1. Discounts and Coupons like Polar’s Raffinato providing free delivery with online orders.

2. Limited-time Offers as shown by Movenpick which arouses a sense of urgency in the

customer.

3. Partnerships and Collaborations: Polar’s rock concert in Rangpur called “Rhythm Of

Northland”.
 4. Market segmentation with again Polar’s Raffinato being a prime example for targeting the
high-income segment.

5. Lastly, Influencer Marketing used more or less by all our main competitors is another
strategy to increase brand awareness amongst social media users.

From a historical standpoint, the marketing channels that have performed the best in attracting the
target customers in our industry are:

Television Advertisement with TVCs,

Point-of-Sale Marketing like in-store salespeople,

Outdoor Advertisements such as billboards and banners,

Local Events and Sponsorships like sports events

And lastly Word of Mouth or good reviews.

We aim hope to can carve out a niche in this competitive landscape and delight our consumers with
every scoop of premium, lactose-free indulgence.

And with that I end my speech. Thank you all very much.
Where can you find your target buyer(s)?

- Urban areas
- Health food stores
- Tourist destinations

What places do they usually visit to purchase these goods and when?

- Health food stores and specialty markets

- Online retailers
- Supermarkets with specialty sections

Product peaks in summer

What marketing channels do your target customers use on a regular basis?

- Social media
- Email newsletters
- Health, food and fitness expos and events
- Search Engine Marketing: Google?
- Word of mouth

What type of promotion (s) are usually performed by your competitors?

- Discounts and coupons

- Limited time offers
- Partnerships and Collaborations
- Market Segmentation
- Influencer Marketing

What marketing channels historically performed the best in attracting the target customers in your
industry?

- Television Advertising

- Point-of-Sale Marketing

- Outdoor Advertising

- Local Events and Sponsorships

- Word of Mouth
Ladies and gentlemen,
Now I want to dive into the promotion side of our brilliant new product. So to
start off, where can you find our target buyers? Specifically, let's journey through
the landscape of premium, lactose-free ice cream consumers, a demographic
that's not only expanding but also evolving in its preferences and behaviors.
Firstly, urban areas stand out as vibrant hubs teeming with diverse populations
and culinary delights. In these bustling metropolises, our target buyers, seeking
specialty foods like premium lactose-free ice cream, often gravitate towards
urban markets and health food stores. These locales cater to their dietary needs
while offering a plethora of natural and alternative food options.
Moreover, tourist destinations emerge as unexpected yet lucrative markets. As
travelers flock to these hotspots, their diverse dietary preferences create a
demand for premium lactose-free options. Whether it's a charming ice cream
parlor nestled in a cobblestone alley or a quaint café overlooking a bustling
square, establishments in tourist destinations capitalize on this demand,
contributing to our product's success.
But where do our buyers frequent to indulge in their favorite treats? Health food
stores and specialty markets take the lead, attracting health-conscious individuals
seeking dairy-free alternatives. Additionally, online retailers provide the
convenience of doorstep delivery, appealing to busy consumers craving a hassle-
free shopping experience.
As we gear up for the scorching summer months, our product emerges as a
beacon of refreshment in Bangladesh's sweltering heat. During this peak season,
supermarkets with dedicated specialty sections become vital hubs, offering relief
in the form of our premium lactose-free ice cream.
Now, let's delve into the digital realm where our target customers navigate their
purchasing decisions. Social media platforms, email newsletters, and health food
expos serve as vital touchpoints, engaging consumers and keeping our brand top
of mind. Search engine marketing further amplifies our presence, ensuring we're
visible to those seeking lactose-free indulgences.
But what about our competitors? They employ a diverse range of promotions to
capture market share. From discounts and limited-time offers to strategic
partnerships and influencer marketing, they're constantly innovating to stay
ahead.
Reflecting on historical performance, traditional channels like television
advertising and point-of-sale marketing continue to yield results. Yet, the power
of local events, sponsorships, and good old-fashioned word of mouth should not
be underestimated in fostering brand loyalty and driving sales.
In conclusion, understanding where to find our target buyers is crucial, but
equally important is the ability to engage them effectively through a mix of
traditional and digital channels. By staying attuned to their preferences and
behaviors, we can carve out a niche in this competitive landscape and delight our
consumers with every scoop of premium, lactose-free indulgence.

Thank you.