SUMMER INTERNSHIP REPORT

Report submitted in partial fulfilment of the requirements for the

award of the Degree of

MASTER OF BUSINESS ADMINISTRATION

of
CMR UNIVERSITY

By

BHARATH A

22CMBAD015

Under the guidance of

PROF. DAYANANDA SWAMY M S

CMR UNIVERSITY
2023–2024
CERTIFICATE FROM THE COMPANY

i
 DECLARATION

I hereby declare that the internship work entitled “Summer Internship Report” submitted to the

School of Management, CMR University, Bangalore, is a record of an original work done by

me under the guidance of “Prof. Dayananda Swamy M S” and this project work is submitted

in the partial fulfilment of the requirements for the award Master’s Degree in Business

Administration by CMR University.

I also declare that this project is the outcome of my own efforts and that it has not been

submitted to any other university or Institute for the award of any other degree or Diploma or

Certificate.

Place: Bangalore Name: Bharath A

Date: 16/02/2024 Register Number: 22CMBAD015

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 CERTIFICATE OF ORIGINALITY

Date:

This is to certify that the internship titled”--------------------------------------------------------------

----------“is an original work of Mr./Ms.___________; bearing University Register Number
________________ and is being submitted in partial fulfilment for the award of the Master’s
Degree in Business administration by CMR University. The report has not been submitted
earlier either to this University /Institution for the fulfilment of the requirement of a course of
study.

SIGNATURE OF GUIDE SIGNATURE OF THE SCHOOL HEAD

DATE: DATE:

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 ACKNOWLEDGEMENTS

This internship project at brand-comm Public relations would not have been possible without
the invaluable guidance and support of numerous individuals. I am deeply grateful for the
opportunity to learn and grow under their mentorship.

Firstly, I would like to express my sincere gratitude to my mentor at brand-comm Public

relations, Ms. Patricia James, for her constant encouragement, insightful feedback, and
unwavering faith in my abilities. She provided me with the necessary resources and direction
throughout the project, patiently clarifying my doubts and guiding me towards successful
completion.

I am also incredibly thankful to the entire team at brand-comm Public relations for their warm
welcome and willingness to share their knowledge and expertise. Each interaction with them
enriched my understanding of the industry and provided valuable insights that shaped my
project significantly.

My deepest gratitude extends to my professors at CMR University, particularly Professor

Dayananda Swamy M S, for the inspiring lectures and guidance. The knowledge and skills I
gained laid the foundation for my success in this internship.

Furthermore, I am grateful to my family and friends for their unwavering support and
encouragement throughout this internship. Their belief in me helped me persevere through
challenges and celebrate my achievements.

iv
 TABLE OF CONTENTS

CONTENTS

Chapter No INDEX Page No

1 Introduction 1-3

2 About Brand-Comm 4 - 13

3 Organization Structure 14 - 16

4 Department Study 17 - 19

5 SWOT Analysis 20 - 22

6 Learning Experience 23 - 33

Bibliography 34

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EXECUTIVE SUMMARY

During my internship at Brand-comm Public Relations, I embarked on a multifaceted journey

of learning, growth, and hands-on experience in the realm of human resources management.
The tenure not only allowed me to perform a diverse array of tasks but also provided me with
invaluable insights into the intricacies of HR operations within a dynamic corporate
environment.

Central to my role was the meticulous management of attendance records and work-from-home
(WFH) timesheets. In an era where remote work has become increasingly prevalent, ensuring
accurate records of employee work hours is vital for payroll management and overall
organizational transparency. This responsibility honed my attention to detail and organizational
skills, equipping me with essential competencies for future HR roles.

Beyond administrative duties, I actively engaged in initiatives aimed at fostering employee

satisfaction and well-being. Sending anniversary and greeting mails to employees not only
served as a gesture of appreciation but also contributed to nurturing a positive and inclusive
company culture. These endeavours underscored the significance of employee engagement in
enhancing organizational productivity and morale.

A significant portion of my internship involved supporting the recruitment process. Leveraging

platforms like LinkedIn, I screened potential candidates, aligning their skills with the
company's requirements. Crafting and dispatching offer letters demanded clear communication
skills and attention to detail, facilitating a seamless onboarding experience for new hires.
Moreover, managing communication for placement drives and maintaining recruitment
trackers enabled me to monitor progress and ensure the timely fulfilment of staffing needs.

Organizing meetings and events constituted another integral aspect of my role. Utilizing tools
such as Google Calendar, I scheduled meetings and ensured that all stakeholders were well-
informed and prepared. Evaluating Key Result Areas (KRAs) scores provided insights into

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employee performance, facilitating informed decision-making, and fostering a culture of
accountability within the organization. Additionally, maintaining comprehensive minutes of
meetings ensured that discussions and action items were documented for future reference,
enhancing organizational efficiency and transparency.

Active involvement in the recruitment process afforded me invaluable learning opportunities.

From organizing pre-placement talks to conducting assignment rounds and interview sessions,
I gained practical insights into talent acquisition strategies and best practices. These
experiences not only honed my interpersonal and communication skills but also deepened my
understanding of the pivotal role HR plays in driving organizational success.

Client satisfaction is paramount in the field of public relations, and I actively contributed to
this endeavour by conducting client satisfaction surveys. Gathering feedback enabled us to
continually refine and improve our services, thereby enhancing client retention and loyalty.
Additionally, preparing probation status reports for employees facilitated timely evaluations
and interventions, ensuring seamless integration and performance optimization.

One of the highlights of my internship was the opportunity to receive training on FactoHR
Payroll software. This immersive experience equipped me with practical skills in payroll
management, bolstering my technical proficiency and expanding my repertoire of HRIS tools.
Moreover, the collaborative environment at Brand-comm Public Relations fostered a culture
of learning and innovation. I had the privilege of working alongside seasoned professionals
who generously shared their expertise and insights, further enriching my learning experience.

In retrospect, my internship at Brand-comm Public Relations has been instrumental in shaping

me into a more competent and confident HR professional. The hands-on experience, coupled
with the wealth of learning opportunities and mentorship received, has laid a strong foundation
for my future endeavours in the field of human resources management. I am deeply grateful
for the invaluable experiences and lessons garnered during my time at Brand-comm Public
Relations, which will undoubtedly serve as guiding beacons in my professional journey ahead.

vii
 1. INTRODUCTION

The significance of my two-month internship at Brand-comm Public Relations extends far

beyond the duration of the program itself. Firstly, it provided me with invaluable hands-on
experience in the field of human resources management, allowing me to apply theoretical
knowledge to real-world scenarios. This practical exposure not only deepened my
understanding of HR processes but also equipped me with essential skills and competencies
that are highly sought after in the industry.

Moreover, the internship served as a platform for personal and professional growth. Through
various tasks and responsibilities, I was able to identify my strengths and areas for
improvement, thereby facilitating self-awareness and development. The challenges
encountered during the internship helped me cultivate resilience, adaptability, and problem-
solving skills, which are crucial for success in any career path.

Furthermore, the internship offered me the opportunity to network and build relationships
within the industry. Working alongside experienced professionals allowed me to gain insights
into industry trends, best practices, and potential career pathways. These connections may
prove to be invaluable in the future, whether for mentorship, job opportunities, or collaboration
on projects.

Additionally, the internship provided me with a glimpse into the culture and ethos of Brand-
comm Public Relations. By actively participating in various company initiatives and projects,
I gained a deeper understanding of the company's values, goals, and working environment.
This insight not only helped me align my own professional aspirations but also provided me
with a valuable benchmark for evaluating potential future employers.

Overall, the significance of this two-month internship lies in its role as a transformative
learning experience. It equipped me with practical skills, enhanced my employability, and
broadened my professional horizons. As I embark on the next phase of my career journey, I
carry with me the lessons learned and experiences gained during this internship, which will
undoubtedly shape my future endeavours and contribute to my success in the field of human
resources management.

1
OBJECTIVES OF THE INTERNSHIP

The objectives of my internship at Brand-comm Public Relations as a Human Resources intern

were:

1. Practical Application: To apply theoretical knowledge acquired in academic settings to real-

world HR practices, gaining practical experience and enhancing understanding of HR
operations.

2. Skill Development: To develop and strengthen essential HR skills such as recruitment,

employee engagement, payroll management, and administrative tasks through hands-on
experience and training.

3. Contribution to Organizational Goals: To actively contribute to the achievement of Brand-

comm Public Relations' HR objectives by effectively performing assigned tasks and
responsibilities, thereby supporting the overall success of the organization.

4. Professional Growth: To facilitate personal and professional growth by challenging myself

with new tasks, learning from experienced professionals, and identifying areas for
improvement to enhance my competencies as an HR professional.

5. Networking: To build a professional network within the industry by establishing

connections with colleagues, mentors, and industry professionals, leveraging these
relationships for guidance, mentorship, and potential future opportunities.

6. Understanding Company Culture: To gain insight into the culture, values, and working
environment of Brand-comm Public Relations, aligning personal values and aspirations with
the organizational ethos for potential future career decisions.

2
7. Learning and Adaptation: To embrace new challenges, adapt to dynamic work
environments, and continuously learn from experiences, feedback, and training sessions,
fostering a mindset of lifelong learning and professional development.

8. Contribution to Projects: To actively participate in company projects, initiatives, and

events, contributing innovative ideas and solutions to enhance organizational processes and
outcomes, while also gaining exposure to diverse aspects of HR management.

3
 ABOUT

Brand-Comm

4
 2. ABOUT BRAND-COMM

Brand-comm, a division of Madison World, was established in Bengaluru in 1998 by

Ramanujam Sridhar, an esteemed figure in the branding and advertising industry. The company
is renowned for its extensive collaborations with leading brands, aiding them in crafting
compelling brand narratives. With a presence in seven Indian markets, our network spans the
nation, ensuring that our clients' messages reach every corner effectively. We provide a holistic
range of services encompassing Public Relations, Public Affairs, Investor Relations, Influencer
Marketing, Digital Marketing, Brand Advisory, and Policy Narratives. Our integrated approach
allows us to tailor strategies to meet the unique needs of each client, delivering impactful
results. At Brand-comm, we are dedicated to being the preferred partner for brands seeking to
enhance their market presence and reputation through innovative and strategic communication
solutions. They offer a comprehensive and integrated range of services across the vast spectrum
of Public Relations, Public Affairs, Investors Relations, Influencer Marketing, Digital
Marketing, Brand Advisory and Policy Narratives. Their client roster includes some iconic
global brands ranging from Education, Technology, Retail, Infrastructure, Manufacturing,
Fashion & Apparel and Healthcare to Automobile, Food and Beverage, FMCG and other
emerging sectors.

WHO ARE THEY

They are indeed a 360* full cycle communication agency that delivers on narrating brand
stories better through Public Relations, Digital Marketing and Brand Advisory. They are a unit
of Madison World.

PURPOSE

To transform brands’ images by partnering with them to help narrate their brand stories better.

WHERE ARE THEY

Located across 7 cities in India, they are headquartered in Bengaluru and present in Chennai,
Coimbatore, Hyderabad, Mumbai, Delhi, and Kolkata.

5
VISION:

To become the leading provider of strategic communication solutions, renowned for our
innovation, creativity, and unwavering commitment to client success. We aspire to shape the
future of public relations by delivering impactful campaigns that resonate with audiences and
drive tangible results for our clients.

MISSION:

At Brand-comm Public Relations, our mission is to empower brands to effectively

communicate their stories, values, and objectives to their target audiences. Through our
comprehensive suite of services and our team of dedicated professionals, we aim to create
compelling narratives that inspire action, foster trust, and build lasting connections between
brands and their stakeholders.

GOALS:

Client Satisfaction: The primary goal is to exceed client expectations by delivering exceptional
service, innovative solutions, and measurable results that drive brand growth and success.

Innovation and Creativity: They are committed to fostering a culture of innovation and
creativity within their organization, continuously exploring new ideas, technologies, and
approaches to communication to stay ahead of industry trends and deliver cutting-edge
campaigns.

Industry Leadership: They strive to maintain their position as a thought leader and influencer
in the public relations industry, setting new standards for excellence, best practices, and ethical
conduct.

Talent Development: They are dedicated to attracting, retaining, and developing top talent in
the industry, providing their team members with opportunities for growth, learning, and

6
professional development to ensure they have the skills and expertise needed to deliver
exceptional results for their clients.

Social Responsibility: They recognize their responsibility to the communities in which they
operate and are committed to giving back through pro bono work, volunteer initiatives, and
other efforts to support social and environmental causes.

Collaboration and Partnerships: They believe in the power of collaboration and strategic
partnerships to enhance their capabilities and deliver comprehensive solutions that meet the
diverse needs of their clients.

By adhering to the vision, mission, and goals, Brand-comm Public Relations aims to be the
trusted partner of choice for brands seeking to build meaningful connections with their
audiences and achieve their communication objectives.

7
SERVICES OFFERED BY

Brand-Comm

8
1. PUBLIC RELATIONS

In their pursuit of enhancing brand narratives, Brand-comm Public Relations has developed a
meticulous process aimed at continually enhancing client satisfaction. Their robust process has
resulted in an impressive average client retention period exceeding 8 years. This cutting-edge
approach enables them to take a comprehensive view of the entire business and
communications landscape in which their clients operate, empowering them to craft strategic
public relations programs with innovative solutions executed by their highly skilled PR team.

Brand-comm Public Relations possesses a deep understanding of brand positioning,

perception, personality, and attributes, enabling them to align communication goals with
clients' business objectives effectively. Through a series of collaborative sessions with clients,
they formulate communication strategies, develop key messages, identify crucial trigger points,
and craft a narrative to shape brand perceptions positively.

BRAND BUILDING

In the realm of brand building, Public Relations assumes a critical role by providing a platform
to articulate a brand's journey with precision and coherence. Brand-comm extends its expertise
to assist clients in effectively conveying their brand narratives, thereby catalysing, and
advancing their brand-building endeavours. The power of a compelling narrative lies in its
ability to foster customer loyalty, enhance valuations, and potentially attract investments.
Recognizing that investor interest often gravitates towards brands that have cultivated trust
among their customer base, Brand-comm leverages Public Relations as a potent tool to capture
investor attention.

RELATIONS (INFLUENCER/ MEDIA/ INVESTOR)

In the sphere of relationship management, encompassing influencer, media, and investor

relations, Brand-comm understands that the success of every business hinge upon the quality
of relationships cultivated within the business ecosystem. With a strategic approach aligned
with each brand's overarching goals, Brand-comm endeavours to enhance and fortify these
relationships for its clients, fostering meaningful connections with influencers, journalists,
customers, and investors alike.

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SPOKESPERSON TRAINING

Regarding spokesperson training, Brand-comm offers comprehensive programs designed to

empower spokespeople in effectively presenting their brand stories. Through tailored training
sessions, Brand-comm equips spokespeople with pertinent knowledge about the context,
audience, platform, and desired outcomes for exposures created on behalf of clients.
Additionally, Brand-comm provides ongoing support and guidance, ensuring that spokespeople
are well-prepared to deliver compelling narratives that resonate with their target audiences.

CRISIS COMMUNICATION & MANAGEMENT

In the realm of crisis communication and management, Brand-comm recognizes the critical
importance of proactively addressing potential crises. By dedicating significant time and
resources to collaboratively identify and prepare for potential crises, Brand-comm assists
clients in crafting effective communication strategies to navigate challenging circumstances.
Through meticulous preparation and strategic guidance, Brand-comm ensures that clients are
equipped to manage crises effectively and safeguard their brand reputation.

PRODUCT LAUNCHES

With a commitment to excellence in product launches, Brand-comm approaches product

launches with the utmost seriousness and creativity. Recognizing the significance of these
events, Brand-comm leverages its creative expertise to ensure that each product launch
resonates with the target audience, effectively capturing attention and generating excitement.
Through innovative storytelling and strategic communication, Brand-comm endeavours to
maximize the impact of product launches and elevate brand visibility in the marketplace.

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2. DIGITAL MARKETING

In the realm of digital marketing, Brand-comm leverages its profound understanding of the
digital landscape to facilitate brands in effectively targeting the right audience across various
platforms with tailored content. Drawing upon their expertise in communication management,
Brand-comm empowers brands to navigate the digital realm, facilitating meaningful customer
engagement. With a dedicated digital marketing and social media arm, Brand-comm assists
brands in establishing a robust presence on social media platforms, offering bespoke online
marketing solutions tailored to each brand's unique needs. Comprising a dynamic team of
digitally savvy professionals, Brand-comm's digital marketing team is well-equipped to deliver
dynamic and engaging solutions to clients, staying abreast of the latest trends in digital
marketing to ensure maximum impact.

SOCIAL MEDIA MARKETING

In the domain of social media marketing, Brand-comm excels in crafting compelling brand
narratives on social media platforms through strategically curated content and visually
captivating visuals. By leveraging social media platforms, Brand-comm helps brands transition
from mere metrics of likes and shares to achieving broader marketing and business objectives.

PERFORMANCE MARKETING

Brand-comm's performance marketing strategies are rooted in data-driven insights, allowing

for the generation of leads that drive business growth while optimizing the allocation of
resources and time spent on lead acquisition.

CONTENT & SEO MARKETING

With a focus on content, SEO, and SEM, Brand-comm's approach is to decipher the digital
landscape's intricacies to understand the target audience's needs and preferences, thereby
creating content that effectively cuts through the digital noise.

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PERSONAL BRANDING

Brand-comm recognizes the importance of personal branding in the digital age, offering
expertise in crafting and managing individuals' online personas to align with their desired
values and perceptions.

ONLINE REPUTATION MANAGEMENT

In the realm of online reputation management, Brand-comm offers a comprehensive

monitoring system to control and shape brands' perceptions across the social media landscape.
With a commitment to scan, monitor, remove, respond, and protect, Brand-comm ensures the
maintenance of a positive brand image in the digital sphere.

3. BRAND ADVISORY

In the domain of brand advisory, Brand-comm advocates for finding one's unique voice amidst
the crowd, emphasizing the importance of understanding and effectively communicating the
brand's identity. Through an integrated approach and compelling brand narratives, Brand-
comm endeavours to redefine brands in the market, fostering distinct identities that set them
apart from competitors. With a focus on comprehensive strategies, Brand-comm encourages
brands to reimagine their positions in the market, recognizing that the story told about a product
is as crucial as the product itself. By closely monitoring brands, evaluating competition, and
offering strategic communication solutions, Brand-comm ensures brands effectively convey
their stories to resonate with their target audiences.

BRAND IDENTITY & POSITIONING

In the realm of brand identity and positioning, Brand-comm specializes in crafting tailor-made
strategies that express brand values and perceptions, ensuring brands stand out from the
competition.

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BRAND RESEARCH ADVISOR

Brand-comm's branding strategies are informed by extensive research and cutting-edge

analytics, ensuring that decisions are driven by data and insights.

BRAND COMMUNICATION & ARCHETYPE

Through strategic communication and archetype analysis, Brand-comm targets the right
audience with the right content, effectively redefining brands through engaging narratives that
resonate with their audience's preferences and expectations.

13
3. ORGANISATION
STRUCTURE

14
15
16
 4. DEPARTMENTAL STUDY

At Brand-comm Public Relations, alongside the core departments like Client Servicing, Public
Relations, and Digital Marketing, several supporting departments contribute to the company's
overall success. Here's a brief overview of each department:

1. Finance: The finance department manages the company's financial operations, including
budgeting, accounting, payroll, and financial reporting. They ensure financial stability and
compliance with regulations.

2. Human Resources: The HR department handles recruitment, onboarding, training,

performance management, and employee relations. They are responsible for fostering a
positive work culture and ensuring employee well-being.

3. Business Development: The business development team identifies and pursues new business
opportunities, builds relationships with potential clients, and negotiates contracts. They play a
crucial role in expanding the company's client base and revenue streams.

4. Client Relations: Client relations professionals maintain strong relationships with existing
clients, understand their needs and preferences, and ensure client satisfaction. They act as the
primary point of contact for clients, addressing any concerns and coordinating project
deliverables.

5. Media Relations: The media relations team cultivates relationships with journalists, editors,
and media outlets to secure positive media coverage for clients. They pitch story ideas, arrange
interviews, and handle media inquiries to enhance brand visibility and reputation.

6. Local Media Relations: This specialized team focuses on building relationships with local
media outlets and influencers to target specific geographic regions or communities. They
ensure that clients receive coverage in relevant local publications and media channels.
17
With a total of 60 employees, each department at Brand-comm Public Relations plays a crucial
role in delivering high-quality communication solutions and driving the company's growth and
success in the competitive market.

OVERVIEW OF HUMAN RESOURCES AT BRAND-COMM

The Human Resources (HR) department at Brand-comm Public Relations serves as a critical
pillar in fostering a positive and productive work environment while supporting the company's
overall strategic objectives. Comprising a team of dedicated professionals, the HR department
oversees various aspects of talent management, employee engagement, and organizational
development. Here's an overview of the key functions and responsibilities of the HR
department at Brand-comm Public Relations:

1. Talent Acquisition and Recruitment: The HR department is responsible for sourcing,

attracting, and hiring top talent to meet the organization's staffing needs. This includes
developing job descriptions, posting job advertisements, screening resumes, conducting
interviews, and making hiring recommendations.

2. Onboarding and Orientation: Upon joining the company, new employees undergo a
comprehensive onboarding process facilitated by the HR department. This process includes
orientation sessions to familiarize new hires with the company culture, policies, procedures,
and job responsibilities.

3. Training and Development: The HR department designs and implements training and
development programs to enhance the skills, knowledge, and capabilities of employees. This
may include workshops, seminars, online courses, and mentorship programs tailored to
individual and organizational needs.

4. Performance Management: HR oversees the performance management process, including

setting performance goals, conducting regular performance evaluations, providing feedback,
and coaching, and administering performance-related rewards and recognition.

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5. Employee Relations: HR serves as a point of contact for employees to address any
workplace issues, concerns, or grievances. The department facilitates open communication and
fosters positive relationships between employees and management.

6. Benefits Administration: HR manages employee benefits programs, including health

insurance, retirement plans, paid time off, and other perks. This includes enrolment,
administration, and communication of benefits packages to employees.

7. Compensation and Rewards: HR develops and administers compensation and reward

systems to ensure competitive and equitable pay practices. This includes salary benchmarking,
performance-based bonuses, incentives, and recognition programs.

8. Employee Engagement: HR implements initiatives and activities to promote employee

engagement, morale, and satisfaction. This may include organizing team-building events,
social activities, wellness programs, and employee appreciation events.

9. Policy Development and Compliance: HR develops and updates company policies and
procedures to ensure legal compliance and alignment with best practices. This includes policies
related to employment law, diversity and inclusion, anti-discrimination, and workplace safety.

10. HR Administration: The HR department handles various administrative tasks, such as

maintaining employee records, processing payroll, managing HR software systems, and
ensuring compliance with regulatory requirements.

Overall, the HR department at Brand-comm Public Relations plays a pivotal role in attracting,
developing, and retaining talent, fostering a positive work culture, and supporting the
company's growth and success in the dynamic PR industry.

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 5. SWOT ANALYSIS

Here's a SWOT analysis for Brand-comm Public Relations:

STRENGTHS

1. Strong Reputation: Brand-comm has established itself as a reputable and trusted player in
the public relations industry, boasting a track record of successful campaigns and satisfied
clients.

2. Experienced Leadership: The company benefits from experienced leadership, with seasoned
professionals at the helm who bring extensive industry knowledge and strategic expertise.

3. Comprehensive Service Offering: Brand-comm offers a wide range of services spanning

public relations, digital marketing, branding, and crisis communication, providing clients with
integrated solutions to meet their diverse needs.

4. Talent Pool: The company attracts top talent in the industry, with a team of skilled
professionals who excel in areas such as media relations, content creation, and client
management.

5. Client Relationships: Brand-comm has developed strong, long-term relationships with

clients across various industries, reflecting its commitment to delivering value and achieving
client objectives.

WEAKNESSES

1. Dependency on Key Clients: Brand-comm may be overly reliant on a few key clients for a
significant portion of its revenue, which could pose a risk if these clients were to reduce their
spending or switch to competitors.

2. Limited Geographic Presence: While Brand-comm has a presence in multiple markets in

India, its geographic reach may be limited compared to larger competitors with a nationwide
or global footprint.

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3. Resource Constraints: As a mid-sized agency, Brand-comm may face resource constraints in
terms of staffing, budget, and infrastructure, which could impact its ability to scale operations
or pursue growth opportunities.

4. Technology Adoption: The company may lag behind competitors in adopting and leveraging
emerging technologies and digital platforms for communication and marketing purposes.

5. Brand Awareness: Despite its strong reputation within the industry, Brand-comm may have
lower brand awareness among potential clients compared to larger, more widely recognized PR
firms.

OPPORTUNITIES

1. Market Expansion: Brand-comm has the opportunity to expand its presence into new
geographic markets or industry sectors, tapping into untapped opportunities for growth.

2. Digital Transformation: With the increasing importance of digital communication channels,

Brand-comm can capitalize on the growing demand for digital marketing and social media
services by enhancing its digital capabilities and offerings.

3. Strategic Partnerships: Collaborating with complementary service providers, such as

advertising agencies, digital marketing firms, or technology companies, could enable Brand-
comm to offer more comprehensive solutions and reach a broader client base.

4. Industry Trends: Keeping abreast of industry trends, such as influencer marketing, content
personalization, and data analytics, presents opportunities for Brand-comm to innovate and
differentiate its services.

5. Thought Leadership: By sharing insights, expertise, and thought leadership content through
publications, speaking engagements, and industry events, Brand-comm can enhance its
reputation as a leading PR firm and attract new clients.

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THREATS

1. Competitive Landscape: Brand-comm faces competition from other PR agencies, advertising

firms, and digital marketing companies vying for market share and client contracts.

2. Economic Uncertainty: Economic downturns, market volatility, or geopolitical events could

impact client spending and lead to budget cuts or cancellations of PR projects.

3. Talent Retention: The competitive nature of the industry may make it challenging to attract
and retain top talent, particularly in key roles such as account management and creative
services.

4. Technological Disruption: Disruptive technologies or changes in digital platforms could

render traditional PR methods obsolete, requiring Brand-comm to adapt its strategies and
offerings to remain relevant.

5. Regulatory Changes: Changes in regulations related to data privacy, advertising standards,

or media censorship could impact Brand-comm's operations and require compliance
adjustments.

This SWOT analysis provides insight into Brand-comm's internal strengths and weaknesses, as
well as external opportunities and threats, helping the company identify areas for improvement
and strategic focus.

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 6. MY
LEARNING EXPERIENCE
AT
BRAND-COMM

23
NAME: Ms. Patricia James

DESIGNATION: HR Manager

EMAIL ID: patricia@brand-comm.com

CONTACT NUMBER: 9902690749

REPORTING METHOD: Direct communication and via email

MY ROLE PLAY IN THE JOURNEY

Let us delve into my internship journey at Brand-comm Public Relations.

1. Orientation Company and Industry Overview:

As I began my internship at Brand-comm Public Relations, I eagerly anticipated the

orientation session, which provided me with a comprehensive introduction to the company and
the dynamic PR industry. During this session, I had the opportunity to meet key stakeholders,
learn about the company's mission, values, and organizational structure, and gain insights into
its rich history and prestigious clientele. Additionally, I received an overview of the PR industry
landscape, including emerging trends, market competitors, and the evolving needs of clients.
This orientation equipped me with a solid foundation and a deeper understanding of Brand-
comm's role in the industry, setting the stage for my internship journey.

2. Maintaining Attendance & Employee WFH Timesheets | Bills | Sending Anniversary &
Greeting Mails | Making Payments:

Throughout my internship, I took on the responsibility of managing various administrative

tasks essential to the smooth functioning of the HR department. This included meticulously
maintaining attendance records and work-from-home timesheets for employees, ensuring
accuracy and compliance with company policies. Additionally, I handled tasks such as
processing bills, sending personalized anniversary and greeting emails to employees, and

24
efficiently managing payments for expenses. These tasks not only honed my organizational and
multitasking skills but also reinforced the importance of attention to detail and proactive
communication in a professional setting.

3. Screening candidates from LinkedIn | Sending Offer letters | Placement Drive Mails |
Maintaining Internship & Recruitment Tracker:

As an integral part of the recruitment process, I actively engaged in screening potential

candidates sourced from LinkedIn, carefully assessing their qualifications, skills, and cultural
fit with Brand-comm. I assisted in sending offer letters to selected candidates, ensuring a
seamless and professional onboarding experience. Moreover, I played a key role in
coordinating placement drive emails and meticulously maintained internship and recruitment
trackers to monitor candidate progress and evaluate recruitment metrics. This hands-on
experience provided me with valuable insights into the intricacies of talent acquisition and the
importance of strategic recruitment planning in achieving organizational goals.

4. Scheduling Meeting & Events in G-Calendar | Evaluation of KRA Scores | Maintaining

MOM Reports:

A significant aspect of my role involved facilitating effective communication and

collaboration within the team. I utilized G-Calendar to schedule meetings and events, ensuring
optimal coordination and participation among team members. Additionally, I contributed to the
evaluation of Key Result Areas (KRA) scores for employees, providing valuable insights into
performance metrics and areas for improvement. Moreover, I meticulously maintained Minutes
of Meeting (MOM) reports, documenting key discussion points, action items, and decisions
made during team meetings. These responsibilities enhanced my organizational and analytical
skills, while also fostering a collaborative and transparent work environment.

5. Pre-placement talk | Assignment Round | Interview rounds:

Engaging in the recruitment process allowed me to play an active role in assessing candidates'
suitability for roles at Brand-comm. I participated in pre-placement talks, providing candidates
with valuable insights into the company culture, job roles, and career prospects. Additionally,

25
I facilitated assignment rounds and interview rounds, evaluating candidates' skills,
competencies, and alignment with Brand-comm's values and objectives. This hands-on
experience not only honed my communication and interpersonal skills but also deepened my
understanding of the importance of cultural fit and talent alignment in driving organizational
success.

6. Clients’ satisfaction survey:

Contributing to client satisfaction surveys provided me with a unique opportunity to gain

insights into client perspectives and preferences. I actively assisted in conducting surveys to
gather feedback on the quality of services provided by Brand-comm Public Relations,
meticulously collating and analyzing survey responses. These insights were instrumental in
identifying areas of strength and opportunities for improvement, thereby enhancing client
satisfaction, and fostering long-term partnerships. This experience underscored the significance
of client-centricity and continuous improvement in delivering exceptional service and value to
clients.

7. Probation status report of employees:

Monitoring the probationary status of new employees allowed me to play a pivotal role in
assessing their performance and progress within the organization. I diligently prepared
probation status reports, documenting employees' achievements, challenges, and
recommendations for their continued development. This experience not only honed my
analytical and evaluative skills but also reinforced the importance of providing constructive
feedback and support to new hires during their probationary period. Additionally, it
underscored the value of ongoing performance management in nurturing talent and driving
organizational success.

8. Training on FactoHR Payroll software:

Participating in training sessions on FactoHR Payroll software provided me with practical

skills and proficiency in utilizing the platform for various HR-related tasks. I gained hands-on
experience in payroll processing, attendance management, and other administrative functions,

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equipping me with the tools and knowledge needed to support the HR team effectively.
Moreover, this training underscored the importance of leveraging technology to streamline
processes, enhance efficiency, and ensure accuracy in HR operations. Overall, it was a valuable
learning experience that enhanced my technical skills and prepared me for future roles in HR
and administrative functions.

Throughout my internship journey at Brand-comm Public Relations, each activity provided me

with unique opportunities for learning, growth, and professional development. From
administrative tasks to recruitment activities and client interactions, I gained invaluable
insights into the intricacies of HR and administrative functions within the dynamic PR industry.
These experiences not only deepened my understanding of HR practices but also reinforced the
importance of teamwork, communication, and adaptability in achieving organizational success.

My role during the internship at Brand-comm Public Relations was significant

for several reasons:

1. Operational Support: As an HR intern, I played a crucial role in ensuring the smooth

functioning of the HR department. By handling administrative tasks such as maintaining
attendance records, managing timesheets, processing bills, and scheduling meetings, I
contributed to the overall operational efficiency of the organization. My attention to detail and
ability to execute these tasks accurately and efficiently helped streamline processes and
alleviate the administrative burden on the HR team.

2. Talent Acquisition and Engagement: One of my key responsibilities was to assist in the
recruitment process, from screening candidates to sending offer letters and maintaining
recruitment trackers. I actively participated in identifying and selecting top talent for Brand-
comm, which is essential for the organization's success. Additionally, my involvement in
sending anniversary and greeting emails, conducting client satisfaction surveys, and
monitoring probationary status reports demonstrated my commitment to fostering a positive
work environment and enhancing employee engagement and satisfaction.

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3. Client Relations: I had the opportunity to engage with clients through client satisfaction
surveys and pre-placement talks, where I provided insights into the company culture and job
roles. My interactions with clients helped strengthen relationships, build trust, and identify
opportunities for service enhancement. By actively engaging with clients and candidates, I
contributed to Brand-comm's reputation as a client-centric organization committed to
delivering exceptional service.

4. Data Management and Analysis: Throughout my internship, I was responsible for

maintaining various HR-related records and trackers, including attendance records, recruitment
trackers, and probation status reports. By meticulously documenting and tracking relevant HR
metrics and performance indicators, I provided valuable insights that informed decision-
making and strategic planning within the organization. My ability to analyze data and provide
actionable recommendations helped drive improvements in HR processes and practices.

5. Learning and Growth: Beyond my day-to-day responsibilities, my internship at Brand-comm

provided me with invaluable learning and growth opportunities. I participated in training
sessions on HR software and systems, gaining practical skills and knowledge that will benefit
me in my future career. Additionally, I had the chance to observe and learn from experienced
professionals in the field, expanding my understanding of HR practices and industry trends.

In summary, my role in the organization was significant as it contributed to operational

efficiency, talent acquisition and engagement, client relations, data management and analysis,
and my personal learning and growth. I am proud of the contributions I made during my
internship and grateful for the valuable experiences and skills I gained along the way.

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WORK-FLOW PATTERN ADAPTED TO HIRE CANDIDATES

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During my internship at Brand-comm Public Relations, I had a multitude of learning
experiences that enriched my understanding of HR practices, organizational dynamics, and the
public relations industry. Here are some key learning experiences:

1. Hands-on Application of HR Processes: One of the most valuable aspects of my internship

was the opportunity to apply theoretical HR knowledge to real-world scenarios. From
maintaining attendance records to screening candidates and conducting client satisfaction
surveys, I gained practical experience in various HR processes and procedures.

2. Understanding Organizational Culture: Being immersed in Brand-comm's work

environment provided me with insights into the company's culture, values, and working
dynamics. I learned how organizational culture influences employee engagement, decision-
making, and overall performance.

3. Effective Communication Skills: Engaging in activities such as pre-placement talks, sending

anniversary emails, and conducting client satisfaction surveys honed my communication skills.
I learned how to effectively communicate with candidates, employees, and clients in a
professional and engaging manner.

4. Time Management and Prioritization: Juggling multiple tasks and deadlines taught me the
importance of time management and prioritization. I developed strategies to efficiently manage
my workload, allocate time to different tasks, and meet deadlines without compromising
quality.

5. Team Collaboration: Working alongside HR professionals and other team members allowed
me to experience the value of teamwork and collaboration. I learned how to effectively
communicate and collaborate with colleagues, delegate tasks, and leverage each other's
strengths to achieve common goals.

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6. Adaptability and Flexibility: The dynamic nature of the PR industry taught me the
importance of adaptability and flexibility. I learned how to quickly adapt to changing priorities,
handle unexpected challenges, and embrace new opportunities with a positive mindset.

7. Data Analysis and Decision-making: Maintaining HR records and trackers enabled me to

develop skills in data analysis and interpretation. I learned how to extract meaningful insights
from data, identify trends and patterns, and make informed decisions to improve HR processes
and practices.

8. Professional Development: Participating in training sessions on HR software and attending

industry events broadened my knowledge and skills in the field of HR. I gained exposure to
new technologies, best practices, and emerging trends, enhancing my professional development
and marketability.

9. Client Relationship Management: Engaging with clients through pre-placement talks and
satisfaction surveys provided me with firsthand experience in client relationship management.
I learned how to build rapport, address client concerns, and deliver exceptional service to meet
their needs and expectations.

10. Problem-solving Skills: Addressing challenges such as coordinating recruitment drives,

resolving scheduling conflicts, and managing conflicting priorities honed my problem-solving
skills. I learned how to approach problems methodically, identify root causes, and implement
effective solutions.

11. Cultural Sensitivity: Working in a diverse environment exposed me to different cultural

perspectives and sensitivities. I learned to appreciate and respect cultural differences,
communicate inclusively, and foster a supportive and inclusive workplace culture.

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12. Professional Etiquette: Interacting with professionals in various settings, such as
interviews, meetings, and networking events, taught me the importance of professional
etiquette. I learned how to conduct myself with professionalism, courtesy, and respect in
different professional contexts.

13. Feedback and Reflection: Receiving feedback from supervisors, colleagues, and clients
allowed me to reflect on my performance and areas for improvement. I learned how to accept
constructive criticism graciously, leverage feedback to enhance my skills, and continuously
strive for personal and professional growth.

14. Industry Insights: Attending industry events, workshops, and training sessions provided me
with valuable insights into the latest trends, developments, and best practices in the public
relations industry. I gained a deeper understanding of industry dynamics, market trends, and
emerging opportunities.

15. Networking Skills: Engaging with professionals within and outside the organization helped
me develop networking skills. I learned how to build and maintain professional relationships,
leverage connections for career advancement, and expand my professional network.

16. Emotional Intelligence: Interacting with candidates, employees, and clients enhanced my
emotional intelligence. I learned to empathize with others, navigate interpersonal dynamics
effectively, and manage emotions in a professional setting.

17. Leadership Potential: Taking initiative, assuming responsibility, and demonstrating

accountability in my role allowed me to showcase my leadership potential. I learned how to
lead by example, inspire others, and contribute positively to team dynamics.

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18. Resilience: Overcoming challenges, setbacks, and obstacles during my internship
strengthened my resilience. I learned how to bounce back from setbacks, maintain a positive
attitude in the face of adversity, and persevere in pursuit of my goals.

Overall, my internship at Brand-comm Public Relations was a transformative learning

experience that equipped me with practical skills, valuable insights, and a deeper understanding
of HR and the public relations industry. These experiences have not only prepared me for future
roles in HR but also instilled in me a sense of confidence and readiness to navigate the
complexities of the professional world.

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BIBLIOGRAPHY

www.brand-comm.com

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